scholarly journals Marka Otantikliğinin Satın Alma Niyeti Üzerindeki Etkisinde Marka Bağlılığının Aracılık Rolü: X Marka Gıda Tüketicileri Üzerine Bir Uygulama

2021 ◽  
Vol 9 (3) ◽  
pp. 549-558
Author(s):  
Ebru Onurlubaş ◽  
Remzi Altunışık
Keyword(s):  
Factor Analysis ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Model ◽  
Face To Face ◽  
Brand Authenticity ◽  
Mediating Role ◽  
Normality Test ◽  
Purchasing Intention

This study aims to determine the mediating role of brand loyalty in the effect of brand authenticity on purchasing intention. In this context, 384 face-to-face questionnaires were applied to X brand food consumers who are over the age of 18 in Istanbul Province with a convenience sampling method. SPSS 23 and AMOS 20 programs were used in the analysis of the data. The data were analysed by using Cronbach Alpha Coefficient method, Normality test, Explanatory Factor Analysis, Confirmatory Factor Analysis, Structural Equation Model and Sobel test. As a result of the research, it was determined that brand loyalty partially mediated the effect of brand authenticity on purchasing intention. Also, it has been determined that reliability, originality and naturalness, which are among the dimensions of brand authenticity, have a significant effect on brand loyalty and brand loyalty, originality and naturalness have a significant effect on purchase intention.

scholarly journals Titi INFLUENCES OF BRAND EXPERIENCE, BRAND TRUST, AND BRAND LOVE TOWARD PURCHASE INTENTION BY WORD OF MOUTH AND BRAND LOYALTY AS INTERVENING VARIABLES IN FASHION BRANDED IN EAST SURABAYA

2019 ◽  
Vol 7 (9) ◽  
pp. 106-120
Author(s):  
Titi Murtiningsih Sukarman
Keyword(s):  
Brand Loyalty ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Equation Model ◽  
Brand Experience ◽  
Brand Trust ◽  
Brand Love ◽  
Intervening Variables

The fashion industrial growth is seen from many and many retail shops and modern shopping centers that emerge, especially Surabaya city. Brand has special emotional bond created between consumers and company, so consumer love toward some brand will give positive impacts. This research aims to know influences of brand experience, brand trust, and brand love toward purchase intention by word of mouth and brand loyalty as intervening variables in fashion branded in East Surabaya. The approach used is quantitative method by causal research type. The research samples are fashion branded users of Nike brand in East Surabaya as 190 respondents. The instruments used are questionnaires by using Likert scale. The analysis technique chosen for analyzing data and testing hypothesis in this research The Structural Equation Model (SEM). The research results show that Brand Experience and Brand Trust influence toward Word of Mouth in Fashion Branded in East Surabaya. Brand Experience does not influence significantly but it has positive influence directions toward Purchase Intention in Fashion Branded in East Surabaya. Brand Experience influences toward Brand Loyalty in Fashion Branded in East Surabaya. Brand Trust influences toward Purchase Intention in Fashion Branded in East Surabaya. Brand Trust does not influence significantly but it has positive influences toward Brand Loyalty in Fashion Branded in East Surabaya. Brand Love does not influence significantly but it has positive influence directions toward Word of Mouth in Fashion Branded in East Surabaya. Brand Love does not influence significantly but it has positive influence directions toward Purchase Intention in Fashion Branded in East Surabaya. Brand Love does not influence toward Brand Loyalty. Word of Mouth and Brand Loyalty influence toward Purchase Intention in Fashion Branded in East Surabaya.

scholarly journals THE INFLUENCE OF COUNTRY OF ORIGIN TOWARDS BRAND EQUITY DIMENSIONS AND PURCHASE INTENTION OF CHINESE SMARTPHONE BRAND

2021 ◽  
Vol 5 (2) ◽  
pp. 297
Author(s):  
Edy Kalme Haganta Sinulingga ◽  
Jean Richard Jokhu
Keyword(s):  
Significant Influence ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Structural Equation ◽  
Country Of Origin ◽  
Perceived Quality ◽  
Equation Model ◽  
Brand Awareness ◽  
Brand Association ◽  
Convenience Sampling

