scholarly journals Dynamics of Conceptualization of the Lexeme Reklama (‘Advertising’) in the Linguistic Worldview of Russian Mass Media (Based on the Newspaper Texts of 2011–2021)

2021 ◽  
Vol 163 (4–5) ◽  
pp. 129-137
Author(s):  
L.A. Isaeva ◽  
◽  
E.N. Ostapenko ◽  
Keyword(s):  
Statistical Analysis ◽  
Mass Media ◽  
Positive Attitude ◽  
Native Speakers ◽  
Modern Society ◽  
Practical Significance ◽  
Continuous Sampling ◽  
Dynamic Development ◽  
Training Courses ◽  
Media Texts

This article discusses the conceptualization dynamics of the lexeme reklama (‘advertising’), which has only recently adjusted its scope as a concept and become an integral part of modern society, actualizing and developing its meaning through publicistic texts. To fulfil this aim, the following tasks were solved based on the analysis of the Russian newspaper texts of 2011–2021: the concept of dynamics was defined; stable conceptualizations of the lexeme reklama formed by 2010 were determined; the newspaper texts of 2011–2021 with the lexeme reklama were analyzed; changes in the scope of the concept of advertising, which is denoted by the lexeme under study, were specified. Contextual and statistical analysis of the material obtained during the continuous sampling was performed. The results of the chronological study supported a conclusion that the newspaper texts of 2011–2021 are dominated by either neutral or positive attitude to the concept of advertising. This trend confirms the dynamic development of the lexeme reklama in Russian mass media and reflects the change in the attitude of native speakers to the concept of advertising. The practical significance of the work is associated with the possibility of using its results in the training courses on media texts, philological analysis, and marketing.

scholarly journals NATIONAL WORLDVIEW IN BILINGUAL COMMUNICATION

2013 ◽  
pp. 303-311
Author(s):  
V. A. Iovenko
Keyword(s):  
Mass Media ◽  
Sports Medicine ◽  
Native Speakers ◽  
Speech Sound ◽  
Spanish Language ◽  
Event Semantics ◽  
Cultural Worldview ◽  
New Words ◽  
Text Structures ◽  
Media Texts

This article analyses the concept “national and cultural worldview” in the size of bilingual communication, examines peculiarities in mass media texts translation. The article establishes important types of divergences between Spanish and Russian worldviews which are relevant for translation, for example: abundance in Spanish mass media texts of specific and exotic national idiomatic units, bright stylistic locutions, figurative expressions, syntactic constructions, text structures which, when used in oral and written speech sound weird and unexpected for Russian native speakers. Spaniards often use words from different spheres of life (sports, medicine, warfare, etc) in political communicative situations. The research finds that the Spanish language tends to actively coin new words and combination patterns of “event” semantics. The article gives examples from Spanish-Russian translations and proposes ways to overcome divergences in the context of the Spanish worldview. The author makes conclusion that the national and cultural distinctions are the fourth reason, besides systems, norms and uses, of differences between languages.

Media Competence As a Part of Students’ Language Competence

2015 ◽  
Vol 4 (4) ◽  
pp. 47-49
Author(s):  
Ковригина ◽  
A. Kovrigina
Keyword(s):  
Mass Media ◽  
Native Speakers ◽  
Foreign Languages ◽  
Critical Approach ◽  
Language Competence ◽  
Modern Education ◽  
Communication Situations ◽  
Media Texts

In this article we examine the notions of media competence and media critics, which means a critical approach to mass media texts, from the point of view of the needs of modern education not only for native speakers, but also for students of foreign languages practicing with mass media material. Special attention is paid to the question of students’ preparation to real communication situations in Internet space. Strategies are proposed for teachers to work with students in order to contribute to the development of media competence.

scholarly journals FUNCTIONAL AND STYLISTIC PARADIGM OF MEDIA PHRASEOLOGY

2017 ◽  
Vol 35 ◽  
pp. 56-69
Author(s):  
DMYTRO SYZONOV
Keyword(s):  
Mass Media ◽  
Detailed Analysis ◽  
Mass Communication ◽  
Modern Society ◽  
Media Communication ◽  
Functional Potential ◽  
Scientific Analysis ◽  
Different Types ◽  
Media Texts ◽  
Linguistic Units

