scholarly journals Digital Advertising System in Urban Transport System of Žilina Town

2014 ◽  
Vol 15 (3) ◽  
pp. 215-226
Author(s):  
Radovan Madleňák ◽  
Lucia Madleňáková

AbstractThe Internet and information and communication technologies (ICT) have changed everything: news, commerce, advertising, relating to others, getting information and transport too. It has changed how the people work, how they practice religion, how they date, how they spend the free time and how they travel. One of the technological innovations that are based on usage ICT in advertising space is digital signage. This article presents the results of research dedicated to investigate the relationships between customers-passengers and this new ICT technology in real environment. The results of the research stimulate the discussion about the future advertising practices in Žilina town. Based on the wide analysis of opportunities the digital signage technology in advertising practices, the presented marketing research investigates how passengers accept virtual advertising technology in urban transport system of Žilina town. Authors highlight the advantages of interactivity between digital signage technology and consumers. The conclusions of this article triggers further investigations in the area of the interactions between the digital advertising technology and passengers, and the passengers’ perception and acceptation of shopping activities on the basis of advertising in digital signage medias.

Author(s):  
Sarah J. Stein ◽  
Kwong Nui Sim

Abstract While information and communication technologies (ICT) are prominent in educational practices at most levels of formal learning, there is relatively little known about the skills and understandings that underlie their effective and efficient use in research higher degree settings. This project aimed to identify doctoral supervisors’ and students’ perceptions of their roles in using ICT. Data were gathered through participative drawing and individual discussion sessions. Participants included 11 students and two supervisors from two New Zealand universities. Focus of the thematic analysis was on the views expressed by students about their ideas, practices and beliefs, in relation to their drawings. The major finding was that individuals hold assumptions and expectations about ICT and their use; they make judgements and take action based on those expectations and assumptions. Knowing about ICT and knowing about research processes separately form only part of the work of doctoral study. Just as supervision cannot be considered independently of the research project and the student involved, ICT skills and the use of ICT cannot be considered in the absence of the people and the project. What is more important in terms of facilitating the doctoral research process is students getting their “flow” right. This indicates a need to provide explicit support to enable students to embed ICT within their own research processes.


2012 ◽  
pp. 187-200
Author(s):  
Kristina Pitula ◽  
Daniel Sinnig ◽  
Thiruvengadam Radhakrishnan

Requirements engineering is an important stage in any software development. It is more so in the case of software development for social development projects in rural areas of the developing countries. ICT4D which stands for “Information and Communication Technologies for Development” is gaining more and more attention as computing is more widely affordable. This article is concerned with requirements engineering in the ICT4D domain. In many developing counties, a significant effort is being put into providing people in rural areas with access to digital content and services by using Information and Communication Technologies. Unfortunately most ICT4D projects pursue a top-down development model which is driven by the technology available and not by the very needs and social problems of the people living in rural communities (Frohlich et al., 2009). Existing technologies are often applied in a non-inclusive manner with respect to the local population, without sufficient adaptation or re-invention, and often without regard for user’s needs and their social contexts.


Author(s):  
Şenol Orakcı

In recent years, rapid developments in the field of science and technology have profoundly affected social lifestyles and have led to significant changes in the process of producing, sharing, and communicating information. Acceleration in the growth rate of knowledge as a result of developments in science and technology has made it necessary to constantly update existing information. Parallel to this, the necessity of the people to follow the information constantly and to continuously update it to keep up with the speed of daily changes tops the agenda. This situation increased the use of information and communication technologies and the internet in the field of education, resulting in the spread of online environments.


Author(s):  
Md. Abdullah Al Harun Khan Chowdhury

In Bangladesh, transport sectors are developing rapidly to meet the increasing demand for transporting passengers and freight inside and outside the country. But there is not such development in railway transport system. The Bangladesh Railway transport system is still using an old technology to monitor and control signalling, scheduling, operations etc. This paper describes various problems in the existing systems and also solutions have been provided considering the existing railway transport systems of Bangladesh. A new system has been developed to control and monitor the total railway transport system from remote locations. While designing the system, various sensors and actuators have been introduced and also Information and Communication Technologies (ICTs) have been applied in the field of railway transport. So a Machatronics aspect of system has been designed to ensure a collision free, safe and efficient operation and management of railway transport system. This system is not only for monitoring and controlling of railway transport but also ensures efficient asset management. As a result face-to-face accidents, cross-road accidents and accidents due to railway line displacements or breakage can be avoided and there will be no loss of assets and valuable human lives.


Bankarstvo ◽  
2020 ◽  
Vol 49 (3) ◽  
pp. 102-127
Author(s):  
Marija Stojmenović

The notion of a cashless society is slowly becoming an inevitability of the modern way of doing business. Withdrawal of cash from use is the result of wide application of information and communication technologies. Increasing digitalization has contributed to the fact that most transactions are performed via smart devices (phones, tablets, desktops), without the use of cash and without going to the bank. The development of technological innovations, as well as innovations in finance, has undoubtedly contributed to increasing efficiency in business, but the question is whether the increasing digitalization of life and business, which is reflected in the creation of a cashless society, is still so desirable for humanity. The paper focuses on the socio-economic aspects of withdrawing cash from use. On the one hand, states are given the opportunity to influence economic activities even more directly through their central banks, while on the other hand, the issue is raised concerning human freedoms and rights in the digital world, in which it will be possible to electronically control the entire business.


