scholarly journals The role of Marketing Innovation in Achieving Hotel’s Business Excellence

2020 ◽  
Vol 0 (0) ◽  
pp. 0-0
Author(s):  
Ali El sayed Shehata
Keyword(s):  
Marketing Innovation ◽  
Business Excellence

INNOVATION COLLABORATIONS IN LOW-TO-MEDIUM TECH SMEs: THE ROLE OF THE FIRM’S INNOVATION ORIENTATION AND USE OF EXTERNAL INFORMATION

2019 ◽  
Vol 23 (02) ◽  
pp. 1950011 ◽  
Author(s):  
OUAFA SAKKA ◽  
JOSÉE ST-PIERRE ◽  
MOUJIB BAHRI
Keyword(s):  
Management Control ◽  
Manufacturing Industries ◽  
External Information ◽  
Marketing Innovation ◽  
Research Organisation ◽  
Research Organisations ◽  
Medium Enterprises ◽  
Successful Innovation ◽  
The Relationship

This study articulates and tests the direct and indirect relationships between the company’s innovation orientation (IO), its collection and dissemination (C&D) of external information among the organisational members, and the level of success of its innovation collaborations involving customers, suppliers, and research organisations. Our conceptual framework is developed based on an integration of the literatures on organisational capabilities, marketing, innovation, and management control. We empirically test these relationships on a sample of 117 small-to-medium enterprises (SME) operating in Low-to-Medium-Tech (LMT) manufacturing industries. Partial Least Squares (PLS) results reveal that the relationship between the firm’s IO and the success of its customer collaborations is partially mediated by the C&D of external information. We also find that the relationship between the firm’s IO and the success of supplier collaborations is direct, and that the C&D of external information has no effect on the success of such collaborations. Finally the relationship between IO, C&D of external information and the success of research organisation collaborations is found to be indirect. Overall, these findings suggest that developing successful innovation collaborations in LMT sectors requires that SME managers start by building an internal culture that promotes innovation, learning and openness to the external environment.

The Relationship Between Organizational Culture and Business Excellence

2016 ◽  
Vol 8 (3) ◽  
pp. 16-35 ◽  
Author(s):  
Rassel Kassem ◽  
Mian Ajmal ◽  
Mehmood Khan
Keyword(s):  
Organizational Culture ◽  
United Arab Emirates ◽  
Positive Relationship ◽  
Middle Managers ◽  
Information Communication ◽  
Business Excellence ◽  
The Relationship ◽  
Moderating Role ◽  
Role Of Information

The relationship between organizational culture (OC) and corporate performance was commonly studied and reflected in the literature in the last few years. However, the relationship between OC and business excellence is rarely tackled. In this context, this research examined the relationship between four OC types and organizational excellence and the role of information communication technology (ICT) as a moderator. A quantitative study was conducted, and the data were collected using a survey questionnaire distributed to middle managers in one of the gold winners of a United Arab Emirates-based business excellence award. The results showed that there is a positive relationship between organizational culture components and business excellence in general. A mission culture has the most significant relationship, in contrast, the adaptability culture had no positive relationship. Also, the moderating role of ICT was proven. The results of this research can be utilized by managers to build the OC type that boost excellence within their organizations.

scholarly journals The role of stimulating employees’ creativity and idea generation in encouraging innovation behaviour in Irish firms

2017 ◽  
Vol 36 (1) ◽  
pp. 32-48 ◽  
Author(s):  
Justin Doran ◽  
Geraldine Ryan
Keyword(s):  
Financial Incentives ◽  
Idea Generation ◽  
Multidisciplinary Teams ◽  
Community Innovation Survey ◽  
Organisational Innovation ◽  
Marketing Innovation ◽  
Using Data ◽  
The Impact ◽  
Innovation Outcomes

AbstractThis paper analyses the impact of stimulating staff creativity and idea generation on the likelihood of innovation. Using data for over 3,000 firms, obtained from the Irish Community Innovation Survey 2008-2010, we examine the impact of six creativity generating stimuli on product, process, organisational and marketing innovation. Our results indicate that the stimuli impact the four forms of innovation in different ways. For instance, brainstorming and multidisciplinary teams are found to stimulate all forms of innovation, rotation of employees is found to stimulate organisational innovation, while financial and non-financial incentives are found to have no effect on any form of innovation. We also find that the co-introduction of two or more stimuli increases the likelihood of innovation more than implementing stimuli in isolation. These results have important implications for management decisions in that they suggest that firms should target their creative efforts towards specific innovation outcomes.

