scholarly journals Packaging as a Purchase Determinanton the Dietary Supplement Market in Poland

2021 ◽  
Vol 40 (2) ◽  
pp. 23-34
Author(s):  
Magdalena Ankiel ◽  
Paulina Majewska ◽  
Maciej Urbaniak
Keyword(s):  
Dietary Supplements ◽  
Dietary Supplement ◽  
Brand Image ◽  
Original Study ◽  
Sources Of Information ◽  
Purchasing Decisions ◽  
Information Function ◽  
Self Service ◽  
Information Functional ◽  
Purchasing Process

Abstract Unit packaging of dietary supplements - an inherent element of their manufacturing, without which they would be impossible to market — has numerous interlocking functions to fulfil, including the protective, transport, information, functional, ecological and marketing functions. The information function, however, is one of the priority functions of dietary supplement packaging. In the era of the continual development of online and self-service stores (including pharmacies), such packaging has become one of the key sources of information about dietary supplements’ features and properties, while also serving as a brand image creator and a carrier of promotional information. This raises the questions of whether and to what extent the unit packaging of dietary supplements influences the purchasing decisions of consumers, what features and elements of such packaging are crucial for consumers in the purchasing process, and what significance supplement packaging has in the purchasing process against the background of other purchasing determinants. Seeking to address these questions, herein we present selected results of an original study conducted in 2019 with a purposely selected sample of 468 dietary supplement consumers in Poland, whose main purpose was to identify the role and significance of packaging as a determinant of purchase in relation to three selected categories of dietary supplements..

scholarly journals Pengaruh Brand Image Terhadap Keputusan Menggunakan Jasa Klinik Kecantikan dengan Kelompok Referensi Sebagai Variabel Moderasi (Studi Pada Pengguna Jasa Klinik Kecantikan di Surabaya)

2017 ◽  
Vol 4 (2) ◽  
pp. 227-237
Author(s):  
Ana Fitria ◽  
Sri Setyo Iriani ◽  
Sanaji Sanaji
Keyword(s):  
Regression Analysis ◽  
Significant Influence ◽  
Brand Image ◽  
Reference Group ◽  
Consumer Perceptions ◽  
Purchase Decision ◽  
Research Model ◽  
Sources Of Information ◽  
Purchasing Decisions

Consumer perceptions of brands are based on experience and information obtained by consumers. Consumers seek information to evaluate brands before deciding to use the brand. Friends are one of the most effective sources of information in influencing consumer purchasing decisions. This study aims to analyze and discuss the influence of brand image on purchase decision of beauty clinic services that moderated by reference group. This reseach used 220 sample from four beauty clinic services in Surabaya and applied moderating regression analysis to test the research model. The results showed that brand image had a positive and significant influence on the decision to use the beauty clinic services, while reference group con not moderating the influence brand image on the decision to use the beauty clinic services. Keywords : brand image, reference group, use decision

scholarly journals The preferences in selecting dietary supplements used in slimming

2016 ◽  
Vol 126 (4) ◽  
pp. 170-174 ◽  
Author(s):  
Izabela Cichocka ◽  
Jan Krupa
Keyword(s):  
Weight Loss ◽  
Dietary Supplements ◽  
Dietary Supplement ◽  
Health Risks ◽  
Pharmaceutical Market ◽  
The Internet ◽  
Sources Of Information ◽  
The People ◽  
The Moment

