scholarly journals Pelatihan Literasi Iklan Pada Ibu-Ibu PKK di RW 07 Mustikajaya Bekasi

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Sri Rejeki ◽  
Dwi Budi Srisulistiowati
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Computer Science ◽  
Information Content ◽  
Community Service ◽  
Fake News ◽  
The Public ◽  
Literacy Activities ◽  
Before And After ◽  
Advertising Literacy

Abstract   Advertising literacy is the ability to recognize, evaluate, and understand advertisements and other commercial messages. The freedom of the public when using a social media will have an impact on the lack of supervision of an information content that will be broadcast. Thus, errors arise from the information obtained so that it can trigger hoaxes. The existence of fake news circulating refers to certain themes or topics. The activity took place at RW 07 Mustikajaya, East Bekasi. Advertising literacy activities were carried out by two lecturers of the Faculty of Computer Science. The activity was divided into two activity sessions, namely Understanding Literacy and Hoax Applications. In practice, we carry out Community Service (PKM) as a manifestation of the Tridarma of higher education, and mothers fill out a list of questions before and after receiving material conducted in Google Classroom and in its implementation using Google Meet. To improve understanding, advertising literacy materials are equipped with one of the hoax applications, namely Hoax Buster Tools. With this training, participants can increase their knowledge as well as stimulate them to get ideas and take appropriate actions in filtering the information obtained.   Keywords: Advertising Literacy, Hoax Buster Tools, PKM     Abstrak   Literasi iklan merupakan kemampuan untuk mengenali, mengevaluasi, serta memahami sebuah iklan dan pesan yang berbau komersial lainnya. Bebasnya masyarakat pada saat memanfaatkan suatu media sosial akan berimbas dengan kurangnya pengawasan dari suatu konten informasi yang akan ditayangkan. Sehinggal, muncul kekeliruan dari informasi yang didapat sehingga bisa memicu hoaks (berita palsu). Adanya berita bohong yang beredar lebih merujuk pada beberapa tema ataupun topik tertentu, Kegiatan berlangsung di RW 07 Mustikajaya Bekasi Timur. Kegiatan literasi iklan dilakukan oleh dua orang dosen Fakultas Ilmu Komputer. Dalam kegiatan tersebut dibagi menjadi dua sesi kegiatan yaitu Pengertian Literasi dan Aplikasi Hoax. Praktiknya kami melakukan Pengabdian Kepada Masyarakat (PKM) sebagai salah satu perwujudan Tridarma perguruan tinggi, serta ibu-ibu melakukan pengisian daftar pertanyaan (Assessment) sebelum dan sesudah menerima materi yang dilakukan di Google Classroom dan dalam pelaksanaannya menggunakan Google Meet. Untuk meningkatkan pemahaman, materi literasi iklan dilengkapi dengan salah satu aplikasi hoax yaitu Hoax Buster Tools. Dengan adanya pelatihan ini peserta dapat meningkatkan pengetahuan sekaligus sebagai stimulasi dalam mendapatkan ide dan melakukan tindakan yang tepat dalam menyaring informasi yang didapat.   Kata kunci: Literasi Iklan, Hoax Buster Tools, PKM

scholarly journals PENINGKATAN KEMAMPUAN MEMBUAT VIDEO CUT OUT ANIMATION BAGI SANTRI PONDOK PESANTREN ROUDLOTUL MUDARITSIN KUNINGAN

2020 ◽  
Vol 3 (02) ◽  
pp. 98
Author(s):  
Yulyanto Yulyanto ◽  
Sugeng Supriyadi ◽  
Rio Andriyat Krisdiawan ◽  
Iwan Lesmana ◽  
Muh Abi Rasul
Keyword(s):  
Computer Science ◽  
Information Content ◽  
Community Service ◽  
Boarding School ◽  
Video Editing ◽  
School Students ◽  
Positive Information ◽  
The Public ◽  
Lack Of Knowledge

