scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI REPURCHASE INTENTION KONSUMEN PADA SITUS JUAL BELI ONLINE LAZADA.CO.ID

2020 ◽  
Vol 22 (2) ◽  
Author(s):  
Dio Ananta Putra ◽  
Verinita Verinita

Along with the times and technology, internet usage in the world today continues to increase. The rapid development of internet users in this era of globalization has led to changes in culture in human life. The e-commerce phenomenon that began to grow rapidly in Indonesia is an online trading site. One of the online trading sites that are developing in Indonesia today is lazada.co.id. In buying and selling sites that affect success and profitability are consumer repurchase intentions. This study discusses the analysis of factors that influence consumers' repurchase intention on the online trading site lazada.co.id. The sample of this research is 170 consumers who have shopped more than once on the online trading site Lazada.co.id and are more than 17 years old, who already have the ability to make their own decisions and live in Padang City. The research design used is quantitative with explanatory type. This research will use Partial Least Square (PLS) analysis method, while the variables used are the factors that influence consumers' repurchase intention on online buying and selling sites. The relationship between the factors that influence consumer interest and the repurchase decision made by online trading site consumers in Padang City is obtained. Keyword: Repurchase intention, Costumer

2018 ◽  
Vol 10 (3) ◽  
pp. 49-55
Author(s):  
Dio Ananta Putra ◽  
Verinita Verinita

Along with the times and technology, internet usage in the world today continues to increase. The rapid development of internet users in this era of globalization has led to changes in culture in human life. The e-commerce phenomenon that began to grow rapidly in Indonesia is an online trading site. One of the online trading sites that are developing in Indonesia today is lazada.co.id. In buying and selling sites that affect success and profitability are consumer repurchase intentions. This study discusses the analysis of factors that influence consumers' repurchase intention on the online trading site lazada.co.id. The sample of this research is 170 consumers who have shopped more than once on the online trading site Lazada.co.id and are more than 17 years old, who already have the ability to make their own decisions and live in Padang City. The research design used is quantitative with explanatory type. This research will use Partial Least Square (PLS) analysis method, while the variables used are the factors that influence consumers' repurchase intention on online buying and selling sites. The relationship between the factors that influence consumer interest and the repurchase decision made by online trading site consumers in Padang City is obtained.    


Author(s):  
Ni wayan Chintia Pinaria ◽  
I Putu Gde Sukaatmadja ◽  
Putu Yudi Setiawan

The objective of the research is to know the role of trust in mediating the effect of product quality and value on the repurchase intention of buying green products (study on Starbucks coffee). Consumers who have purchased Starbucks coffee are the study population. The technique of determining the sample was done by using purposive sampling method with 130 respondents. Questionnaire as research instrument and analysis technique used is Partial Least Square with Sobel Test. Based on the result of research, green perceived quality and green perceived value have positive and significant effect on trust and repurchase intention. Furthermore, it was found an important role of trust that not only directly affects repurchase intention but also significantly mediates the effect of green perceived quality and green perceived value ??on repurchase intentions.


2021 ◽  
Vol 9 (1) ◽  
pp. 2091-2098
Author(s):  
Maygita Karlina ◽  
Ma’ruf

The existence of the government's Large-Scale Social Restrictions (PSBB) policy during the Covid-19 pandemic encouraged every industrial sector to focus on online transactions. One of the industries in question is the food industry, represented by cafes and restaurants that are starting to pay attention to the concept of e-service quality to support the increase in online repurchase intentions in an effort to maintain business continuity. This study aims to determine the effect of E-Service Quality on Online Repurchase Intentions with the satisfaction variable as a mediation at cafes and restaurants during the Covid-19 pandemic. The causal quantitative research method, with this research design using a cross sectional study. The sample used is 170 customers who make online purchases at cafes & restaurants in the city of Padang. The data collection process uses a questionnaire, with the distribution presented in the form of an electronic questionnaire which is one of the google docs applications that can be accessed online via the internet by customers of online cafes and restaurants in Padang city, West Sumatra, Indonesia. In this study, there are three types of variables used, namely the first independent variable, namely e-service quality, the second is the mediating variable, namely customer satisfaction, and the third dependent variable is online repurchase intentions. Data analysis in this study used Partial Least Square (PLS). The results showed that E-Service Quality has a positive and significant effect on customer satisfaction and Online Repurchase Intention. Customer satisfaction also has a positive and significant effect on Online Repurchase Intention. The results of the mediation test show that satisfaction plays a role as a mediation between E-Service Quality and Online Repurchase Intention.


