Eliciting false insights with semantic priming
The insight experience (or ‘Aha moment’) generally evokes strong feelings of certainty and confidence. An ‘Aha’ experience for a false idea could underlie many false beliefs and delusions. However, for as long as insight experiences have been studied, false insights have remained difficult to elicit experimentally. That difficulty, in turn, highlights the fact that we know little about what causes people to experience a false insight. Across two experiments (total N=300), we developed and tested a new paradigm to elicit false insights. In Experiment 1 we used a combination of semantic priming and visual similarity to elicit feelings of insight for incorrect solutions to anagrams. These false insights were relatively common but were experienced as weaker than correct ones. In Experiment 2 we replicated the findings of Experiment 1 and found that semantic priming had a greater impact than visual similarity on false insights, although the combination of the two manipulations produced the strongest effect. These studies highlight the importance of misleading semantic processing in the generation of false insights.