scholarly journals PROMOTION AND QUALITY OF SERVICE WITH INTERESTS TO VISIT TOURIST OBJECTS: SISTEMATIC SEARCH

2020 ◽  
Vol 2 ◽  
pp. 3-7
Author(s):  
Nellyn Lutur
Keyword(s):  
Quality Of Service ◽  
Local Government ◽  
Service Quality ◽  
Marketing Strategy ◽  
Local Governments ◽  
Tourism Industry ◽  
Systematic Search ◽  
Stable Conditions ◽  
The Right

The aim of the research is the systematic search of promotion and quality of service with interest to visit tourist objects. This article is a systematic search that collects data from relevant indexed journals in Indonesia. These findings are discussed in a theoretical study so as to produce a conclusion. This article draws the conclusion that in the current era, the use of the right marketing strategy is very important because many new attractions are emerging as competitors. Applying the right marketing strategy will bring tourists and make tourists who have visited have an interest to visit again. The interest in revisiting is the encouragement of someone to carry out a visit to the destination that was visited. The regional tourism industry pays attention to the duties and functions of the promotion department and service quality in planning and implementing strategies that optimize a tourist interest. The quality of service within these institutions and local governments in the field of tourism is very closely related and has a strong influence on the tourism industry. There are promotion factors and service quality, connected with the interest of the local government in tourists visiting directly or indirectly, thus affecting the development of industries in the region. The attitude of the local government directly influences the visit of domestic and foreign tourists, then indirectly the situation and stable conditions in political, economic and security developments. The contribution of this research is to study theories about promotion and service quality with an interest in visiting tourist objects.

scholarly journals An Analysis of Consumer Behaviors in Choosing Public Transportation

2021 ◽  
Vol 9 (2) ◽  
pp. 17-26
Author(s):  
Hadhori Nurhasan ◽  
Utomo Putro
Keyword(s):  
Quality Of Service ◽  
Local Government ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Public Interest ◽  
Public Transportation ◽  
Consumer Behaviors ◽  
A Company

Various efforts have been done to overcome or at least reduce the severe congestion in Jakarta. For this reason, the local government continues to carry out various strategies. And PT TransJakarta as a company under the auspices of the local government that manages several modes of transportation, also has a big role in overcoming congestion in Jakarta. One of them is by launching several public transportations so that many people will switch to use public transportation. Recently, Transjakarta launched a microbus type public transportation called Mikrotrans. To make it works, TransJakarta must be able to attract public interest to use microtrans. For this reason, a special strategies are needed to attract customers. One of the most important aspects is by controlling the quality of the service in order to make customer satisfied. Several aspects of microtrans service quality are investigated which have major influences on increasing customer satisfaction. And the results show that in general the quality of service at Mikrotrans is quite good. The result shows that the variables of service quality in mikrotrans are good enough in the customer although it still requires evaluation or improvement in several aspects.

scholarly journals Pengaruh Kualitas Layanan terhadap Loyalitas Wisatawan Nusantara dengan Kepuasan Wisatawan Nusantara sebagai Variabel Intervening

2015 ◽  
Vol 5 (1) ◽  
pp. 24
Author(s):  
Eny Sulistyowati ◽  
Sobirin Maliyan
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Strong Influence ◽  
Tourism Industry ◽  
Quality Of Services ◽  
Tourist Attraction ◽  
Business World ◽  
Tourist Satisfaction

<p>In the business world, customer satisfaction is an absolute must be the goal to achieve success. Due to the achieved satisfaction of the consumers or customers will bring many benefits to manufacturers or institutions, among others, will make consumers become loyal. From the results of research conducted shows that Quality of services provided to tourists have a strong influence on the loyalty of tourists to visit the tourism objects in the area of Yogyakarta. This is evidenced by the results of the r2 of the influence of service quality to local tourists loyalty is about 22.2%. This shows if the service quality provided by the tourism industry in Yogyakarta enhanced within the region will make the travelers loyal to the tourism industry in Yogyakarta. In addition to the quality of services provided to tourist there are other factors that also have a strong influence on the tourist loyalty that tourist satisfaction factor, as evidenced by the r2 value of 15.2%. This suggests that if the tourism industry pay attention to things that could improve the satisfaction of tourists visiting the attractions in Yogyakarta, then the tourists will be eager to visit again or loyal. Meanwhile, indirectly influence the quality of service to tourists loyalty through the satisfaction of tourists who visit tourist attraction in the DIY region have only r2 values of 0.015 or 1.5%. This implies that the satisfaction of tourists is less strong loyalty of tourists who visit tourist attraction in the area of DIY.</p>