The Community Disablement activity was carried out against the background of lack of knowledge about computer science, especially in the field of video animation among boarding school students. With this activity, it is expected to be able to improve their abilities in the field of animation and video editing, especially cut-out animation so that the students can develop their artistic spirit. The cut out animation video created is expected to be a means of conveying positive messages to the public. As we know lately a lot of irresponsible information that contains violence, hatred and heresy, this activity is expected to stimulate students to make videos or positive information content, to counteract the large amount of irresponsible information, with the ability making this animated video also expected students to package their da'wah becomes more interesting. This Community Service was conducted at the Raoudlotul Mudaritsin Islamic Boarding School in Sukamukti Village, Jalaksana District, Kuningan Regency and was attended by 30 students. Where the final result of this devotion is to make a cut-out animated video product created by the students. Thus, the students have the knowledge and experience step by step to make an animated cut-out videoKegiatan Pengabidan Masyarakat ini dilakukan dengan latar belakang minimnya pengetahuan mengenai ilmu komputer khususnya dalam bidang animasi video dikalangan santri pondok pesantren. Dengan adanya kegiatan ini, diharapkan dapat meningkatkan kemampuannya dibidang animasi dan video editing khususnya cut out animation sehingga para santri dapat mengembangkan jiwa seni yang dimilikinya. Video animasi cut out yang dibuat diharapkan dapat menjadi sarana menyampaikan pesan-pesan positif kepada masyarakat. Sebagaimana kita ketahui akhir-akhir ini banyak sekali informasi yang tidak bertanggungjawab yang berisikan kekerasan, kebencian dan ajaran sesat, kegiatan ini diharapkan dapat merangsang para santri untuk membuat video atau konten informasi  yang positif, guna menangkal banyaknya informasi yang tidak bertanggung jawab tersebut, dengan kemampuan membuat video animasi ini diharapkan juga santri dapat mengemas dakwahnya menjadi lebih menarik. Kegiatan Pengabdian ini dilakukan di Aula Pondok Pesantren Raoudlotul Mudaritsin Desa Sukamukti Kecamatan Jalaksana Kabupaten Kuningan dan diikuti oleh 30 santri. Dimana hasil akhir dari kegiatan pengabdian ini adalah membuat produk video animasi cut out hasilkarya para santri. Sehingga, para santri memiliki pengetahuan dan pengalaman langkah demi langkah membuat video animasi cut out

scholarly journals Peningkatan Ekonomi Kreatif Digital Desa Betokan Kabupaten Demak melalui Manajemen Bisnis, Pemanfaatan Teknologi Digital, dan Sistem Informasi

2020 ◽  
Vol 2 (2) ◽  
pp. 135
Author(s):  
Arizqi Arizqi ◽  
Diah Ayu Kusumawati ◽  
Ratna Novitasari
Keyword(s):  
Social Media ◽  
Product Development ◽  
Community Service ◽  
Business Management ◽  
Creative Economy ◽  
Community Based ◽  
The Public ◽  
Online Purchases ◽  
Star Fruit ◽  
Questions And Answers

