scholarly journals Factors influencing preference toward personalized products in gift-giving situations: social relationship as moderating effect between gift buyers and gift recipients and self-construal of gift buyers

2015 ◽  
Vol 16 (4) ◽  
pp. 609-627
Author(s):  
최지은
Keyword(s):  
Social Relationship ◽  
Moderating Effect ◽  
Gift Giving ◽  
Factors Influencing ◽  
Self Construal

scholarly journals The Moderating Effects of Self-Referencing and Relational-Interdependent Self-Construal in Anti-Smoking Advertising for Adolescents

2020 ◽  
Vol 17 (22) ◽  
pp. 8481
Author(s):  
Hsiang-Ming Lee ◽  
Ya-Hui Hsu ◽  
Tsai Chen
Keyword(s):  
Factorial Design ◽  
Interaction Effect ◽  
Significant Interaction ◽  
Social Relationship ◽  
Significant Interaction Effect ◽  
Behavior Intention ◽  
Self Construal ◽  
Interdependent Self ◽  
Tobacco Epidemic ◽  
Advertising Appeal

The tobacco epidemic is one of the most serious public health issues in the world. Tobacco use starts and becomes established primarily during adolescence, and nearly 9 out of 10 cigarette smokers first tried smoking by age 18, with 99% first trying by age 26. This study employed a 2 (advertising appeal: emotional vs. rational) by 2 (self-referencing: analytical vs. narrative) factorial design in Study 1; and a 2 (relational-interdependent self-construal: high and low) by 3 (social relational cue: self, friend, and family) factorial design in Study 2. The behavior intention of anti-smoking acted as the measured dependent variable. Samples of 192 (Study 1) and 222 (Study 2) were collected from one of the biggest high schools in northern Taiwan. The results showed advertising appeal and self-referencing had a significant interaction effect on behavior intention (p = 0.040). The results also showed rational appealing advertising is suitable for analytical self-referencing (p = 0.022) and emotional appealing advertising is suitable for narrative self-referencing (p = 0.067). However, the social relationship cue and relational-interdependent self-construal had no significant interaction effect on behavior intention, and only relational-interdependent self-construal significantly affected behavior intention (p < 0.001). Regardless of whether the relational-interdependent self-construal is high or low, when the anti-smoking advertising is from the family perspective to persuade adolescents not to smoke, both influence the adolescent more than the other two social relationship cues (self and friend).

scholarly journals How Can Apple Farmers Be Encouraged to Apply Information Technology? The Moderating Effect of Knowledge Sharing

2021 ◽  
Vol 13 (18) ◽  
pp. 10228
Author(s):  
Xue Chen ◽  
Ye Jin ◽  
Shiping Mao
Keyword(s):  
Information Technology ◽  
Knowledge Sharing ◽  
Structural Equation ◽  
Explicit Knowledge ◽  
Positive Impact ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Actual Behavior ◽  
Technology Application ◽  
Factors Influencing

Information technology has become an increasingly powerful driving force in modern agriculture. In particular, its application is important for the sustainable development of the apple industry. However, to promote technology application effectively, a better understanding of the behavioral intention of apple farmers towards such information technology is needed. This study uses micro data from 226 Chinese apple growers and applies the theory of planned behavior. The factors influencing apple farmers’ intention to choose information technology, along with factors influencing the transformation of that intention into actual behavior, are investigated through structural equation modeling. The results show that farmers’ information technology attitudes and perceived behavioral control have a significant positive impact on their intention to choose information technology, and that intention has a significant positive impact on behavioral response. Additionally, both tacit and explicit knowledge sharing have a positive moderating effect on transforming the intention to choose information technology into actual behavior, and the higher the degree of knowledge sharing, the stronger its moderating effect. The results imply that to achieve industry sustainability, the government needs to improve its guidance and incentives for agricultural technology, as well as support the development of a strong knowledge-sharing system specifically for agricultural information technology.

Sign in / Sign up

Export Citation Format

Share Document