DIGITAL TRANSFORMATION OF THE WORLD ECONOMY
In modern conditions the role of digitalization which is becoming the main factor of the development of the world economy, is growing significantly, as the competitiveness of individual countries is determined by the level of implementation of innovative banking technologies as a tool for creating digital financial ecosystems. At the same time, there are considered key indicators of bank customers activities related to Internet access and infrastructure development opportunities, the consumer demand for digital technologies, the specific application of legislative norms in this area, the development of innovations in individual countries based on additional investment in the latest technologies and digital start-ups. There is given the definition of the concept of digital economy, analysis of the development of digitalization in terms of its use in various areas: financial, production, trade, social. Within the framework of the national approach, digitization, for which a cyclical character is typical, is considered in detail. So, initially new technologies actively developed in the USA, Germany, Japan and other developed countries, but now these countries reduce the pace of growth of technological implementations, and the less developed countries, where the rates of digitalization are more significant. The article presents dividing countries in four categories, according to the growth of digitalization of the economy. In the world economy, the key to stability and high competitiveness in the long term should be the policy of continuous innovations, which requires from banks and other market participants to make quick and radical decisions that often affect their financial behavior and strategic line of development. Thus, the indicators of the involvement of countries in digital banking indicate that this type of banking activity is gaining momentum, and digitalization is currently the main vector of world development.