scholarly journals MISSION STATEMENTS OF SOCIALLY RESPONSIBLE FIRMS: A CONTENT ANALYSIS

2007 ◽  
Vol 1 (1) ◽  
pp. 66-66 ◽  
Author(s):  
Refika BAKOGLU ◽  
Bige ASKUN
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lorelei Ortiz

PurposeThis study examines comprehensiveness and responsiveness of mission statements for the top 100 retailers on the 2020 National Retailers Federation list in order to (1) evaluate how effectively they communicate organizational identity, values and purpose, (2) underscore a distinctive commitment to stakeholders and (3) what extent these efforts are reflected in revised mission statements or addenda to meet global pandemic challenges.Design/methodology/approachThe study employs a 4-question metric to measure comprehensiveness and a two-pronged qualitative method of analysis consisting of keyword searches followed by content analysis.FindingsRetailer statements are considerably comprehensive in describing purpose and audience yet very few articulate stakeholder value, differentiate themselves as distinctive or substantively reaffirm their core mission and values. Retailers seem more invested in strategic communication around diversity, equity and inclusion, based on web content in their consumer, job seeker and investor touchpoints.Research limitations/implicationsCoding and interpreting language through content analysis methods may introduce some level of subjectivity, particularly when dealing with unstructured data. Implications for how organizations acclimated in order to survive and thrive, while maintaining focus on stakeholders and strategy. Examining organizational mission statements and their contexts yields perspective into how organizations define themselves and what they do during times of crisis.Originality/valueThis study provides insights into the content, structure and functions of the statements against a specific comprehensiveness metric and reveals patterns about the texts and their contexts during a pandemic and strong cultural and societal movements.


2015 ◽  
Vol 51 (2) ◽  
pp. 222-236 ◽  
Author(s):  
Michael J. Holosko ◽  
Munir Winkel ◽  
Catherine Crandall ◽  
Harold Briggs

2020 ◽  
Vol 52 (4) ◽  
pp. 1102-1109
Author(s):  
Rhiannon Jones

In an increasingly globalized world, social justice issues dominate the news. Libraries are often viewed as places where social justice ideals are upheld and promoted. This paper uses a content analysis methodology of 10 North American library and information science program websites to discover how social justice education is marketed to potential students through an examination of open access course descriptions, mission statements, and core learning objectives where available. Findings indicate that social justice is embedded in library and information science programs, but there are limited opportunities for prospective students to seek out these courses due to a lack of open access course descriptions and mission statements and shortage of integration in required courses. If library and information science educators want to attract future librarians with strong social justice agendas, then the promotional materials will need to be more explicit in regards to how these programs can aid students in building a social justice mindset.


2017 ◽  
Vol 8 (3) ◽  
pp. 284-303 ◽  
Author(s):  
Ishfaq Ahmed ◽  
Muhammad Musarrat Nawaz ◽  
Rizwan Qaisar Danish ◽  
Ahmad Usman ◽  
Muhammad Zeeshan Shaukat

Purpose It is believed that the core aim of Islamic institution is idiosyncratic from conventional business entities. Considering this presumption, this study aims to reveal the understandings of various stakeholders about objectives of Islamic banks. Design/methodology/approach The research endeavor is based on the findings of two distinctive studies, where Study 1 was aimed at investigating the communication of objectives through mission statements of Islamic banks and conventional banks with window operations. Here, mission statements were analyzed using content analysis and readability and understandability tests. Study 2, on the other hand, was aimed at investigating the understandings of various stakeholders, both internal (employees) and external (Muslim and non-Muslim customers of both Islamic and conventional banks, employees and management of conventional banks and business students). In total, 370 responses were received and analyzed in this study. Findings The findings (Study 1) unveil, the fact, that the mission statements of Islamic banks working in Pakistan are not good at communicating the corporate goals clearly. Out of ten banks investigated for Study 1, it is evident that only one bank (HBL, with window operations) was at par with readability threshold standards. Thus, it was imperative to share that mission statements of Islamic banks are difficult to read and comprehend. Study 2 adds further by revealing that most of the stakeholders are not clear about the objectives of these banks, while customers of conventional banks do not value the distinctive objectives of Islamic banks. Research limitations/implications This study leaves a valuable message for the policy makers and top management of Islamic banks by focusing on the unattended part on their end, i.e. quality of mission statements and stakeholders’ perception about the objectives of their organization, thus highlighting the needs of greater emphasis on the communication flow to stakeholders, as the clarity of business purpose may change the way customers react toward the business and opt for banking – customer relation in future. Originality/value This study covers a multi-dimensional investigation of the understanding and communication of objectives of Islamic banks. There is dearth of literature focusing on the aspects of content analysis, mission statement readability and understandability and investigation of stakeholders’ perception in tandem.


2019 ◽  
Vol 20 (0) ◽  
pp. 270-283 ◽  
Author(s):  
Julián David Cortés-Sánchez ◽  
Liliana Rivera

Mission statements (MSs) are one of the most widespread managerial practices. However, a deeper understanding of the relationship between MS’s characteristics and firms’ financial performance is still necessary. The vast majority of the research on this topic has been performed on companies of the global north, rather than global south. The present study addresses this literature gap through a qualitative and quantitative analysis of MS characteristics (i.e., keywords and readability) for Latin-American firms and their relationship to financial performance. The content analysis of the MS was conducted using Voyant Tools, the MS readability was measured through six readability indices (i.e., FI, FKRE, FKGL, SMOG, CL and ARI) and the relationship between MS readability and financial performance was determined using regression analysis (i.e., OLS). The results of the content analysis suggest differences among industries and an international convergence toward isomorphism regarding key terms. The results of the quantitative analysis revealed a positive relationship between MS readability and return on assets (ROA) and return on equity (ROE). These results suggest a positive relation of the MS on a company’s long-term financial performance, highlighting the importance of having a readable MS.


Climate ◽  
2020 ◽  
Vol 8 (4) ◽  
pp. 56 ◽  
Author(s):  
Tatyana K. Molchanova ◽  
Natalia N. Yashalova ◽  
Dmitry A. Ruban

Climate change is on the national agenda of Russia due to this country’s contribution to greenhouse gas emissions and the expected degree of warming and precipitation increase in its territory. A content analysis of the mission statements of the 100 biggest Russian companies shows that 18.5% of them deal with environmental issues. About half of the companies that declare pro-environmental behavior belong to the energy production and transmission industry. It also is found that more than 30% of all leading hydrocarbon, chemical, and mining companies express environmental concerns in their mission statements. The main environmental priorities declared by the top Russian companies include caring for nature, production ecologization, energy efficiency, and ecological standards. These priorities are related to climate-friendly behavior, but the latter is not stated directly. Direct consideration of climate change in the mission statements of Russian companies is recommended.


Sign in / Sign up

Export Citation Format

Share Document