Investigating The Impact of Sensory Experience on Budget Hotel Rooms to Maximize Guests Satisfaction

This study aims to investigate the sensory experience from guests who have stayed at a budget hotel in Bandung, West Java Province. Although only offers low prices, simple facilities, and less spacious room, yet a budget hotel has been able to maximize comfort and satisfaction for their guests. Subsequently, the number of budget hotels increase significantly in the past few decades and create different themes for hospitality industry. These themes create unique experience and they are felt by five senses of guests during their visits. The experience is divided into visual, tactile, gustatory, auditory, and olfactory. The method used in this research is a qualitative descriptive analysis from 145 questionnaires which were collected on the field. The results showed that the sensory experience had a dominant impact on guest satisfaction in staying at a budget hotel, especially in tactile and visual.

Revitalizing Local Economy Through Village Tourism: Case Study of Dusun Gojang Utara, Selayar Islands, South Sulawesi, Indonesia

The study was done in March 2020 in Dusun Gojang Utara, Bontomarannu Village, Bontomanai Sub-district, Selayar Islands District, South Sulawesi, Indonesia, aiming at exploring the opportunity and feasibility of “Kenari Forest” as a tourist attraction. A descriptive-status approach was used in this study that was sought to answer questions about real-life situations, and in addition, the scoring of potential tourism object/attraction utilized the 2003 ADO-ODTWA Guideline. Overall, Dusun Gojang Utara has a high potency as a community-based tourism destination, although there are four criteria needed improvement, nanely: accessibility, surrounding conditions, management and services, and climate. Unfortunately, Dusun Gojang Utara as a tourist village is yet to be the priority of the local government,. Indeed, as part of the Bontomarannu Village, this dusun is included as an agro-tourism development area, but the potential of this dusun is not for agro-tourism, instead its tourism attraction resides in the local livelihood itself.

A Study on the Use of Mixed Language in Teaching English at Hospitality Management Class

Learning English as a foreign language required some strategies to achieve the goal of communication. In teaching and learning process, the teacher and students frequently use their first language to explain the difficult word in English. This study aimed to investigate the language used by the teacher as communication strategies in teaching English as a foreign language and students’ responses toward the use of each type of language instruction in teaching English at Hospitality class. To investigate the study there were 2 teachers and 2 classes of hospitality management class as the subject. The data were collected through observation of teaching and learning process and interview session. The study was designed as descriptive qualitative research and the data were analyzed descriptively. The finding showed that the teacher used the target language frequently, however the used of mixed language to explain some difficult words also found in teaching and learning process.

Strategies for Marketing Djuanda Forest Park in the Effort to Increase the Number of Visitors

Djuanda Forest Park as a conservation forest has great potential as a tourist destination because there are a lot of attractions in one area. Nevertheless, the number of domestic and foreign visitors in several months is still low. Therefore, this study was aimed at determining and analyzing the internal and external environment of Djuanda Forest Park as well as formulating the marketing strategies to increase the number of visitors. This study first set the internal and external factors and formulated the SWOT Matrix. The analysis results based on the internal-external analysis suggested that the strategic position of the forest park lies in cell V (five) by which the applied strategies are to hold and maintain through the market penetration and product development. The SWOT analysis generates several strategies that can be grouped into market penetration and product development

The Influence of Experiential Marketing on Visitors’ Satisfaction and Intention to Revisit at Batur Camp Bali

Experiential marketing which consists of sense, feel, think, act, and relate is a marketing approach that can generate sensations and experiences, can be used to create tourist satisfaction and become the basis of revisit intention. The purpose of this study is to analyze the influence of experiential marketing to satisfaction and revisit intention. The data in this study were obtained through distributing questionnaires by online to 100 respondents who had experienced on undertook camping at the Batur Camping Ground. Data were analyzed using the SmartPLS based on Structural Equation Modeling (SEM) method. The results showed that sense, feel, act, and relate significantly influence satisfaction. Feel, think, and relate significantly influence revisit intention. Tourist satisfaction significantly influence tourists' intention to revisit. This study suggests that Batur Camping Ground management must improve services in order to keep maintaining tourist satisfaction and increase tourists' decision in undertaking camping.

