COMPETENCY APPROACH IN THE MANAGEMENT OF ENTERPRISE

The article considers the importance and necessity of applying the competency approach in the management of enterprises, as one of the best competitive advantages in the modern conditions of the development of the world economy. The essence of the concepts of "competence" and "competency" as scientific categories in the context of management, which form the understanding of the "competency approach", has been substantiated. The features of using the competence-based approach directly in the management of enterprises are considered. The approaches to the use of "competence" in enterprise management, which are possible only if the source and conditions of their occurrence are understood, have been analyzed. At the heart of this work, attention is focused primarily on understanding the features of using the competence-based approach in enterprise management. Each of the approaches has its own specific features, advantages and disadvantages, due to which at different periods of time it received approval and suffered from criticism of contemporaries. The advantages and disadvantages of each approach are highlighted, as well as a rational combination of their main achievements, which will allow achieving the maximum effect in the process of restructuring the general management system of the enterprise. The importance of the competency approach as a priority direction for improving the enterprise management system, which was facilitated by such changes in the conditions of its functioning as: the globalization of the world economy, the acceleration of the pace of changes in the market environment, the aggravation of the competitive struggle of commodity producers, is emphasized. The circumstances are identified under which it is possible to implement a competency approach in the process of enterprise management, while simultaneously ensuring the achievement of competitive advantages by the enterprise through a competent and effective strategy of its activities, and the development of knowledge, skills and abilities of the personnel involved in management in accordance with the level of management and the developed strategy.