scholarly journals The model and role of online communication in intercultural management

2013 ◽  
Vol 5 (4) ◽  
pp. 93-103
Author(s):  
Anna Tarabasz
Keyword(s):  
Social Networking Sites ◽  
Information Exchange ◽  
Mass Communication ◽  
Complex Structure ◽  
Online Communication ◽  
Time Zone ◽  
Intercultural Management ◽  
Communication Models ◽  
World Information

Abstract Communication via the Internet, regardless use of available tools, contributed significantly in reduced time of data flow and feedback reception. This is particularly important in case of companies with a complex structure and branches around the world. Information is available here for almost „at fingertips”, 24 hours a day, 7 days a week, regardless the time zone. Internet has also shortened the distance between message sender and recipient - in the form of direct information exchange (i.e. email exchange), as well as simplified the issue of indirect reach (i.e. via social networking sites or online campaigns). Although in literature of the subject many authors performed the analysis of mass communication models, but to no avail would seek for the flow chart strictly dedicated to the electronic exchange information. This article aims to present the model of online communication, drawing on best practices of mass communication and at the same time implementing components of the electronic promotion. The paper is also contributed to show the universality of such model application in the exchange of information within electronic means, which seems important in case of intercultural management.

scholarly journals We're a Good Match: Selective Political Friending on Social Networking Sites

2020 ◽  
Author(s):  
Manuel Cargnino ◽  
German Neubaum ◽  
Stephan Winter
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
User Behavior ◽  
Online Communication ◽  
Selective Exposure ◽  
Cognitive Closure ◽  
Political Issues ◽  
Shared Reality ◽  
Social Affiliations

Political social media use has become the topic of a growing amount of scholarship. In this regard, the role of user behavior in the formation of politically homogeneous environments (so-called echo chambers) is not fully understood. Building on the concept of selective exposure, we introduce the notion of selective political friending, i.e., the preference for political like-mindedness in social affiliations on social networking sites. In a pre-registered laboratory experiment (N = 199), we find that users preferably build connections to those who share opinions toward controversial political issues. Political like-mindedness outperforms advantages based on the popularity of another user or the career-related fit with another user. Political friending is particularly pronounced when individuals’ pre-existing opinions are strong, while tendencies toward cognitive closure and the desire for shared reality do not impact like-minded friending. The present study unravels psychological patterns in the process of tie-building on SNS and points to the necessity to take motivational complexity into account when studying phenomena linked to political homogeneity. Being the first study to systematically address politically motivated contact choices on social networking sites jointly with their psychological antecedents, this study sheds new light on the debate about like-mindedness in online communication.

scholarly journals Selective Exposure

Communication ◽  
2011 ◽  
Author(s):  
Hans-Bernd Brosius ◽  
Christina Peter
Keyword(s):  
Mass Communication ◽  
Online Communication ◽  
Active Role ◽  
Selective Exposure ◽  
Media Content ◽  
Media Messages ◽  
Selection Processes ◽  
The Individual ◽  
External Stimuli

The basic assumption in the study of selective exposure is that people expose themselves to external stimuli in a selective way. When referred to the area of mass communication, this means that people choose certain types of media content and avoid other types. Although this fact may sound rather trivial, it is important in understanding the effects of mass communication because it is our common understanding that people can only be influenced by media messages to which they actually expose themselves. Therefore, the selective exposure concept emphasizes the active role of the individual in the selection of media content. Research into this phenomenon is undertaken in the fields of both psychology and communication studies. Basically, there are two major trends in this research. Most studies focus on factors that lead to selective exposure or that mediate this process, whereas other studies deal with the consequences of selective exposure to information processing. The selection processes have also been examined in different contexts, such as in political or online communication.

scholarly journals INNOVATIVE CONSUMERS OF THE DIGITAL AGE: OPINION SEEKING ON INSTAGRAM