The article gives a detailed analysis of stylistic parameters and criteria of media phraseology with regard to their functional potential in different types of communication. The author considers media phraseologism as a special verbal marker of modern society and defines the criteria of scientific analysis of phraseologism in mass media. In scientific analysis the author focuses his attention on the types of media phraseology and provides mechanisms for the functioning of traditional (usual), stylistically transformed and idiomatically new phraseologism in mass communication. On the basis of the medialinguistic view on phraseologism as the universum of media text new requirements for describing the functional potential of these linguistic units in media texts are proposed. Thus, functional-stylistic approach to the analysis of media phraseology determines the prospects for its scientific description and further linguapragmatics in various types of media communication. The article raises scientific problems concerning the analysis of media phraseology, the solution of which is possible with the help of the functional-stylistic approach.

MEDIA AND INFORMATION LITERACY: THE SOLUTION OF QUESTIONS OF FORMATION OF A CIVIC STAND IN

2018 ◽  
Vol 1 (13) ◽  
pp. 14-27
Author(s):  
Laila Seysembekovna Akhmetova ◽  
Dmitry Pavlovich Shorokhov
Keyword(s):  
Information Literacy ◽  
Modern Society ◽  
International Standards ◽  
Media Education ◽  
Practical Significance ◽  
Sociological Research ◽  
Conceptual Approach ◽  
Target Groups ◽  
National University ◽  
Psychology Pedagogy

For the world community UNESCO has developed international standards of media information literacy, which have been adopted by all UNESCO member countries. In Central Asia, Kazakhstan was the first to deal with these issues 10 years ago. The group of scientists of the Kazakh National University named by al-Farabi is working on studying this issue. Most of the scientific works on media education are aimed at justifying the need for media education in modern society and its value. The purpose of the article is the development of methodological materials on the formation of literacy in the field of media and information literacy for training target groups and informing the public. The authors of this article apply the methodology of comparative historical research, the methodology and technique of sociological research, the systemic and structural-functional approach in combination with comparative historical method and statistical data analysis, as well as the study of official documents characterizing the policy of international community and Kazakhstan. Also, content analysis and qualitative documents analysis, as well as comparative research methods, were used. As a result of the research, it was concluded that any conceptual design, scientific paradigm suffers to some extent with idealization and the conceptual approach of UNESCO discussion formed the basis for this review, causing positive expectations. However, media is not always socially-oriented tool. It is clear that in this scenario, it is not necessary to rely solely on the consciousness of journalists and self-censorship of editors. However, understanding the principal approaches of UNESCO and following the recommendations developed can control risks and contribute to the development of a full-fledged civil society. Practical significance of the research lies in the possibility of using its results in the field of media, psychology, pedagogy, culture, history, journalists, political scientists, social engineers, teachers, students and post-graduate students of universities. The results of the research can be integrated into the educational and upbringing processes. It is necessary to train target groups for the further dissemination and training of media and information literacy and to address the issues of forming a civic position in Kazakhstan.

ABOUT THE CHILDREN'S SEGMENT OF MUSICAL MASS MEDIA CULTURE IN THE XXIST CENTURY

2021 ◽  
Vol 1 (3) ◽  
pp. 58-65
Author(s):  
E. V. Chernova ◽  
Keyword(s):  
Mass Media ◽  
Web Search ◽  
Modern Society ◽  
Musical Culture ◽  
Internet Applications ◽  
Xxist Century ◽  
The Media ◽  
Entertainment Products ◽  
Cultural Reality ◽  
Analytical Tools

The children's segment of culture — "music about children" and "music for children", being formed in the media environment, under new conditions needs close attention of scientists and updating of analytical tools for research. Acquiring features and qualities that differ from those previously inherent, this area requires scientific comments on various parameters — in terms of dynamics, prevailing directions, etc., opening new horizons for studying musical culture of the information community. The article discusses the possibilities of using search engines (Google, Yandex) to review children's musical products in the media space of modern society. The changing environment and conditions for musical culture determine the necessity of new approaches, including those from marketing technology for researching the content of genre trends, studying consumer interest, obtaining statistical information, etc. With the help of Internet applications (Trends, Wordstat) there is a prospect to analyze musical and cultural reality of society in the web search mode, revealing the comparative degree of popularity of different objects, in this case, related to the children's mass media sphere. The results obtained allow to state the predominant demand for entertainment products, which is a general trend in cultural life, regardless of the age category of consumers.