Penelitian ini bertujuan untuk mengetahui: pengaruh negara asal terhadap dimensi ekuitas merek dan niat beli merek smartphone Cina yaitu Xiaomi. Variabel yang digunakan dalam penelitian ini adalah: negara asal, kesadaran merek, asosiasi merek, loyalitas merek, persepsi kualitas, dan niat beli. Penelitian ini menggunakan metode kuantitatif dengan metode convenience sampling. Pengumpulan data dalam penelitian ini menggunakan data primer dengan menyebarkan kuesioner kepada 302 responden yang pernah menggunakan smartphone chines. Teknik analisis data dalam penelitian ini menggunakan Structural Equation Model (SEM) dengan software SmartPLS 3.0. Berdasarkan analisis yang telah dilakukan, hasil penelitian ini menunjukkan (1) terdapat pengaruh yang signifikan dari negara asal terhadap kesadaran merek, asosiasi merek, loyalitas merek dan persepsi kualitas. (2) Terdapat pengaruh yang signifikan antara kesadaran merek, loyalitas merek, dan persepsi kualitas terhadap niat beli. (3) Tidak terdapat pengaruh yang signifikan antara negara asal dan asosiasi merek terhadap niat beli. This study aimed to find out: the influence of country of origin towards brand equity dimensions and purchase intention of Chinese smartphone brand which is Xiaomi. The variables that used in this study are: country of origin, brand awareness, brand association, brand loyalty, perceived quality, and purchase intention. This study used quantitative methods with convenience sampling method. Data collection in this study used primary data by distributing a questionnaire to 302 respondents who are ever use chines smartphone. The data analysis technique in this study used Structural Equation Model (SEM) with SmartPLS 3.0 software. Based on the analysis that has been done, the result of this study shows (1) there are significant influence of country of origin on brand awareness, brand association, brand loyalty and perceived quality. (2) There are significant influence of brand awareness, brand loyalty, and perceived quality towards purchase intention. (3) There are no significant influence of country of origin and brand association towards purchase intention.

scholarly journals Influencing brand love to brand loyalty: A case study of Phu Quoc fish sauce

2020 ◽  
Vol 4 (1) ◽  
pp. First
Author(s):  
Nguyen Van Thuy ◽  
Ngo Thi Xuan Binh ◽  
Nguyen Thi Kim Phung
Keyword(s):  
Factor Analysis ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Fish Sauce ◽  
The European Union ◽  
Brand Love ◽  
Hedonic Products ◽  
The Impact

The study aims to analyze the impact of brand love on brand loyalty of Phu Quoc fish sauce – a famous traditional brand of Vietnam that has been accepted by the European Union for the protection of geographical indications. Brand love is proxied by two exogenous variables of hedonic products and self-expressive brands. Brand love, including a passion for the brand, attachment to the brand, positive evaluation of the brand, positive emotions in response to the brand, and declarations of love for the brand is the basis to create customer loyalty for the brand. Research data were collected from a survey on 418 customers using Phu Quoc fish sauce in Ho Chi Minh City and tested using Cronbach's alpha coefficient, Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) whereas hypotheses were tested through Structural Equation Model (SEM). The results showed that brand love has a direct impact on brand loyalty. Both hedonic products and self-expressive brands exert a positive influence on brand love. The effect of the hedonic products on brand loyalty is accepted, while the self-expressive brand on brand loyalty is rejected.

Investigating loyalty through CSR: The mediating role of brand image and brand trust

2020 ◽  
Vol 19 (3) ◽  
pp. 252-279
Author(s):  
Eman Mohamed Abd-El-Salam
Keyword(s):  
Social Responsibility ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Purchase Intentions ◽  
Customer Relationship ◽  
Brand Trust ◽  
Mediating Role

The purpose of this study is to investigate the effect of corporate social responsibility (CSR) activities on brand image, brand trust, brand loyalty, and purchase intention, based on consumers' perceptions in the context of the retail hypermarkets industry within the Egyptian market. To address the objectives of the study, a quantitative research methodology was used; the data were collected through a questionnaire, resulting in 403 valid responses from customers. The collected data were analysed using SPSS 23 and structural equation modelling on AMOS. The study found that CSR activities influence directly brand image and brand trust and indirectly brand loyalty and purchase intentions through the mediating role of brand image and brand trust. There was no significant direct relationship between CSR and brand loyalty as well as between CSR and purchase intentions. The effect of brand image is stronger than brand trust on both brand loyalty and purchase intention. The effects of brand image and brand trust are stronger in brand loyalty than in purchase intention. The paper adds to the understanding of the pivotal role of CSR activities as well as brand image and trust in affecting a consumer's intention to purchase decision, which has not been studied extensively in the Egyptian business to customer relationship markets in the retail industry. The study emphasises the importance of consumers' perceptions of CSR in achieving the main outcomes of relationship marketing (brand image, brand trust, brand loyalty and purchase intention). Retailers are progressively anxious to contribute to social and environmental domestic and international markets. Marketers should develop more consistent and effective social responsibility programmes to close any gaps between the retailer and the consumer perspective on CSR initiatives, and enhance the coordination between CSR activities incorporated into retailers' corporate strategic plans and their consumers' perceptions of these activities.

