Innovation and Design
The present research features the relationship between the two processes in design. First, more and more areas of culture reveal their design character. Second, design activity is getting more and more innovative. This is due to the increasing attention to design in science and practice, in particular, in cultural studies. This relationship is interpreted as a separate subject of research, which has the following constituents: a) cultural conditions and factors, b) the process of implementation of technical and technological innovations in the socio-cultural fabric of society and man. Thus, there is a problem of their mutual determination, which can be investigated by such methods of analysis as idealization and modeling. Creativity is represented as one of the manifestations of culture as a whole and is expressed in the conceptual vision of design and continuity of socio-cultural design. The authors focus on the matter of socio-cultural support and effective implementation and assimilation technical and technological innovations by culture, society, and man by creating certain conditions and factors. The concept of the design configurator is used here as a model of the process represented in the problem. The paper enumerates the functional features of management objectivity, pragmatism, efficiency, creativity, heuristics, etc., which make it possible to focus on methodological approaches not only in problem solving but also to argue the importance of the design approach in the understanding of the relationship of these socio-cultural sides of human existence. The design configurator is not only a synthesis of different types of subject knowledge, but rather a starting point in the methodological work on the formation of epistemological portrait of the created artifact, i.e. technological innovations using such methodological tools as socio-cultural and design approach.