scholarly journals The impact of the COVID-19 pandemic on DMOs' perception of sustainability in destinations: A research note

2021 ◽  
pp. 010
Author(s):  
Jorge Rivera García ◽  
Ricardo Pastor Ruiz
Keyword(s):  
Marketing Strategy ◽  
Sustainable Tourism ◽  
Research Note ◽  
Destination Marketing ◽  
Tourism Destination ◽  
Current Crisis ◽  
Or Management ◽  
The Impact ◽  
Responsible Tourism

Destination marketing and/or management organisations (DMOs) must manage crises that affect the image of the tourism destination. The use of communication in these scenarios is crucial. Recent studies suggest that, following the Covid-19 crisis, demand for responsible tourism products should increase, leading to more sustainable tourism. This research examines the role of DMOs in responsible tourism during the current crisis to find out what their perception of destination positioning is and what changes, as a consequence of the impact of the crisis, have occurred in their marketing strategy on sustainable tourism.

The Role of Tourism Destination and Human Resources in Sustainable Tourism Implementation in Indonesia

2021 ◽  
Vol 6 (2) ◽  
pp. 347
Author(s):  
Nyoman Surya Wijaya ◽  
Komang Trisna Pratiwi Arcana ◽  
I Wayan Eka Sudarmawan
Keyword(s):  
Middle Class ◽  
Human Resources ◽  
Sustainable Tourism ◽  
National Development ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Development Agenda ◽  
Global Tourism ◽  
The Impact

The development of world tourism experienced a surge in tourist arrivals both international and domestic. Developments, the share of the global tourism market and new opportunities to serve the middle class is growing rapidly. The group of potential domestic tourists are expected to ensure that tourism remains a strategic sector in the national development agenda. Indonesia is very much has a very attractive tourist destination, and Bali in particular, of course, strongly felt the impact of the surge in tourist arrivals. Readiness of Tourism Human Resources are needed to support the sustainable tourism program.

scholarly journals THE ROLE OF TOURISM DESTINATION AND HUMAN RESOURCES IN SUSTAINABLE TOURISM IMPLEMENTATION IN INDONESIA

2019 ◽  
Vol 5 (2) ◽  
pp. 228
Author(s):  
Nyoman Surya Wijaya ◽  
Komang Trisna Pratiwi Arcana ◽  
I Wayan Eka Sudarmawan
Keyword(s):  
Middle Class ◽  
Human Resources ◽  
Sustainable Tourism ◽  
National Development ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Development Agenda ◽  
Global Tourism ◽  
The Impact

The development of world tourism experienced a surge in tourist arrivals both international and domestic. Developments, the share of the global tourism market and new opportunities to serve the middle class is growing rapidly. The group of potential domestic tourists are expected to ensure that tourism remains a strategic sector in the national development agenda. Indonesia is very much has a very attractive tourist destination, and Bali in particular, of course, strongly felt the impact of the surge in tourist arrivals. Readiness of Tourism Human Resources are needed to support the sustainable tourism program.

scholarly journals Plan for the worst, hope for the best? Exploring major events related terrorism and future challenges for UK event professionals

2018 ◽  
Vol 4 (4) ◽  
pp. 513-526 ◽  
Author(s):  
Daniel Baxter ◽  
Jenny Flinn ◽  
Lucrezia Flurina Picco
Keyword(s):  
Marketing Strategy ◽  
Significant Rise ◽  
Destination Marketing ◽  
Major Event ◽  
Structured Interviews ◽  
Content Type ◽  
Future Challenges ◽  
Research Findings ◽  
The Uk ◽  
The Impact

Purpose The purpose of this paper is to investigate major event related terrorism and the resulting challenges that event professionals may face when hosting major events in cities as part of a destination marketing strategy. Design/methodology/approach The research was based in the UK due to the significant rise in terrorist activities that have taken place in its urban cities in recent years. The exploratory nature of this study utilised semi-structured interviews with UK event professionals, enabling a preliminary, in-depth investigation of the challenges that events professionals face as a result of major event related terrorism. Findings The research findings identify three challenges faced by event professionals when organising major events: knowledge and understanding in relation to major event related terrorism; the impact of major event related terrorism in terms of responsibility and accountability; and managing for major event related terrorism in budgetary terms. Research limitations/implications The research is limited to the UK, other destinations will pose their own unique challenges when hosting and managing events. It is suggested that this research be evaluated against similar studies in other destinations. This is a preliminary study and each of the topics identified within the findings warrant further exploration in their own right. Originality/value The paper offers an insight into the challenges faced by event professionals in the UK when delivering major events as part of a destination marketing strategy. With the increase in major event related terrorism in cities the findings of this research are of relevance not only to event professionals but anyone with a role in destination and tourism development.