scholarly journals Sosyal Etki, Çevresel Duyarlılık ve Çevresel Bilincin Yeşil Ürün Satın Alma Davranışı Üzerindeki Etkileri

2019 ◽  
Vol 7 (3) ◽  
pp. 447
Author(s):  
Ebru Onurlubaş
Keyword(s):  
Factor Analysis ◽  
Structural Equation ◽  
Social Impact ◽  
Environmental Awareness ◽  
Equation Model ◽  
Survey Method ◽  
Green Product ◽  
Environmental Consciousness ◽  
Face To Face ◽  
Purchasing Behaviour

In this study, the effects of social impact, environmental awareness and environmental consciousness of the consumers on green product purchasing behaviour were researched. For this purpose, face-to-face survey method was conducted to 384 people in Antalya. Data analysis was performed by using the programs SPSS 22 and AMOS 20. The data were analysed by using Cronbach Alpha Coefficient method, Normality Test, Exploratory Factor Analysis, Confirmatory Factor Analysis, Structural Equation Model. As a result, the study showed that social impact has a moderately significant effect on green product purchasing behaviour whereas environmental awareness and environmental consciousness have a weak but significant effect on green product purchasing behaviour.

scholarly journals The Effect of Brand Trust and Brand Loyalty on Consumer Purchase Intention: The Study in The Smartphone Market

2016 ◽  
Vol 5 (5) ◽  
pp. 34-43
Author(s):  
Busra Cecen Saglam ◽  
Mehmet Saglam
Keyword(s):  
Brand Loyalty ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Model ◽  
Purchase Intentions ◽  
Brand Trust ◽  
Consumer Purchase Intention ◽  
Simple Sampling ◽  
The Relationship ◽  
Positive Effect

This research aims to analyze the effect of brand trust and brand loyalty to consumer purchase intentions in the Smartphone market. All the residents of İstanbul who use mobile phones are the population of the research.  Due to the fact that it is very hard to reach all the population, simple sampling method has been used for data collection and 185 participants have been reached. Structural Equation Model has been used to explain the relationship among brand trust, brand loyalty and purchase intentions. SPSS for Windows 17.0 program and AMOS 20 program are used to analyze the data. Results show that both brand trust and brand loyalty have a positive effect on consumer’s purchase intentions. Also it had been determined that brand trust has a positive effect on brand loyalty. Moreover, brand trust has been found as the most effective factor for smartphones brands in the purchase intensions.

scholarly journals The Mediating Role of Environmental Attitude on the Impact of Environmental Concern on Green Product Purchasing Intention

2019 ◽  
Vol 8 (2) ◽  
pp. 5-18 ◽  
Author(s):  
Ebru Onurlubaş
Keyword(s):  
Factor Analysis ◽  
Structural Equation ◽  
Environmental Concern ◽  
Equation Modeling ◽  
Green Product ◽  
Environmental Attitude ◽  
Mediating Role ◽  
Purchasing Intention ◽  
The Impact

Environmental pollution, increasing damages in the nature and deformation of ecosytem have started to worry consumers and the environemental concern has formed in time. Consumers who have environmental concern and wish to lend a healthy and clean environment to next generations, then started to consider the damages of their products to the nature in a higher degree. Thus, consumers with environmental concern have placed more importance to green products, which do not pollute the nature, use natural resources less, enable recycling, but are environmental friendly. The aim of this study is to investigate the impact of environmental concern on green product purchase intention, and to also investigate the mediating role of environmental attitude on the mentioned impact. Research data were gathered from 410 individuals residing in İzmir city using the face-to-face questionnaire method. Then, the data were tested with Crobach Alpha Method, Test of Normality, Exploratory Factor Analysis, Confirmatory Factor Analysis, Structural Equation Modeling and Sobel test. Based on research findings, it is observed that environmental attitude has a mediating role on the impact of environmental concern on green product purchasing intention. It is also determined that, environmental concern has a meaningful impact on environmental attitude and green product purchasing intention, and environmental attitude has a meaningful impact on green product purchasing intention.

