scholarly journals Accessibility of Online Advertising: A Content Analysis of Alternative Text for Banner Ad Images in Online Newspapers

2001 ◽  
Vol 21 (2) ◽  
Author(s):  
David Thompson ◽  
Birgit Wassmuth
Keyword(s):  
Content Analysis ◽  
Online Advertising ◽  
Online Newspapers ◽  
Alternative Text

scholarly journals Commenting, Sharing and Tweeting News

2016 ◽  
Vol 37 (2) ◽  
pp. 67-81 ◽  
Author(s):  
Susanne M. Almgren ◽  
Tobias Olsson
Keyword(s):  
Content Analysis ◽  
User Interaction ◽  
Quantitative Content Analysis ◽  
Multiple Features ◽  
Online Newspapers ◽  
Local Newspapers ◽  
Quantitative Content ◽  
Salient Features ◽  
Participatory Practices

Abstract Social plugins for sharing news through Facebook and Twitter have become increasingly salient features on news sites. Together with the user comment feature, social plugins are the most common way for users to contribute. The wide use of multiple features has opened new areas to comprehensively study users’ participatory practices. However, how do these opportunities to participate vary between the participatory spaces that news sites affiliated with local, national broadsheet and tabloid news constitute? How are these opportunities appropriated by users in terms of participatory practices such as commenting and sharing news through Facebook and Twitter? In addition, what differences are there between news sites in these respects? To answer these questions, a quantitative content analysis has been conducted on 3,444 articles from nine Swedish online newspapers. Local newspapers are more likely to allow users to comment on articles than are national newspapers. Tweeting news is appropriated only on news sites affiliated with evening tabloids and national morning newspapers. Sharing news through Facebook is 20 times more common than tweeting news or commenting. The majority of news items do not attract any user interaction.

A Content Analysis of Korean and Egyptian Websites in the Regard of Online Advertising

2021 ◽  
Vol 129 ◽  
pp. 29-66
Author(s):  
Miwafy Doha Ali Saleh ◽  
Sung Wook Shim ◽  
Young Cho
Keyword(s):  
Content Analysis ◽  
Online Advertising

scholarly journals Patching up the differences: An exploration into Whanganui gang identity

2021 ◽  
Author(s):  
◽  
Feona Sayles
Keyword(s):  
Content Analysis ◽  
Criminal Law ◽  
Textual Analysis ◽  
Moral Panic ◽  
Gang Violence ◽  
Online Newspapers ◽  
The Public ◽  
District Council ◽  
Group Identities ◽  
The Media

<p>The District Council (Prohibition of Gang Insignia) Act 2009 (‘Gang Insignia Act 2009’) came into force in 2009 and prohibited the ‘display’ of ‘gang insignia’ within ‘specified areas’ of the Whanganui District. The purported aim of the legislation was to reduce intimidation of the public and confrontations between gangs. There was no requirement for intent on the part of the wearer of the insignia. This made the Whanganui gang insignia ban unique in terms of criminal law as it maintained that harm was inflicted due to group identity rather than specific conduct. This raises the question of how an identity can be constructed so that it is considered capable of causing criminal harm. To address this question, this research looked at the ways in which the media contributed to the construction of gang identity during the period of 2004 to 2013. This was achieved through (1) a content analysis of reports from three print newspapers and two online newspapers, (2) a content analysis of reader interactions with the reports, and (3) a textual analysis of two print newspapers. The research was guided by moral panic theory so looked for ways in which the events related to stages or elements of moral panic. The focus of the moral panic was also expanded so as to explore the overall context operating at the particular time. It was found that the events did correspond to a moral panic model and that whilst the panic was triggered by key occurrences of gang violence, the underlying motive for the panic could be attributed to racial tensions, penal populism, and the use of a terrorist frame. Whilst this research focuses on the construction of gang identity, the techniques used by the media can be applicable to other group identities.</p>

FRIENDVERTISING

2014 ◽  
pp. 190-215
Author(s):  
R. Gulay Ozturk
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Content Analysis ◽  
Media Use ◽  
Online Advertising ◽  
Cultural Background ◽  
Social Media Marketing ◽  
Advertising Strategy ◽  
The Social ◽  
Made In

In today's world, a shift from conventional to digitalized marketing is increasing in the investment made in the commercial sector. This particular study analyses the growing influence of a new online advertising strategy called “FRIENDVERTISING” pertaining to social media marketing. Thereby, this chapter conducts a content analysis to investigate how social networks are interacting with each other and how consumers are oriented to certain brands advertised in a specific way. According to the results, the brands that motivate the youth to share their own advertisements in the social media more frequently receive more positive comments about their advertisements. One should decide on the following crucial criteria while applying friendvertising practices: cultural background of audience, frequency of social media use, referring to other friends in social media (being knowledgeable and reliable about the brand), expectations of users and their previous experiences about the brand, creativity of advertisements, originality and entertaining content of advertisements, genre, as well as difficulties and opportunities of the field.

Islamophobia in non-Western media: A content analysis of selected online newspapers

2021 ◽  
Vol 42 (1) ◽  
pp. 29-47
Author(s):  
Isyaku Hassan ◽  
Mohd Nazri Latiff Azmi
Keyword(s):  
Content Analysis ◽  
News Media ◽  
Negative Image ◽  
Online Newspapers ◽  
Negative Tone ◽  
Conflict Frames ◽  
Western Media

This study explores the reproduction of Islamophobia in selected non-Western online newspapers: Nigeria’s Punch and Vanguard and Malaysia’s The Star and New Straits Times. News articles (n = 599) focusing on Islam were collected using internet-based search and content analyzed. Selected newspapers tended to reproduce Islamophobia through conflict frames, negative tone and terms in negative contexts, so non-Western, not only Western, news media portray a negative image of Islam.

