scholarly journals CITY BRANDING DI JEMBER : ANALISIS PERSPEKTIF DARI PENGUNJUNG

2021 ◽  
Vol 6 (1) ◽  
pp. 13-20
Author(s):  
Ardian Jaya Prasetya ◽  
Yunanto Tri Laksono ◽  
Candraningrat Candraningrat
Keyword(s):  
Brand Equity ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Significant Positive Effect ◽  
City Branding ◽  
Brand Preference ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
Positive Effect

This study aims to analyze the effect of brand attitude and brand image on brand preference through mediating brand equity.  The data collection technique used was a survey through a questionnaire given to respondents.  The population determined in this study is people who have visited the City of Jember.  The samples taken in this study were 130 people.  The data analysis technique used is Partial Least Square (PLS) using SmartPLS 2.0 software.  This study provides several results, among others: 1) The attitude of influencing the brand does not have a significant positive effect on brand preference;  2) Brand image has a significant positive effect on brand preference;  3) The attitude of influencing the brand has a significant positive effect on brand equity;  4) Brand image has a significant positive effect on brand equity;  5) Brand equity has no significant positive effect on brand preference;  6) The attitude of influencing the brand indirectly has no significant positive effect on brand preference through brand equity;  7) Brand image indirectly has a significant positive effect on brand preference through brand equity.

scholarly journals PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE NOKIA DENGAN CITRA MEREK SEBAGAI PEMEDIASI

2018 ◽  
Vol 8 (3) ◽  
pp. 1374
Author(s):  
Kadek Ayuk Riska Oktavenia ◽  
I Gusti Agung Ketut Sri Ardani
Keyword(s):  
Mobile Phone ◽  
Product Quality ◽  
Brand Image ◽  
Spare Parts ◽  
Partial Least Square ◽  
Least Square ◽  
Significant Positive Effect ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
Positive Effect

This study aims to determine the effect of product quality on Nokia mobile phone purchase decision  with brand image as mediator. This  research was conducted in Denpasar  City. The  number of samples taken is 99 samples with  nonprobability sampling method, especially Accidental sampling or convenience sampling. The data were collected through questionnaires with Likert scale 1-5. The analysis technique used is Partial Least Square (PLS) analysis. The results of the study found that product quality has a significant positive effect on purchasing decision, brand  image hasa significant positive effect on purchasing  decision, product quality has a significant positive effect on brand image and brand image mediating the effect of product quality on purchasing decision. Companies should conduct market research to make the product or product specifications suitable and suitable to be incorporated in Nokia mobile phone products. In the service, the company must work together with various vendors of Nokia mobile phones both sales and service spare parts, service, and guarantees by multiplying the cooperation with them, with these consumers will easily obtain the services needed.

scholarly journals ANALYSIS OF THE EFFECT OF FINANCIAL LITERATION, FINANCIAL TECHNOLOGY, INCOME, AND LOCUS OF CONTROL ON LECTURER FINANCIAL BEHAVIOR

2020 ◽  
Vol 5 (1) ◽  
pp. 37
Author(s):  
Wahyudi Wahyudi ◽  
Brigitta Azalea Pulo Tukan ◽  
Dahlia Pinem
Keyword(s):  
Locus Of Control ◽  
Financial Literacy ◽  
Partial Least Square ◽  
Least Square ◽  
Financial Behavior ◽  
Significant Positive Effect ◽  
Partial Least Square Analysis ◽  
Analysis Technique ◽  
Positive Effect ◽  
Financial Technology

<p>This research is a quantitative study that aims to determine the effect of financial literacy, financial technology, income, and locus of control on financial behavior. The population in this study were Lecturers at the Universitas Pembangunan Nasional Veteran Jakarta. The sample size was taken as many as 80 respondents, with methods through nonprobability sampling, purposive sampling. Data collection was carried out through questionnaires. The analysis technique used is the PLS (Partial Least Square) analysis method with SmartPLS 3.0 software. The results of this study indicate that (1) financial literacy has a significant positive effect on financial behavior. (2) financial technology has no influence and is not significant in financial behavior. (3) income has a significant positive effect on financial behavior. (4) locus of control does not influence financial behavior.</p>

scholarly journals Pengaruh Intellectual Capital Terhadap Kinerja Keuangan dan Nilai Perusahaan (Studi Pada Perusahaan Makanan dan Minuman Yang Terdaftar di BEI)