scholarly journals Sustainable Tourism in New Zealand: the Chinese Visitors' View

2021 ◽  
Author(s):  
◽  
Diana Chan
Keyword(s):  
New Zealand ◽  
Environmental Sustainability ◽  
Global Financial Crisis ◽  
Sustainable Tourism ◽  
Tourism Industry ◽  
Sample Population ◽  
Research Approach ◽  
Tourism Destination ◽  
Global Issues ◽  
The Impact

<p>This thesis addresses sustainable tourism in New Zealand, in the context of the Chinese inbound visitor market to New Zealand. The purpose of this research is to achieve a better understanding of environmental sustainability in New Zealand's tourism industry, how this impacts on New Zealand's marketing image, and the way the New Zealand tourism industry caters to the Chinese inbound visitor market. To achieve the research aims this study focuses on the following themes: visitor characteristics, trip characteristics, satisfaction, factors that impact on the visitors' decision to visit a destination, sustainable tourism in New Zealand, and New Zealand's marketing image. Using a triangulation research approach the visitors' perspective was obtained through the use of a visitor survey, whereas the suppliers' perspective was gathered via face-to-face interviews. The analytical framework adopted for this study further assisted in the comparison of the two travel structures: tour group and independent travellers, but also the evaluation of the visitors' and suppliers' perspectives. However, one of the key challenges with regards to the size of the visitor sample population during the time of this study was the impact of global issues such as the Sichuan Earthquake, Beijing Olympics, and the global financial crisis; which in essence affected the overall Chinese inbound visitor arrivals to New Zealand. From the combination of both the quantitative and qualitative data this study indicated that the Chinese visitor market is not as homogeneous as first established by other studies. This research also identified that a number of factors do impact on their decisions to visit a destination, such as safety and security, as well as the destination having a high level of environmental protection. A large proportion of Chinese visitors also perceived New Zealand to be more than just a reasonably sustainable tourism destination. This indicates that New Zealand's 'clean, green' reputation does potentially act as a key pull factor in the Chinese visitors'  holidaymaking decisions. However, tour operators believe New Zealand has potential to become a sustainable tourism destination; however, more work is needed to retain the tourism industry's environmental 'sustainability'. Overall, it was established from the findings that there is a need for alternative tourism products as a means to retain the interest of Chinese visitors to New Zealand. It is indicated that current Chinese visitor package tours need to shift focus from being commission-based shopping endeavours to tours that entail aspects that feature the essence of New Zealand and the country's environmental sustainable position. In addition, it is also demonstrated that New Zealand's '100% PURE' tourism campaign is very standardized, and therefore makes it difficult to attract all of New Zealand's key visitor markets. Hence, to effectively attract the Chinese visitor market, New Zealand should adopt a specific promotional venture that takes advantage of the Chinese visitors concern for status, and their developing use of various information sources, such as the Internet, to push a marketing tagline that appeals explicitly to the Chinese visitor market.</p>

scholarly journals EXAMINATION OF IMPACT OF RESPONSIBLE TOURISM PRACTICES ON QUALITY OF LIFE OF DESTINATION COMMUNITIES

2021 ◽  
Vol 36 (2spl) ◽  
pp. 688-697
Author(s):  
Parikshat Singh MANHAS ◽  
◽  
Ramjit SINGH ◽  
Gyula FODOR ◽  
Sándor BERGHAUER ◽  
...  
Keyword(s):  
Quality Of Life ◽  
Factor Analysis ◽  
Community Involvement ◽  
Structural Equation ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship ◽  
Responsible Tourism

The study endeavors to find out the perceived impact of Responsible Tourism Practices (RTPs) on destination communities’ Quality of Life (QOL). Besides, the investigation tests the mediating role of community involvement in the relationship between RTPs and QOL. A well-designed questionnaire developed from the existing literature was distributed among the tourist destination residents of Pahalgam, Kashmir Valley, India. In addition, exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) was performed to validate the EFA findings through AMOSS 22. Structural Equation Modelling (SEM) technique was also applied to ascertain the impact of RTPs on QOL. Finally, the mediating role of community involvement was examined and, subsequently, the results were reported. The study’s findings resulted in a significant relationship between RTPs and QOL; thereby, RTPs have a pivotal role in enhancing the QOL of the communities. Furthermore, the investigation revealed that community involvement mediates the relationship between RTPs and QOL. Thus, the study’s achievements suggest that the locals should be involved in tourism activities to enhance the communities’ QOL.

scholarly journals Research on the involvement of residents and tourists in protecting the local brand as a sustainable destination