2014 ◽  
Vol 10 (1) ◽  
Author(s):  
Connie Gray-McKay ◽  
Kerri L. Gibson ◽  
Susan O'Donnell ◽  
The People of Mishkeegogamang

Mishkeegogamang First Nation is a rural Ojibway community in Northwestern Ontario. Mishkeegogamang community members of all ages use a wide array of information and communication technologies (ICT) as tools in daily life, and as a means to support individual and community goals. This collaborative paper tells the story of how Mishkeegogamang uses ICT for community development, drawing on 17 interviews with community members, and several community member profiles. A basic descriptive quantitative analysis is also provided, giving information on frequency of use of a wide variety of technologies. Community informatics theory guides the interpretation of the findings. A broad range of ICT use by community members will be explored, including the Mishkeegogamang website, the busy yet invisible use of social networking sites, youth and ICT, ICT for health and education, and ICT to support traditional activities. Finally, a section on challenges and needs for facilitating ICT use is also provided. Mishkeegogamang has collaborated on a rich chronicle of its land and people in the Mishkeegogamang book: The Land, the People, and the Purpose (Heinrichs, Hiebert, & The People of Mishkeegogamang, 2009). This paper is conceptualised as a new chapter, documenting how community members use ICT in their daily lives and for community development. There have been no similar past explorations that have addressed this area. In addition, within the broader literature on First Nations in Canada, there have been few to no published accounts of community members’ perspectives and uses of ICT. This study is part of a broader collaborative research project called (First Nations Innovation), which explores how remote and rural First Nations are using information and communication technologies for community development.


2011 ◽  
Vol 3 (2) ◽  
pp. 79-94
Author(s):  
Eka Wenats Wuryanta

Globalization is a special phenomenon in human civilization that moves on the global community and is part of the global human processes. The presence of information and communication technologies to accelerate the globalization of this. Globalization touches all the important aspects of life. Globalization creates new challenges and problems that must be answered, solved in an effort to harness globalization for the benefit of life. In general, globalization means the increasing linkages between the people and places as a result of advances in transportation technology, communications, and information that led to the convergence of political, economic, and cultural. The discourse of globalization as a process characterized by the rapid development of science and technology so that it can fundamentally change the world. International transport and communications have removed the boundaries of each nation’s culture. Marshall McLuhan’s global village pioneer idea in his book Understanding Media, 1964 said: “Today, after more than a century of electrictechnology, we have extended our central nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned. “ Key word: Globalisasi, Gelombang Korea, Media Televisi, K-Pop, informasi dan Komunikasi


2019 ◽  
Vol 3 (3) ◽  
pp. 24-32
Author(s):  
Rodianto ◽  
Febri Caputra Kandidat

As time goes on, information and communication technologies have been utilized for the marketing and sale of products through a virtual world that is often called E-commerce. The sales and marketing of products through the virtual world have many advantages, namely the wide coverage, do not know the space and time, can be done anytime and anywhere. E-commerce is therefore worth trying to help develop SMES in Indonesia. Sme. Kemang Satange is a UKM engaged in the weaving cloth typical of Sumbawa (Kre Alang) in sales have not used the website as a media promotion and marketing online. The opportunity in sales business activities of Kre Alang which increased some time was seen by many parties as a promising prospect. Sale of Kre Alang generally in some areas in Indonesia is still done in a simple and classic way. To be able to reach more customers and expand the marketing area as well as promotion Kre Alang, it is needed media that can support promotional activities, and management of sales transactions Kre Alang. Based on the analysis and design of the system that has been done before, the authors can take the conclusion that the Electronic Commerce application "Kre Alang" in SMES. Kemang Satange-based Webhas been completed using the PHP programming language with databaseMySql and Css Bootstrap as a prototype that can be used as input by SME Kemang Satange Desa Poto in facilitating promotion and marketing Handicraft of the people of Kre Alang.  


2012 ◽  
Vol 4 (2) ◽  
pp. 79-94
Author(s):  
Eka Wenats Wuryanta

Globalization is a special phenomenon in human civilization that moves on the global community and is part of the global human processes. The presence of information and communication technologies to accelerate the globalization of this. Globalization touches all the important aspects of life. Globalization creates new challenges and problems that must be answered, solved in an effort to harness globalization for the benefit of life. In general, globalization means the increasing linkages between the people and places as a result of advances in transportation technology, communications, and information that led to the convergence of political, economic, and cultural. The discourse of globalization as a process characterized by the rapid development of science and technology so that it can fundamentally change the world. International transport and communications have removed the boundaries of each nation’s culture. Marshall McLuhan’s global village pioneer idea in his book Understanding Media, 1964 said: “Today, after more than a century of electrictechnology, we have extended our central nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned. “ Key word: Globalisasi, Gelombang Korea, Media Televisi, K-Pop, informasi dan Komunikasi


Author(s):  
Edgar Oliver Cardoso Espinosa

The objective of the chapter is to describe the main competences to be developed in digital natives at the postgraduate level, based on the characteristics generated by information and communication technologies in the context of the fourth industrial revolution. From this perspective, individual knowledge, experience, initiative, and creativity are recognized as the unlimited resource of organizations and countries, so the talent of the people is the basis of the competitiveness and survival of organizations of any type. Three axes of training at the graduate level are identified: social competences, global competitions of investigation and innovation, and digital competitions with base in the inverted learning and gamification.


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