scholarly journals The mediated live experience and the spatial reconfiguration of the sport act

2016 ◽  
Vol 16 (3) ◽  
pp. 35
Author(s):  
Diana Luiza Dumitriu
Keyword(s):  
Technological Changes ◽  
Sport Event ◽  
New Model ◽  
Scattering Model ◽  
Sport Media ◽  
Private And Public ◽  
The Media ◽  
Sport Events

The media-sport relation of interdependency has influenced both the commodity value of sport actors and events, as well as the mere sport experience. The present study focuses on the reconfiguration process of the spectatorship experience through media, addressing two of its central dimensions: the emotional and physical one. Along with the wide accessibility to sport events and a progressive grow of audiences, media provided a mediated live experience that ended up competing with the genuine live experience. Strongly related and dependent on the technological changes and the dynamics of the globalization process, media went beyond simply transmitting the sport event, engaging in a process of redefining it. In doing so, they generated a deterritorialized laboratory sport experience, “hotting-up” the spectatorship experience and minimizing the perceptual constrains. This, in turn, ended up by making this media-sport hyperreality more appealing than the genuine live experience of sport acts. In addressing the spatial reconfiguration of the spectatorship experience, I have built up a new model in order to better respond to the primacy of connectivity over the space-dependent experience of sport acts: the scattering model of sport spectatorship. Moreover, I discuss the mixture of the private and public zones as a strategic way of maximizing the accessibility and customization of sport media-products, inside the wider process of sport commodification.

The Initial Intentions for Social Leveraging of a Mega Sport Event Among Stakeholders of a Newly Formed Interorganizational Relationship

2020 ◽  
Vol 34 (2) ◽  
pp. 147-160
Author(s):  
Fei Gao ◽  
Bob Heere ◽  
Samuel Y. Todd ◽  
Brian Mihalik
Keyword(s):  
Chinese Culture ◽  
World Cup ◽  
Sport Event ◽  
Interorganizational Relationship ◽  
High Ranking ◽  
Values And Beliefs ◽  
The Media ◽  
Sport Events

Although the concept of social leverage has been a key component of research on mega sport events, authors know little about how the initial partnership between stakeholders of the event allows for social leveraging prior to the event. Thus, the purpose of this study is to understand what intentions stakeholders of a newly formed interorganizational relationship for the 2019 Federation of International Basketball Associations World Cup have toward social leverage initiatives and whether they coordinate such efforts with other stakeholders. Data were collected through two rounds of interviews with high-ranking leaders in the stakeholder organizations. The authors found that social leverage is not part of the early planning for the event because (a) different stakeholders/organizations have little knowledge of social leverage, (b) the media amplifies current values and beliefs of the interorganizational relationship stakeholders, and (c) the Chinese culture has an implicit/explicit influence on the interorganizational relationship. The study contributes to our understanding of challenges surrounding social leveraging.

Media discourse, sport and the nation: narratives and counter-narratives in the digital age

2020 ◽  
Vol 42 (6) ◽  
pp. 932-951 ◽  
Author(s):  
Max Mauro
Keyword(s):  
Media Industry ◽  
Sporting Events ◽  
Transnational Media ◽  
Counter Narratives ◽  
Private And Public ◽  
Gender Divisions ◽  
The Media ◽  
Sport Events ◽  
Media Discourses ◽  
International Sport

Throughout the 20th century, the growth of international sport events as media spectacles has provided one of the most powerful tools for the projection of national identities. Traditional media, such as newspapers and private and public broadcasters, have been instrumental in this process. Media discourses around sporting events have historically tended to legitimise exclusionary versions of the idea of the nation, reproducing hegemonic gender divisions and marginalising ethnic minorities and immigrants. At the same time, sport is also a contested vehicle for nation-building, providing to some degree opportunities for the expression of different versions of the idea of the nation. The deep changes in the media industry, and particularly the emergence and success among young people of interactive and transnational media, open the way for counter-narratives and alternative media discourses. For example, sport celebrities can use social media to expose and criticise the racialisation of immigrants in sport and beyond. But can the millions who follow them on Instagram or Twitter be counted as a ‘public’?