scholarly journals Service Quality and Customer Satisfaction: The Case of Star Cruise Libra, Penang.

2018 ◽  
pp. 576-586
Author(s):  
Albattat Ahmad ◽  
Al-Laymoun Mohammad ◽  
Alsardia Khaled ◽  
Mohd Shukri Ab Yajid ◽  
Abdol Ali Khatibi
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Tourism Industry ◽  
Customer Base ◽  
Quality Dimensions ◽  
Service Quality Dimensions ◽  
Asian Pacific ◽  
Potential Customers

Quality of service is a major competitive advantage within the tourism industry and cruise liners are no exception. In recent years, the Asian-Pacific company Star Cruises has striven to strengthen and retain the loyalty of its customer base in an increasingly challenging market. This study aims to look at the interface between Star Cruises’ service quality dimensions and customer satisfaction level by analyzing data on one of its ships, the Super Star Libra, with its homeport in Penang, Malaysia. An adapted version of the SERVQUAL model was used by the researchers to evaluate the quality of service and customer satisfaction aboard the Libra, as was a questionnaire, whose instruments were developed from past studies. 102 questionnaires were given out to and collected from passengers who had ridden aboard the Super Star Libra. Results indicated that service quality dimensions such as tangibility, responsiveness, reliability, assurance, and empathy had a significant bearing on customer satisfaction. The latter also helped determine which cruise customers would prefer to spend their vacations on in the future. The outcome of this research provides useful guidelines for cruises that intend to capitalize on the quality of their service to both maintain the satisfaction of their existing customers and attract more potential customers going forward.

scholarly journals Customer Satisfaction Is Effected By The Quality Of Service: A Case Study Indonesian

2021 ◽  
Vol 12 (3) ◽  
pp. 3560-3567
Author(s):  
Rusdiyanto Et.al
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Quantitative Methods ◽  
Statistical Tests ◽  
Collection Method ◽  
Study Population ◽  
The Right

This study aims to determine and analyze the effect of service quality indicators in measurement using Tangible, Emphaty, Reliability, Responsiveness, and Assurance on Banking Customer Satisfaction in Indonesia.This research uses quantitative methods that are descriptive and tends to analyze using an inductive approach. This type of research uses Explanatary Research, the study population uses banking customers. The data collection method in this study is to spread questions with the right target, the questionnaire in this study has requirements that must be met: The questions are factual, the questions are opinion, the questions are self-perception.The findings in this study explain that service quality affects customer satisfaction, the results of statistical tests with t test can be concluded that service quality has an influence on banking customer satisfaction.

scholarly journals Service Quality and Customer Satisfaction: The Case of Star Cruise Libra, Penang

2019 ◽  
pp. 851-861
Author(s):  
Albattat Ahmad ◽  
Al-Laymoun Mohammad ◽  
Alsardia Khaled ◽  
Mohd Shukri Ab Yajid ◽  
Abdol Ali Khatibi
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Tourism Industry ◽  
Customer Base ◽  
Quality Dimensions ◽  
Service Quality Dimensions ◽  
Asian Pacific ◽  
Potential Customers