Abstract Introduction. The interest in weight loss supplements can be noticed in Poland at the moment. It is related to people’s trying to look good as fast as possible. The pharmaceutical market puts an emphasis only on the benefits and majority of the people purchasing the supplements do not regard doctor’s advice as necessary. Therefore, in order to learn about consumers’ awareness about the use of dietary supplements is gaining importance. Aim. The objective of the study was to gain knowledge about choice preferences of dietary supplements used in weight loss, like also to learn about consumer’s awareness about the use of dietary supplements. Material and methods. An anonymous survey was conducted in Mielec in 2015 among 112 women. The questionnaire included questions concerning their knowledge of dietary supplements, the type and amount of consumption, the reasons for using supplements, benefits and health risks of their use. Results. 90.2% of women admitted that they are using or they used dietary supplements in order to reduce weight. Respondents most often derive the information about these preparations from the pharmacist (62.5%), television (46.4%), a doctor (36.6%), radio (30.4%), the Internet (29.5%). 72.4% of female respondents pay attention to the composition of dietary supplement, with the emphasis on the amount of the ingredients (64.3%), its dosage (55.4%), the origin of the ingredients (natural or synthetic) (37.5%). Female respondents prefer dietary supplements either in the form of tablets (83.9%) and capsules (54.7%), as well as in liquid (52.7%). Conclusions. Respondents showed an increased interest in supplements used for weight loss and they usually use it in forms of tablets and capsules. As the role of the Internet increases, it is necessary to educate consumers about ability to search reliable sources of information about dietary supplements used for weight loss.

ANALISIS PENGARUH CELEBRITY ENDORSER DAN PRODUCT QUALITY TERHADAP BUYING DECISION SERTA DAMPAKNYA PADA SATISFACTION (Survei Pada Konsumen Produk Kosmetik Rossa Beauty Di Kota Pontianak)

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
ANGELINA CAROLIN B2042152001
Keyword(s):  
New Jersey ◽  
Consumer Behavior ◽  
Product Quality ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Repurchase Intention ◽  
Purchasing Decisions ◽  
Celebrity Endorser

