scholarly journals Metanarratives and Storytelling in Contemporary Mainstream Popular Music: Romeo and Juliet in the Making of the Star Persona

Text Matters ◽  
2020 ◽  
pp. 209-222
Author(s):  
Eduardo Viñuela

This article analyzes how mainstream artists respond to the dynamics of online fan communities, developing complex metanarratives that interrelate their songs and music videos with their “personal” activity on social media. Audiences analyze in depth and discuss each release, contributing to its viralization on the internet. However, these strategies need strong narratives that allow convincing developments and transmedia storytelling, and this is where literature becomes a significant source of inspiration. I argue that the assumption (or subversion) of popular literary characters and narratives contributes to a positioning of artists in the music scene and facilitates their “reading” by the audience. To illustrate this process, I analyze the references to Romeo and Juliet by mainstream pop artists in the last decade, paying special attention to Troye Sivan’s debut album Blue Neighborhood (2015), considered a homosexual version of Shakespeare’s drama, and to Halsey’s concept album Hopeless Fountain Kingdom (2017), understood as a queer version of the play. Both artists explained their personal reading of Shakespeare’s drama as a way of expressing their own feelings and experiences. These examples of metanarrative storytelling achieved their aim, and millions of fans engaged with both artists, discussing lyrics, photos and music videos related to Romeo and Juliet on social media.

Author(s):  
Keith Howard

K-pop, Korean popular music, is a central component in Korea’s cultural exports. It helps brand Korea, and through sponsorships and tie-ups, generates attention for Korea that goes well beyond the music and media industries. This essay traces the history of Korean popular music, from its emergence in the early decades of the twentieth century, through the influence of America on South Korea’s cultural development and the assimilation of genres such as rap, reggae, punk, and hip hop, to the international success of Psy’s ‘Gangnam Style’ and the idol group BTS. It explores the rise of entertainment companies, how they overcame the digital challenge, and how their use of restrictive contracts created today’s cultural economy. It introduces issues of gender and sexuality, and outlines how music videos and social media have been used to leverage fandom.


Author(s):  
JAKUB CZOPEK

Jakub Czopek, Opowieść transmedialna jako przykład kreacyjnych możliwości fandomu [Transmedia story as an example of creative possibilities of fandom]. Interdyscyplinarne Konteksty Pedagogiki Specjalnej, nr 23, Poznań 2018. Pp. 191-202. Adam Mickiewicz University Press. ISSN 2300-391X. DOI: https://doi.org/10.14746/ikps.2018.23.11 The subject of the article is the creative activity of fan communities (fandom), with particular emphasis on the transmedia storytelling, i.e. the story told simultaneously within various media. The development of the Internet in the Web 2.0 formula has opened a number of possibilities for the creation of fandoms centered around a particular series, movies, books or games. The main manifestations of the activity of these groups can be reduced on the one hand to analyzing and commenting on a given text of culture, and on the other hand, to develop it, by adding new stories, often using other medium than the one originally used.


Author(s):  
Ariane Gervasio

This article draws attention to memories in social media through transmedia storytelling, a concept that was widely observed by Jenkins (2003) and Scolari (2013). The study emphazises an expanding personal presence on the Internet from a historical point of view, showing how the presentation of individuality and social media features changed and influenced the experience of revisiting individual and collective memories, such as selfie memories.


Author(s):  
Lonán Ó Briain

Chapter 6 investigates the circulation of foreign-produced recordings in Vietnam to understand how popular music is generating a heightened awareness of Hmong transnationalism. Vietnamese minorities are compensating for shortcomings in the national media by accessing transnational networks through alternative technological means. VCDs, cell phones, and the Internet are permitting an unprecedented intensification of cross-border exchanges, some of which promote the concept of an independent Hmong nation. Vietnam-based Hmong now regularly listen to, watch, and comment on recordings and music videos produced in other countries. This chapter examines the means of access to these global networks and argues that the limitations on access outweigh the potential for unification as an independent Hmong nation. The research traces the emergence of a Hmong music industry to provide a means of understanding Vietnamese Hmong power, or lack thereof, in this reimagined ethnonationalist community.


Author(s):  
Olu Jenzen ◽  
Itir Erhart ◽  
Hande Eslen-Ziya ◽  
Derya Güçdemir ◽  
Umut Korkut ◽  
...  

This chapter explores the relevance of the protest song as political communication in the Internet era. Focusing on the prolific and diverse YouTube music video output of the Gezi Park protest of 2013, we explore how digital technologies and social media offer new opportunities for protest music to be produced and reach new audiences. We argue that the affordances of digital media and Internet platforms such as YouTube play a crucial part in the production, distribution and consumption of protest music. In the music videos, collected from Twitter, activists use a range of aesthetic and rhetorical tools such as various mash-up techniques to challenge mainstream media reporting on the protest, communicate solidarity, and express resistance to dominant political discourse.


2019 ◽  
Vol 16 (3) ◽  
pp. 501-529 ◽  
Author(s):  
KAI ARNE HANSEN

AbstractThis article engages with a wide range of existing literature relevant to understanding the artist persona in popular music, and advocates a view of personae as multiply constructed through sound recordings, music videos, live performances, interviews, social media posts, and a variety of other means. In an initial effort to theorize pop personae as transmedial phenomena, I merge a critical musicological understanding of the performative potential of aesthetics with perspectives from celebrity studies and media studies to produce new insights into how personae are articulated across a variety of disparate but intersecting spaces. Through a case study of Sam Smith, I demonstrate how the signs and symbols scattered across numerous platforms are aggregated in the pop persona, and elucidate the interpretive possibilities afforded by different points of contact between artist and audience. I conclude that the task of reading pop personae amounts to an assessment of the conglomerate of texts and contexts that shape both the production and the reception of pop expressions.


