scholarly journals STRATEGI KOMUNIKASI JAKARTAGOODGUIDE DALAM MENINGKATKAN AWARENESS PUBLIK TERHADAP DAYA TARIK WISATA KOTA TUA, JAKARTA

2019 ◽  
Vol 1 (2) ◽  
pp. 129-140
Author(s):  
Renny Hidayat ◽  
Jaya Purnawijaya
Keyword(s):  
Public Awareness ◽  
Communication Strategy ◽  
Persuasive Communication ◽  
Tour Guide ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Walking Tour ◽  
Old City ◽  
Heritage Buildings ◽  
Historical Heritage

Indonesia is one of the tourist destinations to be visited by tourists because it has many attractive tourist attractions. One of the tourist destinations is Jakarta, which has historical heritage buildings in Kota Tua or the Old City. Tourists who visit these objects can learn about the history of Jakarta City. However, not all tourists, especially foreign tourists, understand the historical story of the Old City, so to explain to tourists, tour guide services are needed. In the Old City there is a Tour guide community, namely Jakarta GoodGuide which was established specifically to introduce the Kota Tua of Jakarta. This research aims to analyze the communication strategy used by JakartaGoodGuide to increase public awareness of the tourist attraction of Kota Tua, Jakarta. The research used qualitative method through interview and observation techniques. The results showed that the communication strategy was carried out by JakartaGoodGuide used persuasive communication, casual words, structured communication, and pictures during the walking tour.  Abstrak Indonesia merupakan salah satu negara yang memiliki banyak daerah tujuan wisata untuk dikunjungi wisatawan, karena memiliki banyak daya tarik wisata yang menarik. Salah satu daerah tujuan wisata tersebut adalah Jakarta yang memiliki daya tarik bangunan peninggalan sejarah di Kota Tua. Wisatawan yang mengunjungi objek tersebut dapat mempelajari sejarah Kota Jakarta. Namun tidak semua wisatawan, khususnya wisatawan mancanegara mengerti jalan cerita sejarah Kota Tua, maka untuk menjelaskan kepada wisatawan tersebut diperlukan jasa tourguide. Di Kota Tua terdapat komunitas tourguide, yaitu JakartaGoodGuide yang didirikan khusus untuk memperkenalkan Kota Tua Jakarta. Tujuan penelitian ini untuk menganalisis tentang strategi komunikasi yang digunakan oleh JakartaGoodGuide untuk meningkatkan awareness publik terhadap daya tarik wisata Kota Tua, Jakarta. Metode penelitian yang digunakan adalah kualitaif melalui teknik wawancara dan pengamatan. Hasil penelitian menunjukkan, strategi komunikasi yang dilakukan JakartaGoodGuide menggunakan komunikasi persuasif, menggunakan kata-kata ringan, komunikasi terstruktur, dan juga menggunakan alat bantu foto atau gambar pada saat walking tour berlangsung. 

scholarly journals STRATEGI KOMUNIKASI DINAS PARIWISATA KOTA PALEMBANG DALAM MEMPROMOSIKAN DESTINASI WISATA DI KOTA PALEMBANG MENJELANG ASIAN GAMES XVIII 2018 (Studi pada Program Paket Wisata Hemat “Palembang Asiik”)

2018 ◽  
Author(s):  
Aprilyanti Pratiwi
Keyword(s):  
New Media ◽  
Communication Strategies ◽  
Target Audience ◽  
Communication Strategy ◽  
City Government ◽  
Tourist Attraction ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
The City ◽  
Descriptive Qualitative