Owner ◽  
2022 ◽  
Vol 6 (1) ◽  
pp. 518-529
Author(s):  
Petrus Gani
Keyword(s):  
Financial Performance ◽  
Intellectual Capital ◽  
Sampling Method ◽  
Partial Least Square ◽  
Least Square ◽  
Significant Positive Effect ◽  
Company Value ◽  
Analysis Technique ◽  
Food And Beverage ◽  
Positive Effect

This study has objectives to analyze the influence of intellectual capital on financial performance and company value, and also examined the influence of financial performance as an intervening variable on company value. The population of the research is the manufacturing of sub- food and beverage industries listed in 2015-2019 consisted of 20 companies. This study has 12 companies as sample that chosen based on the purposive sampling method. Partial Least Square (PLS) as alternative of SEM and as data analysis technique using SmartPLS 3.3 application. The results of this study indicate that partially VAHU and STVA have a significant positive effect on financial performance. Meanwhile, VACA has no significant positive effect on financial performance. Simultaneously VAHU, STVA, and VACA have significant positive effect on financial performance. On the other side partially and simultaneously VAHU, STVA, and VACA have no directly significant positive effect on company value. But through financial performance.

scholarly journals VARIABLES DETERMINING MUZAKI LOYALTY IN PAYING ZAKAT, INFAQ AND SHODAQOH AT ZAKAT INSTITUTIONS IN INDONESIA

INFERENSI ◽  
2020 ◽  
Vol 14 (2) ◽  
pp. 249-266
Author(s):  
Ahmad - Roziq ◽  
Eka Desy Suryaningsih ◽  
Nur - Hisyamuddin
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Survey Method ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Written Questions ◽  
Positive Effect

This study aims to find out, test and analyze: (a) the effect of transparencyon muzaki beliefs; (b) the effect of transparency on muzaki loyalty; (c) theeffect of accountability on muzaki’s trust; (d) the effect of accountabilityon muzaki loyalty; (e) the effect of trust on muzaki loyalty in paying zakat,infaq, and almsgiving at the Amil Zakat Institution in Indonesia. This type ofresearch is explanatory research and using survey method. Data collectiontechnique used was questionnaire containing written questions answeredby respondents, namely muzaki (payer of zakat, infaq and sadaqah) at amilzakat institutions. The sampling technique used was purposive sampling,which set the samples based on criteria. The data analysis technique inthis study used the Partial Least Square (PLS) approach. PLS is a modelof Structural Equation Modeling (SEM) based on components or variants.The results of the study found that (a) accountability has a significantpositive effect on muzaki’s trust; (b) transparency has a significant positiveeffect on muzaki’s trust; (c) accountability has a significant positive effecton muzaki loyalty; (d) transparency has a significant positive effect onmuzaki loyalty; (e) trust has a significant positive effect on muzaki loyaltyin paying zakat, infaq, and almsgiving at the Amil Zakat Institutionin Indonesia. The results of this study suggest that zakat managementorganizations increase the loyalty of donors in paying zakat by increasingdonor’s trust by improving transparency and accountability of auditedfinancial reports and in accordance with PSAK 109.

scholarly journals ANALYSIS OF THE EFFECT OF FINANCIAL LITERATION, FINANCIAL TECHNOLOGY, INCOME, AND LOCUS OF CONTROL ON LECTURER FINANCIAL BEHAVIOR

2020 ◽  
Vol 5 (01) ◽  
pp. 37
Author(s):  
Wahyudi Wahyudi ◽  
Brigitta Azalea Pulo Tukan ◽  
Dahlia Pinem
Keyword(s):  
Locus Of Control ◽  
Financial Literacy ◽  
Partial Least Square ◽  
Least Square ◽  
Financial Behavior ◽  
Significant Positive Effect ◽  
Partial Least Square Analysis ◽  
Analysis Technique ◽  
Positive Effect ◽  
Financial Technology