Coping with dilemma: How German sport media users respond to sport mega events in autocratic countries

2016 ◽  
Vol 52 (8) ◽  
pp. 1008-1024 ◽  
Author(s):  
Felix Flemming ◽  
Marco Lünich ◽  
Frank Marcinkowski ◽  
Christopher Starke
Keyword(s):  
Cognitive Dissonance ◽  
Host Country ◽  
Online Survey ◽  
Internal Conflict ◽  
Political Consumerism ◽  
World Cup ◽  
Mega Events ◽  
Sport Media ◽  
The Media ◽  
Sport Events

In recent years, sport mega events have been frequently awarded to autocratic countries whose regimes violate democratic values and human rights. Based on the theory of cognitive dissonance, we assume that this is a potential source of internal conflict for viewers, especially for sports enthusiasts and politically aware recipients. Special attention rests on the consequences of the recipients’ strategies of addressing this predicament for important stakeholders of these events, namely the reporting media, the host country and sponsors. We conducted an online survey among 711 German respondents to examine how recipients cope with this dilemma using the forthcoming FIFA soccer World Cup 2018 in Russia as an example. Our results show that while recipients are strongly interested in soccer and politics, most of them do not necessarily perceive these two spheres as inextricably connected. Their awareness of sociopolitical issues in the context of sport events—and thus the decisive factor to explain cognitive dissonance—is arguably low. Still, when recipients experience cognitive dissonance they rely on certain strategies to reduce or avoid dissonance. They do not elude this dilemma by preferring sports broadcasting without coverage of the event’s negative circumstances, but are actually willing to pass on parts of the tournament. They also do not denigrate the credibility of the media or emphasize positive aspects of the host country Russia. In fact, the recipients would prefer if the World Cup had not been awarded to Russia in the first place. However, respondents experiencing cognitive dissonance are also more likely to engage in political consumerism, by deliberately deciding against or in favor of products and sponsors depending on whether or not those are associated with the event.

scholarly journals Festival or Sport? Chinese Motivations to a Modern Urban Hiking Event

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402098615
Author(s):  
Fangfang Chen ◽  
Michael Naylor ◽  
Yanning Li ◽  
Shanshan Dai ◽  
Peng Ju
Keyword(s):  
Mental Health ◽  
Factor Analysis ◽  
Physical Health ◽  
Sport Event ◽  
Recreational Sport ◽  
Sport Events

Festive sport events provide an opportunity for people to engage in leisure in an atmosphere of celebration. It has become increasingly popular in China. Although motivations have been explored thoroughly in the context of participant and recreational sport, events, and festivals, no research has yet focused on the overlap among these domains. To address the gap, this study is an investigation of what motivates people to participate in festive sport events as an emerging subcategory of more traditional events and festivals. After the development of a new motives scale, a questionnaire was administered to 894 participants in a festive sport event for hikers in China. The sample was split in three to validate the scale using factor analysis. Six participant motives in the context of a festive sport event emerged including Physical Health, Achievement, Socialization, Mental Health, Novelty/Excitement, and Culture/Event. Important implications of this study are also discussed.

Charity Sport Event Sponsorship as Value Creation Strategy: An Event Participant Perspective

2021 ◽  
pp. 1-14
Author(s):  
David Fechner ◽  
Kevin Filo ◽  
Sacha Reid ◽  
Robyn Cameron
Keyword(s):  
Multiple Sclerosis ◽  
Value Creation ◽  
Service Provider ◽  
Internet Service Provider ◽  
Sport Event ◽  
Internet Service ◽  
Creation Process ◽  
Semistructured Interviews ◽  
Sport Events ◽  
Value Creation Process

Sponsoring charity sport events (CSEs) represents an opportunity for businesses to achieve a variety of marketing objectives. Event sponsors need to promote their brand in an authentic manner because CSE participants may be skeptical of the sponsor if they believe the organization is supporting the event solely for commercial purposes. The current research examines the perceptions that CSE participants have for a sponsor’s contribution to the value creation process of the event. Semistructured interviews (N = 17) were conducted with MS (multiple sclerosis) Moonlight Walk 2018 participants to explore how this key stakeholder perceives the contribution of the sponsor (Harbour ISP [Internet service provider]) in the event experience. Five themes were uncovered: raising CSE awareness, cultivating a fundraising network, engaging authentically, celebrating constituents, and providing operational support. Building on the findings of this research, CSE managers and sponsors should work to share the story behind their partnership while integrating event participants in the development of the sponsorship program.