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Celebrity Endorser dan Product Quality terhadap Buying Decision serta dampaknya pada Satisfaction (survei pada konsumen produk Rossa Beauty di Kota Pontianak). Jenis penelitian ini adalah penelitian kausalitas deskriptif. Sampel penelitian ini adalah responden yang pernah membeli dan menggunakan produk kosmetik merek Rossa Beauty selama 6 bulan terakhir sebanyak 100 orang yang diperoleh dengan purposive sampling. Analisis data dilakukan menggunakan analisis jalur (path analysis) dengan bantuan SPSS 22.0.Hasil penelitian memperlihatkan bahwa (1) Celebrity Endorser berpengaruh positif dan signifikan terhadap Buying Decision (2) Product Quality berpengaruh positif dan signifikan terhadap Buying Decision (3) Buying DecisionBerpengaruh positif signifikan terhadap Satisfaction (4) Celebrity Endorser berpengaruh positif signifikan terhadap Satisfaction (5) Product Quality berpengaruh positif signifikan terhadap Satisfaction. Kata Kunci: Celebrity Endorser, Product Quality, Buying Decision, Satisfaction DAFTAR PUSTAKAAmbadar, et al. 2007. Mengelola Merek. Jakarta: Yayasan Bina Karsi MandiriAsma, Saleem dkk. 2015. Product Perceived Quality and Purchase Intention with         Consumer Satisfaction. Global Journal of Management and Business Research: E Marketing Vol 15Baruna Hadi Brata dkk. 2017. The Influence of Quality Products, Price, Promotion, and Location to Product Purchase Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta.Saudi Journal of Business and Management StudiesDajan, Anto. 1986. Pengantar Metode Statistik. Jakarta: LP3SDurianto, dkk. 2004. Strategi Menaklukkan Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: PT Gramedia Pustaka UtamaEndang, Sulistya. 2012. Pengaruh Agnes Monica Sebagai Celebrity Endorser Terhadap Pembentukan Brand Image Honda Vario. Jurnal Bisnis dan Manajemen Vol.6Elfarisi Al. 2016. Pengaruh Celebrity Endorser (HiVi) Terhadap Proses Proses Keputusan Pembelian Sepatu Kulit Amble Footwear (Survei Kepada Para Pengguna Sepatu Amble Footwear di Sosial Media TwitterEvelina dkk. 2012. Pengaruh Citra Merek, Kualitas Produk, Harga, dan Promosi terhadap Keputusan Pembelian Kartu Perdana Telkomflexi. Jurnal Ilmu Administrasi Bisnis Volume 2 Nomor 1 Tahun 2013Ghozali, Imam. 2011. Aplikasi Analisis Multivariate dengan Program IBM SPSS. Semarang: Badan Penerbit Universitas DiponegoroGriffin, Jill. 2003.Customer Loyalty: Menumbuhkan Dan Mempertahankan Pelanggan. Jakarta: Penerbit ErlanggaHadi, Prasetyo dan Sumarto. 2010. Pentingnya Brand Loyalty Terhadap Minat Beli Ulang. Jurnal Riset Ekonomi dan Bisnis Vol.10 No.1Hendra Riki Wijaya dan Sri Rahayu. 2018. The Effect of Trust and Brand Image to Repurchase Intention in Online ShoppingHestayani, Andriana Dwi dan Astuti. 2017. Analisis Pengaruh Celebrity Endosser, Daya Tarik Iklan, Kualitas Produk terhadap Kepurusan Pembelian dengan Brand Image sebagai Variabel Intervening.Kotler, Philip dan Keller. 2007. Manajemen Pemasaran, Jilid I, Edisi Kedua belas. Jakarta: PT. IndeksKotler, Philip and Kevin Lane Keller, 2012. Manajemen Pemasaran, Edisi 13 Jilid 1 dan 2, Alih Bahasa: Bob Sabran. Jakarta: ErlanggaKotler, Philip and Amstrong. 2008. Prinsip-Prinsip Pemasaran. Edisi 12. Jilid 1. Alih Bahasa : Bob Sabran. Jakarta: ErlanggaKotler, Philip and Amstrong, Gary. 2014. Principles of Marketing, 12th Edition, Jilid 1 Terjemahan Bob Sabran Jakarta: ErlanggaKotler, Philip and Kevin Lane Keller, 2016. Marketing Managemen, 15th Edition, Pearson         Education, IncLutiary Eka Ratri. 2007. Hubungan Antara Citra Merek (Brand Image) operator Seluler Dengan Loyalitas Merek (Brand Loyalty) Pada Mahasiswa Pengguna Telepon Seluler Di Fakultas Ekonomi Reguler Universitas Diponegoro SemarangMade Sintha Ayu Saraswati Sujana. 2017. Peran Brand Image Memediasi Hubungan Celebrity Endorser Dengan Purchase Intention. Forum Keuangan Dan Bisnis Indonesia (FKBI)Mahestu Noviandra. 2006. Analisis Pengaruh Model Iklan Terhadap Perilaku Pembelian Remaja, Kasus Pada Bintang Akademi Fantasi IndosiarNababan, Marya Desyeni. 2008. Pengaruh Selebriti Pendukung (Celebrity Endorser) terhada Minat Pembelian Indomie (Studi Kasus pada Fakultas Ekonomi Universitas Methodist Indonesia)Pakpahan, Erick Simon Bolivar. 2017. Pengaruh Kredibilitas Celebrity Endorseer terhadap Keputusan Pembelian dan Kepuasan Konsumen YOU-C 1000 Vitamin C di Kota PekanbaruParengkuan, dkk. 2014. Analisis Pengaruh Brand Image dan Celebrity Endorsment terhadap Paul, J. Peter dan Jerry C. Olson. 2000. Consumer Behavior: Perilaku Konsumen dan Strategi           Pemasaran. Terjemahan. Jakarta: Erlangga Keputusan Pembelian Produk Shampo Head and Shoulders. Jurnal EMBA Vol.2 No.3Paul, J. Peter dan Jerry C. Olson. 2000. Consumer Behavior: Perilaku Konsumen dan Strategi Pemasaran. Terjemahan. Jakarta: ErlanggaRamadhan dan Santosa. 2017. Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Citra Merek terhadap Minat Beli Ulang pada sepatu Nike Running di Semarang melalui Kepuasan Pelanggan Sebagai Variabel Intervening. Diponegoro Hournal of Management. Volume 6, Nomor 1, Tahun 2017Royan, Frans. M. 2004. Marketing Selebritis, Selebritis dalam Iklan dan Strategi Selebritis Memasarkan Diri Sendiri. Jakarta: Elek Media Komputindo kelompok GramediaSantoso, Singgih. 2014. Panduan Lengkap SPSS Versi 20. Jakarta: PT. Elek Media KomputindoSchiffman and Lazar Kanuk. 2000. Costumer Behavior: Internasional Edition. New Jersey: Prentice HallSchiffman, Leon G. and Leslie Lazar Kanuk.2007. Customer Behavior, edisi ke 7. New Jersey: Prentice-hall,1ncSaputra, Setiawan Tri dkk. 2017. Pengaruh Kualitas Produk terhadap Keputusan Pembelian dan Dampaknya terhadap Kepuasan Konsumen Pengguna Iphone (Survei pada Mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya Malang)Setiadi, Nugroho J. 2003. Perilaku Konsumen. Jakarta: KencanaShimp, Terence. 2003. Periklanan Promosi Aspek Aspek Tambahan Komunikasi Terpadu. Jakarta: ErlanggaSugiyono.  2017.  Metode  Penelitian  Kuantitatif,  Kualitatif,  dan  R&D.  Bandung: AlfabetaSujarweni, V Wiratna. 2014. SPSS untuk Penelitian. Yogyakarta: Pustaka Baru Press.Sulis, Riptiono. 2013. Pengaruh Lifestyle, Brand Awareness dan Product Quality terhadap Repurchase Intention Minuman Saribuah Buavita dengan Purchasing Decisions sebagai Variabel Intervening di Kecamatan Kebumen. Jurnal Fokus Bisnis Vol.12 No.1Sumarwan, Ujang.2010. Perilak  Konsumen: Teori dan Penerapannya Dalam Pemasarannya. Jakarta: Ghalia IndonesiaSumarwan, Ujang. 2004. Perilaku Konsumen. Jakarta: PT Ghalia IndonesiaSuryani, Tatik. 2008. Perilaku Konsumen Implikasi Pada Strategi Pemasaran. Yogyakarta: Graha IlmuTjiptono, Fandi. 2008. Strategi Pemasaran. Yogyakarta: Andi

