scholarly journals Methodology for Forecasting Revenues from the Sale of Innovative Products in the Domestic Tourism Market

2021 ◽  
Vol 41 (3) ◽  
pp. 95-114
Author(s):  
Liudmyla Shulhina
Keyword(s):  
Product Life Cycle ◽  
Domestic Market ◽  
Market Potential ◽  
Travel Agency ◽  
Target Market ◽  
Domestic Tourism ◽  
Innovative Products ◽  
Consumer Commitment ◽  
Diffusion Rates ◽  
The Relationship

Abstract This article presents a methodology for forecasting the expected sales of innovative tourism products in the domestic market. The principles of the product life cycle concept and consumer behavior theory are taken as starting points for calculating the sales volumes of an innovative product as well as the rate of its penetration into the market. A method of measuring the level of consumer commitment to a travel agency and its offerings is posited, and the relationship between the structure of the target market and market activity in purchasing tourist products is demonstrated. Deep market segmentation is applied to take into account the behavioral peculiarities of individual subsegments (Loyalists Market, Sympathizers Market, Qualified Market, Finders Market, Serviced Market, Possible Market, Potential Consumers Market, Perspective Market). Formulas are proposed for calculating the volume of each of the identified markets. An improved and adapted model for the tourist market (by E. Rogers and F. Bass) is used to calculate the diffusion rates of domestic tourist products. This methodology of forecasting the expected sales of innovative tourism products in the domestic market is empirically confirmed based on data on the domestic tourism market in the region of Vinnytsiya, Ukraine.

scholarly journals The Methodical Instrumentarium for Calculating Prospective Volumes of Sales of Tourism Products

2020 ◽  
Vol 9 (512) ◽  
pp. 305-311
Author(s):  
L. M. Shulgina ◽  
◽  
Jacek Binda ◽  
H. P. Zhaldak ◽  
◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Market Potential ◽  
Travel Agency ◽  
Target Market ◽  
Innovative Product ◽  
Product Lifecycle ◽  
Consumer Market ◽  
Tourism Product ◽  
Potential Market

On the basis of the provisions of the product lifecycle conception and the theory of consumer behavior, a methodical instrumentarium for calculating the volume of implementation of the innovative product, as well as the speed of its penetration of the market, is developed. The dependence of sales volumes of innovative tourism products in the domestic market on the level of consumers’ commitment to travel agency and its offers is determined. The method of measuring the level of consumers’ commitment to travel agency and its offers is substantiated. It is displayed that there is a relationship between the structure of target market and its activity in the purchase of tourism products. Thanks to the improvement of the classification of components of the target segments, the segmentation is deepened taking into account the peculiarities of the behavior of individual subsegments. The peculiarities of the following target market subsegments are allocated and described: loyal consumers market, sympathizers market, qualified market, searchers market, serviced market, eventual market, potential market, promising market. Participation of each subsegment of the target market in the intensity of the spread of innovative tourism product on the market is empirically proved. It is found out that the segment of the «Loyal consumer market» is the smallest, and, at the same time, the most difficult to form and maintain. Thus, in order to create a kind of «reserve» for its replenishment, it is necessary to constantly work on expanding the groups «Sympathizers market» and «Searchers market». The volume of the most volatile segment – the «Searchers market» – significantly exceeds the size of other segments and largely depends on the psychographic characteristics of its participants. The «Traditionalists» segment is relatively small, but in number it is almost comparable to the segment «Followers of leaders» (which significantly affects the perception of the market of tourism products), and «Traditionalists» significantly surpass the «Followers of leaders» in demand and commitment to the set priorities.

scholarly journals Designing and Distinguishing Meaningful Artisan Food Experiences

2021 ◽  
Vol 13 (15) ◽  
pp. 8569
Author(s):  
Erin Percival Carter ◽  
Stephanie Welcomer
Keyword(s):  
Product Information ◽  
Food Products ◽  
Well Being ◽  
Product Type ◽  
Target Market ◽  
High Involvement ◽  
Consumer Expectations ◽  
Typical Food ◽  
The Relationship ◽  
Additional Product

We examine consumer expectations about how specialty versus conventional food products affect well-being and how small, artisan producers can use that information to design better customer experiences. Drawing on recent work examining the costs and benefits of pleasure- and meaning-based consumption, we investigate whether consumer expectations that specialty products are more meaningful lead to increased desire for additional product information. We selectively sampled from the target market of interest: high-involvement consumers who regularly consume a food (cheese) in both more typical and specialty forms. The authors manipulate product type (typical versus special) within participant and measure differences in expected pleasure and meaning as well as a variety of behaviors related to and preference for additional product information. We find that these high-involvement consumers expect special food products to provide both more meaningful (hypothesized) and more pleasurable consumption experiences (not hypothesized) than typical food products. Consistent with our theory, consumer use of, search for, and preference for additional product information was greater for special products. A causal mediation analysis revealed that expectations of meaning mediate the relationship between product type and utility of product information, an effect which persists controlling for the unexpected difference in expected pleasure.