Desa Betokan merupakan salah satu desa yang memiliki potensi besar, mengingat desa Betokan adalah desa penghasil buah jambu dan belimbing terbesar di Kabupaten Demak. Buah jambu dan belimbing sendiri merupakan buah khas kota Demak. Meskipun demikian, sebagian besar pelaku usaha penjual jambu dan belimbing yang ada di Desa Betokan tersebut masih terkendala dalam hal manajemen usaha terutama dalam hal pemasaran dan pengembangan produk. Sehingga kegiatan pengabdian masyarakat dilakukan guna meningkatkan Ekonomi kreatif� berbasis Digital masyarakat di Desa Betokan dari usaha yang telah dimiliki sehingga dapat meningkatkan pendapatan dan kesejahteraan warga desa Betokan. Metode dalam pelaksanaan pengabdian masyarakat ini antara lain penyampaian materi penyuluhan, tanya jawab dan diskusi, dilanjutkan dengan praktik. Dari pelaksanaan pengabdian masysrakat dapat disimpulkan bahwa masyarakat antusias dalam pelaksanaan penyuluhan yang dilakukan, terlebih pada saat penyampaian materi dan praktik pembuatan akun media sosial dan juga akun E-commerce seperti akun facebook, instagram, dan juga shopee. Terlebih pada masa pandemi Covid-19 seperti sekarang ini, masyarakat selaku konsumen banyak yang beralih dari pembelian secara langsung (offline) ke pembelian online. Dari adanya akun media sosial dan e-commerce ini juga pelaku usaha dapat lebih mengembangkan pasar yang ada.Betokan is one of the villages that has great potential, considering that Betokan is the largest producer of guava and star fruit in Demak Regency. Guava and star fruit are the typical fruits of Demak city. Even so, most of the guava and starfruit selling business actors in Betokan are still constrained in terms of business management, especially in terms of marketing and product development. So that community service activities were carried out to improve the community-based digital creative economy in Betokan, Demak from the business that has been owned so that it can increase the income and welfare of Betokan villagers. Methods used in this community service included the delivery of extension materials, questions and answers and discussions, followed by practice. From the implementation of community service, it can be concluded that the public is enthusiastic about the implementation of the counseling carried out, especially when delivering material and practices for creating social media accounts and also e-commerce accounts such as Facebook, Instagram, and shopee accounts. Especially during the Covid-19 pandemic like now, many people as consumers have switched from direct (offline) purchases to online purchases. From the existence of social media and e-commerce accounts, business actors can further develop existing markets.

scholarly journals Public engagement and dialogic accounting through social media during COVID-19 crisis: a missed opportunity?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Stefano Landi ◽  
Antonio Costantini ◽  
Marco Fasan ◽  
Michele Bonazzi
Keyword(s):  
Public Health ◽  
Social Media ◽  
New Zealand ◽  
Public Engagement ◽  
Fake News ◽  
Public Agencies ◽  
Content Type ◽  
Public Health Agencies ◽  
The Public ◽  
Health Agencies

PurposeThe purpose of this exploratory study is to investigate why and how public health agencies employed social media during coronavirus disease 2019 (COVID-19) outbreak to foster public engagement and dialogic accounting.Design/methodology/approachThe authors analysed the official Facebook pages of the leading public agencies for health crisis in Italy, United Kingdom and New Zealand and they collected data on the number of posts, popularity, commitment and followers before and during the outbreak. The authors also performed a content analysis to identify the topics covered by the posts.FindingsEmpirical results suggest that social media has been extensively used as a public engagement tool in all three countries under analysis but – because of legitimacy threats and resource scarcity – it has also been used as a dialogic accounting tool only in New Zealand. Findings suggest that fake news developed more extensively in contexts where the public body did not foster dialogic accounting.Practical implicationsPublic agencies may be interested in knowing the pros and cons of using social media as a public engagement and dialogic accounting tool. They may also leverage on dialogic accounting to limit fake news.Originality/valueThis study is one of the first to look at the nature and role of social media as an accountability tool during public health crises. In many contexts, COVID-19 forced for the first time public health agencies to heavily engage with the public and to develop new skills, so this study paves the way for numerous future research ideas.

Multidimensional influencing factors of public opinion information dissemination in social media: Evidence from Weibo dataset

2019 ◽  
Vol 33 (31) ◽  
pp. 1950375 ◽  
Author(s):  
Guanghui Wang ◽  
Yufei Wang ◽  
Kaidi Liu ◽  
Jimei Li
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Information Content ◽  
Influencing Factors ◽  
Network Structure ◽  
Information Dissemination ◽  
Influential Factors ◽  
Channel Network ◽  
The Public ◽  
Information Characteristics

