scholarly journals DESAIN LOGO KERUPUK MIE “KEMBANG MATAHARI” SEBAGAI UPAYA MENINGKATKAN CITRA

2019 ◽  
Vol 3 (1) ◽  
pp. 211
Author(s):  
Iis Purnengsih ◽  
Yayah Rukiah ◽  
Dendi Pratama ◽  
Angga Kusuma Dawami

Kerupuk Mie merek “Kembang Matahari” adalah salah satu produk unggulan daerah di Kabupaten Bogor yang berdiri sejak tahun 1977. Pemasaran yang kurang maksimal membuat Kerupuk Mie “Kembang Matahari” banyak ditiru, dan akhirnya menurunkan penjualannya. Perusahaan Kerupuk Mie “Kembang Matahari” harus bekerja keras untuk meningkatkan omzet penjualan. Dalam hal ini, salah satu upaya untuk meningkatkan omzet penjualan adalah dengan membuat desain logo yang menarik. Dan perusahaan Kerupuk Mie “Kembang Matahari” harus semaksimal mungkin untuk membentuk sebuah identitas yang kuat pada desain kemasan. Dengan adanya identitas yang kuat tersebut, sebuah perusahaan akan menjadi lebih dikenal oleh konsumen. Tujuan dari perancangan desain kemasan Kerupuk Mie”Kembang Matahari” adalah untuk menghasilkan desain kemasan dan logo Kerupuk Mie “Kembang Matahari”. Perancangan akan dilaksanakan dengan metode penelitian kualitatif secara deskriptif dengan melakukan observasi, wawancara, dokumentasi, studi literature dan studi kompetitor untuk mendapatkan data sebagai konsep perancangan desain kemasan Kerupuk Mie “Kembang Matahari”. Analisis data dengan menggunakan beberapa tahapan yaitu reduksi data, penyajian data, dan verifikasi kesimpulan. Setelah menganalisis data, ditemukan sebuah kata kunci “Asli” untuk perancangan desain logo . Konsep “Asli” dalam perancangan desain logo ini bermakna sesuatu yang bisa dipercaya. Hasil dari perancangan desain logo ini adalah upaya untuk meningkatkan citra dari logo Kerupuk Mie “Kembang Matahari”. The "Kembang Matahari" brand of Noodle Crackers is one of many flagship regional products in Bogor Regency which was established in 1977. Inadequate marketing of "Kembang Matahari" Noodle Crackers opened doors for imitation products, and ultimately reduced sales. "Kembang Matahari" Noodle Crackers Company must work hard to increase sales turnover. In this case, one of the efforts to increase sales turnover is by coming up with an attractive logo design and "Kembang Matahari" Noodle Crackers company must do its best to form a strong identity on packaging design. With this strong identity, the company will become better known by consumers. The purpose of designing "Kembang Matahari" Noodle Crackers packaging design is to produce both the "Kembang Matahari" Noodle Crackers packaging and logo design. The design will be carried out using descriptive qualitative research method by conducting observations, interviews, documentation, literature studies and competitor studies to obtain data as a design concept for the "Kembang Matahari" Noodle Crackers packaging design. Data analysis was conducted through several stages, from data reduction, data presentation, to verification of conclusions. After analyzing the data, the keyword "Original" was used for designing the logo. The concept of "Original" in the design of this logo means that it can be trusted. The result of this logo design is an effort to improve the image of the "Kembang Matahari" Noodle Cracker logo.

2021 ◽  
Author(s):  
Efit Fitria Agustianty

AbstractThis study aims to analyze multiculturalism in Indonesia in terms of the diversity of cultural values in Indonesia as a form of creative community work.This study uses a qualitative research method with a descriptive analysis approach, which describes multiculturalism in Indonesia as seen from the diversity of cultural values in Indonesia as a form of creative community work. The data source used in this study is literature related to multiculturalism in Indonesia. Data analysis was carried out through data reduction, data presentation and conclusions or verification.The research results point to multiculturalism as an approach and as a National Policy. As stated above, multiculturalism is an ideological way out of the problem of the decline in the forces of integration and awareness of nationalism of a nation as a result of changes at the global level. Indonesia.Keyword: multiculturalism, Indonesia