Quality of service is a major competitive advantage within the tourism industry and cruise liners are no exception. In recent years, the Asian-Pacific company Star Cruises has striven to strengthen and retain the loyalty of its customer base in an increasingly challenging market. This study aims to look at the interface between Star Cruises’ service quality dimensions and customer satisfaction level by analyzing data on one of its ships, the Super Star Libra, with its homeport in Penang, Malaysia. An adapted version of the SERVQUAL model was used by the researchers to evaluate the quality of service and customer satisfaction aboard the Libra, as was a questionnaire, whose instruments were developed from past studies. 102 questionnaires were given out to and collected from passengers who had ridden aboard the Super Star Libra. Results indicated that service quality dimensions such as tangibility, responsiveness, reliability, assurance, and empathy had a significant bearing on customer satisfaction. The latter also helped determine which cruise customers would prefer to spend their vacations on in the future. The outcome of this research provides useful guidelines for cruises that intend to capitalize on the quality of their service to both maintain the satisfaction of their existing customers and attract more potential customers going forward.

scholarly journals STRATEGI PENGUATAN PERENCANAAN DAN PENGANGGARAN PADA SUBSEKTOR KELAUTAN DAN PERIKANAN DI KABUPATEN KEPULAUAN ANAMBAS

2019 ◽  
Vol 10 (2) ◽  
Author(s):  
Feby Kurnia ◽  
Ma'mun Sarma ◽  
Dwi Rachmina
Keyword(s):  
Local Government ◽  
Human Resources ◽  
Local Governments ◽  
Swot Analysis ◽  
Likert Scale ◽  
Matrix Analysis ◽  
Financial Condition ◽  
The Right ◽  
Perception Analysis

ABSTRACTThe financial condition of the region that continues to experience of fluctuations and the allocation of development funds in the marine and fishery sub-sector which tend to decrease every year become problems that often arise. It requires local governments to be able to determine the right strategy in order to produce appropriate planning and budgeting development that are suitable with the potential of the marine and fisheries sub-sector. The pusrposes of this research are to analyze the consistency of planning and budgeting formulation, to analyze the implementation of planning and budgeting, and to formulate priority strategies that needed in an effort to strengthen planning and budgeting in marine and fisheries sub-sector in Anambas Achipelago Regency. The method used is using PBCM (Planning and Budgeting Consistency Matrix) analysis, perception analysis using Likert scale, SWOT analysis and QSPM method. The result of the research shows that there are inconsistencies in planning and budgeting as well as the level of implementation of planning and budgeting that are good but still need improvement on human resources competency component. The main priority strategy chosen is the improvement of the quality of the planning apparatus held by the local government through coordination and cooperation between the Governments (local and central) with University.Keywords: PBCM, Perception Analysis, Planing and Budgeting Implementation, Strengthening SrategiesABSTRAKKondisi keuangan daerah yang terus mengalami fluktuasi serta alokasi dana pembangunan pada subsektor kelautan dan perikanan yang cenderung mengalami penurunan setiap tahunnya menjadi permasalahan yang kerap timbul. Hal tersebut mengharuskan pemerintah daerah mampu menentukan strategi yang tepat agar dapat menghasilkan perencanaan dan penganggaran pembangunan yang tepat sesuai dengan potensi yang dimiliki. Penelitian ini bertujuan untuk menganalisis konsistensi perumusan perencanaan dan penganggaran, menganalisis implementasi perencanaan dan penganggaran serta merumuskan strategi yang perlu diprioritaskan dalam upaya menguatkan perencanaan dan penganggaran pada subsektor kelautan dan perikanan di Kabupaten Kepulauan Anambas. Metode yang digunakan adalah menggunakan analisis Matrik Konsistensi Perencanaan dan Penganggaran (MKPP), analisis kuesioner menggunakan skala likert, analisis SWOT dan metode QSPM. Hasil penelitian menunjukkan masih terdapat inkonsistensi pada perencanaan dan penganggaran serta tingkat implementasi perencanaan dan penganggaran tergolong baik namun masih perlu perbaikan pada komponen kompetensi SDM. Strategi prioritas utama yang dipilih adalah peningkatan kualitas aparatur perencanaan yang dimiliki oleh pemerintah daerah melalui koordinasi dan kerja sama antara Pemerintah (daerah dan pusat) dengan institusi perguruan tinggi.Kata Kunci : Analisis Persepsi, Implementasi Perencanaan dan Penganggaran, MKPP, Strategi penguatan