<p><em>The potential of tourism owned by Palembang city has not been optimally excavated. It causes only a few tourist objects are known by people outside of Palembang, both domestic and foreign.Generally, the typical tourist attraction of Palembang city that is known by people outside Palembang is Ampera Bridge only. Though there are many other attractions in Palembang which can be a tourist destinations. Related on it, the problems faced by the City Government is less than optimal campaigns made. A communication strategy is needed to promote the existing tourist attractions in Palembang in order to increase the visits of foreign tourists to Palembang. Especially Palembang will host the 2018 Asian Games XVIII event. Palembang city can use these moments in accelerating the growth of its tourism sector.Based on these problems, the purpose of this study is to find out how the communication strategy undertaken by the Department of Tourism of Palembang City in promoting tourist destinations in Palembang before Asian Games XVIII 2018 through a package tour program "Palembang Asiik". This research will use Lasswell's communication formula to analyze who is the communicators, what messages, what media are used, who the target audience is, and what effects they have. The method used in this research is descriptive qualitative with data taking:</em><em> observation and documentation.</em><em> The result shows that communicator in this research, </em><em>is Association of Indonesian Travel Company (Asita) South Sumatera Province. Messages that are carried through the package tour is safe, exciting, efficient, beautiful, and memories. Media used to promote this program include new media, through Instagram. Target audiences in this tour program are foreign tourists, especially Asia.</em><em> The effect of this program is increasing the number of tourist.</em></p><h5><em> </em></h5><p><strong><em>Keywords</em></strong><strong><em>: </em></strong><em>communication strategies, government tourism office of</em><em> </em><em>Palembang, promotion tour, Asian Games XVIII 2018, </em><em></em></p>

scholarly journals TELAAH POTENSI KAMPUNG SEBAGAI DASAR PERANCANGAN PUSAT KEBUDAYAAN KAMPUNG PANDEYAN

2020 ◽  
Vol 4 (2) ◽  
pp. 83-91
Author(s):  
Arti Setyawati ◽  
Endah Tisnawati
Keyword(s):  
Outer Space ◽  
Scientific Paper ◽  
Mass Composition ◽  
Cultural Center ◽  
Daily Lives ◽  
Tourist Attractions ◽  
Art And Culture ◽  
Heritage Buildings ◽  
Historical Heritage ◽  
The Village

Title: The Study of Kampung’s Strenght as the Basis for Cultural Center Design at Kampung Pandeyan Yogyakarta is a province with various privileges. Yogyakarta has a lot of history both physical history and non-physical history. Many people know Yogyakarta as a cultural city and student city. Cultural diversity in Yogyakarta is one of the tourist attractions. Travelers not only visit tourist attractions and historical heritage buildings but also are interested in following a cultural atmosphere that is not found elsewhere and is different from the daily lives of tourists. The increasing interest of tourists in knowing the culture in the village is not matched by accommodating facilities. There is still a lack of space for people and artists to appreciating art and culture while educating citizens of the community, so there needs to be a cultural center that serves to appreciate works of art and culture. Pandeyan village has now developed into a village that has begun to be known for its diversity of artistic and cultural potential. An overview of the diverse potential of the village is the basis of design. This scientific paper will discuss the various potentials of the village which are used as the basis for planning a cultural center in Pandeyan Village. The village's cultural center itself is a discourse that wants to be reviewed as a specific function that differs from the center of culture in general. The problem that will be described is how is the design of the Pandeyan village cultural center based on the potential of the village? The design results of this design are designing the cultural center of Pandeyan Village as a facility for the surrounding community in preserving existing art and cultural attractions. The concept is expected to be applied to the form and order of mass composition, the relationship of spaces (both inner and outer space), and the application of ornaments to the elements of inner and outer space.

scholarly journals Komunikasi Pariwisata Kampung Kapitan di Palembang

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 201
Author(s):  
Melinia Anggakesuma Tarana ◽  
Sinta Paramita
Keyword(s):  
Data Collection ◽  
Secondary Data ◽  
Colonial Period ◽  
Communication Strategy ◽  
Primary Data ◽  
Chinese Community ◽  
Case Study Method ◽  
Tourist Attractions ◽  
Tourist Destinations