2019 ◽  
Vol 2 (1) ◽  
pp. 67-80
Author(s):  
Sudiran Sudiran

This researh is about the implementation of extracurricular activities (ikrohist) for guide students’ attitude in SMK Penerbangan Techno Terapan Makassar. This research method is a qualitative research using of normative theology, pedagogic, physicologic, and sociologic. The research instruments used interview, observation, and documentation. Informant consisted of principal, refresentative of the school, and teachers. Data collection was done by observation, interview and documentation techniques.  Data analysis by means of data reduction, data presentation, conclusion and data verification.  The result of this research, there are: 1) Students’ attitudes in SMK Penerbangan Techno Terapan Makassar, after joining the extracurricular activities showed good attitudes. 2) Students’ Attitudes in SMK Penerbangan Techno Terapan Makassar based on the observation and interview that give awardness, discipline, extracurricular activities (Ikrohist) in SMK Penerbangan Techno Terapan Makassar consisted of three parts, they are dayly/weekly activities, monthly activities and annual activities. 


2013 ◽  
Vol 3 (1) ◽  
Author(s):  
Gustiana Fitra Wahyuna

Penelitian ini bertujuan untuk mengungkap penanaman karakter kerja kelautan dan perikanan yang diterapkan di SMKN 1 Sanden, Bantul Yogyakarta. Penelitian ini menggunakan metode penelitian kualitatif. Subjek penelitian meliputi warga sekolah, kegiatan-kegiatan yang dilaksanakan serta keadaan sekolah secara umum. Pengumpulan data dilakukan dengan metode observasi, partisipan, wawancara, dan dokumentasi. Keabsahan data dilakukan dengan triangulasi, ketekunan, dan diskusi dengan teman sejawat. Analisis data dilakukan dengan reduksi data, penyajian data, dan penarikan kesimpulan. Temuan penelitian ini diantaranya yaitu konsep yang dipakai adalah memperbaiki kebiasaan siswa yang kurang baik dan membiasakan yang baik dengan menanamkan karakter-karakter yang berhubungan dengan kebutuhan dunia kerja. Implementasinya dilakukan dengan cara inkulkasi, pembiasaan, keteladanan, dan fasilitasi. Wahana yang digunakan dalam penanaman karakter kerja tersebut yaitu kegiatan ekstrakurikuler, kokurikuler dan intrakurikuler. Hasil penanaman karakter kerja kelautan dan perikanan ini telah memenuhi target dalam kebutuhan dunia kerja walau belum 100%.  INCULCATING THE CHARACTER OF THE WORK ON MARINE AND FISHERIES IN SMKN 1 SANDEN BANTUL YOGYAKARTA.AbstractThis study is aimed to reveal the inculcation of the character of the work on marine and fisheries in SMKN 1 Sanden, Bantul. This study used the qualitative research method. The subjects of this research included school community, the activities carried out and school condition. The data were collected through observation, participans, interviews, and documentation. The validity of the data was done by triangulation, diligence and discussions with colleagues. The analysis of the data used the interactive analysis consisting of data reduction, data presentation, and conclusion. The findings of this study include that the concept used is to improve students poor habits and establish related to the needs of thejob market. Its implementation is done by inculcation, habituation, exemplary, and facilitation. The activities used in the cultivation of the character include extracurricular, intracurricular and cocurricular activities.. The results of this work of the inculcating of character of marine and fisheries has met the target even although not 100%.


2021 ◽  
Vol 2 (1) ◽  
pp. 9-15
Author(s):  
Sri Windari ◽  
Muhammad Ilham Aziz

This paper examines philosophy in the Pancasila value system. This research can be qualified in philosophical research, the method used in this research is qualitative research method through literature review. The type of method used is descriptive qualitative. While the data analysis technique, the writer uses the technique introduced by Miles and Huberman, which includes data reduction, presentation, and conclusion. This article begins with the formulation of the meaning of philosophy in the Pancasila system. Then describe descriptively related to the function of philosophy in the Pancasila system. Pancasila is the basis as well as the ideology of the Indonesian nation, which can be implemented in the life of the nation and state. While philosophy can be understood as a way of deep thinking to get a truth. Philosophy in the Pancasila system is a philosophy on the basis of the state which consists of five precepts as derivations that have their respective roles, but the goal is the same, namely to manage and realize the values contained in it in the life of the nation and state in Indonesia. Each of the precepts contained in Pancasila is basically a unity that cannot be separated and interrelated. The five precepts as the basis of the philosophy of the Indonesian state are each a representation of the civilization of the Indonesian nation.