2019 ◽  
Vol 7 (2) ◽  
pp. 609-628
Author(s):  
Sibel AYDOĞAN ◽  
Özge GÜVENDİK ◽  
Bahadır AYAR
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Information Exchange ◽  
Mass Communication ◽  
Information Source ◽  
Mobile Technologies ◽  
Good Time ◽  
The Internet ◽  
Opinion Seeking

Nowadays the internet, social media, and mobile technologies are indispensable for our daily lives. During the past decade, online social networking sites such as Facebook, Twitter and their social media apps like Instagram have been caused profound changes in the communication and interaction of people. In addition, social networking sites have become the focus of interest for everyone who has access to the Internet and who can use computers, tablets or smartphones.  Especially, youth and university students use the internet and social media as a mass communication vehicle with easy and fast access at an increasing frequency rate for their academic and/or other purposes. These tools are no longer just a good source of information but they have become a good reference guide for social interaction, games, information exchange and other purposes at the same time. People, -due to their nature- seek for entertainment, in order to have a good time and obtain information. Modern consumers use these social networking platforms as well to meet their needs to gather information on many subjects. This research aims to determine the effect of Instagram usage attitude on opinion seeking and the mediator effect of consumer innovativeness on this relationship. The results of this study reveal that consumers use Instagram as an information source about brands, products, and services. Moreover, Instagram usage attitude has a positive effect on opinion seeking.

scholarly journals THE ROLE OF EXCHANGE IN CUSTOMER LOYALTY OF SOCIAL NETWORK SITES

2012 ◽  
Vol 11 (2) ◽  
Author(s):  
Dudi Anandya
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Indirect Effect ◽  
Social Networking Sites ◽  
Information Exchange ◽  
Social Network Sites ◽  
Community Members ◽  
Exchange Information ◽  
The Subject

Exchange has been known as the subject matter of Marketing. In this decade, Internet has enabled people to connect and exchange information to others, regardless of time and space. This condition leads to a new phenomenon, known as social networking through social network sites. In social network sites members find new kinds of exchange, which is information exchange. Memberships in many social network sites are free, which means that everyone is free to join or leave it. In that case social network providers must ensure that members keep using their site. The aim of this study is to test and analyze the direct and indirect effect of exchange to loyalty. The Unit of analysis in this study were members of social networking sites Friendster and Facebook. There are 256 respondents participate in this research. The result shows if community members keep exchange activity, they will loyal to the community. Direct effect has greater impact on loyalty than indirect effect. This means that social network company must encourage their member to exchange information actively.

scholarly journals The Effects of the Fear of Missing Out on People's Social Networking Sites Use During the COVID-19 Pandemic: The Mediating Role of Online Relational Closeness and Individuals' Online Communication Attitude

2021 ◽  
Vol 12 ◽  
Author(s):  
Francesca Gioia ◽  
Giulia Fioravanti ◽  
Silvia Casale ◽  
Valentina Boursier
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Online Communication ◽  
Well Being ◽  
Mediating Effect ◽  
Self Report ◽  
Fear Of Missing Out ◽  
Relational Closeness

Forced isolation induced by COVID-19 pandemic dramatically impacted individuals' well-being, reducing the opportunities for social encounters, consequently resulting in a greater use of social media in order to maintain social relationships. Although the range of friend-related activities appeared to be severely constrained during quarantine, the Fear of Missing Out (FoMO) needs to be carefully examined, especially in relation to problematic social networking site use (PSNSU). Indeed, FoMO might enhance individuals' need to stay connected and communicate with other people, leading to PSNSU, in order to face the fear of being invisible in the world of social media in circumstances of physical isolation. The present study sought to evaluate the predictive role of FoMO on PSNSU during the COVID-19 pandemic, testing the mediating effect of online relational closeness and online communication attitude. A total of 487 Italian adults (59.3% women), aged between 18 and 70 years (mean age = 29.85 years; SD = 9.76), responded to an online survey during the period of COVID-19 pandemic lockdown in Italy. The survey included self-report measures assessing perceived FoMO, online communication attitude, relational closeness with online friends, and PSNSU. Participants declared they spent significantly more time social networking during the pandemic, particularly women. The total model accounted for a significant amount of variance in participants' PSNSU [R2 = 0.54; F(9, 447) = 58.285, p < 0.001). Despite the other people's social rewarding experiences had been drastically reduced by the lockdown, findings showed a direct effect of FoMO on PSNSU. Moreover, FoMO had an effect on online communication attitude and online relational closeness, although only online communication attitude predicted, in turn, PSNSU. Conversely, relational closeness on social networking sites did not predict PSNSU. The present study suggests that, during COVID-19 lockdown, FoMO levels may have strengthened attitudes toward online communication, which, in turn, may have put some individuals at risk of PSNSU.

