scholarly journals Discourse of Gender Asymmetry in Social Media: methodology of research

Communicology ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 67-78
Author(s):  
A. M. Oleshkova

The paper highlights the problem of gender stereotypes and gender stratification and provides the description of constructionism and discourse analysis as the methodological foundations of gender studies. Gender is viewed as both a social construct and discursive practice. The author proposes a specific methodology for discourse analysis that takes into account the specifics of social media. The methods of research include analysis of linguistic data, processed through the lens of constructionist analysis, discourse and content analysis. The author grounds the study on M. Foucault’s approach that influenced discursive and constructionist studies. The features of the articulation of the topic are shown based on materials of the social network VKontakte. The author reveals the discursive techniques, with the help of which indicates the position and role of the subject. In social networks, unlike other media discourses, the problem of gender relations is expressed exaggeratedly. With the traditional spectrum of plots for stereotyping, the network newspeak is prone to use language play and genre fusion. Hence, the polar features of gender discourse in the network space should be noted: the coexistence of aggressive orthodox patriarchal judgments with sarcastic rethinking of gender roles and the manifestation of egalitarianism in the interpretation of masculinity and femininity. Gender discourse is represented as an element of ideological discourse that the author designates as modern newspeak, which is characterized by the ability to politicize any aspect of culture and strive for domination.

2019 ◽  
Vol 2 (1) ◽  
pp. 136-161 ◽  
Author(s):  
Mariza Georgalou

Abstract The phenomenon of brain drain migration from Greece, also known as Greek neomigration, has acquired an astoundingly massive character due to the ongoing economic crisis in the country. Considering that a migrant’s identity is defined by a physical move from one place to another, this paper aims at exploring the discourse practices of place-making by Greek neomigrants, focusing on the role of social media in this endeavour. Drawing on discourse analysis (Myers 2010; Aguirre and Graham Davies 2015), identity construction theories (Blommaert 2005; Benwell and Stokoe 2006), environmental psychology (Proshansky, Fabian and Kaminoff 1983) and discourse-centred online ethnography (Androutsopoulos 2008), this study presents and discusses empirical data from a Greek neomigrant settled in the UK, who writes about his migration experience on his blog as well as on his Twitter and Facebook accounts. The analysis demonstrates that the Greek neomigrant place identity construction can be realized through a complex of linguistic and discourse strategies, including comparison and evaluation, construction of in-groups and out-groups, language and script alternations, entextualisation of other voices, and visual connotations. It is shown that, for migrants, social media constitute significant outlets for place-making, constructing place identity and asserting (or eschewing) belonging. In so doing, it also brings to the surface crucial social, cultural and psychological aspects of the current Greek neomigration phenomenon and confirms the potential of social media discourses to heighten awareness of neomigrants’ dis/integrating processes, placing discourse analysis at the service of global mobility phenomena.


2018 ◽  
Vol 8 (7) ◽  
pp. 73
Author(s):  
Nor Fatin Abdul Jabar ◽  
Kamariah Yunus ◽  
Nurul Fatihah Muhamad Nazmi ◽  
Muhammad Farriz Aziz ◽  
Nurul Afiqah Muhammad Zani

In today’s reality, there is a definite gap when it comes to men’s and women’s participation in politics. It can be seen that the society prefers men to lead them, make decisions and solve problems. The society assumes men to have better leadership qualities, but people tend to be sceptical when it comes to women. In Syria, men’s responsibilities as leaders and the ones who make decisions are valued highly by the Syrian society. They believe that men’s power and abilities to lead are more stable, prosperous and secure than women. Among the society, women are considered as subordinates and excluded from negotiations. This matter is highlighted in Syrian literature too, especially in novels and writings since masculinity, is practiced in Syrian society. This present study attempted to investigate the gender stereotypes on politics portrayed in the novel “In Praise of Hatred”, by Khaled Khalifa. The present study employed a Critical Discourse Analysis (CDA) approach to investigate the pragmatic representation of politics portrayed in the controversial Syrian novel. The findings focused on the representation of women in politics. To this end, Van Dijk’s Social-political Discourse Analysis Approach was adopted to reveal the ideology behind the constructions. The issues of gender and politics were analysed based on the pragmatic representation in the novel. Adopting the Social-political Discourse Analysis approach under Sociocognitive Discourse Studies (SCDS), the criteria of social aspects (politics and gender) were being looked at thoroughly. Regarding subject positions, the data analysis showed that the portrayal of gender is always biased and women’s participation in politics is not encouraged.


2021 ◽  
Vol 12 ◽  
Author(s):  
Margherita Bracci ◽  
Stefano Guidi ◽  
Enrica Marchigiani ◽  
Maurizio Masini ◽  
Paola Palmitesta ◽  
...  

The use of social media, particularly among youngsters, is characterized by simple and fast image exploration, mostly of people, particularly faces. The study presented here was conducted in order to investigate stereotypical judgments about men and women concerning past events of aggression—perpetrated or suffered—expressed on the basis of their faces, and gender-related differences in the judgments. To this aim, 185 participants answered a structured questionnaire online. The questionnaire contained 30 photos of young people’s faces, 15 men and 15 women (Ma et al., 2015), selected on the basis of the neutrality of their expression, and participants were asked to rate each face with respect to masculinity/femininity, strength/weakness, and having a past of aggression, as a victim or as a perpetrator. Information about the empathic abilities and personality traits of participants were also collected. The results indicate that the stereotypes—both of gender and those of victims and perpetrators—emerge as a consequence of the visual exploration of faces that present no facial emotion. Some characteristics of the personality of the observers, such as neuroticism, extraversion, openness, conscientiousness, and affective empathy, have a role in facilitating or hindering stereotype processing, in different ways for male and female faces by male and female observers. In particular, both genders attribute their positive stereotypical attributes to same-gender faces: men see male faces as stronger, masculine, and more aggressive than women do, and women see female faces as more feminine, less weak, and less as victims than men do. Intensive use of social media emerges as a factor that could facilitate the expression of some stereotypes of violent experiences and considering female subjects as more aggressive. Findings in this study can contribute to research on aggressive behavior on the Internet and improve our understanding of the multiple factors involved in the elaboration of gender stereotypes relative to violent or victim behavior.


