Information-Seeking Under Threat: How the Characteristics of Web Searches Changed During the Pandemic
Abstract To adjust to novel and threatening environments people seek information. Here, we examine whether and how a threatening global event -–the pandemic– altered the characteristics of the information people sought out online. An analysis of queries submitted to Google search engine revealed that people were more likely to submit queries for information that could guide action (i.e., “How to” and “How do” searches) during the pandemic relative to before, controlling for total search volume. This tendency may have contributed to the rapid adaptation observed in response to the pandemic. Indeed, stress levels reported weekly by 17K individuals predicted the proportion of “How to” and “How do” searches, controlling for COVID-19 related confinement. Markedly, population stress levels were more strongly associated with this high-level feature of web searches than they were with searches for specific terms such as “anxiety” or “stress”. In contrast, COVID-19 related confinement, but not stress levels, was associated with the proportion of “What” and “Why” questions submitted to Google, suggesting that the confinement was related to increased desire for general knowledge. Key results were replicated across two countries (UK and US). The study suggests that in situations of high stress people ask questions that can guide action. An intriguing possibility is that tracking of this feature could be used to monitor population stress levels beyond the pandemic.