Effective communication in the context of COVID-19 is the key element that underlies school success, consisting of a complex repertoire of intentional actions capable of producing positive changes or transformations in the field of cognition, affect, and behavior, on the personality as a whole. The communication aims to be convincing by students taking over an idea, behavior, or attitude based on arguments, realistic evidence, and to determine involvement, trust, openness, and dedication in achieving the goal and persuasive through the ability to change certain ideas or behaviors through logos, pathos, and ethos. The teacher has not only the role of information, but also to communicate with the children in his class about values, ideals, attitudes with a role in their formation and development. Feedback becomes effective when students show intrinsic involvement in learning tasks.