The Uniqueness of Megeret Pandan Tradition as Tourist Attraction in Tenganan Village, Karangasem, Bali

Megeret Pandan or mekare-kare is a tradition in Tenganan Village, Karangasem. This tradition is related to local ritual activities and beliefs in which all men from children to adults take turn performing in an arena to play dexterity match as fighters by using pandan leaves, a shield from rattan wicker and traditional costume. This tradition is potential to be tourist attraction since the tourists are welcome to participate. The purpose of this study is to determine the existence the tradition of Megeret Pandan as a tourist attraction in Tenganan Village and its relation to the defense of ancestral heritage. This study used qualitative method and it was conducted through inductive process. The theory was Structural Functional Theory of Talcott Parson concerning action system, in which the objective conditions were united with collective commitment upon certain value for the development of a social action form. Based on the research finding, it was concluded that the tradition of Megeret Pandan which was packaged in such a way as tourist attraction could be tourist attraction without leaving the sacred values within.

The Role of Pentahelix Actors for Sawahlunto City to be Deemed a Unesco World Heritage

The coal mine closures have turned Sawahlunto into an idle city. By integrating the post-mining sites landscape and the Dutch colonial architecture heritage, Sawahlunto becomes a city of a kind. Therefore, the local government and the legislature (DPRD) as well as other stakeholders created a vision for Sawahlunto as a “A Cultural Tourism Mining City” in 2020, set in Local Government Regulation (PERDA) No 2 of 2001. The year 2020 was set as a target to motivate the local government and stakeholders to achieve the vision. As a matter of fact, Sawahlunto has been included as a World Heritage site by UNESCO as of 2019. This research aims to understand the role of stakeholders in developing and rebranding Sawahlunto, by using the Pentahelix model. This research uses a qualitative method along with the case study approach as well as utilizing interviews, observations and archival study as the types of research methodology. Finally, the result of this research shows that the stakeholders carry out their roles well and fully support the vision of Sawahlunto city.

Performance Analysis of Sustainable Agrotourism in Lebakmuncang Village

Agro-tourism in Lebakmuncang Village has a selling value in the form of natural potential, agriculture, arts, crafts, and traditional culinary processing typical of the village. This agro-tourism has the potential of a sustainable tourism object. The purpose of this research is to measure the performance of agro-tourism from the perspective of naturalness, uniqueness, workforce involvement, land-use optimization, area arrangement, and education. The research design used is descriptive quantitative with a survey method. Collecting data using observation, questionnaires, interviews, and literature studies. The research data were analyzed using descriptive analysis with a Likert scale. The results showed that agro-tourism performance on naturalness was in the very good category. Meanwhile, the performance of agro-tourism towards uniqueness, the involvement of labor, optimization of land use, zoning, and education are categorized as good.

Multimodal Discourse Analysis of Religious Tourism on Madura Island, Indonesia

The objective of study is to explore the relationship between visual and verbal elements within the frame of multimodal discourse analysis in Madura tourism promotion. Promotion in the form of moving images with verbal language makes it easier for readers and potential tourists to see tourist attractions more closely and realistically. This study is descriptive qualitative using 3 videos of Madura tourism promotion, in particular tourism promotions of Bangkalan, Pamekasan, and Sampang regencies on Madura Island, Indonesia. Only scene representing religious tourism as the data of this study in which there are 8 data of religious tourism images. There are two parts of data analysis: visual and verbal analyses. Visual semiotic mode of scenes and images were analyzed using visual grammar by Kress and van Leeuwen (2006). In addition, verbal data are all of utterances generated during the scenes and the still images were analyzed based on appraisal framework by Martin and White (2005) especially on the attitude system. Results show that tourism promotional videos use more than one mode of communication or semiotic system elements to create meaning through representational and interactive structures, compositional meanings, and verbal language. All of the compositions can come together to create messages to the public, in this case information about tourist attractions and their locations that represent the religiosity of Madura.

Art Capital to Support the Establishment of Tourism Village of Tri Eka Buana Village in Sidemen, Karangasem

The various potentials of each village or area in Bali has made it an island of prosperous wonders for tourism. Tri Eka Buana Village currently is in the process of becoming a tourism village, where Arak, a local liquor, is the main magnet. The aim of this research is 1) identify other aspects that support the development for the tourism village; 2) to identify the arts and cultures to be a capital that can support the development of the tourism village; 3) the attitude of the artists in the village towards the development of the tourism village. This research is a qualitative research, using purposive sampling to retrieve qualitative data from five determined interviewees, and uses the concept of tourism village and green tourism as the applicative theory. The result shows that, 1). although Tri Eka Buana Village’s main magnet is arak, arts and culture reside together in the village as an important aspect for the establishment of the tourism village; 2). this village has several forms of arts and culture such as Utamaning Malini Dance, Jaga-jaga Dance, pesantian, drama gong (theater), and traditional dances that are commonly used as entertainment; and 3).the artists in this village is willing to support the establishment of the tourism village by creating new dances and performances that are more suitable to showcase to future tourists.