Retraining pathways from travel agents to human resources specialists

This research is about the marketing strategies implemented by PT. Pandawa Lima Tour and Travel tour packages. Company offers tour packages in Bali and beyond Bali tour packages with variety of facilities. As a common general company, PT. Pandawa Lima Tour and Travel has the objective to make profit and trying to satisfy consumers. This research aims to determine the marketing strategy package in PT. Pandawa Lima Tour and Travel tour package in Denpasar. The data collection method in research carried out by the method of observation, in-depth interviews, library research, and technique documentation. The data analysis technique used is descriptive qualitative combined with the SWOT approach. Discussion of the results of the marketing strategy adopted by the PT. Pandawa Lima Tour and Travel is SO strategy by increasing sales promotion to target markets, enhance cooperation with hotels and travel agents and maintain the diversity and innovation of product and service quality. ST strategies to further enhance cooperation with other travel agencies, and improve service quality. WO strategies to enhance the promotion through the mass media, and printing brochures, expanding market segments and improve the quality of human resources in education and training. While WT strategy by increasing promotional activities and improve human resources. Based on the results of the discussion, can give advice - advice on marketing strategies in PT. Pandawa Lima Tour and Travel tour packages that maintain good relations with the company's existing transport and suggest PT. Pandawa Lima Tour and Travel to their own transport, improving education and training for employees and appropriate compensation, as well as updating the architecture buildings and office equipment.

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The importance of qualification of the human resources in tourism: a study applied to travel agents in Portugal

PASOS Revista de Turismo y Patrimonio Cultural ◽

10.25145/j.pasos.2020.18.047 ◽

2020 ◽

Vol 18 (4) ◽

pp. 667-682

Author(s):

Lígia Maria Rocha Pinto Ribeiro ◽

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Eduardo Cândido Cordeiro Gonçalves ◽

Ricardo Jorge da Costa Guerra ◽

◽

...

Keyword(s):

Human Resources ◽

Travel Agents

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Bahasa Jepang Pelaku Pariwisata di Pantai Kuta

Jurnal SAKURA : Sastra, Bahasa, Kebudayaan dan Pranata Jepang ◽

10.24843/js.2019.v01.i01.p05 ◽

2019 ◽

pp. 35

Author(s):

I Made Budiana

Keyword(s):

Human Resources ◽

Clear Picture ◽

Japanese Language ◽

Standard Language ◽

Language Competence ◽

Travel Agents ◽

Tour Guides ◽

Nail Polish ◽

Language Competency ◽

Scientific Documentation

Abstract The arrival of tourists from Japan not only requires tour guides, but also requires human resources who have adequate language competency standards to work professionally. In this study discussed about the variety of Japanese travel agents in the Kuta beach area. This topic was raised because researchers directly saw a lot of tourism actors on Kuta beach, such as hawkers, hair braid services, sellers of nail polish, temporary tattoo, massage services, surfing guide services that use Japanese. However, the Japanese language used is still far from the standard language in Japanese. The variety of Japanese used by tourism actors is very diverse, but irregular so it seems impolite. The purpose of this study is to get a clear picture of Japanese language competence of tourism actors in Kuta beach area. And the results of this study can be used as a basis for making scientific documentation or simple dictionaries that can help tour guides, especially Japanese tour guides. Keywords: guide, tourism, Japanese

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