Decoding and designing massive open online courses (MOOCs)

Purpose This study aims to investigate the attributes of the online programme that are considered and compute their relative importance in the purchase decision. This study aims to identify the most lucrative bundling of these attributes and their levels that can be used by online education companies to craft their product design strategy to attract customers with the most attractive offering. Design/methodology/approach This research paper endeavours to identify the attributes of online education, which customers consider for making a purchase decision. Exploratory factor analysis followed by confirmatory factor analysis was used to identify the key attributes of online education programmes. This paper uses the conjoint analysis technique to identify the most preferred bundling of attributes, which online education companies can package to attract customers. Findings Based on various attributes and their respective levels, it is evident the most lucrative design for attracting customers to buy online education programmes is to provide certification from a reputed international university, which requires an investment to the tune of 3,000–5,000. The duration of four weeks with asynchronous pedagogy and access to course material vial uniform resource locator (URL) is a preferred feature. Access via a mobile application is more preferred over Web access. A phone application is known to be optimised, and most people are using mobile phones to access the internet. Online certification or degrees that are considered as valid employment qualifications were most preferred over other reasons. Originality/value There is a dearth of studies on massive open online courses (MOOCs) from a product design perspective. There is a gap in the context of the features to be included in the MOOCs package so that the customer can find more value in it, and the companies can benefit by expanding their customer base. The research question which this study endeavours to explore is what attributes consumers of MOOCs consider when making a purchase decision. This study will also find the relative importance of these attributes.

Halal Label and Product Quality: Case Study Wardah Cosmetic Product Purchase Decision

The development of the Indonesian cosmetic industry is relatively rapid because cosmetic products have become primary needs in Indonesia which the population is predominantly Muslim. This development caused competitive competition between cosmetics brands in Indonesia. Because of this competition, Wardah cosmetics is considering the halal label in its products and the quality of the products to increase consumer purchasing decisions. This research uses quantitative, associative methods to investigate the relationship between halal brands and product quality with the purchasing decision of Wardah cosmetics, especially in Surabaya. The number of samples used is 100 Muslim respondents who used Wardah cosmetics products in Surabaya. The data analysis technique used is multiple correlation coefficient analysis using SPSS version 25. The study results showed that halal labeling and product quality simultaneously had a significant and robust relationship with the purchasing decision of Wardah cosmetic products. While partially, the halal labels and product quality had a moderate and meaningful relationship with the purchase decision of Wardah cosmetics products.

The Effect of Halal Products and Brand Image on Purchasing Decisions with Purchase Interest as Mediating Variables

This study aims to know and clarify the influence of halal products and brand image on purchasing decisions with purchase intentions as mediating variables. Respondent – 98 employees (purposive sampling). Data collection is conducted through interviews and questionnaires. The data in the analysis uses path analysis (software SmartPls 3.0). The results of the study showed that: (1) Halal Products have a significant positive effect on Purchase Intentions. (2) Brand Image has a significant positive effect on Purchase Intention. (3) Purchase Intention as a mediator in this study has a significant effect on the Purchase Decision. (4) Halal products have a significant positive effect on Purchasing Decisions. (5) Brand Image has a significant positive effect on Purchasing Decisions. (6) Purchase Intention mediates Halal Products to Purchase Decisions and (7) Purchase Intention do not mediate Brand Image against Purchasing Decisions.

PENGARUH KUALITAS PRODUK, HARGA DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN SCARLETT BODY WHITENING

This research aimed to figure out the influence between product quality, price and marketing influencer with the purchasing decision of Scarlett Body Whitening in East Java. The research instrument employed questionnaire to collect data from Scarlett Body Whitening consumers in East Java. Since there was no valid data for number of the consumers, the research used Roscoe method to take the sample. Data analyzed using multiple linear regression test. Product quality and price have a positive and significant effect on purchasing decisions. Meanwhile, the marketing influencer had no significant effect on purchase decision for Scarlett Body Whitening. Need further research to ensure that marketing influencer had an effect on purchase decision. Keywords: Product quality, price, marketing influencer, buying decision

Pengaruh Strategi Positioning terhadap Keputusan Pembelian Produk Asuransi Jiwasraya

The purpose of this study is to identify and analyze the effect of product positioning strategy, price and service on consumer purchasing decisions on life insurance. This research is a library research. This research is a type of research that tries to collect data from literature studies. The first step of this research is to collect and study data from the same research by previous researchers . The results of this study indicate that products, prices and services have a significant effect on consumers' purchasing decisions on life insurance. The positioning strategy in making the decision to purchase life insurance products is positive. The company determines its target market, which includes all consumers as a whole. Meanwhile, the company's positioning strategy always prioritizes the interests of consumers, affordable product prices, and provides benefits. Keywords: Positioning strategy, Purchase decision, Influence

The Impact of E-marketing on Consumer Purchase Decision in Jordan

This study explored the effect of e-marketing on consumer purchase decision in Jordan. The population includes all the accessories E-marketing companies that are located in Jordan. The sample consist of (100) individuals who work as mangers. The researcher used a questionnaire that sheds a light on e-marketing. The targeted variables are: (website, social media). It was found that the severity of the impact of E-marketing on consumer purchase decision in Jordan is high. It was found that website and social media have a high impact on consumer purchase decision in Jordan. It was found that there is a significant difference between the managers’ attitudes which can be attributed to the company age regarding for the favor of the companies which has been established since more than 10 years. The researcher recommends assisting local companies in developing their electronic marketing methods. That shall foster the development of commercial companies, especially small and medium companies.

Covid-19 Pandemic: Empirical Study of Determinants of Purchase Decision

The purpose of this study was to determine the impact of lifestyle and price on purchasing decisions. Individual variables include lifestyle and price. The regulatory variable is the Covid-19 plague, and the dependent variable is the purchase decision. The survey data were obtained from a food factory (coffee shop) in Semarang. Population sampling is used. Data are collected through research methods such as direct surveys. Structural Equation Modeling (SEM) testing is used for data analysis. The model of the mathematical equation is used in a statistical test to show the effects of the independent variables on the dependent and controlled variables. The results of the study suggest that: 1) Purchasing decisions do not directly affect lifestyle. 2) The decision to buy has a negative effect on the price. 3) During the COVID-19 epidemic, lifestyle had a positive effect on purchasing decisions. 4) Transmission variable COVID-19 had a positive effect on purchasing decisions during the epidemic. Before the plague, prices were lower than usual, but coffee experts kept their distance, avoided crowds, and cared about their health.

Brand image mediation of product quality and electronic word of mouth on purchase decision

The practical implication that can be given from the findings of this study is that this study can be used as a basic model to evaluate the Samsung smartphone company's strategy for product quality, eWOM, brand image, and consumer purchase decisions. Based on the results of statistical analysis, that product quality and eWOM directly or indirectly through brand image affect consumer purchase decisions. This can be a reference for Samsung company management in making strategies to improve purchase decisions by maintaining product quality, eWOM, and brand image of Samsung smartphones. The practical implication that can be given from the findings of this study is that this study can be used as a basic model to evaluate the Samsung smartphone company's strategy for product quality, eWOM, brand image, and consumer purchase decisions. Based on the results of statistical analysis, that product quality and eWOM directly or indirectly through brand image affect consumer purchase decisions. This can be a reference for Samsung company management in making strategies to improve purchase decisions by maintaining product quality, eWOM, and brand image of Samsung smartphones. that product quality and eWOM directly or indirectly through brand image affect consumer purchase decisions.