scholarly journals A CONCEPTUAL APPROACH ON PRESS CONFERENCE

2015 ◽  
Author(s):  
Ioana Olariu ◽  
Bogdan Nichifor
Keyword(s):  
Public Relations ◽  
Primary Role ◽  
Press Conference ◽  
Specific Group ◽  
Conceptual Approach ◽  
Major Interest ◽  
Integrated Communications ◽  
Do So

A press conference is an important tool of public relations. The primary role of public relations is to manage a company’s reputation and help build public consent for its enterprises. The goal of PR is to develop and maintain goodwill with most, if not all, of its publics. Failure to do so may mean loss of customers and revenues, time lost dealing with complaints or lawsuits, and loss of esteem. A company’s publics change constantly. Well-executed public relations is an ongoing process that molds good long-term relationships and plays an important role in relationship marketing and integrated communications. Companies often call press conference when they have significant news to announce, such as the introduction of a new product or advertising campaign. Although used less often by organizations and corporations, this form of delivery can be very effective. The topic must be of major interest to a specific group before it is likely to gain coverage.

scholarly journals The idea of community and its practice: Tensions, disruptions and hope in Glasgow’s urban growing projects

2021 ◽  
Vol 69 (2) ◽  
pp. 484-499
Author(s):  
Helen Traill
Keyword(s):  
Social Life ◽  
Participant Observation ◽  
Community Gardening ◽  
Conceptual Approach ◽  
The Everyday ◽  
Community Theory ◽  
Communal Space ◽  
Work Done ◽  
Do So

The question of what community comes to mean has taken on increasing significance in sociological debates and beyond, as an increasingly politicised term and the focus of new theorisations. In this context, it is increasingly necessary to ask what is meant when community is invoked. Building on recent work that positions community as a practice and an ever-present facet of human sociality, this article argues that it is necessary to consider the powerful work that community as an idea does in shaping everyday communal practices, through designating collective space and creating behavioural expectations. To do so, the article draws on participant observation and interviews from a community gardening site in Glasgow that was part of a broader research project investigating the everyday life of communality within growing spaces. This demonstrates the successes but also the difficulties of carving out communal space, and the work done by community organisations to enact it. The article draws on contemporary community theory, but also on ideas from Davina Cooper about the role of ideation in social life. It argues for a conceptual approach to communality that does not situate it as a social form or seek it in everyday practice, but instead considers the vacillation between the ideation and practices of community: illustrated here in a designated community place. In so doing, this approach calls into focus the frictions and boundaries produced in that process, and questions the limits of organisational inclusivity.

The role of retrieval practice in memory and analogical problem-solving

2018 ◽  
Vol 72 (4) ◽  
pp. 858-871 ◽  
Author(s):  
Autumn B Hostetter ◽  
Elizabeth A Penix ◽  
Mackenzie Z Norman ◽  
W Robert Batsell ◽  
Thomas H Carr
Keyword(s):  
Problem Solving ◽  
Retrieval Practice ◽  
Analogous Problem ◽  
Sources Of Information ◽  
Term Retention ◽  
Analogical Problem ◽  
Long Term Retention ◽  
Do So

Retrieval practice (e.g., testing) has been shown to facilitate long-term retention of information. In two experiments, we examine whether retrieval practice also facilitates use of the practised information when it is needed to solve analogous problems. When retrieval practice was not limited to the information most relevant to the problems (Experiment 1), it improved memory for the information a week later compared with copying or rereading the information, although we found no evidence that it improved participants’ ability to apply the information to the problems. In contrast, when retrieval practice was limited to only the information most relevant to the problems (Experiment 2), we found that retrieval practice enhanced memory for the critical information, the ability to identify the schematic similarities between the two sources of information, and the ability to apply that information to solve an analogous problem after a hint was given to do so. These results suggest that retrieval practice, through its effect on memory, can facilitate application of information to solve novel problems but has minimal effects on spontaneous realisation that the information is relevant.

scholarly journals Streamflow recession patterns can help unravel the role of climate and humans in landscape co-evolution

2016 ◽  
Vol 20 (4) ◽  
pp. 1413-1432 ◽  
Author(s):  
Patrick W. Bogaart ◽  
Ype van der Velde ◽  
Steve W. Lyon ◽  
Stefan C. Dekker
Keyword(s):  
Land Cover ◽  
Base Flow ◽  
Natural Soil ◽  
Model Parameters ◽  
Linear Behaviour ◽  
Forested Areas ◽  
Future Landscape ◽  
Do So