2019 ◽  
Vol 1 (1) ◽  
pp. 33
Author(s):  
Freddy Sudiyono ◽  
Chairy Chairy

The purpose of this study was to determine the effect website quality to perceive trust and its impact to repurchase intention with website brand and perceive value as the moderate variables. This is explanatory type of research, using partial least square (sem-pls) analysis technique which is measured with the help of SmartPLS 3.0 software. Data collection method is by distributing questionnaires with probablity sampling techniques taken from the unknown population of Matahari Mall website visitors, questionnaires is distributed during the time period of may to august 2017 so that been collected the number of 100 respondents who deployed in may 2017. The results of this study indicate a significant and positive direct effect of website quality and perceive trust on repurchase intention of Matahari Mall website. Perceive value also have significant impact of moderating the relation between perceive trust and repurchase intention. More over website quality has the biggest impact directly on repurchase intention. Advice that given to the Matahari Mall website is firstly to improve website quality through product content and decription evaluation and make the rules for business partner about standard of product content and description information, and they have to improve the supervision of website content and description information.


2021 ◽  
Vol 10 (1) ◽  
pp. 55-69
Author(s):  
Raden Bernard Eka Hutomo Putra Maduretno ◽  
Sheellyana Junaedi

The purpose of this research is to determine the effect of online review elements, including electronic Word of Mouth (eWOM) quantity, credibility, and quality, on customer’s online repurchase intention through the mediating roles of online seller trust and perceived usefulness of the website. A partial least square (PLS) based structural equation modeling (SEM) was chosen to evaluate the measurement of research constructs and test the research hypotheses. This research uses data collected through online questionnaires in Yogyakarta, Indonesia. The respondents’ criterion was college students who had read online recommendations before making purchases on Bukalapak.com, an e-commerce platform in Indonesia. The results suggest that the credibility and quality of eWOM have a positive direct effect on consumers’ repurchase intention, while the eWOM quantity has a negative influence on repurchase intentions. The eWOM credibility and quality indirectly influence repurchase intentions through trust in the online vendor. The perceived usefulness of the websiteonly mediates the influence of eWOM quality on online repurchase intention. Limitations and further research were also discussed.


Webology ◽  
2021 ◽  
Vol 18 (1) ◽  
pp. 247-262
Author(s):  
Gusti Ayu Kade Dwinda Deskastya Miandari ◽  
Ni Nyoman Kerti Yasa ◽  
Made Wardana ◽  
I Gusti Ayu Ketut Giantari ◽  
Made Setini

Technological advances, especially during the Pademi19 era, demand the use of technology in all fields. The company is engaged in online retailing because consumers worldwide in developed and developing markets shop online to buy products. It also changes the behavior patterns of the world community in general and the Indonesian people in particular in carrying out their daily activities. In this literature, it becomes increasingly important to understand the factors that influence online shopping repurchase intention. This study aims to explain the integration of TAM in influencing online repurchase intentions. The sample used as many as 182 respondents using purposive sampling techniques, namely men or women aged between 18 to 36 years, have a minimum of high school education or equivalent and live in Denpasar. Data were analyzed PLS (Partial Least Square) analysis technique using SEM. The results of the research variable perceptions of reliability, perceived privacy and perceptions of web design have a positive and significant effect on repurchase intention. The role of customer service perception mediates the effect of web design on repurchase intention.