STUDI KOMPARASI KEPUTUSAN PEMBELIAN ANTARA AYAM GEPREK ABANG IRENG UMS DAN AYAM GEPREK KUMLOT UMS

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Metdi Permadi ◽  
Siti Maryam ◽  
Ratna Damayanti
Keyword(s):  
Quantitative Methods ◽  
Brand Image ◽  
Comparative Method ◽  
T Test ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Homogeneity Analysis ◽  
Significant Difference

The purpose of this study was to determine differences in purchasing decisions between Abang Ireng UMS geprek chicken and UMS Geprek Kumlot chicken in terms of Brand Image, Price and Variation of the menu. This method is called the comparative and quantitative methods with the aim of the comparative method with the aim of finding out the differences in purchasing decisions between variables. The sample of this study was 100 respondents consisting of 50 consumers of Abang Ireng Geprek chickens and 50 Kumlot geprek consumers. This study uses validity, reliability, to test the instrument using homogeneity analysis and independent sample t-test to test differences between variables. Data obtained from questionnaires for respondents. This study was tested using SPSS 20 software. The results of this study indicate that the Brand Image variable has no difference in purchasing decisions. Namely with the t value of the Brand Image variable of 0.753 with the criteria of t table> 0.05, this shows that there is no significant difference, while for the price variables and menu variations there is each difference to the purchase decision, namely the value of t count in the variable price of 0.018 with the criteria of t table

