scholarly journals ROLE OF COMPARATIVE ADVERTISING UNDER CONDITIONS OF DYNAMIC DEVELOPMENT OF COMPETING MARKET

Author(s):  
R.V. Vaksman
Author(s):  
Nadezhda A. Shamova ◽  

This article explores the natural enlargement of English vocabulary of the subject field «cinematography», describes contemporary ways of word formation and their peculiarities in English cinema discourse. The following word formation patterns were viewed: affixation, composition, blending, shortening and derivational neologisms. Each pattern was illustrated by the examples from the corpus that comprises 1051528 words and from additional modern resources. The total amount of the analyzed material was 298 terms. A graphical representation of the results was given and a conclusion was drawn about the most productive word formation patterns, namely affixation (46% of the 5 word-building patterns) and shortening (28% of the 5 word-building pattern groups). The most frequent affixation patterns were the ones with -er / -or suffix (42% / 30% of all affixation patterns) and with pre- prefix (21% of all affixation patterns). The least frequent were derivational neologisms due to their highly specific character. The role of extra-linguistic factors influencing the changes of the studied terminology group is emphasized. The obtained results demonstrate dynamic development of the cinema terminology influenced by various linguistic and extralinguistic factors.


2017 ◽  
Vol 2017 (3) ◽  
pp. 20-34
Author(s):  
Grzegorz Olszyna ◽  
Andrzej Tytko

The article presents the problems connected with the dynamic development of the cableways in Poland in recent years. The authors characterize ropeways which most often are run in Poland. Authors focus on the role of obligatory testing in the operation of ropeways. They pay most attention to steel wire ropes and some elements cooperating with them. The article discusses the main causes of wear of ropes and mechanisms of damage such as fatigue, wear and different corrosion patterns. The examples of such damage and the place in which they can occur are presented. Main attention was placed on visual assessment of damage caused by corrosive wear.


2002 ◽  
Vol 88 (7) ◽  
pp. 697-703 ◽  
Author(s):  
Cortez M. ◽  
Gonzalez M. ◽  
Cabral M. ◽  
Garcia E. ◽  
Azambuja P.

1993 ◽  
Vol 49 (4) ◽  
Author(s):  
A. B. Du Toit

The rise and current state of New Testament research in South Africa: Part 2 The dynamic development of New Testament research since 1965 is depicted with special reference to the role of the New Testament Society of South Africa and international interaction with colleagues. The wide variety of methodological trends are discussed.


2021 ◽  
Vol 5 (S1) ◽  
pp. 451-459
Author(s):  
Olga Aleksandrovna Sabodash ◽  
Inessa Makedonovna Kalyakina ◽  
Sergey Nikolaevich Kosnikov ◽  
Nadezda Sergeevna Elizarova ◽  
Egor Aleksandrovich Borisov ◽  
...  

The article considers the prospects for the development of the education economy in modern market conditions. The main reason for considering this topic is that in the modern period, this science is immature, since it does not demonstrate the ability to offer effective, efficient, socially feasible and economically viable solutions to educational problems. Accordingly, the main direction of the development of this science should be considered the development of scientific fundamental and technological approaches to solving existing problems in education. One of the tools in this regard should be called educational projects that contribute to the dynamic development of both pedagogy in general and this science in particular. To be recognized as an integrated field of research, the economics of education should assign to pedagogy the role of helping scientists to create formative solutions to the criticisms identified in the course of economic research. Indeed, within the framework of the role that pedagogy can assume, planning in the field of education, the formation of various aspects of personality (economic, financial, social and human) can be developed.  


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