Some Ontological Distinctions of Function Based on the Role Concept

2009 ◽  
Author(s):  
Yoshinobu Kitamura ◽  
Riichiro Mizoguchi
Keyword(s):  
Life Cycle ◽  
Engineering Design ◽  
Product Life Cycle ◽  
Functional Modeling ◽  
Ontological Engineering ◽  
Product Life ◽  
Functional Models ◽  
Role Concept ◽  
Essential Function ◽  
The Relationship

Function is an important aspect of artifacts in engineering design. Although many definitions of function have been proposed in the extensive research mainly in engineering design and philosophy, the relationship among them remains unclear. Aiming at a contribution to this problem, this paper investigates some ontological issues based on the role concept in ontological engineering. We discuss some ontological distinctions of function such as essentiality and actuality and then propose some fundamental kinds of function such as essential function and capacity function. Based on them, we categorize some existing definitions in the literature and clarify the relationship among them. Then, a model of function in a product life-cycle is proposed. It represents the changes of existence of the individuals of each kind of function, which are caused by designing, manufacturing and use. That model enables us to give answers to some ontological questions such as when and where a function exists and what a function depends on. The consideration on these issues provides engineers with some differentiated viewpoints for capturing functions and thus contributes to consistent functional modeling from a specific viewpoint. The clarified relationships among the kinds of function including the existing definitions in the literature will contribute to interoperability among functional models based on the different kinds and/or definitions.

scholarly journals Wine market potential in Ukraine

Ekonomika APK ◽  
2020 ◽  
Vol 311 (9) ◽  
pp. 17-29
Author(s):  
Volodymyr Rossokha ◽  
Oleksandr Petrychenko
Keyword(s):  
Supply And Demand ◽  
Domestic Market ◽  
Market Potential ◽  
European Countries ◽  
Wine Industry ◽  
Raw Material ◽  
Wine Consumption ◽  
Production And Consumption ◽  
Per Capita ◽  
Wine Market

The purpose of the article is to carry out a comprehensive analysis of the raw material market of wine products, production and distribution of wine through sales channels, opportunities and restrictions on the sale of wine in domestic and foreign markets; to determine the state and potential volumes of wine consumption in Ukraine; to elaborate ways and directions of development of production and consumer potential of the domestic wine market to ensure supply and demand formation. Research methods includes an abstract-logical method to substantiate the production and consumer potential of the market; analysis and synthesis – to establish the size of the area, yield, gross harvest, processing of grapes into wine materials, range of products, geography of export and import and wine consumption; economical and statistical and balance methods – for identifying trends and patterns of production and factors influencing the market of wine products, imbalances in the production and consumption of wine in the domestic market; comparative and calculation-constructive methods – to compare the levels of wine consumption in Ukraine and EU countries and substantiation of the consumer potential of the wine market in Ukraine; standard-cost method - for determining the amount of investment in the raw material base of the wine industry to develop production capacity and ensure supply in the wine market. Research results. Analysis of the market dynamics in the segments of grape growing and processing, the nomenclature of production, distribution and consumption of wine showed the discrepancy between the supply of raw materials on the market for loading the capacity of wineries, accompanied by the filling the domestic market with imported products. The ratio of wine exports to imports, production volumes to exports and imports, the share of domestic production and imports in the consumption fund and per capita has been established. The capacity of the domestic market for wine consumption in Ukraine at the level of European countries and the amount of investment to ensure its supply of wine products is determined. The ways and directions of development of production and consumer potential of the domestic wine market are outlined. Scientific novelty. The disproportions in the production and consumption of wine in the domestic market, the differences in the consumption of wine per capita in Ukraine and European countries are grounded. The production and consumer potentials of the domestic wine market have been determined. The volumes of investments, ways and directions of development of the production and consumer potential of the market for the interaction of supply and demand have been established. Practical significance. The investigated trends in the development of the production and consumer potential of the wine market serve as a guideline for making rational management decisions on the choice of ways and directions for increasing production and domestic consumption of products of the wine industry.

scholarly journals RELATIONSHIP BETWEEN FINANCING AND EFFICIENCY OF INNOVATIVE ACTIVITIES OF INDUSTRIAL ENTERPRISES: EVIDENCE FROM UKRAINE

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Oleh Vysochan ◽  
Andriy Boychuk ◽  
Vasyl Hyk
Keyword(s):  
Economic Development ◽  
Regression Analysis ◽  
National Economy ◽  
Innovative Activity ◽  
Input Information ◽  
Industrial Enterprises ◽  
Innovative Products ◽  
The Relationship ◽  
Different Sources ◽  
Statistical Indicators

The article focuses on the study of the closeness of the relationship obtained from different sources and used in different areas, finance, with the effectiveness of innovation, measured by the number of developed innovative products and the number of introduced new technological processes. The input information was the data of industrial enterprises of Ukraine for the period 2015-2019, summarized in statistical reporting and presented on the official resources of the State Statistics Service. To accomplish these objectives, the methods of correlation-regression analysis and analysis of the dynamics and structure of statistical indicators of innovation of industrial enterprises of Ukraine were used. Possible causes of crisis phenomena of innovative activity of Ukrainian enterprises that hinder the economic development of the national economy are discussed. The basis for further research of complex and individual influence of factors on development of innovative activity of the enterprises of various branches of economy is provided.