PENGARUH CITRA MEREK DAN KUALITAS BENIH TERHADAP KEPUTUSAN PEMBELIAN PADA PT.PRABU ARGO MANDIRI (Studi Kasus Penjualan Benih Tomat Merk Maya di Purwkarta)

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Ahmad Iskandar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Business World

In the era of globalization, the competition in the business world becomes very tight. Companies vying to be able to continue to compete and survive in the business world. Each consumer must have had the expectation that the products they buy are able to provide satisfaction for them to be making purchasing decisions. Consumer purchasing decisions of companies to seeds virtual brand still low due to the brand image and quality of seeds that are still unsatisfactory.This study aims to determine the responses of respondents regarding brand image, product quality, purchasing decisions and how big an impact on the brand image itself against purchase decisions on the PT. Prabu Argo Mandiri Bandung and how much influence the quality of products on the purchase decision.The method by which the samples is Simple Random Sampling consists of 80 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of brand image and product quality on purchasing decisions.The results based on descriptive analysis of brand image variable is in good enough category, variable quality of the product is in the unfavorable category, and the purchase decision variable is in the unfavorable category. The results based on correlation test showed that the brand image is partially significant effect on purchasing decisions by 68% and the product quality is partially significant effect on purchasing decisions by 13%. Hypothesis test results suggested that the increased purchasing decisions partially and simultaneously influence through brand image and product quality.

scholarly journals Dietary supplement use in elementary school children: a Japanese web-based survey

2021 ◽  
Vol 26 (1) ◽  
Author(s):  
Kazue Ishitsuka ◽  
Satoshi Sasaki ◽  
Hidetoshi Mezawa ◽  
Mizuho Konishi ◽  
Maki Igarashi ◽  
...  
Keyword(s):  
Dietary Supplements ◽  
Dietary Supplement ◽  
Sports Participation ◽  
Web Based ◽  
Mineral Supplements ◽  
Supplement Use ◽  
Health Related Behaviors ◽  
Health Related ◽  
Dietary Supplement Use ◽  
Frequency Of Sports Participation

Abstract Background A variety of dietary supplements are commercially available. However, the efficacy and safety of dietary supplement use in children are not well established. Understanding dietary supplement use is important for developing public health policy regarding dietary supplements. This study aimed to investigate the types of dietary supplements used and characteristics of dietary supplement users among Japanese elementary school children. Method We conducted a cross-sectional web-based questionnaire study. Dietary supplement use, socio-demographics, and health-related behaviors were assessed through mother-reported questionnaire. Types of dietary supplements were identified based on ingredient using product barcodes and brand names. Multivariate logistic regression analysis was conducted to investigate the socio-demographics and health-related behaviors associated with supplement use. Results Among 4933 children, 333 (6.8%) were identified as dietary supplement users. The most common supplement was amino acids or protein (1.4%), followed by n–3 fatty acids or fish oil (1.0%), probiotics (1.0%), multivitamins (0.9%), multivitamin-minerals (0.8%), and botanicals (0.8%). Overall, any dietary supplement use was significantly associated with the highest frequency of sports participation (odds ratio [OR], 2.58; 95% confidence interval [CI], 1.65–4.02), highest household income (OR, 1.87; 95% CI, 1.13–3.10), highest maternal educational level (OR, 1.82; 95% CI, 1.31–2.52), and male sex (OR, 1.38; 95% CI, 1.09–1.75). The highest frequency of sports participation was significantly associated with higher odds of use of amino acids or protein (OR, 6.06; 95% CI, 1.78–20.6) and multivitamins (OR, 3.56; 95% CI, 1.11–11.5), compared to the lowest frequency of sports participation. Conclusion This study showed that Japanese children primarily use non-vitamin, non-mineral supplements. Non-vitamin, non-mineral supplements should thus be included in future studies aimed at monitoring dietary supplement use. We also found that dietary supplement use in children was associated with sports participation. Guidelines for dietary supplement use for children, in particular sport participants, are needed.

