scholarly journals Analisis Strategi Pemasaran Industri Makanan Ringan Menggunakan Boston Consulting Group Matrix

2020 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Afrizal Dwi Wana Saputra ◽  
R Deni Muhammad Danial ◽  
Acep Samsudin
Keyword(s):  

Dunia usaha industri minuman dan makanan pada dekat ini mengalami peningkatan sebesar 7.88% ditahun 2015 dan 8.22% ditahun 2016 dengan semakin tingginya pertumbuhan industri minuman dan makanan persaingan antar perusahaan seperti Mayora Indah Tbk, Indofood CBD, Siantar Top dan Tiga Pilar Sejahtera menjadi lebih kompleks. Setiap perusahaan harus memiliki strategi pemasarannya masing-masing untuk mempertahankan daya saing dengan kompetitor lainnya, oleh karena itu penulis melakukan penelitian ini bertujuan untuk mengetahui posisi perusahaan Mayora Indah Tbk berdasarkan Boston Consulting Group Matrix (BCG) sehingga perusahaan dapat merencanakan strategi yang tepat untuk meningkatkan daya saing. Pada penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif. Dengan matriks BCG, dapat diketahui tingkat pertumbuhan pasar penjualan produk PT. Mayora Indah Tbk sebesar 13.44% yang berarti bahwa PT. Mayora Indah Tbk memiliki pertumbuhan pasar yang tinggi. Telah diketahui juga bahwa pangsa pasar relatif PT. Mayora Indah Tbk tahun 2017 sebesar 0,58 kali <1 yang artinya menunjukkan bahwa PT. Mayora Indah Tbk memiliki pangsa pasar lebih kecil dibandingkan dengan Indofood CBP karena nilai pangsa pasar relatif  Indofood CBP sebesar 1.71 kali >1. Dan berdasarkan matrik BCG PT. Mayora Indah Tbk 2017, letak posisi titik berada di kuadran Question Mark atau tanda tanya dengan indikasi pertumbuhan pasar yang tinggi dan pangsa pasarnya yang rendah. Ini berarti jumlah pertumbuhan penjualan Mayora tinggi dan pangsa pasar rendah. Strategi yang dapat di ambil adalah tetap berinvestasi pada produk atau bisnis unit yang berada dalam kategori Question Marks ini karena pertumbuhan pasar yang tinggi.

As per Economic Survey of Punjab, (2019-20), Punjab alone contributed more than 1/4 and 1/3 of the central pool of rice and th rd wheat respectively in 2018-19 and accordingly named as bread-basket of India. However, such a huge contribution was due to the structural transformation of agriculture in Punjab under the Green Revolution. Such transformation leads to intensive use of natural resources with mono-culture of wheat-paddy till today, which put a big question mark on the sustainability issue of agriculture in Punjab. The present study was exclusively based on secondary data, covering the period of 1965-66 to 2018-2019, almost 55 years. Hirschman Herfindhal index and Simpson Diversity index were used to determine the extent of concentration and diversification in the cropping pattern of Punjab agriculture. The results highlight the facts that level of diversification was declining and the level of concentration was increasing. Moreover, Compound Growth Rate (CGR) of yield was either stagnating or declining over the years. Not only this, based on the index of agriculture production, the trend values were negative since the 21 century. Accordingly, st intensive agricultural practices should be stopped, and diversification should get priority in such a way that food security is not jeopardized.


Author(s):  
Dr. Mahamad Yunus ◽  
KM Shailaja Singh ◽  
Suvarna Bhagavat ◽  
Arun Kumar Singh ◽  
Manish Kumar

Parinama Shoola is a disease of Annavaha Srotas (GIT) characterized by pain during digestion of food which tormates the process after every meal time and source of constant discomfort. It is a Pitta Pradhana Tridoshaja Vyadhi. Based on subjective features most of the Ayurvedic scholars considered as peptic ulcer, one of the most common digestive system disease rise due to the faulty diet and habits. Hence in the field of gastroenterology diagnosis and management of shoola plays a vital role. The present era is an era of new inventions and the modern medical science has stuck the mind of all by its day to day developments. It is true that modern medical science has grown up considerably; still it has to face a big question mark in so far as some miserable problems are concerned. The problem selected for this work is one among them. Considering the solemnity and incidence of the disease, the present study was aimed to observe barium meal X-ray findings in clinically diagnosed cases of Parinama Shoola to evaluate objective features for Parinama Shoola. It was observed that among 60 patients of Parinama Shoola, 30% were having deformed duodenal bulb, in 25% duodenal cap is deformed with mucosal erosion and 13.3% had duodenal ulcer found with ulcer crater in upper GI barium meal X-ray.


English Today ◽  
2021 ◽  
pp. 1-6
Author(s):  
Brian Poole
Keyword(s):  

In an article published a little over a decade ago (Betteridge, 2009), the journalist Ian Betteridge offered some scathing comments about a piece published a few days earlier in TechCrunch by Erick Schonfeld (Schonfeld, 2009). Amongst other things, Betteridge suggested that the headline concerned (‘Did Last.fm Just Hand Over User Listening Data to the RIAA?’) was ‘a great demonstration of my maxim that any headline which ends in a question mark can be answered by the word “no”.’ Readers of English Today will realise immediately that this ‘maxim’ cannot possibly be watertight as expressed by Betteridge, since only polar questions can be answered with a ‘yes’ or ‘no’. For example, WH-questions (Quirk & Greenbaum, 1973: 196) such as ‘Who opened my letter?’ and ‘How long have you been waiting?’ obviously cannot be responded to in any sensible way with a simple ‘yes’ or ‘no’. Furthermore, it is not difficult to find media headlines taking the form of non-polar questions: for example, “What would a no-deal Brexit mean for business?” (O'Dwyer et.al., 2020).