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS PELAYANAN PADA SCOOT FAST CRUISES DI BALI

Jurnal IPTA ◽  
2017 ◽  
Vol 5 (1) ◽  
pp. 18
Author(s):  
Nengah Ardane ◽  
Ni Made Sofia Wijaya ◽  
Luh Gede Leli Kusuma Dewi
Keyword(s):  
Factor Analysis ◽  
Quality Of Service ◽  
Service Quality ◽  
Test Validity ◽  
Sampling Technique ◽  
Tourism Industry ◽  
Validity And Reliability ◽  
Transport Services ◽  
Eigen Value

Mode of water transport is very important in the tourism industry as a support in providing the best service for tourists. Transportation is the cause and the effect of the growth of tourist in Bali. Scoot Fast Cruises is transport services to Lembongan, Lombok and Senggigi. Based on Trip Advisor rating in the quality of service that is provided by Scoot Fast Cruises still very poor (158). This study aims to determine the factors that affect the service quality at Scoot Fast Cruises in Bali. Sampling technique used in this study using purposive sampling of respondents are crossing service users Scoot Fast Cruises in Bali with a total sample of 100 respondents. The data collection techniques using a questionnaire that was tested using the test validity and reliability. Analysis of the data used in this study is factor analysis using SPSS 17.0. The results of the factor analysis there are three factors that affect the service quality at Scoot Fast Cruises in Bali that is a factor completeness of facilities and services to get service with a value of eigen value 7.390, factor accuracy of services to the value of eigen value of 1.397 and the convenience factor rating with eigen values ??value amounting to 1.307. Factors completeness and ease of getting care facilities is a contributing factor dominant in influencing quality of tourist services at Scoot Fast Cruises in Bali. For further research that will lift the title of the research about the factors that affect the quality of service on a fast boat to take a shuttle to the hotel indicators and increasing the number of respondents and indicators. As for the company Scoot Cruises to take into account the convenience of tourists.

scholarly journals ECO GREEN PARK BATU

2018 ◽  
Vol 4 (2) ◽  
Author(s):  
Linda Ayu Wibriana
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Sampling Technique ◽  
Total Sample ◽  
Goods And Services ◽  
Access Road ◽  
Parking Lot ◽  
Quota Sampling ◽  
The Right

This study is based on the importance of service quality on the company. This meant that all the goods and services offered will have a good place in the eyes of the public as consumers and potential consumers. Although relatively new company, but the importance of service quality mak  the company is trying to get customers as possible by providing services and facilities.  The purpose of this study is to analyze quality of service in the Physical dimension (Tangible), reliability, Responsiveness, Assurance, and Empathy on ECO Green Park Batu city. The population in this study are visitor. Total sample of 100 people, with a quota sampling technique and using a questionnaire for data collection. Analyses data using frequency distribution and analysis tools using servqual and Cartesian diagram. The results showed that the A quadrant is a main priority of the counter clerk service providing quickly. Kuadran B or maintain achievement, factors that include the access road to the Park is easy, has a large parking lot, the company providing the information right, the right service / satisfaction of the officer, the company provide information in a clear, swift cleaning service clean the tourist area, safety guard officers ready to serve. Quadrant C or low priority that the appropriate services / satisfaction of the officer, the officer has a vast knowledge when they explain to visitors officials are consistently polite, serving officers earnestly and wholeheartedly, giving service to all visitors without picky, ease of conveying suggestions / complaints. Quadrant D or excessive such factors which include building which attractive, employees have a neat appearance, complete public facilities, reliable officer in operating a vehicle. Seeing this is not a problem if the company providing the service excessively, because it feels it is able to make visitors feel satisfied.  Keywords: Quality of Service, tangible, in tangible