Dampak Brand Image dan Harga terhadap Keputusan Pembelian Produk Miniso

2021 ◽  
Vol 2 (2) ◽  
pp. 75-87
Author(s):  
Kardinah Indrianna Meutia ◽  
Hadita Hadita ◽  
Wirawan Widjarnarko
Keyword(s):  
Linear Regression ◽  
Regression Model ◽  
Linear Regression Model ◽  
Brand Image ◽  
Multiple Linear Regression Model ◽  
Purchasing Decisions ◽  
Business World ◽  
Independent Variables ◽  
Spss Software ◽  
Fierce Competition

The economy in the current era of globalization has fierce competition, especially in the business world, where each company moves to continue to make products primarily to meet what is needed by consumers and companies are always innovating to make products that are different from before and from  competitors and strive to be superior to other products.  This study was conducted with the aim of analyzing the independent variables which include brand image and price variables on their influence on the dependent variable, namely purchasing decisions.  This study uses multiple linear regression model and with classical assumption test using SPSS software version 24. Data were obtained primarily by distributing questionnaires to 162 students at Bhayangkara University, Jakarta Raya.  This study states that brand image and price variables can partially and significantly influence consumer purchasing decisions positively. The F test explains that the brand image and price variables together can influence purchasing decisions with results showing f-count>f-table.

scholarly journals Use of dietary supplements in pregnant women in relation to sociodemographic factors – a report from The Environmental Determinants of Diabetes in the Young (TEDDY) study

2013 ◽  
Vol 16 (8) ◽  
pp. 1390-1402 ◽  
Author(s):  
Carin Andrén Aronsson ◽  
Kendra Vehik ◽  
Jimin Yang ◽  
Ulla Uusitalo ◽  
Kristen Hay ◽  
...  
Keyword(s):  
Vitamin D ◽  
Pregnant Women ◽  
Dietary Supplements ◽  
Dietary Supplement ◽  
Maternal Age ◽  
Environmental Determinants ◽  
Supplement Use ◽  
The Usa ◽  
Dietary Supplement Use ◽  
Prospective Longitudinal

AbstractObjectivesThe aim of the present study was to examine the prevalence and associated factors of dietary supplement use, particularly supplements containing vitamin D and fatty acids, in pregnant women enrolled in a multi-national study.DesignThe Environmental Determinants of Diabetes in the Young (TEDDY) study is a prospective longitudinal cohort study. Maternal dietary supplement use was self-reported through questionnaires at month 3 to 4 postpartum.SettingSix clinical research centres; three in the USA (Colorado, Georgia/Florida and Washington) and three in Europe (Sweden, Finland and Germany).SubjectsMothers (n 7326) to infants screened for high-risk HLA-DQ genotypes of type 1 diabetes.ResultsNinety-two per cent of the 7326 women used one or more types of supplement during pregnancy. Vitamin D supplements were taken by 65 % of the women, with the highest proportion of users in the USA (80·5 %). Overall, 16 % of the women reported taking fatty acid supplements and a growing trend was seen in all countries between 2004 and 2010 (P < 0·0001). The use was more common in Germany (32 %) and the USA (24 %) compared with Finland (8·5 %) and Sweden (7·0 %). Being pregnant with the first child was a strong predictor for any supplement use in all countries. Low maternal age (<25 years), higher education, BMI ≥ 25·0 kg/m2 and smoking during pregnancy were factors associated with supplement use in some but not all countries.ConclusionsThe majority of the women used dietary supplements during pregnancy. The use was associated with sociodemographic and behavioural factors, such as parity, maternal age, education, BMI and maternal smoking.

scholarly journals Analisis Pengaruh Brand Image, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Mobil (Studi Kasus Mobil LCGC di Surakarta)

