CONCEPTUAL COMPONENT OF THE CONCEPT OF APPLICATION
This paper deals with the conceptual component of the concept APPLICATION in the contemporary English discourse. This concept is parametric, specific and regulatory. It has enriched its content with five cognitive markers. At the end of the 20th century another word app, a shortened version of the key name application, was introduced to objectify the meanings “a piece of software” and “a program”. The structure of the conceptual component consists of a core and two layers. The core contains the etymologically motivated cognitive marker “the bringing of something to bear on something else”. The first layer contains six cognitive markers “a piece of software, a program designed to do a particular job”, “the practical use of something, especially a theory, discovery, etc.”, “a formal request for something”, “an act of putting or spreading something onto something else”, “the act of making a rule, etc. operate or become effective” and “determination to work hard at something, great effort”. The second layer has the cognitive markers of the concepts whose names either have the word application in their definitions (social network) or are synonyms (applicability, etc.), antonyms, names of mobile applications and platforms.