Analisis Kualitas Pelayanan Dalam Pelaksanaan Tera Dan Tera Ulang Alat Ukur, Timbang, Takar Dan Perlengkapannya (UTTP) Pada Bidang Perdagangan Dinas Koperasi, Perindustrian Dan Perdagangan Kabupaten Pacitan

2016 ◽  
Vol 3 (2) ◽  
pp. 159-173
Author(s):  
Susi Minarsih ◽  
Ary Sutrischastini
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Level Of Service ◽  
Research Use ◽  
Validity And Reliability ◽  
Analysis Instrument ◽  
Service Execution ◽  
Traditional Market ◽  
Convenience Sampling

The aims of this study are to measure the level of service quality and how to improve the quality of service execution in re-measurement tera and tera of UTTP in Commerce On duty Co-Operation, Industrial and Commerce Of Sub-Province of Pacitan. This research’s object is traditional market of Minulyo Pacitan as mains market in Sub-Province of Pacitan with 100 perpetrator people of sample as user/owner of UTTP (ukur,timbang, takar, dan perlengkapannya) with method intake of sampel by Convenience Sampling. The technique of collecting data uses questionnaires and direct interview. This research use qualitative analysis instrument test of validity and reliability to know valid or not and reliabel or not about the questions of questionnaire. Then, this research was done with Servqual method as instrument to do measurement of service quality. The measurement of service quality in Servqual method pursuant to five service dimension that is tangibles, responsiveness, realibility, assurance, and empathy. This research will be measured of gap 5 that is difference among performance and its expectation. Ad for yielded gap from a enumeration of Servqual 5 gap, -146 progressively lower him mount the quality of given service activities. Therefore, its needs the existence of priority repair of service quality, in this case is service of remeasurement tera and tera of UTTP at biggest difference or gap that is at variable of Responsiveness ( Energy Listen carefully) and attribute that has smallest difference that is – 0.44 at dimension question of variable of Tangibles ( Evidence Physical). Keyword: Quality Of Service, Method of Service Quality.

PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP PERLUASAN PANGSA PASAR PRODUK DANA TALANGAN HAJI DI BANK SYARIAH MANDIRI KCP UJUNGBERUNG DAN KCP RANCAEKEK BANDUNG

2018 ◽  
Vol 2 (1) ◽  
pp. 1-15
Author(s):  
Intan Nurrachmi
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Market Share ◽  
Significant Influence ◽  
Strong Correlation ◽  
T Test ◽  
Market Expansion ◽  
Difference Constraints ◽  
Branch Office

This study departs from the hajj bailout financing facility which is a booming product because of the customer's interest, but in this case there is a difference in the target achievement between Bank Syariah Mandiri (BSM) Ujungberung KCP which is less successful in improving the hajj bailout products while the Rancaekek KCP is very superior in one consolidation Ahmad Yani Branch Office Bandung. This is what is interesting for researchers to carry out this research, the difference constraints include service quality and promotion factors. This phenomenon raises problems that must be examined, namely how the influence of service quality and promotion of market share expansion products hajj bailouts at Bank Syariah Mandiri KCP Ujungberung and KCP Rancaekek Bandung. This study aims academically to contribute in the study of Islamic economics in worksheets, especially the quality of service and promotion of market share expansion and practically expected to be able to provide input to all employees of BSM KCP Ujungberung regarding the quality of service and promotion of market expansion of bailout products. Hajj that has been successfully carried out by BSM KCP Rancaekek.The conclusion of this study is that there is a significant influence of service quality on the expansion of market share by 53.3% with a strong correlation of 0.730 and through t test, where t counts at 8.245 (> t table), then H_0 is rejected and H_i is accepted. Furthermore, there is a significant influence of promotion on the expansion of market share by 30.3% with a moderate / sufficient correlation of 0.550 through t test, where t counts is 4.219 (> t table), then H_ (0) is rejected and H_i is accepted. Then there is a significant influence of service quality and promotion simultaneously to the expansion of market share by 60.6% and a strong correlation of 0.784 and through Test F, where F count is 67.023 (> F table), then 〖H〗 _ ( 0) rejected and H_i accepted.

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