The factors influencing the dissemination of public opinion on social media, the main carrier of public opinion, are diverse, complex and changeable. Existing studies of influential factors of public opinion dissemination focus on the information itself and information sources in the dissemination process, failing to consider the comprehensive influence of multidimensional factors, such as information content, sources and channels. This study takes the identification of multidimensional influential factors of social media information dissemination as the research object and comprehensively sorts out the influencing factors of public opinion. To improve the scientific basis and accuracy of the research, multidimensional factors, including information characteristics, dissemination network structure and user-level attributes, are selected to analyze the effect of influential factors in different dimensions on the dissemination of social media public opinion information using econometric models. Three main conclusions of this paper are as follows: (1) The traditional information characteristics (information content) and information source attributes (user-level factor) are not the only key factors affecting information dissemination, while the information channel (network structure) is worth more consideration. (2) Netizens tend to pay more attention to the psychological and emotional attributes of information when forwarding public opinions. The communication mode in which offline social elites enlighten the public no longer exists; whether a user is a network celebrity or lives in the central area no longer significantly affects public opinion dissemination. (3) The higher the total amount of information users release, the more the information would interfere with the public opinion. This is mainly because users with a higher level of activity may release more invalid information about advertising that has nothing to do with public opinion events.

scholarly journals Sincerely Fake: Exploring User-Generated Political Fakes and Networked Publics

2020 ◽  
Vol 6 (4) ◽  
pp. 205630512096382
Author(s):  
Elisabetta Ferrari
Keyword(s):  
Social Media ◽  
Social Network Sites ◽  
Online Communication ◽  
The Other ◽  
The Political ◽  
Fake News ◽  
Political Satire ◽  
Political Organizations ◽  
The Public ◽  
Networked Publics

This article investigates user-generated political satire, focusing in particular on one genre: fake political accounts. Such fakes, created as social media profiles, satirize politicians or political organizations by impersonating them. Through interviews with a sample of Italian fake accounts creators, I explore how the fakes navigate their fakeness vis-à-vis the affordances of social network sites and their publics. First, I map how the publics of the fake accounts react to the satire along two axes: one referring to the public’s understanding of the satire and the other to the uses that the public makes of the satire. Second, I show how fakeness is part of everyday interactions in networked publics. Third, I argue for fakeness as a playful, powerful, and sincere critique of the political and its pretense to authenticity. By focusing on fake political accounts, this article provides insights on the place of fakeness in online communication beyond the debate around “fake news.”

scholarly journals DUKUNGAN INFORMASI DAN PROMOSI EKOWISATA MANGROVE BELAWAN SICANANG DALAM RANGKA PENINGKATAN PEREKONOMIAN MASYARAKAT

2019 ◽  
Vol 24 (4) ◽  
pp. 853
Author(s):  
Nurmala Berutu ◽  
Meilinda Suriani Harefa ◽  
M. Ridha Damanik ◽  
Ahmad Hidayat ◽  
Restu Restu
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Community Service ◽  
Local Community ◽  
Management Training ◽  
Tourism Promotion ◽  
Service Activities ◽  
Before And After ◽  
Group Members ◽  
Information Board