Aspiration, foreignness liability and market potential

2018 ◽  
Vol 35 (6) ◽  
pp. 1009-1032
Author(s):  
Lee Li ◽  
Gongming Qian ◽  
Zhengming Qian ◽  
Irene R.R. Lu
Keyword(s):  
Performance Feedback ◽  
Small Firms ◽  
Theory Of The Firm ◽  
Market Potential ◽  
Content Type ◽  
Country Market ◽  
International Behavior ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

PurposeUsing behavioral theory of the firm, the purpose of this paper is to examine how a small firm’s performance relative to historical and social aspirations is related to its international entrepreneurial orientation (IEO). This study also explores two environmental factors, liability of foreignness (LoF) and host-country market potential (HMP), as the moderators for the relationship of performance and IEO.Design/methodology/approachThis study uses survey for data collection from Canadian small firms and employs regression models for data analysis.FindingsThe results show that small firms demonstrate stronger IEO when their performance is below aspirations, but their IEO diminishes when their performance exceeds aspirations. The authors also found that a small firm’s LoF does not moderate the impact of its performance feedback on IEO. However, the authors found HMP plays a moderating role when a small firm’s performance is below aspirations.Originality/valueThis study investigates the relationship of IEO to aspiration and found that this relationship is moderated by HMP. The study advances our knowledge on small firms’ international behavior.

Construction Meaning of Bude Trieng Toys (Rifles) in Physics: Traditional Toys

2020 ◽  
Vol 3 ◽  
pp. 705-709
Author(s):  
Jauharil Maknuni ◽  
Sabaruddin
Keyword(s):  
Human Life ◽  
Peer Groups ◽  
Modern Technology ◽  
Smart Phones ◽  
Target Market ◽  
The West ◽  
Electronic Products ◽  
The People ◽  
The Relationship ◽  
Sophisticated Technology

Physics is closely related to human life, without realizing we have implemented it in daily life such as when working, walking and other activities, not only adults but also children. When talking about physics we definitely think that physics was born from the west. Before the development of the west in the 9th Century AD, Physics was used in society, especially the people of Aceh. It is undeniable that technology has developed more rapidly now. Technology was created to facilitate human affairs. There are innumerable kinds of technologies. One example of a very popular technology is gadgets. Every person uses gadgets with modern technology such as smart phones, Children have now become active consumers in which many electronic products and gadgets make children the target market for their toys. Before the era of sophisticated technology one of the toys chosen by most children was the Bude Trieng (shotgun). Bude Trieng is marked by playing activities both by himself and other peer groups. i is one toy that quite safe and most popular with children. This type of toy is made from bamboo using paper bullets or boh ram. The method of application is insert boh Ram's bullet in the base of the bude trieng, the ram bullet fills the entire circle of the trieng bude hole, the air inside the Bude trieng will automatically be restrained and cannot come out. The air that is held in the middle of the trieng bude will produce pressure when one of the bullets is pushed and will make a sound from the bude trieng. The purpose of this research is to study the construction of the meaning of bude trieng culture in physics. The research method used was a descriptive qualitative research to describe the relationship between the bude trieng and physics.

Tourism of Italians in Italy through crisis and development: the last 15 years, region by region

2021 ◽  
pp. 239-244
Author(s):  
Fabrizio Antolini ◽  
Antonio Giusti
Keyword(s):  
Economic Activity ◽  
Tourism Industry ◽  
Sectoral Planning ◽  
Italian Regions ◽  
Domestic Tourism ◽  
First Results ◽  
The One ◽  
Different Origins ◽  
Political Health ◽  
The Relationship

Tourism is a very important economic activity for many nations and Italy is among those that particularly benefit from it. In fact, even during the period of pandemic, despite the crisis, tourism in Italy proved to be a particularly resilient sector: among all European countries, Italy is the one that recorded the highest number of total tourist nights-spent. However, tourism statistics are not yet exhaustive in describing a highly variable phenomenon at the territorial level. Even the tourism satellite accounts, so useful for sectoral planning at regional level, are compiled for the whole country. Instead, the territories do not always know themselves, while the enhancement of landscape resources is one of the major issues that has not always been adequately analyzed; also in the recently approved Italian PNRR/Next Generation EU. In this article, we aim to examine the trend of the tourism phenomenon in the various Italian regions over the past 15 years; a period marked by crises of different origins (economic, political, health) which slowed down the economic development of the third millennium. In particular, given the problems mentioned above, we decided to start the research by considering the arrivals in hotels and non-hotel establishments by Italian tourists. The hospitality business is in fact an important part of the tourism industry. We expect domestic tourism to have greater stability, being less affected by international problems. We then examined the tourism of Italians in Italy, in the various regions, from 2006 to 2020. This analysis allowed us to observe the tourism phenomenon in Italy from a different perspective, observing, region by region, the relationship between tourism within the region and tourism coming from others regions. The choice of arrivals, instead of night spent, reduces the influence of the specific type of tourism in each region. The first results appear interesting.

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