Author(s):  
Saibah Saibah

Education in the 21 century requires educators to be more creative, but there are still many educators who use monotonous learning methods so that students tend to get bored and ignore learning. Purpose of this study was to determine the effectiveness of the use of multiple intelligence learning methods when applied in learning Akidah Akhlak. This study uses a qualitative research method with a phenemonological approach. The phenemonological approach used is the Schutz approach. Data analysis is an inductive analysis. The subjects that became the focus of this study were the Akidah Akhlak education teachers, seventh grade students of SMP Muhammadiyah one Jember. The results of the research of the Multiple Intelligences method are effective in learning because it can provide learning motivation to students and are able to hone the intelligence of each student.


2020 ◽  
Vol 2 (3) ◽  
pp. 160-169
Author(s):  
Ade Stevani ◽  
Dwi Anggraini ◽  
Resnani Resnani

This study aims to describe the fuction of extracurricular art of dance for students of SD Negeri 01 Kota Bengkulu. Type of qualitative research and descriptive naturalistic research method.the subject of this research is the extracurricular coach of dance art and the student of extracurricular activities of dance art. Data collection techniques use observation, interviews, and documentation. Data analysis is done by data reduction, data presentation (data display), data verification(coclusion drawing/verification) and withdrawal of conclusion (verification data). Testing the validity of the data using persistence of observation, membercheck and triangulation. The result of the research show the extracurricular function of dance which includes 1) development fuction, 2) sosialfuction, 3) rekreativefuction, the three fuctions have been done, but there are some indicators in the function of extracurricular art of dance that has not been done, that is development function in indicator the formation in indicator the formation of the character of discipline. In this indicator the formation of the character of students who follow extracurricular activities of dance art came too late because before the extracurricularschedule of dance art there are students who are still in the canteen and rest. Therefore, there should be a break between classroom hygiene activities and extracurricular activities of dance, so that the indicators of character building discipline are done.


2021 ◽  
Vol 13 (2) ◽  
pp. 193
Author(s):  
Markus Deli Girik Allo ◽  
Nilma Taula’bi ◽  
Elim Trika Sudarsih ◽  
Eka Prabawati Rum

The purpose of this study was to investigate the cultural values in the ritual of Bulangan Londong Sembangan Suke Barata as part of the Toraja indigenous people life. The research method used in this study is a qualitative method. Meanwhile, the respondents involved in this study include culturist, linguists, and the Toraja community. The research instruments used in this study were document files, interviews with the subjects, and observations using a video recorder that recorded the ritual process of Bulangan Londong Sembangan Suke Barata. The data analysis technique in this study includes three main steps, namely data reduction, data presentation, and drawing conclusions. The results showed that the cultural values contained in the rituals of the Bulang Londong Sembangan Suke Barata were 'Manuk' which symbolized the value of the work ethic, 'Ussembang Suke Barata' which represented the religious value of bamboo slashed by 'Mina', and 'Kayunan Londong' which personifies the leader's patriotic value.Tujuan dari penelitian ini adalah untuk menyelidiki nilai-nilai budaya dari ritual bulangan londong sembangan suke barata dari masyarakat adat Toraja. Penelitian ini menggunakan metode kualitatif. Responden penelitian ini adalah budayawan, ahli bahasa, dan komunitas Toraja. Instrumen penelitian yang digunakan adalah file dokumen, wawancara dengan subjek, dan pengamatan dengan menggunakan perekam video pada ritual bulangan londong sembangan suke barata. Teknik analisis data mencakup tiga langkah utama, pengurangan data, presentasi data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa nilai-nilai budaya yang terkandung dalam ritual bulangan londong sembangan suke barata adalah manuk yang melambangkan nilai etos kerja, ussembang suke barata yang mewakili nilai religius bambu yang ditebas oleh mina, dan kayunan londong sebagai personifikasi nilai patriotik pemimpin.