Outcomes of the sport event volunteer experience: examining demonstration effects on first-time and returning volunteers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jordan T. Bakhsh ◽  
Erik L. Lachance ◽  
Ashley Thompson ◽  
Milena M. Parent
Keyword(s):  
Behavioral Intentions ◽  
Sport Participation ◽  
Community Members ◽  
Sport Event ◽  
Content Type ◽  
The Future ◽  
Sport Events ◽  
First Time ◽  
Sport Event Volunteers ◽  
The Relationship

PurposeThe purpose of this study is to examine if sport event volunteers were inspired by their event experience to volunteer in the future.Design/methodology/approachA postevent questionnaire was administered to 161 professional golf tournament volunteers, in which 93 respondents were identified as first-time volunteers of the event and 68 as returning volunteers. A moderation analysis was conducted to assess if previous event-specific volunteer experience moderated the relationship between volunteers' inspiration and future volunteer intentions.FindingsFirst-time event-specific volunteers were significantly more inspired to volunteer again than returning event-specific volunteers. Findings indicate volunteers can be inspired from their event experience toward future volunteer intentions.Research limitations/implicationsThis study offers conceptual understandings and new application of inspiration–behavioral intentions by examining sport events' (in)ability to inspire first-time and returning event volunteers to volunteer in the future. Findings are limited to the sport event volunteers' intention discussion.Practical implicationsThis study demonstrates how event stakeholders can create positive future behavioral intentions for community members through hosting sport events. By positioning first-time event-specific volunteers within roles that can elicit inspiration (e.g. interacting with athletes), event managers can foster stronger future volunteer intentions.Originality/valueThis study extends the understanding of demonstration effects by moving beyond the traditional sport event spectators and sport participation intention foci. It demonstrates that sport events can inspire different spectator groups (i.e. event volunteers) toward different future behavioral intentions (i.e. volunteer intentions). Findings address previous sport event volunteer assumptions regarding intention, inspiration and volunteer segments.

scholarly journals Television as a Hybrid Repertoire of Memory

2013 ◽  
Vol 2 (3) ◽  
pp. 52 ◽  
Author(s):  
Berber Hagedoorn
Keyword(s):  
Cultural Memory ◽  
New Model ◽  
The Past ◽  
Media Platform ◽  
The Media ◽  
Dynamic Production

In this article, television is reconsidered as a hybrid ‘repertoire’ ofmemory. It is demonstrated how new dynamic production and scheduling practicesin connection with highly accessible and participatory forms of user engagementoffer opportunities for television users to engage with the past, and how suchpractices affect television as a practice of memory. The media platform HollandDoc is discussed as a principal casestudy. By adopting and expanding Aleida Assmann’s model of the dynamics ofcultural memory between remembering and forgetting, a new model to studytelevision as cultural memory is proposed which represents the medium’shybridity in the multi-platform era.

Fishing with Purpose: The Big Stories

Another Haul ◽  
2019 ◽  
pp. 29-56
Author(s):  
Charlie Groth
Keyword(s):  
Folk Narrative ◽  
Thematic Content ◽  
Public Property ◽  
Private And Public ◽  
The Media ◽  
Set Up ◽  
Definition Of

This chapter is the first of four chapters that set up a folk narrative typography: Big Stories; character anecdotes; microlegends; and everyday storying. It begins with a definition of “Big Stories” and its relationship to “myth” and “theme.” The chapter overviews the thematic content of the Big Stories at work on Lewis Island: tradition, environment, civility and community (including sharing the island), springtime, and the island as a sacred, spiritual place. It also covers how big stories are told in different situations during fishing, on the island, and at other times and places, including through the media. Some telling is not only performed, but also enacted: for example, through the sales method which redistributes fish equitably; in hosting visitors to watch fireworks on the river, and other ways which sharing the island rides the line between private and public property. Chapter 2 also discusses how these stories overlap and intertwine.

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