Abstract. Traditionally, long-term predictions of river discharges and their extremes include constant relationships between landscape properties and model parameters. However, due to the co-evolution of many landscape properties more sophisticated methods are necessary to quantify future landscape–hydrological model relationships. As a first step towards such an approach we use the Brutsaert and Nieber (1977) analysis method to characterize streamflow recession behaviour of  ≈  200 Swedish catchments within the context of global change and landscape co-evolution. Results suggest that the Brutsaert–Nieber parameters are strongly linked to the climate, soil, land use, and their interdependencies. Many catchments show a trend towards more non-linear behaviour, meaning not only faster initial recession but also slower recession towards base flow. This trend has been found to be independent from climate change. Instead, we suggest that land cover change, both natural (restoration of natural soil profiles in forested areas) and anthropogenic (reforestation and optimized water management), is probably responsible. Both change types are characterised by system adaptation and change, towards more optimal ecohydrological conditions, suggesting landscape co-evolution is at play. Given the observed magnitudes of recession changes during the past 50 years, predictions of future river discharge critically need to include the effects of landscape co-evolution. The interconnections between the controls of land cover and climate on river recession behaviour, as we have quantified in this paper, provide first-order handles to do so.

Epilogue1

2017 ◽  
Author(s):  
Javier Moscoso
Keyword(s):  
Critical Reflection ◽  
Human Suffering ◽  
History Of Emotions ◽  
Cultural Variations ◽  
History Of ◽  
History Of Pain ◽  
Historical Methods ◽  
Do So

This epilogue discusses how the tension between the visualization of violence and the experience of pain affects our understanding of human suffering and the way in which we may consider its cultural modulations. Whereas the different contributions of the volume pay attention to the local and cultural variations of human suffering and visualisations and performances of hurt(ful) bodies, the epilogue provides a critical reflection on historical methods and the tension between experiences and narratives in particular. To do so, it deals with the work of pioneers in the history of emotions, like William Reddy, after which the work of Reinhart Koselleck is brought to the fore. It especially argues that it is important to consider long-term formal structures of the history of pain and the role of beholders and institutions in order to find out how a primal experience of pain may be turned into a story.

PERSONAL SA LES IN THE INTEGRATED COMMUNICATIONS SYSTEM: TRADITIONS AND MODERNITY

2020 ◽  
Vol 13 (1) ◽  
pp. 22-33
Author(s):  
D.A. Shevchenko ◽  
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Communication ◽  
Internet Technologies ◽  
Content Strategy ◽  
Electronic Marketing ◽  
Integrated Communications ◽  
Communications System ◽  
E Mail

Personal sales are seen in the context of the integrated communications of which they are a part. The author reveals the essence and features of personal sales in comparison with other elements of communication, such as: advertising, public relations, direct marketing. The article attempts to 1 Эволюция email-маркетинга: от QWERTYUIOP до GDPR. URL: https://habr.com/ru/ company/mailru/blog/447730 2 Профессии будущего: новые и перспективные. URL: https://hh.ru/article/14969 33 МАРКЕТИНГ И ИННОВАЦИИ consider the traditions that have developed in the scientific literature on this type of communication. The author considers the specifics of personal sales strategies in the communication system of B2C and B2B market sectors. The problems of the use of telephone marketing, the development of electronic marketing, in particular, the importance and prospects of the development of e-mail as a form of personal communication are touched upon. A special place is given to the characteristic of the activities of specialists in the field of personal sales using Internet technologies. The role of the site, content strategy, methodology for assessing the site of Professor D. Shevchenko, social networks. Modern trends and tendencies in the development of the profession of personal sales specialists are considered.

scholarly journals Speech Is Silver, Nonverbal Behavior Is Gold: How Implicit Partner Evaluations Affect Dyadic Interactions in Close Relationships

2018 ◽  
Vol 29 (11) ◽  
pp. 1731-1741 ◽  
Author(s):  
Ruddy Faure ◽  
Francesca Righetti ◽  
Magdalena Seibel ◽  
Wilhelm Hofmann
Keyword(s):  
Dyadic Interaction ◽  
Long Term Outcomes ◽  
Multimethod Research ◽  
Relational Processes ◽  
Gut Feelings ◽  
Significant Step ◽  
The Relationship ◽  
Do So

Growing evidence suggests that the seeds of relationship decay can be detected via implicit partner evaluations even when explicit evaluations fail to do so. However, little is known about the concrete daily relational processes that explain why these gut feelings are such important determinants of relationships’ long-term outcomes. The present integrative multimethod research yielded a novel finding: that participants with more positive implicit partner evaluations exhibited more constructive nonverbal (but not verbal) behavior toward their partner in a videotaped dyadic interaction. In turn, this behavior was associated with greater satisfaction with the conversation and with the relationship in the following 8-day diary portion of the study. These findings represent a significant step forward in understanding the crucial role of automatic processes in romantic relationships. Together, they provide novel evidence that relationship success appears to be highly dependent on how people spontaneously behave in their relationship, which may be ultimately rooted in their implicit partner evaluations.