Kampung Kapitan is one of the historical tourist destinations in Palembang City. This place was the forerunner to the entry of the Chinese community to Palembang. Kapitan is a position given by the Dutch government to Tjoa Ham Ling to organize administration for the Chinese community. The Kapitan house, which has been established since the Dutch colonial period, has made this place a historical tourist attraction. In order for tourism in Palembang to develop, proper communication is needed in order to attract tourists. Therefore, this study aims to determine the efforts of managers in developing tourism Kampung Kapitan in Palembang, the form of tourism communication used by the tourism managers of Kampung Kapitan in Palembang, and the obstacles faced in developing tourism communication in Kampung Kapitan in Palembang. The approach used in this research is a qualitative approach with a case study method. There are also theories used in this research are communication strategy theory, marketing communication, and tourism communication. To complete this research, data collection is required. There are two data collection techniques in this study, namely primary data and secondary data. The result of this research is that the tourist attractions of Kampung Kapitan have several forms of tourism communication to attract tourists to visit.Kampung Kapitan merupakan salah satu destinasi wisata sejarah yang berada di Kota Palembang. Tempat ini merupakan cikal bakal masuknya masyarakat Tionghoa ke Palembang. Kapitan merupakan sebuah jabatan yang diberikan oleh pemerintah Belanda kepada Tjoa Ham Ling untuk mengatur administrasi bagi masyarakat Tionghoa. Rumah Kapitan yang telah berdiri sejak masa penjajahan Belanda menjadikan tempat tersebut sebagai wisata sejarah. Agar pariwisata di Palembang dapat berkembang maka dibutuhkanlah komunikasi yang tepat agar dapat menarik wisatawan. Maka dari itu, penelitian ini bertujuan untuk mengetahui upaya pengelola dalam mengembangkan pariwisata Kampung Kapitan di Palembang, bentuk komunikasi pariwisata yang digunakan oleh pengelola pariwisata Kampung Kapitan di Palembang, dan kendala yang dihadapi dalam mengembangkan komunikasi pariwisata Kampung Kapitan di Palembang. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan metode studi kasus. Ada pula teori yang digunakan dalam penelitian ini adalah teori strategi komunikasi, komunikasi  pemasaran, dan komunikasi pariwisata. Untuk melengkapi penelitian ini dibutuhkan pengumpulan data. Terdapat dua teknik pengumpulan data dalam penelitian ini, yaitu data primer dan data sekunder. Hasil dari penelitian ini adalah tempat wisata Kampung Kapitan memiliki beberapa bentuk komunikasi pariwisata untuk menarik wisatawan berkunjung.

scholarly journals STRATEGI KOMUNIKASI DAN PEMASARAN EFEKTIF DALAM PENGEMBANGAN DESA WISATA MIRAT

2021 ◽  
Vol 6 (1) ◽  
pp. 9-16
Author(s):  
Kunkun Kurniawan ◽  
Reiza D Dienaputra ◽  
Awaludin Nugraha
Keyword(s):  
Positive Impact ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Data Source ◽  
Tourism Potential ◽  
Village Government ◽  
The Right ◽  
The Village

Unique and authentic landscapes attract tourists. Hanging Rock and Camping Ground Arya Kemuning and Sanghyang Dora are natural tourist attractions owned by Mirat Village. As a new tourist destination in Majalengka Regency, the tourism stakeholders of Mirat village play an important role in developing the existing tourism potential to increase the number of tourist visits. This study aims to determine the marketing communication strategy carried out by the village government and Kelompok Sadar Wisata (POKDARWIS), the factors that support and hinder the marketing communication strategy in increasing tourist visits to the Mirat tourism village. This study uses a phenomenological method with a qualitative approach. The data source used is primary with data collection techniques through observation, interviews, and documentation. The results showed that the marketing communication strategy carried out by the village government and Kelompok Sadar Wisata (POKDARWIS) had a positive impact on increasing the number of tourists. The success of the marketing communication strategy is supported by the unique appeal of tourist destinations in Mirat Village. Although there are obstacles in terms of accessibility and amenities, it is hoped that in the future there will be the right solution through alternative shuttle bus transportation to tourist locations and improving the quality of amenities to support tourist comfort.