2021 ◽  
Vol 95 ◽  
pp. 01017
Author(s):  
Mădălina Serban ◽  
Maria Magdalena Turek Rahoveanu ◽  
Gheorghe Adrian Zugravu ◽  
Cornel Băniţă
Keyword(s):  
Digital Media ◽  
Communication Networks ◽  
Digital Communication ◽  
Sustainable Tourism ◽  
Value Added ◽  
Business Development ◽  
Tourist Destinations ◽  
The Impact ◽  
Digital Communication Networks

Research background. Specialists show a decrease in awareness of the issues of sustainability of tourism activities among various stakeholders [1], followed by arguments [2], and irresponsible practices of visitors. Local key actors could be the main interdependent factors in solving [3] these issues that characterize sustainable tourism through the emergence of the phenomenon of digitalization and high popularization of social networks. Digital communication networks have left their mark on the impact that brand tourism - considered as local tourist destinations, has on the behavior of residents and tourists [5], [6]. In this research we aim to evaluate the various advantages that sustainable tourism can have due to digital media in the Pietroasele area, Buzau County, Romania. Purpose of the article. In this research we aim to evaluate the various advantages that sustainable tourism can have due to digital media in the Pietroasele area, Buzau County, Romania. Methods. Digital communication networks have left their mark on the impact that brand tourism - considered as local tourist destinations, has on the behavior of residents and tourists [7],[8], Findings & Value added. The aim of this study is to evaluate the perceptions about the local brand as a way to attract entrepreneurs, tourists and business development in the wine area Pietroasele, Buzau, Romania based on the following specific research objectives: 1. Knowledge of the role of the local brand in the management of local businesses and authorities. 2. Monitoring the application of mechanisms used by specialists to develop local branding, including collaboration with local partners. 3. Evaluation of the perspectives arising from the development of the analyse brand.

Renault Duster: dusting away competition or facing a dust storm?

2015 ◽  
Vol 5 (3) ◽  
pp. 1-9
Author(s):  
Subhalaxmi Mohapatra ◽  
Subhadip Roy
Keyword(s):  
Marketing Strategy ◽  
Business Strategy ◽  
Brand Management ◽  
Development Program ◽  
Growth Strategy ◽  
Content Type ◽  
First Mover Advantage ◽  
The Impact ◽  
First Mover

Subject area The major issues discussed in the case are related to first-mover advantage, segmenting, targeting and positioning and marketing strategy. Study level/applicability The case could be discussed in a postgraduate program for marketing and brand management and also for strategic management. It could also be used for an executive development program for marketing and business strategy. Case overview The present case is on the Renault Duster, a compact SUV (sports utility vehicle) launched by Renault India in 2012. Equipped with attractive design, innovative features and smart technology, the company used buzz marketing and social media marketing to promote the brand. Competitive pricing of Duster attracted both premium hatchback and sedan buyers in India as the company realized both sales and awards. However, sales started declining from the second half of 2013, and competition used both pricing strategy and exhaustive mass media advertising to compete with the Duster. The other cars from Renault India could not replicate the success of the Duster, which was contributing to around 80 per cent of the total sales of the company in India. Renault thus faced the challenge of losing their ground in the Indian market if they could not revive the sales of the Duster. Expected learning outcomes Product differentiation and brand positioning (the case is a good example of first-mover advantage); market segmentation and creating a new segment; branding strategy and the role of marketing communications in the same; analyze the role of a long term growth strategy and how it influences product/marketing strategy (business strategy course); understand the probable threats of business due to overdependence on one product (business strategy course); understand the impact of inter-firm rivalry on brandsuccess (business strategy course). Supplementary materials Teaching notes areavailable for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

scholarly journals Persistence in Croatian tourism: The impact of COVID-19

2021 ◽  
pp. 135481662199996
Author(s):  
James E Payne ◽  
Luis A Gil-Alana ◽  
Andrea Mervar
Keyword(s):  
Growth Model ◽  
Sustainable Tourism ◽  
Fractional Integration ◽  
Recursive Estimation ◽  
Research Note ◽  
Policy Response ◽  
Integration Model ◽  
The Past ◽  
The Impact ◽  
Overnight Stays

This research note examines the change in the degree of persistence in the Croatian tourism indicators, foreign arrivals, and overnight stays, due to the COVID-19 pandemic using recursive estimation of a fractional integration model. The results indicate that the shock from the COVID-19 pandemic can be viewed as permanent in nature. The policy response to restore tourism to its original trend should consider whether such policies proceed as in the past with the promotion of the traditional tourism growth model or support the transformation toward a more sustainable tourism model.

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