A Qualitative Case Study on Activation of Creative Tourism through the Convergence of Medical Tourism Service: Focused on Local Governance’s Political Trends and Roles

Yun-Ho Ji; Sung-Youn yang

doi:10.21719/kjtr.31.4.8

Role of Internet in the Development of Medical Tourism Service in Tunisia

Medical Tourism ◽

10.4018/978-1-5225-3920-9.ch015 ◽

2017 ◽

pp. 271-294

Author(s):

Olfa Bouzaabia ◽

Rym Bouzaabia ◽

Kais Mejri

Keyword(s):

Medical Tourism ◽

Digital Marketing ◽

The Internet ◽

Emerging Country ◽

Tourism Service ◽

Internet Revolution ◽

Tourism Services ◽

Practical Recommendations

Medical tourism is gaining importance through the last decades thanks to internationalization. in this area, internationalization has been facilitated by the internet revolution that enables instantaneous transmission of text, audio and visual data as well as graphics, which makes the medical consultation distance shorter and moreover reliable. a state of the art on internationalization, medical tourism and digital marketing has been presented. Furthermore, the authors, through a rich case study of the International Medical Embassy, examined the role played by the different digital marketing techniques in the development of medical tourism services in an emerging country such as Tunisia. based that, theoretical as well as practical recommendations are presented.

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Role of Internet in the Development of Medical Tourism Service in Tunisia

Digital Marketing and Consumer Engagement ◽

10.4018/978-1-5225-5187-4.ch044 ◽

2017 ◽

pp. 859-883

Author(s):

Olfa Bouzaabia ◽

Rym Bouzaabia ◽

Kais Mejri

Keyword(s):

Medical Tourism ◽

Digital Marketing ◽

The Internet ◽

Emerging Country ◽

Tourism Service ◽

Internet Revolution ◽

Tourism Services ◽

Practical Recommendations

Medical tourism is gaining importance through the last decades thanks to internationalization. in this area, internationalization has been facilitated by the internet revolution that enables instantaneous transmission of text, audio and visual data as well as graphics, which makes the medical consultation distance shorter and moreover reliable. a state of the art on internationalization, medical tourism and digital marketing has been presented. Furthermore, the authors, through a rich case study of the International Medical Embassy, examined the role played by the different digital marketing techniques in the development of medical tourism services in an emerging country such as Tunisia. based that, theoretical as well as practical recommendations are presented.

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Role of Internet in the Development of Medical Tourism Service in Tunisia

Key Challenges and Opportunities in Web Entrepreneurship - Advances in E-Business Research ◽

10.4018/978-1-5225-2466-3.ch009 ◽

2017 ◽

pp. 211-241

Author(s):

Olfa Bouzaabia ◽

Rym Bouzaabia ◽

Kais Mejri

Keyword(s):

Medical Tourism ◽

Digital Marketing ◽

The Internet ◽

Emerging Country ◽

Tourism Service ◽

Internet Revolution ◽

Tourism Services ◽

Practical Recommendations

Medical tourism is gaining importance through the last decades thanks to internationalization. in this area, internationalization has been facilitated by the internet revolution that enables instantaneous transmission of text, audio and visual data as well as graphics, which makes the medical consultation distance shorter and moreover reliable. a state of the art on internationalization, medical tourism and digital marketing has been presented. Furthermore, the authors, through a rich case study of the International Medical Embassy, examined the role played by the different digital marketing techniques in the development of medical tourism services in an emerging country such as Tunisia. based that, theoretical as well as practical recommendations are presented.

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What does the development of medical tourism in Barbados hold for health equity? an exploratory qualitative case study

Global Health Research and Policy ◽

10.1186/s41256-017-0025-z ◽

2017 ◽

Vol 2 (1) ◽

Cited By ~ 5

Author(s):

Ronald Labonté ◽

Vivien Runnels ◽

Valorie A. Crooks ◽

Rory Johnston ◽

Jeremy Snyder

Keyword(s):

Health Equity ◽

Medical Tourism ◽

Qualitative Case Study

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Qualitative Case Study Research Design

Perspectives on Fluency and Fluency Disorders ◽

10.1044/ffd25.1.39 ◽

2015 ◽

Vol 25 (1) ◽

pp. 39-45 ◽

Cited By ~ 5

Author(s):

Jennifer Tetnowski

Keyword(s):

Research Design ◽

Real World ◽

Qualitative Case Study ◽

Case Study Research ◽

Study Research

Qualitative case study research can be a valuable tool for answering complex, real-world questions. This method is often misunderstood or neglected due to a lack of understanding by researchers and reviewers. This tutorial defines the characteristics of qualitative case study research and its application to a broader understanding of stuttering that cannot be defined through other methodologies. This article will describe ways that data can be collected and analyzed.

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