A Selection of Bandung City Travel Route Using The FLOYD-WARSHALL Algorithm

2020 ◽  
Vol 12 (7) ◽  
Author(s):  
Muhammad Ghifari Arfananda ◽  
◽  
Surya Michrandi Nasution ◽  
Casi Setianingsih ◽  
◽  
...  
Keyword(s):  
Traffic Congestion ◽  
Rapid Development ◽  
Route Selection ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
A Value ◽  
Distance Data ◽  
Simple Additive Weighting ◽  
The City ◽  
Selection Of

The rapid development of information and technology, the city of Bandung tourism has also increased. However, tourists who visit the city of Bandung have problems with a limited time when visiting Bandung tourist attractions. Traffic congestion, distance, and the number of tourist destinations are the problems for tourists travel. The optimal route selection is the solution for those problems. Congestion and distance data are processed using the Simple Additive Weighting (SAW) method. Route selection uses the Floyd-Warshall Algorithm. In this study, the selection of the best route gets the smallest weight with a value of 5.127 from the Algorithm process. Based on testing, from two to five tourist attractions get an average calculation time of 3 to 5 seconds. This application is expected to provide optimal solutions for tourists in the selection of tourist travel routes.

Pemanfaatan Bangunan Cagar Budaya di Area Duizen Vierkanten Paal Kota Pontianak sebagai Sumber Pembelajaran Sejarah

2021 ◽  
Vol 5 (1) ◽  
pp. 15-28
Author(s):  
Haris Firmansyah ◽  
Keyword(s):  
Cultural Heritage ◽  
Outdoor Learning ◽  
Literature Study ◽  
West Kalimantan ◽  
Learning History ◽  
Interactive Analysis ◽  
Analysis Technique ◽  
Heritage Buildings ◽  
Historical Heritage ◽  
Colonial Government

One of the historical relics is a cultural heritage building. Cultural heritage buildings located around student are necessary and important to be introduced to them so that they will be interested in studying history. In the city of Pontianak itself, there are cultural heritage buildings that student need to study as a source of historical learning, namely the cultural heritage buildings located in the Duizen Vierkanten Paal area as a Dutch historical heritage. This study aims to identify the sites of cultural heritage buildings in the Duizen Vierkanten Paal area of Pontianak City and how to use them in learning history at SMA Negeri 3 Kota Pontianak City. This research uses descriptive research with a qualitative approach. Data was collected through literature study, observation, and interviews. The interactive analysis technique of the three components of the analysis used is data reduction, data presentation and conclusion drawing or verification. The results of this study are 1) Duizen Vierkanten Paal is the center of the Colonial government (Eropesche Bestuur) for Westersche Afdeeling van Borneo. There are several cultural heritage buildings left by the Dutch colonial government, including: The Old Bank Indonesia Building (De Javasche Bank Office Pontianak Branch), the Old Post Office (post telegraph office), the Kwarda Pramuka Building West Kalimantan and the Pontianak 14 State Elementary School (Holland Inlandsche School). 2) For the use of cultural heritage buildings located in the Duizen Vierkanten Paal area, teachers can implement it in the form of outdoor learning-based history learning. Salah satu peninggalan sejarah adalah bangunan cagar budaya. Bangunan cagar budaya yang terdapat di sekitar siswa perlu dan penting untuk dikenalkan kepada mereka sehingga meraka akan tertarik untuk mempelajari sejarah. Di Kota Pontianak sendiri terdapat bangunan cagar budaya yang perlu dipelajari oleh siswa sebagai sumber pembelajaran sejarah yakni bangunan cagar budaya yang terdapat di area Duizen Vierkanten Paal sebagai peninggalan sejarah Belanda. Penelitian ini bertujuan untuk mengidentifikasi situs bangunan cagar budaya yang terdapat di area Duizen Vierkanten Paal Kota Pontianak dan bagaimana pemanfaatannya dalam pembelajaran sejarah pada SMA Negeri 3 Kota Pontianak. Penelitian ini menggunakan penelitian deskriptif dengan pendekatan kualitatif. Pengumpulan data dilakukan melalui studi kepustakaan, observasi, dan wawancara. Teknik analisis interaktif dari tiga komponen analisis yang digunakan adalah reduksi data, penyajian data, dan penarikan kesimpulan atau verifikasi. Adapun hasil dari penelitian ini adalah 1) Duizen Vierkanten Paal merupakan wilayah yang pusat pemerintahan Kolonial (Eropesche Bestuur) untuk Westersche Afdeeling van Borneo. Terdapat beberapa bangunan cagar budaya peninggalan pemerintahan Koolonial Belanda yakni antara lain: Gedung Bank Indonesia Lama (Kantor De Javasche Bank Cabang Pontianak), Kantor Post Lama (post telegraf kantoor), Gedung Kwarda Pramuka Kalimantan Barat dan Sekolah Dasar Negeri 14 Pontianak (Holland Inlandsche School). 2) Untuk pemanfaatan bangunan cagar budaya yang terdapat di area Duizen Vierkanten Paal ini guru bisa melaksanakannya dalam bentuk pembelajaran sejarah berbasis Outdoor Learning.