THE ROLE OF COMMUNICATIVE AND FUNCTIONAL APPROACH IN THE TRANSLATION OF SCIENTIFIC AND TECHNICAL LITERATURE (Ukrainian — German discourse)

2019 ◽  
Vol 26 (27) ◽  
pp. 68-74
Author(s):  
Svitlana Gruschko
Keyword(s):  
Key Words ◽  
Information Exchange ◽  
Functional Approach ◽  
Communication Structure ◽  
Technical Literature ◽  
Translation Strategy ◽  
Purposeful Activity

The article investigates the role of communicative-functional approach in the translation of scientific and technical literature, when the translation itself is seen as a tool to accomplish purposeful activity of communicators, representatives of different interlingual groups. In practical terms, the difficulties of translating scientific and technical texts are due to the peculiarities of scientific style, insufficient understanding of the terminology of a particular field of knowledge, which complicates the choice of adequate translation solutions. In this context, an important role is played by the translation strategy, where the communicativefunctional approach dominates. The translation is implicitly included in the communication structure between the author and the recipient. The relevance of the article is determined by the necessity of studying the problems of scientific and technical literature translation, taking into account the current realities of interlanguage information exchange. Key words: communicative-functional approach, interlingual communication, translation, structure

The role of social networking sites in the revolution of 25 January 2011 Egyptian

2019 ◽  
Vol 2 (3) ◽  
pp. 1
Author(s):  
Qassim Alwan Saeed ◽  
Khairallah Sabhan Abdullah Al-Jubouri
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Arab Spring ◽  
The World ◽  
The Revolution

Social media sites have recently gain an essential importance in the contemporary societies، actually، these sites isn't simply a personal or social tool of communication among people، its role had been expanded to become "political"، words such as "Facebook، Twitter and YouTube" are common words in political fields of our modern days since the uprisings of Arab spring، which sometimes called (Facebook revolutions) as a result of the major impact of these sites in broadcasting process of the revolution message over the world by organize and manage the revolution progresses in spite of the governmental ascendance and official prohibition.

THE ROLE OF THE SYSTEM FOR INFORMATION EXCHANGE ON THE INFORMAL ECONOMY IN KOSOVO

2017 ◽  
Vol 73 (2) ◽  
Author(s):  
Edmond Beqiri ◽  
Violeta Beqiri ◽  
Napolon Beqiri
Keyword(s):  
Informal Economy ◽  
Information Exchange

Social Networking Sites Continuance: An Application of Extended Theory of Planned Behaviour

2015 ◽  
Vol 8 (1) ◽  
Author(s):  
Himanshu Rajput
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Theory Of Planned Behaviour ◽  
Standard Theory ◽  
Planned Behaviour ◽  
Privacy Concerns ◽  
Proposed Model ◽  
Continued Use ◽  
Moderating Role

Social networking sites (SNSs) have become popular in India with the proliferation of Internet. SNSs have gained the interests of academicians and researchers. The current study is an endeavor to understand the continuance of social networking sites in India. The study applies an extended version of theory of planned behavior. Additional factors privacy concerns and habits were incorporated into the standard theory of planned behaviour. A survey was conducted in a Central University in India. Overall, data was collected from 150 respondents. PLS-SEM was used to test the proposed model. All the hypotheses except the moderating role of habits between intentions and continued use of social networking sites, were supported by the results. Habits were found to affect continued use of social networking sites indirectly through continued intentions.

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