A Conceptual Analysis of Rape Victimization: Long-Term Effects and Implications for Treatment

1989 ◽  
Vol 13 (1) ◽  
pp. 27-40 ◽  
Author(s):  
Mary P. Koss ◽  
Barry R. Burkhart
Keyword(s):  
Future Research ◽  
Primary Role ◽  
Rape Victims ◽  
Long Term Effects ◽  
Prevalence Studies ◽  
Post Traumatic ◽  
Long Term Impact ◽  
And Coping

Recent prevalence studies have suggested that 15–22% of women have been raped at some point in their lives, many by close acquaintances, although few victims seek assistance services or professional psychotherapy immediately post-assault. Surveys have revealed that 31–48% of rape victims eventually sought professional psychotherapy, often years after the actual assault. These observations suggest that the primary role of clinicians in the treatment of rape victims is the identification and handling of chronic, post-traumatic responses to a nonrecent experience. However, it is concluded that most of the existing literature on rape treatment addresses only the target symptoms that represent the immediate response to rape. In this article, contemporary theoretical and empirical discussions of stress, cognitive appraisal, cognitive adaptation, and coping are used to conceptualize the long-term impact of rape and the process of resolution. Directions for future research on the clinical treatment of rape are suggested.

scholarly journals On Quantifying and Understanding the Role of Ethics in AI Research: A Historical Account of Flagship Conferences and Journals

10.29007/74gj ◽  
2018 ◽  
Author(s):  
Marcelo Prates ◽  
Pedro Avelar ◽  
Luis Lamb
Keyword(s):  
Machine Learning ◽  
Large Scale ◽  
Social Consequences ◽  
Quantitative Evidence ◽  
Recent Developments ◽  
Work And Employment ◽  
And Robotics ◽  
Do So

Recent developments in AI, Machine Learning and Robotics have raised concerns about the ethical consequences of both academic and industrial AI research. Leading academics, businessmen and politicians have voiced an increasing number of questions about the con- sequences of AI not only over people, but also on the large-scale consequences on the the future of work and employment, its social consequences and the sustainability of the planet. In this work, we analyse the use and the occurrence of ethics-related research in leading AI, machine learning and robotics venues. In order to do so we perform long term, historical corpus-based analyses on a large number of flagship conferences and journals. Our experiments identify the prominence of ethics-related terms in published papers and presents several statistics on related topics. Finally, this research provides quantitative evidence on the pressing ethical concerns of the AI community.

scholarly journals Strategic Public Procurement: Facilitating Sustainable Development in Ukraine

2019 ◽  
Vol 8 (2) ◽  
pp. 91
Author(s):  
Vesta Malolitneva ◽  
Ruslan Dzhabrailov
Keyword(s):  
Sustainable Development ◽  
Public Procurement ◽  
Conceptual Approach ◽  
Socially Responsible ◽  
Conceptual Changes ◽  
Green Public Procurement ◽  
Development Goals ◽  
Social Environmental

New benchmarks for world development were approved at the UN Summit in 2015, namely 17 Sustainable Development Goals. Ukraine, like other UN member states, has joined the global process of ensuring sustainable development. This requires conceptual changes in all spheres of life. Public procurement is considered as one of the most powerful tools for solving social, environmental and economic challenges facing the world. The article is dedicated to the role of sustainable public procurement and substantiation of ways of changing the conceptual approach to procurement in order to achieve the goals of sustainable development in Ukraine. Based on the analysis of foreign experience, it is proposed to change the approach to public procurement in Ukraine in such a way as to emphasize not only reduction of costs and saving of public funds but also the support of the long-term goals of the state. Keywords: public procurement, sustainable development, sustainable public procurement, “horizontal” objectives, green public procurement, socially responsible public procurement.

scholarly journals Main features of current public relations in state administration

2019 ◽  
Vol 4 ◽  
pp. 82-88
Author(s):  
Anar Shukurov ◽  
Keyword(s):  
Public Relations ◽  
Construction Management ◽  
Private Institutions ◽  
Public Authorities ◽  
Private Organizations ◽  
State Administration ◽  
Efficient Construction ◽  
The Government ◽  
Do So

The formation and development of public relations has been around since the 20th century. Public relations are a growing area of development in the modern state. State and private institutions in today’s competitive environment are very interested in establishing relationships with targeted audiences, and they attach great importance to public relations in order to achieve these goals. Through public relations, public authorities and private organizations gain a positive attitude and confidence from their audiences. Organizations which want to compete better with their competitors, and have a good image and a long-term vision of development can do so through public relations. That is why this article deals with the history and essence of public relations, the more efficient construction, management and strategy of the government.

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