scholarly journals The Impact of eWOM in Social Media on Consumer Purchase Decisions: A Comparative Study between Romanian and Bosnian Consumers

2018 ◽  
pp. 138-160
Author(s):  
Mersid POTURAK ◽  
◽  
Merve TURKYILMAZ ◽  
Keyword(s):  
Social Media ◽  
Comparative Study ◽  
Purchase Decisions ◽  
The Impact

Consumer attitude towards Eco-friendly products

2019 ◽  
Vol 118 (6) ◽  
pp. 163-170
Author(s):  
M. Amarnath ◽  
PS. Nagarajan
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Electronic Communication ◽  
Secondary Data ◽  
Primary Data ◽  
Consumer Attitude ◽  
Purchase Decisions ◽  
Market Place ◽  
The Right ◽  
The Impact

The purchaser mindfulness and inspiration kept on driving change in the market place, strikingly through the presentation of more eco- friendly products.  This study deals with eco-friendly products and its impact on social media.  In this scenario social media had emerged as a platform of electronic communication through sharing of knowledge, ideas and user generated contents through networking and blogging. It tries to assess how different level of perceived feeling from usage influence the impact of advertisements through social media, blogs, peer opinion via social networking and products update towards making green purchase decisions of the consumers.  With respect to this, buyers are assuming liability and doing the right things. Customer frame of mind and inspiration keep on driving change in market place, outstandingly through the presentation of more eco- friendly products.  This paper analyses the consumer attitude towards eco-friendly products both directly and indirectly.  In this paper both primary and secondary data were collected. Structured questionnaires were used to collect primary data from the consumers through questionnaires.  The secondary data was collected from website and reports.  For statistical analyses, SPSS used and Statistical tools like (i.e.) percentage analysis, ANOVA, Correlation and ‘z’ test were applied.  The findings were based on the Research hypothesis, demographic profile and various dimensions of consumer attitude towards eco-friendly products.  Suggestions and Conclusion are based on these findings.   

Impact of Social Media Marketing on Buying Behaviors of Superstore Customers in Bangladesh

2021 ◽  
Vol 14 (1) ◽  
pp. 57-78
Author(s):  
Nazrul Islam ◽  
Sharmina Afrin ◽  
Syed Abdullah Al Noman ◽  
Siha Fatima Hoque ◽  
Md Shafkat Imon Araf ◽  
...  
Keyword(s):  
Social Media ◽  
Product Information ◽  
Descriptive Statistics ◽  
Social Media Marketing ◽  
Order System ◽  
Impact Factors ◽  
Purchase Decisions ◽  
The Impact ◽  
Buying Behaviors ◽  
Structured Questionnaire

This study aims at identifying the impact factors of social media marketing on the buying behaviors’ of superstore customers in Bangladesh. Altogether, 291 buyers were surveyed from five superstores of Bangladesh such as, Agora, Meena Bazar, Shwapno, Almas Super Shop, and Nandan. A structured questionnaire with five points Likert scale was used to survey the customers. Descriptive statistics were used to present the profiles of the respondent customers while inferential statistics like Factor Analysis was used to identify the impact factors and Multiple Regression Analysis was used o identify the relationships between the impact factors and the overall impact on purchase decision of the customers. Study identified four significant impact factors such as, quick searching and verification of authenticity of product information, easy to order and saving time, customers addiction to media buying, and awareness of innovative and new products that induce the superstore customers to make their purchase decisions. This study suggests that the policymakers should focus on authenticity of product information, easy to order system that saves time, publicity of innovative and variety of products, and customer addicted towards media marketing for making the customers inclined towards buying the products and services from superstores of Bangladesh.

scholarly journals Delegitimising Data Subjects’ Economic Interests During Automatic Propertisation of Their Data: A Comparative Study of Data Protection on Social Media Platforms in the UK and China

2022 ◽  
pp. 205943642110608
Author(s):  
Janet Hui Xue
Keyword(s):  
Social Media ◽  
Comparative Study ◽  
Data Protection ◽  
Personal Information ◽  
Economic Interests ◽  
Depth Analysis ◽  
Regulatory Approach ◽  
Social Media Platforms ◽  
The Uk ◽  
The Impact

Social media platforms (SMPs) generate revenue from the automatic propertisation of data contributed by users (i.e. they process these data algorithmically to feed products and services they sell to other customers, especially advertisers). This comparative study of the UK and China builds on key law and policy documents as well as in-depth interviews with 25 experts. We find that neither the human rights–based regulatory approach in the UK nor the impact-based approach of China provides users with economically meaningful forms of redress for harm suffered due to insufficient protection of their rights as data subjects. The study reveals the reasons for this: (1) by analysing data subjects’ rights in data protection law and establishing whether these rights preserve the economic interests of data subjects pertaining to their data; (2) by spelling out the conditions under which users can exercise their rights and (3) through an in-depth analysis of the existing mechanisms, which are not suitable to protect data subjects’ economic interests during automatic propertisation. This also helps us to understand the social impacts of China’s recently approved Personal Information Protection Law. Finally, it suggests two possible ways to improve the balance between the economic interests of data controllers and data subjects.

scholarly journals The Impact of Social Media on Risk Communication of Disasters—A Comparative Study Based on Sina Weibo Blogs Related to Tianjin Explosion and Typhoon Pigeon

2020 ◽  
Vol 17 (3) ◽  
pp. 883 ◽  
Author(s):  
Tiezhong Liu ◽  
Huyuan Zhang ◽  
Hubo Zhang
Keyword(s):  
Social Media ◽  
Comparative Study ◽  
Information Transmission ◽  
Risk Communication ◽  
Information Dissemination ◽  
Sina Weibo ◽  
The Social ◽  
Different Types ◽  
The Impact

Social media has brought opportunities and challenges to risk communication of disasters by undermining the monopoly of traditional news media. This paper took blogs about Tianjin Explosion and Typhoon Pigeon posted through Sina Weibo as empirical objects. Moreover, the paper used the analytical method of social network to conduct a comparative study on the network structures of information disseminated among different types of disasters, with the goal of uncovering the impact of social media on different types of risk communication of disasters. The result shows a different impact of the risk communication on the two types of disasters. While the role of social media for the risk communication of natural disasters is mainly to influence information dissemination, the roles of social media for the risk communication of man-made disasters are to transmit information as well as to communicate emotions. The differences seen within the structure of social media networks are causes differences in functions. Specifically, the structure for the social media communication network on man-made disasters takes on a “core - periphery structure” which is endowed with both information communication and emotional communication functions. Also, the role of the opinion leaders for the subnet is found to be significant while the communication within small groups is kept pretty active; additionally, the slow speed of information transmission of the network could result in easily distorted information. On top of that, the network is characterized with intense vulnerability to the attacks on core nodes. In contrast, the social media network for natural disaster risk communication is not seen with an obvious “peripheral-core” structure which is a relatively pure information transmission network with relatively equal principal status. In other words, the entire network is found with stronger connectivity and relatively faster information transmission speed. Furthermore, the nodes inside the network are found to have weaker control over information transmission. In sum, the research results are helpful in improving the risk communication theory based on social relations, optimizing the communication structure of disaster information so as to change the effect of risk communication.

The Impact of Social Media on Work

2012 ◽  
Author(s):  
Richard N. Landers ◽  
Gordon B. Schmidt ◽  
Jeffrey M. Stanton
Keyword(s):  
Social Media ◽  
The Impact

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

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