2017 ◽  
Vol 12 (1) ◽  
Author(s):  
Budi Istiyanto, Lailatan Nugroho
Keyword(s):  
Data Collection ◽  
Multiple Regression ◽  
Brand Image ◽  
Low Cost ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Quality Product ◽  
Quality Of Products

AbstractThis study aimed to determine the effect of variable brand image, price, quality of product to decision of purchasing a car LCGC (Low Cost Green Car), either partial or jointly and to find among variables brand image, price, and quality of products which are larger role in influencing purchasing decisions LCGC car. Data collection techniques researchers did by observation and questionnaires directly by visiting the object of the research is to consumers who have made a purchase decision, especially type Agya LCGC car, AYLA, and Karimun Wagon R in Surakarta which would then be sampled. The data have been collected and tabulated and analyzed using multiple regression analysis.The results showed that the variables that significantly affect purchasing decisions is price and quality of products. While the variable Brand Image does not affect significantly. While the variables that affect predominantly variable price.Keyword: Brand Image, Price, Quality Product, Purchase Decision AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh antara variable brand image, harga, dan kualitas produk terhadap keputusan pembelian mobil LCGC (Low Cost Green Car) baik secara partial maupun secara bersama-sama dan untuk mengetahui diantara variable brand image, harga, dan kualitas produk mana yang lebih berperan dalam mempengaruhi keputusan pembelian mobil LCGC. Teknik pengumpulan data peneliti lakukan dengan cara observasi dan penyebaran kuisioner secara langsung dengan cara mendatangi obyek penelitian yaitu kepada konsumen yang telah melakukan keputusan pembelian mobil LCGC terutama type AGYA,AYLA, dan Karimun Wagon R di wilayah Surakarta yang selanjutnya akan dijadikan sampel. Data yang telah terkumpul kemudian ditabulasi dan diolah dengan menggunakan analisis regresi berganda.Hasil penelitian menunjukkan bahwa variabel yang mempengaruhi secara signifikan keputusan pembelian adalah harga dan kualitas produk. Sedangkan variabel Brand Image tidak mempengaruhi secara signifikan. Sedangkan variabel yang berpengaruh secara dominan adalah variabel harga.Kata kunci: Brand Image, Harga, Kualitas Produk, Keputusan Pembelian

scholarly journals Optimization of spectrophotometric method for determination nattokinase activity in dietary supplements

2020 ◽  
Vol 3 (2) ◽  
pp. 96-103
Author(s):  
Dieu Thu Nguyen Thi ◽  
Dung Hoang Viet ◽  
Hong Ngoc Nguyen Thi ◽  
Thanh An Vu Thi ◽  
Thanh Hoa Mac Thi ◽  
...  
Keyword(s):  
Quality Control ◽  
Reaction Time ◽  
Dietary Supplements ◽  
Dietary Supplement ◽  
Reaction Temperature ◽  
Spectrophotometric Method ◽  
Fibrinolytic Activity ◽  
Valuable Contribution ◽  
Label Product ◽  
Measured Activity

Nattokinase is an enzyme with a strong fibrinolytic activity that can be used for preventing thrombolytic diseases. The fibrinolytic activity of the Nattokinase in dietary supplements is determined by spectrophotometric method. In this study, the conditions of the assay were examined and finally optimized as pH: 8.5, reaction temperature: 40oC, and reaction time: 60 minutes. The proposed method was validated and successfully applied to determine the Nattokinase activity in 10 dietary supplements. The results showed that the proportion of measured activity compared to label product activity were within in the range 79.1 - 98.0%. The effect of herbal compounds and excipients on Nattokinase activity were also surveyed. From the evaluated results and application to commercial samples, this method will be a valuable contribution to quality control of dietary supplement products containing Nattokinase. &nbsp;

Sign in / Sign up

Export Citation Format

Share Document