Is Internet Content Different after All? A Content Analysis of Mobilizing Information in Online and Print Newspapers

2006 ◽  
Vol 83 (1) ◽  
pp. 58-76 ◽  
Author(s):  
Lindsay H. Hoffman
Keyword(s):  
Content Analysis ◽  
Online News ◽  
Online Newspapers ◽  
Mobilizing Information

The present study answers calls of previous research to analyze the content of online news, assessing differences between print and online newspapers in frequency of “mobilizing information” (Ml)—information aiding people to act on pre-existing attitudes. Conceptual and operational definitions of locational, identificational, and tactical MI are included. Results revealed that online newspapers did not have significantly more MI than their print counterparts. This finding counters the assumption that online newspapers have more mobilizing content than print.

scholarly journals Media Coverage of Injury Prevalence in Tennis: a Content Analysis of Selected Online Newspapers

2021 ◽  
Vol 3 (4) ◽  
pp. 191-205
Author(s):  
Isyaku Hassan ◽  
Rabiu Muazu Musa ◽  
Mohd Nazri Latiff Azmi ◽  
Mohamad Razali Abdullah ◽  
Ahmad Taufik Hidayah Abdullah
Keyword(s):  
Content Analysis ◽  
Media Coverage ◽  
Knee Injury ◽  
News Coverage ◽  
Online Newspapers ◽  
Elbow Injury ◽  
News Stories ◽  
Hip Injury ◽  
Risk Of Injury ◽  
Efficient Data

The health benefits of tennis have been well-described. However, like many other sports, playing tennis places athletes at risk of injury with a lot of physical and psychological effects. Thus, research has indicated the need for systematic studies to design useful strategies for the prevention and treatment of tennis-related injuries. Therefore, via a media-based analysis, this study aims to identify the most commonly reported tennis-related injuries and determine the extent of their news coverage in selected Nigerian online newspapers. Vanguard, Punch, The Nation, The Sun, and ThisDay were selected based on their popularity and online readership. A total of 113 tennis-related news articles were gathered via an internet-based search and subjected to content analysis. The articles were collected from January 2015 until December 2020 using “tennis” and “injury” as keywords. The findings showed that tennis-related injuries occur more often in lower extremities than upper extremities. Also, knee injury, hip injury, and elbow injury were the most commonly reported tennis-related injuries in the selected newspapers. Interestingly, these findings concur with previous clinical research on tennis-related injuries. Further analysis revealed that the selected newspapers paid much attention to tennis-related injuries. However, very few news stories reported official responses to tennis injuries. It was envisaged that this study could provide valuable insights on how to discover more efficient data for tennis injury analysis.

FRIENDVERTISING

2015 ◽  
pp. 2051-2076
Author(s):  
R. Gulay Ozturk
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Content Analysis ◽  
Media Use ◽  
Online Advertising ◽  
Cultural Background ◽  
Social Media Marketing ◽  
Advertising Strategy ◽  
The Social ◽  
Made In

In today's world, a shift from conventional to digitalized marketing is increasing in the investment made in the commercial sector. This particular study analyses the growing influence of a new online advertising strategy called “FRIENDVERTISING” pertaining to social media marketing. Thereby, this chapter conducts a content analysis to investigate how social networks are interacting with each other and how consumers are oriented to certain brands advertised in a specific way. According to the results, the brands that motivate the youth to share their own advertisements in the social media more frequently receive more positive comments about their advertisements. One should decide on the following crucial criteria while applying friendvertising practices: cultural background of audience, frequency of social media use, referring to other friends in social media (being knowledgeable and reliable about the brand), expectations of users and their previous experiences about the brand, creativity of advertisements, originality and entertaining content of advertisements, genre, as well as difficulties and opportunities of the field.

scholarly journals VISUAL FRAMING OF ISLAM IN ONLINE NEWSPAPERS: EVIDENCE FROM SELECTED MUSLIM-MAJORITY NATIONS

2020 ◽  
Vol 7 (6) ◽  
pp. 1134-1141
Author(s):  
Isyaku Hassan ◽  
Mohd Nazri Latiff Azmi
Keyword(s):  
Content Analysis ◽  
Management Decisions ◽  
Online Newspapers ◽  
Visual Elements ◽  
Visual Framing ◽  
Muslim Majority

Purpose of the study: This study comparatively explores Islam-related visual elements in selected online newspapers from Nigeria and Malaysia. Methodology: A total of 425 photos and 23 videos published alongside Islam-related news collected from selected online newspapers between November 2015 and September 2016 were analyzed via content analysis. Main Findings: The findings reveal that 43 out of the total number of photos reproduced violence while no violent videos were found in the select newspapers. It was also found that some of the photos used in the selected newspapers were either unrelated to the event being reported or used in different reports. Applications: This study could be valuable for practicing journalists in the process of carrying out their jobs. It is also intended to influence the newspaper management decisions on how to disseminate information that is free of bias and maintain accountability for their news. Novelty/Originality: This study provided evidence on the visual framing of Islam in online newspapers, particularly within Muslim-majority states.

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