Author(s):  
Sarah Wieners ◽  
Susanne Maria Weber

AbstractOn the basis of a genealogical discourse analysis, Weber distinguishes four dispositives of creation. The ‘new’ is created and organised within systematic rationalities of creation. It emerges in (a) an organic cyclical transcendence, (b) a top-down pattern, (c) an entrepreneurial mode that designates man as creator and (d) a collective cyclical dynamic. The dispositives of man as creator and creation as an act are becoming particularly dominant in today’s academic organisations and these dispositives systematically produce institutional programmatics and organisational strategies. In this paper, we analyse how the new emerges in two academic organisations. The starting points of our analyses are two institutional innovations that emerged in Germany in the 2000s: the Excellence Initiative and the gender equality programme. Although they derive from different fields of discourse, both innovations share common features. The Excellence Initiative required universities to relate discourses of excellence and gender equality to each other, and this article investigates how the new emerges in academic organisations to understand whether these innovations produce equality or perpetuate traditional inequalities. Based on Foucault’s dispositive methodology, we use website analyses and interviews with gender equality officers and heads of early-career researchers’ departments. We highlight the discursive connections between gender and excellence for early-career researchers and outline various discursive organisational strategies.


2020 ◽  
Vol 12 (1) ◽  
pp. 01-07
Author(s):  
Prapti Wigati Purwaningrum

Abstrak  - The purposes of this study is to describe what and how memes in social media Instagram as the representation of critics from netizen. The approach of this study is Critical Discourse Analysis by Fairclough with three dimensions; text, discursive practice, and social practice. The writer chooses meme in @fakartun Instagram account as the data source because meme full of funny picture and simple text, easy to understand, and lead the reader to think twice to find the implied meaning in it. This research is focused on meme in @fakartun Instagram account, especially pictures, text, and caption. The conclusion of this study is the writer found social media as a space for netizen to get  and upload many information widely and effectively. Nowadays memes are no longer just pictures and funny words that are entertaining but become a media to express opinions, criticize a policy or an event that is happening. Finally, the findings of this analysis will describe how the patterns of opinion, commenting, and critical thinking of citizens in cyberspace Keywords: Critical Discourse Analysis, Fairclough, memes, Instagram, @fakartun


2017 ◽  
Vol 36 ◽  
pp. 67-85
Author(s):  
Oksana Kharlay

Representation of Female Attributes in Chinese ProverbsThe article investigates a the inner and outer attributes of women reflected in Chinese proverbs and b what images and symbols are employed to express them. Each proverb was assessed and classified in terms of female attributes inner and/or outer and connotation positive and/or negative. The sources of the features that underlie the representations of female attributes in Chinese proverbs were found to drawn mostly from traditional national culture, cultural symbolism, and social and gender stereotypes. Social beliefs, ethnic and gender prejudice towards women in Chi­nese society, as well as ethno-cultural information accumulated in the proverbs, were revealed by means of the cultural approach to critical discourse analysis. In detail, inner attributes overweigh outer, i.e., superficial and aesthetic ones, providing a clear moral compass pointing to an ideal fe­male behaviour.


2020 ◽  
Vol 27 (3) ◽  
pp. 293-300
Author(s):  
Lena Martinsson

The transnational anti-gender movement often has a strong connection to conservative religious organisations. However, even if the anti-gender movement is easy to recognise in Sweden, it is impossible for it to propagate significant opposition to gender mainstreaming and gender studies by using the Church as a reference due to white Swedish people’s established and neo-colonial image of Sweden as exceptional, secular, modern, and a gender equal and tolerant nation. The aim of this article is to analyse how a transnational anti-gender discourse transforms and produces fear in a Swedish context. In focus is the editorial writer for Svenska Dagbladet, one of Sweden’s most influential newspapers, Ivar Arpi and his critical articles and expressions in social media on gender studies and gender mainstreaming. The material shows that instead of connecting to religion in order to dismiss gender studies, gender studies is understood as the religion and conspiracy of our time, governing the state and its citizens. Drawing on Sara Ahmed, I argue that it is possible to follow how words and discourses act in affective ways and how gender studies, gender ideology and gender mainstreaming become a single body that inspires fear.


2015 ◽  
Vol 13 (4) ◽  
pp. 755-780 ◽  

This study adopts a Critical Discourse Analytical approach to investigate how a form of Iranian national(ist) identity is (re)constructed and (re)presented on a popular Facebook Page called Persian Gulf.It focuses on linguistic practices of the Iranian side of the debate over the name of this body of water. After briefly discussing some of the challenges of applying CDA to a participatory web platform e.g. Facebook, This paper explores the characteristics of the Persian identity discourse in the way that it is utilised to legitimize the name Persian Gulf vs. the claim to the name Arabian Gulf. The paper concludes that the emergent Persian national/ist identity discourse is strongly preoccupied with opposing a perceived cultural invasion of the Arabic Other in its emphatic defence of the name Persian Gulf but in the meantime it aspires to distinguish itself from the officially propagated Islamic identity. It is also shown that aspects pertaining to powerfulness, defiance and conflict are the main thrusts of the discursive representation of this Self-identity. Key words: Critical Discourse Analysis; Social Media discourses analysis; Facebook; National identity; Nationalism; Iran; Persian Gulf; Arab identity; the Middle East.


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