Impact of diversifying media content on country's economic potential: case study of South Korea

2021 ◽  
Vol 7 (Extra-D) ◽  
pp. 187-199
Author(s):  
Alina Vitalievna Fadeeva ◽  
Daria Anatolevna Puiu ◽  
Pavel Yurievich Gurushkin ◽  
Sergey Borisovich Nikonov ◽  
Iuliia Valerievna Puiu
Keyword(s):  
South Korea ◽  
Effective Interaction ◽  
Modern Society ◽  
Creative Industries ◽  
Practical Significance ◽  
Creative Industry ◽  
Art Cinema ◽  
Software Products ◽  
Scientific Potential ◽  
The Moment

The popularity of Korean pop culture in the world can be considered an exceptional phenomenon of 2020. One should note that processes reflecting the effective interaction of state structures with the spheres of the creative industry in the modern economy have a special scientific potential at the moment. These creative industry spheres include art, cinema, animation, music, game development and software products. The most successful case in this area is the developed system of cultural media export in South Korea. Research into the economic opportunities of creative industries as a new stage in modern society is becoming a practically significant way to solve the problems of increasing the country's economic power in the Digital Age. The experience of South Korea is still insufficiently covered in Russian research. The practical significance of research in this field is associated with the study of the use of cultural products as a tool for economic growth.

scholarly journals ASSESSMENT OF ATTITUDES TOWARDS IMMUNIZATION IN DIFFERENT GROUPS OF POPULATION OF THE RUSSIAN FEDERATION

2017 ◽  
pp. 98-103 ◽  
Author(s):  
N. I. Briko ◽  
A. Ya. Mindlina ◽  
R. V. Polibin ◽  
N. P. Galina ◽  
A. S. Gorokhova ◽  
...  
Keyword(s):  
Medical Students ◽  
Mass Media ◽  
Russian Federation ◽  
Positive Attitude ◽  
The Internet ◽  
Sources Of Information ◽  
Low Level ◽  
Technical Students ◽  
The Russian Federation ◽  
Different Sources

Aim. The study the attitude of population towards the necessity of vaccination. Materials and methods. The survey about the attitude towards vaccination among different groups of population was held. In total there were 1209 respondents: 1031 students of medical, humanitarian and technical universities and 178 parents of children under 2. Results. The most positive attitude towards vaccination was shown by medical students (77%) and parents (71%) and only 33% and 37% of humanitarian and technical students correspondency realize the significance of vaccination. It is worth noting that large number of people could not define their attitude to vaccination. The majority of respondents notices the lack of knowledge about vaccination wherein less than 50% of respondents get the information from doctors. The rest gets it from different sources mostly from the Internet. About 80% of respondents would prefer to get answers to their questions about vaccination in the Internet. Conclusion. The adherence of population of Russia to vaccination has a rather low level. The main reason for it is the lack ofknowledge and availability of true information about vaccination. It is necessary to use diverse sources of information to provide the population with true facts about vaccination, its significance and safety via mass media and the Internet as well.

scholarly journals STATUS AND CLASSIFICATIONS OF SLOGANES IN ADVERTISING COMMUNICATION

THE BULLETIN ◽  
2021 ◽  
Vol 2 (390) ◽  
pp. 146-153
Author(s):  
L. Savchenko ◽  
S. Tovkach ◽  
A. Shilina ◽  
N. Yablonovskaya ◽  
O. Subbotina ◽  
...  
Keyword(s):  
Comparative Method ◽  
Practical Significance ◽  
Advertising Campaign ◽  
Continuous Sampling ◽  
Linguistic Unit ◽  
Autonomous Element ◽  
Advertising Appeal ◽  
General Scientific ◽  
And Behavior ◽  
Advertising Communication