1984 ◽  
Vol 99 ◽  
pp. 417-461 ◽  
Author(s):  
Stuart R. Schram

In this article, I shall attempt to give an overview of the most important political and ideological developments during the past six years, and in this context, to assess current trends in China. The three-word title is, of course, deliberately modelled on the Great Leap slogan “Politics in command”, and is intended to evoke the problem of whether or not policy-making since 1978 has been largely shaged by economic realities, and/or by the economic goals of the, leadership I have placed a question mark after it because, though I shall certainly express some opinions on this topic before I have done, I doubt that the issue can as yet be regarded as finally settled.


1993 ◽  
Vol 11 (1) ◽  
pp. 177-184 ◽  
Author(s):  
M. Aydin ◽  
H. Hora

Smoothing of laser-plasma interaction by ISI, RPP, SSD, etc. was mainly directed to overcome lateral nonuniformity of irradiation. While these problems are in no way less important, we derived numerically the model of the Laue rippling and hydrorelaxation model for explanation of the measured temporal pulsation in the 10- to 40-ps range and how the smoothing schemes suppress these pulsations. The partial standing wave fields of the normally coherent laser-irradiated plasma corona is then suppressed by smoothing and conclusion for tests for this model, e.g., by the “question mark experiment” is given. The result provides a physics solution of the laser interaction problem for direct-drive inertial fusion energy


Author(s):  
Ane Bang-Kittilsen ◽  
Terje Midtbø

AbstractGeologists struggle to communicate the uncertainty that arise when mapping and interpreting the geological subsurface. Today, open data sharing policies make new value of geological information possible for a broader user group of non-experts. It is crucial to develop standard methods for visualizing uncertainty to increase the usability of geological information. In this study, a web experiment was set up to analyze whether and how different design choices influence the sense of uncertainty. Also, questions about the intuitiveness of symbols were asked. Two-hundred ten participants from different countries completed the experiment, both experts and non-experts in geology. Traditional visualization techniques in geology, like dashed lines, dotted lines and question mark, were tested. In addition, other visualizations were tested, such as hatched area and variations of symbol size, zoom levels and reference information. The results show that design choices have an impact on the participants’ assessment of uncertainty. The experts inquire about crucial information if it is not present. The results also suggest that when visualizing uncertainty, all the elements in the representation, and specifically the line and area symbols that delineate and colour the features, must work together to make the right impression.


2017 ◽  
Vol 40 (3) ◽  
pp. 201-222
Author(s):  
Benedict Taylor

A recurring theme in the reception of Schumann's Eichendorff Liederkreis is the question mark over its sense of narrative continuity and the presence (or otherwise) of a central protagonist. Up until now, however, scarcely any attempt has been made to view these features in the context of Eichendorff's wider literary production. This article proposes applying an Eichendorffian aesthetic to Schumann's op. 39, viewing its phantasmagoric interconnections, absence of clear narrative order, sense of temporal dislocation and persistent theme of the loss of self as profoundly reflecting the concerns of Eichendorff's prose fiction. Neither the view that Schumann's cycle does possess a unified narrative and central protagonist, nor the converse, that it should be seen as a disparate group of songs, is adequate. Instead, it is the tension between the two views that emerges as crucial in coming to an aesthetic understanding of the cycle. Schumann's procedure, in juxtaposing a number of poems drawn from disparate works, presents an extreme case whereby narrative and subjective identity are put to the test, and the listener is invited to fill the vacant space left by the withdrawal of a unifying subject with his or her own sense of subjectivity.


2016 ◽  
Vol 88 (4) ◽  
pp. 325
Author(s):  
Giuseppe Albino ◽  
Francesco Albergo

Objective: The right to health (according to the Article 32 of the Italian Republic Constitution) is financially conditioned; for this reason the National Health System (NHS) has the objective of rationalize health expenditure according to the criteria of efficiency, effectiveness and economy. This paper is an example of rationalization concerning the extracorporeal shock wave lithotripsy (ESWL). Materials and methods: Hospital admissions for urinary stones were taken into account. "Edotto", the database of the Puglia region has identified 23 inpatient admissions during which was performed ESWL. A single operator performed ESWLs with a Storz lithotripter, Modulith SLK. Results: The average hospital stay is conditioned by days "to wait" lithotripsy. In 2014 the hospitalization days "waiting for" lithotripsy were 100. The results were subjected to SWOT analysis and discussed with the Boston Consulting Group Matrix. Discussion: Constant availability of the lithotripter would spare 100 days of hospitalization, amounting to € 88,200.00. This waste of resources corresponds to an additional cost equal to 98.3% on the cost for the rental of the lithotripter. Instead, reducing "unnecessary" hospitalization days would get a saving of 79.3% on the rental cost. It is as if for 46 days of the lithotripter rent were paid 46 days, while for 365 days of the lithotripter rent were paid only 11.8 sessions per year. Conclusions: Rationalization of resources is not necessarily a synonym of "reduction" of resources, but of reduction of waste in the NHS. A good plan is the most important rational basis to get more resources. About the process taken into account it is seen as an investment of € 21,450.00 would keep unchanged the effectiveness of lithotripsy service but would add efficiency and economy (increase of sessions/year, increase in the active mobility, increase in orthopedic treatments) and would drastically reduce the number hospital days (a waste).


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