AbstrakPengabdian kepada masyarakat ini bertujuan mendampingi Kelompok Sadar Wisata yang berada di Belawan Sicanang untuk mendukung penyebaran informasi dan promosi keberadaan Ekowisata Mangrove Belawan Sicanang sebagai upaya peningkatan perekonomian masyarakat setempat. Metode pendampingan yang dilakukan dengan memberikan bantuan secara langsung papan informasi memperkenalkan keberadaan Ekowisata Mangrove, memasang panduan arah menuju kawasan Ekowisata Mangrove, memasangkan atribut edukasi pada kawasan ekowisata dan pelaksanaan pelatihan yaitu: pelatihan manajemen ekowisata, pelatihan pembuatan media sosial sebagai media promosi ekowisata berbasis Teknologi Informasi (TI) kepada kelompok penggiat ekowisata di Belawan Sicanang. Dari hasil penilaian terhadap motivasi mitra dalam mengembangkan Ekowisata Mangrove sebelum dan setelah kegiatan dilaksanakan mengalami peningkatan sebesar 15,6%, (sebelumnya sebesar 50%). Respon pengunjung terhadap pemasangan media promosi dan publikasi melalui media sosial lebih dari 60%. Dari data pengunjung yang diperoleh sejak diberikannya papan informasi dan penunjuk arah keberadaan Ekowisata Mangrove terjadi perubahan jumlah pengunjung yang datang dan beberapa lembaga bekerjasama untuk melakukan edukasi. Selama 4 Bulan melakukan kegiatan pengabdian kepada masyarakat di peroleh jumlah pengunjung mengalami pertambahan sebesar 10%–20% dan mempengaruhi pertambahan pendapatan dari aktifitas wisata sebesar 10%-20% dari pendapatan sebelumnya. Selanjutnya 82% anggota kelompok menyatakan bahwa pendampingan yang berkelanjutan akan memberikan peluang untuk membangun perekonomian masyarakat disekitar kawasan Ekowisata Mangrove Belawan Sicanang.Kata kunci: Ekowisata Mangrove Belawan Sicanang, informasi, promosi ekowsiataAbstractThis community service aims to assist the Tourism Awareness Group in Belawan Sicanang to support the dissemination of information and promotion of the existence of the Belawan Sicanang Mangrove Ecotourism as an effort to improve the economy of the local community. The mentoring method that was carried out by providing direct assistance to the information board introduced the existence of Mangrove Ecotourism, installed direction guides to the Mangrove Ecotourism area, paired the attributes of education in the ecotourism area and carried out training namely ecotourism management training, training on making social media as information technology-based ecotourism promotion media (TI) to ecotourism groups in Belawan Sicanang. From the results of the assessment of partner motivation in developing Mangrove Ecotourism before and after the activities carried out an increase of 15.6% (previously 50%). The visitor's response to the installation of promotional media and publications through social media is more than 60%. From the visitor data obtained since the information board was given and a guide to the existence of Mangrove Ecotourism there was a change in the number of visitors who came and several institutions collaborated to educate. During the 4 months of community service activities, the number of visitors experienced an increase of 10% -20% and affected the increase in income from tourism activities by 10% -20% of the previous income. Furthermore, 82% of group members stated that ongoing assistance would provide an opportunity to develop the economy of the community around the Belawan Sicanang Mangrove Ecotourism area.Keywords: Belawan Sicanang Mangrove Ecotourism, information, eco-tourism promotion

scholarly journals PROGRAM PENYULUHAN PENGENALAN PERAN SUMBU SEBAGAI PENGIKAT PERKEMBANGAN FISIK KAWASAN BAGI MASYARAKAT PERKOTAAN

2021 ◽  
Vol 1 (1) ◽  
pp. 28-32
Author(s):  
Edhi Prasetya ◽  
Agus S Sadana ◽  
Ashri Prawesti, ST, M.SiP ◽  
Diptya Anggita, ST, MT ◽  
Swambodo M. Adi, ST, M.Ars. ◽  
...  
Keyword(s):  
Social Media ◽  
Urban Communities ◽  
Community Service ◽  
Learning Process ◽  
Ministry Of Education ◽  
The Public ◽  
Online Social Media ◽  
Service Activity ◽  
The City ◽  
Heritage Area

Community service, is the mandate from the Ministry of Education and Culture, to close the distance between the world of education and the daily life of the community, this activity is a manifestation of the implementation of Community Service activities based on the scientific expertise of Architecture. The implementation of this community service activity is in the form of an introduction aimed at various groups in urban communities, conveyed online through Instagram social media. The purpose of this outreach implementation activity is to provide knowledge to the public about the importance of the values ​​of the imaginary axis of the heritage area as the city identity. The implementation of this counseling is related to the material and learning process in the KOKA (Kuliah dan Observasi Kajian Arsitektur) course which has been routinely programmed in each lecture process. On this occasion, which was still in a pandemic condition, the exposure of counseling materials related to the KOKA learning process was transferred in the form of online material exposure through Instagram online social media. As an embodiment, on this occasion the material preparation was carried out based on the direction of the Lecturer Team by involving the student team to produce the online poster. With the implementation of online, the exposure material will continue to be conveyed to the target community automatically since the material is broadcast.