ANALISIS POLA DAYA TARIK WISATA BERDASARKAN POTENSI SUMBERDAYA (SUPPLY) SEBAGAI ASET DAN DAYA TARIK DI DAERAH ISTIMEWA YOGYAKARTA

2020 ◽  
Vol 14 (01) ◽  
pp. 13-22
Author(s):  
Sri Wahyuni
Keyword(s):  
Qualitative Research ◽  
Research Methods ◽  
Qualitative Research Methods ◽  
Data Sources ◽  
Sampling Techniques ◽  
Tourist Attraction ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Special Region

The purpose of this research is to study and to analyze the pattern of tourist destinations to determine the excellence of attractions in each district in the Special Region of Yogyakarta, as a tourist attraction. This research uses qualitative research methods with sampling techniques using positive sampling. Data sources used are informants, tourist attractions, and documents. Determination of the advantages of a tourist attraction in a regency and even in the Special Region of Yogyakarta aims to increase the selling power or visitors of a tourist attraction and become an icon or mascot in the regency or region in Yogyakarta Special Region. From the results of the discussion, it was concluded that the most preeminent in the Yogyakarta Special Region was Tourism, Beach and Temple Villages. Keywords: Tourist Patterns, Tourist Attraction, Tourist Asset, Potential Resources

scholarly journals APPLICATION OF BEHAVIORAL ECONOMICS INSIGHTS TO INCREASE EFFECTIVENESS OF PUBLIC AWARENESS OF COVID-19

2021 ◽  
Vol 74 (5) ◽  
pp. 1125-1129
Author(s):  
Andriana M. Kostenko ◽  
Viktoriia O. Yasenok ◽  
Nina D. Svitailo ◽  
Mykola S. Nazarov ◽  
Nataliia М. Teslyk ◽  
...  
Keyword(s):  
Behavioral Economics ◽  
Information Needs ◽  
Public Awareness ◽  
Family Doctor ◽  
Communication Strategy ◽  
Public Confidence ◽  
Communication Policy ◽  
Traditional Media ◽  
The Family ◽  
Official Information