2020 ◽  
Vol 76 ◽  
pp. 01015
Author(s):  
Ivanna Syifa Johan ◽  
Ratih Indriyani ◽  
Zane Vincēviča-Gaile

The internet has become one of many ways for consumers to shop. With the rapid development of internet connection, online shopping has become increasingly popular around the world. All forms of conveniences available through online businesses have lured consumers to switch from offline shopping to online slowly. This research emphasizes the influence of e-service convenience on customer satisfaction, perceived service value, and repurchase intention on fashion online shopping websites in Surabaya. The sample is taken from 115 Surabaya respondents. The sampling technique uses a non-random sampling technique. The analytical method used is the partial least square (PLS). The results show that e-service convenience has a significant impact on customer satisfaction, customer satisfaction has a significant impact on repurchase intention, e-service convenience has a significant impact on repurchase intention, and perceived value has a significant impact on repurchase intention. The results also show the importance of customer satisfaction which influences repurchase intention. Online fashion business owners must promote their websites so that more consumers know about the existence of online shopping fashion websites. Business owners must also increase the convenience and comfort of consumers in shopping online.


2021 ◽  
Vol 6 (2) ◽  
pp. 91-95
Author(s):  
Wenny Prihatini ◽  
Dendy Anggi Gumilang

This study aims to analyze the effect of Price Perception, Brand Image and Personal Selling on Repurchase Intention of B to B Consumers in Indonesian Fisheries Public Companies (Perum) with Consumer Satisfaction as an Intervening Variable. The population in this study were 228 Perum Perindo consumers according to the company's internal data in 2019. The research sample who became respondents in this study was adjusted to 100 consumers. The analytical method used in this study is the Partial Least Square (PLS) analysis method. The results showed that (1) Price Perception has a significant influence on B2B Consumer Satisfaction, (2) Brand Image has a significant influence on B2B Consumer Satisfaction, (3) Personal Selling has a significant influence on B2B Consumer Satisfaction, (4) Consumer Satisfaction has an effect Significant on B2B Repurchase Intention, (5) Price Perception has a significant effect on Repurchase Intention with B2B Consumer Satisfaction as an intervening variable, (6) Brand Image has a significant effect on Repurchase Intention with B2B Consumer Satisfaction as an intervening variable, and (7) Personal Selling has a significant effect on Repurchase Intention with B2B Consumer Satisfaction as an intervening variable.


2019 ◽  
Vol 3 (2) ◽  
pp. 86-91
Author(s):  
Sukma Irdiana ◽  
Mohammad Noor Khairullah2

The number of internet users currently in Indonesia is increasingly growing, along with the development of the times and technology. One of them is the provision of food delivery services. In this research, researchers have the aim to describe how far the influence of the consumer buying experience on satisfaction and the desire to buy back online at Go Food in Surabaya. This research data was obtained through distributing questionnaires to 70 respondents using the accidental sampling method for ordering GoFood in Surabaya, who often bought using GoFood online at least three times in a period of 2 months. The data testing technique used in this research is Partial Least Square. The research proves that buying experience and online customer satisfaction sometimes does not provide a stimulus to repurchase consumers. However, optimal customer satisfaction can result in repurchases on a product or service provided. This is because buying experience and customer satisfaction does not guarantee consumers to buy back a product. However, if consumers are satisfied, consumers will spontaneously make repeat purchases. Even if consumers are satisfied, consumers will indirectly promote products to other consumers.


2018 ◽  
Vol 9 (08) ◽  
pp. 20959-20973
Author(s):  
Benediktus Ignasius Tani Raka ◽  
Anik Yuesti ◽  
Nengah Landra

This study aims is to test and analyze the influence of motivation on employee performance mediated by job satisfaction. This research was conducted at PT Smailing Tour Denpasar with population and research sample of all permanent employees that is 90 people. All data obtained from the kuisoner distribution is feasible to be used, then analyzed using a variance based structural equation model known as Partial Least Square (PLS) analysis. The result of the research shows that (1) the motivation has positive and significant effect on the employee's performance, (2) the motivation has positive and significant effect on the job satisfaction, (3) the job satisfaction has positive and significant effect to the employee's performance; (4) the motivation has positive and significant effect on employee performance through job satisfaction. The implication of this research is that motivation can be improved by taking into account the need for workplace environment to improve employee performance, job satisfaction can be improved by paying attention to the work itself in order to increase employee performance. Employee performance can be improved by taking into account the effectiveness of employees.


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