An advertising slogan is a special genre of advertising text that acts as a connecting link in the entire advertising campaign. In addition, slogans also perform a number of other functions, being the most important unit of advertising communication, they influence the recipients of information, affect their emotions and behavior. The relevance of the topic is due to the increased interest in the rapidly developing language of advertising. The article is devoted to general issues of the functioning of an advertising slogan in the structure of advertising activities, classification of slogans in advertising communication. Research methods are determined by the goals and objectives of the work. In a complex linguistic analysis, the following general scientific theoretical methods are used: the continuous sampling method, the descriptive-analytical method, the comparative-comparative method. The theoretical significance of this study lies in the expansion, deepening and systematization of theoretical information about the concept of an advertising slogan. The scientific and practical significance of the work lies in the fact that the materials of the study can be used in theoretical courses on advertising in the study of intercultural communication. Results. The totality of the typological characteristics of the slogan distinguishes it from the background of other verbal units of advertising appeal. These are laconicism and imagery of form, expressiveness, focus on dialogue with the addressee. The slogan of a product that is just entering the market must contain the brand name. This will allow the consumer to be remembered faster. Having analyzed the functions and typological characteristics of the slogan, we came to the conclusion that the slogan is a key autonomous element of the advertising message and can be used both in the context of advertising, being its component, and separately, having semantic, structural, compositional features. The slogan can act as a linguistic unit, independent of other elements of the advertising text, expressing the essence of the advertising campaign, the company's image, the dominant idea. Thus, the changes caused by extralinguistic factors inevitably lead to the creation of new advertising images, which in turn requires a qualitative transformation of the nature of the advertising text and the emergence of new advertising slogans.

scholarly journals Level of anxiety among a sample of battered women in Gaza governorates: مستوى القلق لدى عينة من السيدات المعنفات بمحافظات غزة

2020 ◽  
Vol 4 (29) ◽  
Author(s):  
Alaa Maher Elshafie
Keyword(s):  
Statistical Analysis ◽  
Battered Women ◽  
Communication Skills ◽  
Pearson Correlation ◽  
Depression Scale ◽  
Anxiety And Depression ◽  
Marital Communication ◽  
Training Courses ◽  
The Relationship ◽  
Descriptive Method

The current study aimed to identify the level of anxiety and depression among a sample of battered women in the governorates of Gaza, and to uncover the relationship between anxiety and depression after the statistical analysis, The study used the descriptive method, and the study sample consisted of (130) battered women who are married and registered with the institutions and associations concerned with that category at the level of Gaza governorates. And to achieve the goals of the study, the researcher developed the anxiety scale and used the Depression Scale (Labik) (Al-Hussein, translation: Ahmed Abdel-Khalek, 2002). The results revealed that the level of anxiety among battered women in the governorates of Gaza was "average", and that the level of depression among them was high, and that the Pearson correlation between anxiety and depression was equal to (0.85), which is a direct correlation coefficient statistically significant at the level of (0.01), which means that whenever Increased anxiety increased depression. The researcher recommends the need to apply counseling programs to both husbands and wives in developing marital communication skills. Conducting training courses for those who are about to get married to learn how to manage marital life, and know the rights and duties.

scholarly journals Crimean Identity in the Media Presentation of the Region

2019 ◽  
Vol 8 (2) ◽  
pp. 373-387
Author(s):  
Lyudmila Yegorova
Keyword(s):  
Mass Media ◽  
Public Space ◽  
Regional Identity ◽  
Russian Language ◽  
Historical Event ◽  
Self Identity ◽  
Media Presentation ◽  
The Media ◽  
Media Texts ◽  
The Republic

The author proposes a new approach to studying regionology, an actively emerging area of research that examines laws of functioning of a region in terms of geographical, geopolitical, geo-economic, information and historical-cultural factors. This approach lies in coordinating the theory of regionality with real facts of a certain territory media history in its dynamic characteristics displayed in media texts. The author points out that active forming of the Crimean identity is a result of the ideas of the Russian world as a uniting factor. The identity features of those who live in the peninsula manifest themselves by the formula “We are Crimean” regardless of a person’s nationality. The identity features of the Crimean people are also determined by the role of the Russian language as an integrative field of communication for the living together representatives of different cultures. Regional mass media have a significant impact on shaping a regional worldview. Applying discourse analysis to the Crimean printed texts the author demonstrates peculiarities of media constructing of the Crimean identity involving geographical, historical, cultural and personal themes. The analysis carried out allows one to conclude that the Crimean (regional) identity corresponds to the professional identity of the journalists who work in the region. This is confirmed by the main regional themes being broadcast by the most popular regional mass media. The Crimean society is a specific regional polyethnic environment formed as the result of long-term and complex cultural and historical development. Characteristics of the key events representation in public space determine their collective comprehension. The regional mass media of the Republic of Crimea through the media texts draw the audience’s attention primarily to the attributes of the unified mentality. It is important that now when several years have passed after the Crimea joined Russia it is the time to interpret this historical event to build a complex hierarchically ordered system of the peninsula citizens’ self-identity.

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