The aim: To determine the level of public awareness of COVID-19 and information needs, as well as level of public confidence in both official information on COVID-19 and to develop recommendations for communication policy on longer-term awareness in pandemic settings COVID-19, using principles of behavioral economics. Materials and methods: 4 focus group interviews were conducted in residents of Ukraine, with a total quantity of 48 people aged 16-70 years questioned and an anonymous questionnaire was conducted in 1,700 respondents, representing the adult population aged 18 years and older from all over Ukraine. The representative error of the study with probability of 0.95 does not exceed 4%. The processing of questionnaires was carried out by SDU Center of Social Researches (SDUCSR) employees, using the OSA program. Results: 28.5% of respondents believe that politicians and media underestimate the danger of the COVID-19 epidemic, while other 28.1% believe that politicians and media adequately assess its danger. 18.9% of respondents are sure that the danger is exaggerated. As much as 24.5% of Ukrainian respondents could not decide on such assessment. The most common sources of information about disease/treatment are Internet and social media. Traditional media and relatives/acquaints who endured the COVID-19 also gain population`s confidence. A family doctor is the least popular source of information. 42.1% of respondents do not trust official information on the number of infected people and severity of the disease, and another 40% are not sure whether they should trust or not. Only 17.9% of respondents trust official information. Conclusions: Within informing the society about public health in conditions of a COVID-19 pandemic it is better to provide communication strategy for various target audiences: for youth which is inclined to underestimate threats of epidemic and obtains information on social networks; for people of a retirement age (as risk group) who lack information because they use only traditional media (mainly TV); for women who need psychological support to decrease in level of stress in the family more often and also to overcome the negative post-stressful situations (connected with the death of the family/relatives); for men who are inclined to neglect their own health, etc.; for the people who have endured COVID-19 to prevent possible reinfection in them.

scholarly journals Tracing and Mapping of Cultural Reserves as a Source of Information for Historical Tourism in Langsa City

2021 ◽  
Vol 4 (1) ◽  
pp. 1070-1080
Author(s):  
Bukhari Bukhari ◽  
Madhan Anis ◽  
Ramazan Ramazan
Keyword(s):  
Cultural Heritage ◽  
Tourism Destination ◽  
Source Criticism ◽  
Historical Method ◽  
Heritage Buildings ◽  
Historical Heritage ◽  
Cultural Heritage Objects ◽  
Source Of Information

Cultural heritage objects are evidence of historical heritage that is very useful in life, cultural heritage is also useful as a means of education as well as a historical tourism destination for the community. The purpose of this research is to find out historical heritage buildings in Langsa City, then to map the historical heritage buildings to be used as sources of information.The method in this study uses a historical method with stages namely the heuristic stage, the source criticism stage, the interpretation stage and the historiography stage. The result of the research is that there are five historical heritage buildings in Langsa City that have been designated as a Cultural Heritage with the Letter of the Mayor of Langsa in 2016. Then the mapping is carried out on the historical heritage which has been used as a source of information that is very helpful for local, regional, national and foreign tourists who visit Langsa City.

scholarly journals Synergy of the Pentahelix Model to Establish Resilient Smes in Facing New Normal during Covid-19 Pandemic

2021 ◽  
Vol 4 (1) ◽  
pp. 754-761
Author(s):  
Herdiana Dyah Susanti ◽  
Dian Arief Pradana ◽  
Endang Suprihatin
Keyword(s):  
Data Sources ◽  
Primary Data ◽  
Research Approach ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Descriptive Research ◽  
Data Validity ◽  
The Government ◽  
Using Data ◽  
The Impact

Coronavirus new which caused the outbreak of pneumonia and caused the closure of tourist destinations and caused many SMEs products to be returned by the souvenir center and SMEs production stopped during the Covid-19 pandemic. Banyuwangi Regency has also experienced the closure of tourist destinations starting March 2020 and has an impact on SMEs in Banyuwangi Regency, one of which is Ratu Manis SMEs. After the closure of tourist attractions, 70% of Ratu Manis SMEs products that were entrusted to the souvenir center and tourist attractions were returned. The number of SMEs Ratu Manis production has also decreased. Many exhibition events at every festival held in Banyuwangi Regency have been canceled due to the Covid-19 pandemic. Ratu Manis SMEs is trying to rise from the impact caused by the Covid-19 pandemic through synergy from various parties with the help of the government, academics, media and the community using the pentahelix approach. The research approach used in this research is descriptive research. The data sources used in this study are secondary and primary data sources. The data were collected using data collection techniques, namely observation and interviews with the source triangulation strategy for data validity. With penta helix synergy of industry, government, academia, media and the community sweet queen SMEs can survive to face the pandemic covid-19 and may even improve the quality of the products and sales turnover also increased from 20 kg to 40 kg per day.

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