Notification as a mean to increase user activity in newborn online communities.
Keyword(s):
There is a considerable challenge in getting online communities of the ground; founders of such platforms employ many strategies to manage this issue and go over the tipping point; this study examines the influence of notifications on user activity in general, and in context of admin activity. An online platform for co-creation of playlists called Echo was studied; Both classical statistic and network analysis was employed in order to establish the relationship between these variables and the structure of the network. A weak to moderate relationship was found, while the main carriers of activity were admin users, as key carriers of user engagement in the early days of Echo.
2020 ◽
Vol 31
(2)
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pp. 607-626
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2020 ◽
Vol 11
(2)
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pp. 331-347
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2018 ◽
Vol 52
(5/6)
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pp. 1154-1184
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2021 ◽
Vol 18
(10)
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pp. 5100