scholarly journals Towards Combating Pandemic-Related Misinformation in Social Media

2021 ◽  
pp. 140-158
Author(s):  
Isa Inuwa-Dutse
Keyword(s):  
Social Media ◽  
Public Discourse ◽  
Preventive Measures ◽  
State Of The Art ◽  
Fake News ◽  
Social Distancing ◽  
The Public ◽  
Toxic Impact ◽  
Online Social Media ◽  
Social Media Platforms

Conventional preventive measures during pandemics include social distancing and lockdown. Such measures in the time of social media brought about a new set of challenges – vulnerability to the toxic impact of online misinformation is high. A case in point is COVID-19. As the virus propagates, so does the associated misinformation and fake news about it leading to an infodemic. Since the outbreak, there has been a surge of studies investigating various aspects of the pandemic. Of interest to this chapter are studies centering on datasets from online social media platforms where the bulk of the public discourse happens. The main goal is to support the fight against negative infodemic by (1) contributing a diverse set of curated relevant datasets; (2) offering relevant areas to study using the datasets; and (3) demonstrating how relevant datasets, strategies, and state-of-the-art IT tools can be leveraged in managing the pandemic.

scholarly journals Social media usage by President Donald Trump before and after the 2016 elections

2020 ◽  
Author(s):  
Roy Glueckstern ◽  
Alexi Benyacar ◽  
Sacha Grigri
Keyword(s):  
Social Media ◽  
Presidential Elections ◽  
Media Use ◽  
User Engagement ◽  
Fake News ◽  
Donald Trump ◽  
Media Usage ◽  
Mainstream Media ◽  
Before And After ◽  
The Media

According to Gill (2017), the present era of electronic revolution is one in which social media has become a means to an end in political sphere communication. Today, political marketing and advertising for persons seeking elective posts analyze, develop, execute and manage campaigns as a way of driving public opinion (Laing & Khattab, 2016). Social media provides a platform on which one can engage with the so-called connected generation. If the November 2016 elections are anything to go by, Twitter proved to be the medium of choice for citizens to engage and consume political content (Le et al., 2017). Ideally, tweets formed the basis of facilitating user engagement through the provision of content and newsbreaks. By extension, the mentioned discussions would influence the political discourse while establishing the capacity to determine the events of mainstream media. This study seeks to establish social media usage by President Donald Trump before and after his election. An understanding of such trend is essential in inferring as to whether Social media, in this case Twitter, plays a role in the current political spheres by promoting influence of a given aspirant. This stems from various studies that have stated that there is an association between social media use and an aspirant’s influence of the connected generation who are especially the youths. For instance, a thesis by Hwang (2016) observed that President Trump’s Twitter usage contributes to his political poll success which he associates with a reflection of his personality in the media use. This was also observed by Lilleker, Jackson, Thorsen and Veneti (2016) who stated that President Trump’s media use contributed to his election. It would hence be essential to understand President Trump’s nature of usage of Twitter. Allcott and Gentzkow (2017) conducted a study in which they observed use of fake news to influence people into certain political alignments. Twitter was also observed as one of the channels through which fake news was distributed. This study might help to create a foundation under which more studies can be done to determine the association of social media with other issues facing the society such as fake news and environment issues and their role on presidential elections. It would also be worth noting that there has been high politicization of President Trump’s use of Twitter especially during his Campaigns. This study would hence help to infer whether there is a change in this factor after his election.

Sign in / Sign up

Export Citation Format

Share Document