2021 ◽  
Vol 36 ◽  
Author(s):  
Mehitabel Glenhaber

The platformalization of the internet means that fan communities must make homes in spaces that they do not own. Tumblr has lately been the chosen home for many online fandoms because of its affordances for anonymity and lack of censorship. However, the profit motives of Tumblr's owners, especially after Yahoo purchased the site in 2013, are frequently at odds with the affordances that nourish fan communities. Fans on Tumblr are aware of their precarious position, where a few keystrokes by a developer could endanger an affordance that their communities depend on. An examination of the relationship between Tumblr users and Tumblr staff provides a case study of how fan communities push back against platform owners. The Tumblr Xkit Extension, a fan-made browser extension maintained by the volunteer labor of the Xkit Guy, is used to illustrate that the Tumblr community acts as a fandom of a social media site. This lets us understand the Xkit Browser extension as a resistant fan work written in the medium of code. Like video game modding, social media modding is a transformative work that permits fans to oppose the platform's code as law—but one that could also constitute a form of exploited labor.


2018 ◽  
Vol 6 (1) ◽  
pp. 60
Author(s):  
Ranny Rastati

In 2017 the majority of internet users are 19-34 years old or 49.52% (APJI, 2017). Almost half of the internet users in Indonesia are digital natives who were born after 1980: Generation Y (1980-1995) and Generation Z (1996-2009). This research will be focused on Generation Z as the true generation of the internet. Generation Z was born when the internet is available, a contrast to Generation Y who is still experiencing the transition of the internet. The purpose of this research is to find an effective way of providing information about media literacy to Generation Z. Through descriptive qualitative, the study was conducted with in-depth interview and observation toward 12 university students in Jakarta. The results showed that there are four effective ways of providing information about media literacy which is i) videos distributed to social media such as Youtube and Instagram, ii) interesting memes in communicative style, iii) through selebgram or micro-celebrity in Instagram who is consider as a role model and have a positive image, and iv) roadside billboards. Another interesting finding is that male informants tend to like media literacy information through videos and memes, while female informants prefer campaigns conducted by positive image selebgram and billboard. AbstrakPada tahun 2017 pengguna internet di Indonesia mayoritas berusia 19-34 tahun yaitu sebanyak 49,52% (APJI, 2017). Dari data tersebut terlihat bahwa hampir sebagian pengguna internet di Indonesia adalah digital natives atau penutur asli teknologi digital yaitu orang-orang yang lahir setelah tahun 1980: Generasi Y (1980-1995) dan Generasi Z (1996-2009). Penelitian ini akan difokuskan kepada Generasi Z karena mereka dianggap sebagai sebenar-benarnya generasi internet. Generasi Z lahir saat teknologi tersebut sudah tersedia, berbeda dengan Generasi Y yang masih mengalami transisi teknologi hingga menuju internet. Tujuan penelitian ini adalah mencari tahu cara yang efektif dalam memberikan informasi mengenai media literasi kepada generasi Z. Metode yang digunakan adalah deskriptif kualitatif dengan observasi dan wawancara mendalam. Informan berjumlah 12 orang mahasiswa di Jakarta. Hasil penelitian menunjukkan bahwa ada empat cara yang efektif dalam memberikan informasi mengenai media literasi yaitu i) video yang disebarkan ke media sosial seperti Youtube dan Instagram, ii) meme menarik dengan bahasa yang mudah dimengerti, iii) melalui selebgram yang menjadi panutan dan berimage positif, dan iv) papan iklan di pinggir jalan. Temuan menarik lainnya adalah informan laki-laki cenderung menyukai informasi media literasi melalui video dan meme yang disebarkan ke media sosial, sementara perempuan lebih menyukai kampanye yang dilakukan oleh selebgram berimage positif dan papan iklan.


2020 ◽  
Author(s):  
Shreya Reddy ◽  
Lisa Ewen ◽  
Pankti Patel ◽  
Prerak Patel ◽  
Ankit Kundal ◽  
...  

<p>As bots become more prevalent and smarter in the modern age of the internet, it becomes ever more important that they be identified and removed. Recent research has dictated that machine learning methods are accurate and the gold standard of bot identification on social media. Unfortunately, machine learning models do not come without their negative aspects such as lengthy training times, difficult feature selection, and overwhelming pre-processing tasks. To overcome these difficulties, we are proposing a blockchain framework for bot identification. At the current time, it is unknown how this method will perform, but it serves to prove the existence of an overwhelming gap of research under this area.<i></i></p>


Communicology ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 167-179
Author(s):  
E.S. Nadezhkina

The term “digital public diplomacy” that appeared in the 21st century owes much to the emergence and development of the concept of Web 2.0 (interactive communication on the Internet). The principle of network interaction, in which the system becomes better with an increase in the number of users and the creation of user-generated content, made it possible to create social media platforms where news and entertainment content is created and moderated by the user. Such platforms have become an expression of the opinions of various groups of people in many countries of the world, including China. The Chinese segment of the Internet is “closed”, and many popular Western services are blocked in it. Studying the structure of Chinese social media platforms and microblogging, as well as analyzing targeted content is necessary to understand China’s public opinion, choose the right message channels and receive feedback for promoting the country’s public diplomacy. This paper reveals the main Chinese social media platforms and microblogging and provides the assessment of their popularity, as well as possibility of analyzing China’s public opinion based on “listening” to social media platforms and microblogging.


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