Assessing the impact of organizational culture on achieving business excellence with a moderating role of ICT

2019 ◽  
Vol 26 (1) ◽  
pp. 117-146 ◽  
Author(s):  
Rassel Kassem ◽  
Mian Ajmal ◽  
Angappa Gunasekaran ◽  
Petri Helo
Keyword(s):  
Organizational Culture ◽  
Positive Role ◽  
Content Type ◽  
Ict Use ◽  
Business Results ◽  
Business Excellence ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

PurposeThe purpose of this paper is to discover the impact of different dimensions of organizational culture (mission culture, adaptability culture, involvement culture and consistency culture) on business excellence results criteria (customer results, people results, society results and business results) in the United Arab Emirates (UAE) and explore the moderating role of information and communication technology (ICT) use in both service and manufacturing industries.Design/methodology/approachData were collected by questionnaire from 448 managers in nine companies that have won the Sheikh Khalifa Excellence Award in the last three years. Structural equation modeling was used to examine the data.FindingsOrganizational culture is significantly related to business excellence. However, these effects varied for different business excellence criteria. Three organizational culture types had a significant positive role in achieving excellent customer-related results. All four types of organizational culture had a positive role in achieving excellent people-related results. Only two culture types had significant role in achieving excellent society-related results. Business results were positively related to a balance between the four types of organizational culture. ICT use moderated the relationship between organizational culture and results related to customers, people and business, but not society.Research limitations/implicationsThis study had some conceptual limitations. In particular, it considered the organizational culture as four types in the research model, but without structuring the indices under each type. It also had some methodological limitations. It was cross-sectional and used a self-administered questionnaire, which means that no causal relationships can be implied, and there may have been some bias in responding.Originality/valueThis is one of the first studies that investigate the relationship between organizational culture and business excellence in UAE excellence award-winning companies.

scholarly journals Determinants of marketing innovation among SMEs in Vietnam: a resource-based and stakeholder perspective

2020 ◽  
Vol 16 (4) ◽  
pp. 74-90
Author(s):  
To Trung Thanh ◽  
Le Thanh Ha ◽  
Hoang Phuong Dung ◽  
Doan Ngoc Thang ◽  
Tran Anh Ngoc
Keyword(s):  
Essential Role ◽  
The Political ◽  
Improve Product Quality ◽  
Political Connection ◽  
Probit Regression ◽  
Resource Based View ◽  
Marketing Innovation ◽  
Stakeholder Perspective ◽  
Market Pressures

Innovative marketing practices are essential for firms to increase sales and profitability. This paper aims to investigate the determinants of firms’ marketing innovation based on the employment of resource-based view and stakeholder theory. A probit regression model linking marketing innovation with proxies of firms’ resources and pressures from firms’ stakeholders was tested based on a dataset of 5,857 Vietnamese enterprises taken from a survey by the Ministry of Science and Technology of Vietnam in 2016. The findings indicate that firms’ size decreases the probability of marketing innovation by 1%, while internal knowledge gained from internal R&D causes the probability of marketing innovation to increase by 0.18%. Besides, the political connection and collaborations with competitors and private consultants drive the probability that firms implement the marketing innovation up by 0.09%, 0.12%, and 0.09%, respectively. On the other hand, export-oriented firms are more likely to implement marketing innovation by 0.03%, while foreign ownership reduces the chance of this decision by 0.05%. This research also reveals the essential role of the firm’s market pressures to enter into new markets or improve product quality in encouraging marketing innovation by 0.16% and 0.13%, respectively. AcknowledgmentThis research was supported by National Economics University, Grant Number: 343-QĐ-ĐHKTQD.

Sign in / Sign up

Export Citation Format

Share Document