scholarly journals Determinants of consumers’ purchasing intentions toward organic foods: A study in Ho Chi Minh City, Vietnam

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Ha Thi Phuong Minh ◽  
Duong Trong Nhan
Keyword(s):  
Factor Analysis ◽  
Structural Equation ◽  
Behavioral Control ◽  
Organic Food ◽  
Equation Model ◽  
Ho Chi Minh City ◽  
Perceived Behavioral Control ◽  
Consumer Attitude ◽  
Organic Foods ◽  
Purchasing Intention

Applying the Theory of Planned Behavior (TPB) this research investigates the factors explaining the purchasing intention of organic food among consumers living in Ho Chi Minh City, Vietnam, and identifies factors influencing their attitude toward buying organic foods. The quantitative method with Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) from 370 valid questionnaires were used. The study found that health consciousness & food safety, environmental consciousness & consumer knowledge, and availability product impact significantly on consumer attitude toward buying organic food; Customer attitude, subjective norm, and perceived behavioral control have a significant influence on their purchasing intention. The findings of the study provide useful information to marketers for increasing organic food consumption in Vietnam. The findings imply that marketing activity should focus on the change of people’s attitude and lifestyles to increase the consumption of organic food in Ho Chi Minh City.

scholarly journals Brand Trust between Social Networking and Brand Loyalty: SEM-PLS Approach

2021 ◽  
Vol 1 ◽  
Author(s):  
Achmad Yanu Alif Fianto ◽  
Raissa Abitha Daniswara ◽  
Retnosari Retnosari
Keyword(s):  
Social Networking ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Trust ◽  
Mediating Role ◽  
The Relationship

This research examines the effect of social networking on brand trust and brand loyalty while simultaneously examining the role of brand trust mediation on the relationship between social networking and brand loyalty. Respondents in this study consisted of 100 consumers who use social networks and do beauty treatments at beauty clinics in Surabaya. Students in private universities and employees dominate the number of respondents in this research. To test the research hypothesis, this research adopted the Structural Equation Model-Partial Least Square (SEM-PLS) technique using SmartPLS. This research proves that brand trust has a significant influence on brand loyalty and a significant effect of social networking on brand trust. This research also found that social networking does not have a significant effect on brand loyalty. Therefore, this research also proves that brand trust has a full mediating role in the relationship between social networking and brand loyalty

scholarly journals The Mediating Role of Cognitive Flexibility in the Effect of Empathic Tendency on Teacher Professionalism

2021 ◽  
Vol 8 (1) ◽  
pp. 124-134
Author(s):  
ZÜLBIYE KAÇAY
Keyword(s):  
Physical Education ◽  
Cognitive Flexibility ◽  
Structural Equation ◽  
Personal Information ◽  
Equation Model ◽  
Teacher Professionalism ◽  
Data Set ◽  
Mediating Role ◽  
Normality Test ◽  
Bartlett Test

The aim of the study was to determine whether cognitive flexibility had a mediating role in the effect of empathic tendencies of physical education and sports teachers on their professionalism. Empathic Tendency, Teacher Professionalism and Cognitive Flexibility Scales were used in the study with personal information form. A total of 283 physical education and sports teachers, 85 (30%) female and 198 (70%) male, voluntarily participated in the study. In the analysis of data, The Shapiro-Wilk normality test was used to determine if data set had a normal distribution or not.  Kaiser-Mayer-Olkin (KMO) coefficient and Bartlett test were used to determine the suitability of the data for factor analysis. The theoretically created model was tested with a structural equation model. In the study, descriptive statistics were used in order to determine the average scores obtained from the scales. AMOS and SPSS package programs were used for analysis of data set. It was determined that the participants' Empathic Tendency, Professionalism and Cognitive Flexibility levels were high. Also, all variables were determined to had a significant correlation between each other. It was determined that all variables positively affected each other, empathic tendency predicted both cognitive flexibility and teacher professionalism at certain rates (40%-28%), and cognitive flexibility had a mediating role in the relationship between empathic tendency and teacher professionalism. As a result, multifaceted and effective studies that will increase the empathic tendency and cognitive flexibility levels should be carried out.

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