2021 ◽  
Vol 17 (2) ◽  
pp. 267-283
Author(s):  
Ida Ayu Oka Martini ◽  
A.A.N Eddy Supriyadinatha Gorda ◽  
A.A.N. Oka Suryadinatha Gorda ◽  
Desak Made Febri Purnama Sari

Abstract: This study aims to investigate the regeneration of endek weaving craftsmen in Klungkung, Bali. The research method used is descriptive qualitative research. The research location is in Klungkung, Bali. The technique of collecting data through interviews was conducted on four groups of informants, namely business owners, craftsmen, children of craftsmen, and community leaders. The data analysis technique used is the interactive model of Miles and Huberman, namely: data reduction, data display, and verification. The results showed that regeneration attempts have not yet been successful due to several factors, including: 1) the younger generation’s lack of interest in weaving, 2) the number of promising job alternatives, and 3) the lack of love and pride in the younger generation for endek woven fabric products. The regeneration process functions through outreach carried out by networks of family, friends, and neighbors.Keywords: regeneration, socialization, weaving Mengungkap Regenerasi Pengrajin Tenun Endek di BaliAbstrak: Penelitian ini bertujuan untuk mengetahui regenerasi pengrajin tenun endek di Klungkung, Bali. Metode penelitian yang digunakan adalah penelitian kualitatif deskriptif. Lokasi penelitian berada di Klungkung, Bali. Teknik pengumpulan data melalui wawancara dilakukan terhadap empat kelompok informan yaitu pemilik usaha, pengrajin, anak pengrajin, dan tokoh masyarakat. Teknik analisis data yang digunakan adalah model interaktif Miles dan Huberman yaitu: reduksi data, display data, dan verifikasi. Hasil penelitian menunjukkan bahwa upaya regenerasi belum berhasil karena beberapa faktor, antara lain: 1) kurangnya minat generasi muda dalam menenun, 2) banyaknya alternatif pekerjaan yang menjanjikan, dan 3) kurangnya rasa cinta dan bangga pada yang lebih muda. generasi untuk produk kain tenun endek. Proses regenerasi berfungsi melalui sosialisasi yang dilakukan oleh jaringan keluarga, teman, dan tetangga. Kata kunci: regenerasi, sosialisasi, tenun


2020 ◽  
Vol 3 (9) ◽  
pp. 117-123
Author(s):  
Achmad Ziddanial Muqodash Badrie ◽  
Eni Fariyatul Fahyuni

This study aimed to see how the implementation of the Hizbul Wathan scouting movement to improve the character of student leadership in MI Muhammadiyah 3 Penatarsewu. This type of research is to use qualitative research methods with a descriptive approach. The subjects in this study were the principal, the coach of Hizbul Wathan, the class teacher, students. Data collection is done by interviews, observations, and documentation. While in data analysis, using techniques in a way, namely data reduction, data presentation and drawing conclusions. The scouting movement of Hizbul Wathan's development in MI Muhammadiyah 3 Penatarsewu since its inception tends to be stagnant and not optimal. The obstacles that exist make the implementation of the scout movement hizbul wathan less than the maximum to improve the character of student leadership in MI Muhammadiyah 3 Penatarsewu.


2021 ◽  
Vol 2 (2) ◽  
pp. 51-57
Author(s):  
Yenny Ristiantie

This study aims to provide information about the history, processions and shifting values that occur in the Wiwitan Tradition in Mangunan, Dlingo, Bnatul, Yogyakarta and the factors behind it. This study used qualitative research methods. Data collection techniques with observation, interviews and documentation. The data analysis technique used was data collection, data reduction, data presentation and conclusion drawing. The results of this research is that the history Wiwitan Tradition which going on for hundreds of years. The stages in the Wiwitan Tradition are the stages of preparation and implementation. The form of a shift in the value of the Wiwitan Tradition is in the form of shift in value in terms of economy, social, tourism, religion and spirituality. The shift in value that occurs is caused by external factors and internal factors.


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