<p>This research is a quantitative study that aims to determine the effect of financial literacy, financial technology, income, and locus of control on financial behavior. The population in this study were Lecturers at the Universitas Pembangunan Nasional Veteran Jakarta. The sample size was taken as many as 80 respondents, with methods through nonprobability sampling, purposive sampling. Data collection was carried out through questionnaires. The analysis technique used is the PLS (Partial Least Square) analysis method with SmartPLS 3.0 software. The results of this study indicate that (1) financial literacy has a significant positive effect on financial behavior. (2) financial technology has no influence and is not significant in financial behavior. (3) income has a significant positive effect on financial behavior. (4) locus of control does not influence financial behavior.</p>

scholarly journals CITY BRANDING KABUPATEN PANGANDARAN SEBAGAI KOTA WISATA

AdBispreneur ◽  
2019 ◽  
Vol 4 (1) ◽  
pp. 63
Author(s):  
Pratami Wulan Tresna ◽  
Arianis Chan ◽  
Tetty Herawaty
Keyword(s):  
Data Analysis ◽  
Brand Equity ◽  
Significant Influence ◽  
Quantitative Research ◽  
Brand Image ◽  
Basic Material ◽  
City Branding ◽  
Brand Preference ◽  
Analysis Technique ◽  
The City

Pangandaran is one of the regions in Indonesia known as the City of Tourism because it has high natural and tourist potential. This potential is the basic material for a region in carrying out city branding so that it can achieve its brand equity The purpose of this study is to analyze how Pangandaran's city branding is viewed from a tourist perspective. In this study the method used is quantitative research. The sample in this study was 293 people obtained using accidental sampling withdrawal techniques. The data analysis technique used is the SEM method with the PLS approach. Research shows that Attitude has a direct and significant influence on Brand Preference. Brand Equity has a direct and significant influence on Brand Preference. Brand Image does not have a direct significant influence on Brand preference. Pangandaran merupakan salah satu wilayah di Indonesia yang dikenal sebagai Kota Wisata karena memiliki potensi alam dan wisata yang tinggi. Potensi ini menjadi bahan dasar bagi suatu wilayah dalam melakukan city branding sehingga dapat mencapai ekuitas mereknya Tujuan dari penelitian ini adalah untuk menganalisis bagaimana city branding Pangandaran ditinjau dari perspektif wisatawan. Dalam penelitian ini metode yang digunakan adalah penelitian kuantitatif. Sampel pada penelitian ini adalah sebanyak 293 orang yang didapatkan dengan menggunakan teknik penarikan sampling aksidental. Teknik analisa data yang digunakan adalah metode SEM dengan pendekatan PLS. Penelitian memperlihatkan hasil bahwa Attitude memiliki pengaruh signifikan secara langsung terhadap Brand Preference. Brand Equity memiliki pengaruh signifikan secara langsung terhadap Brand Preference. Brand Image tidak memiliki pengaruh signifikan secara langsung terhadap Brand preference.

scholarly journals PENGARUH KESEHATAN BPR TERHADAP PENYALURAN KREDIT MELALUI STRATEGI PEMBERIAN KREDIT SEBAGAI PEMEDIASI

2018 ◽  
Vol 1 (1) ◽  
pp. 40-59
Author(s):  
Gede Agus Dian Maha Yoga ◽  
Ni Kadek Suryani
Keyword(s):  
Data Analysis ◽  
Secondary Data ◽  
Partial Least Square ◽  
Least Square ◽  
Significant Positive Effect ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Positive Effect ◽  
Significant Mediator

This study aims to 1) analyze the influence of rural banks health on lending strategies, 2) analyze the influence of rural banks health on lending, 3) analyze the effect of lending strategies on lending, 4) analyze the influence of rural banks health on lending through lending strategies as mediator. The study was conducted in Bali province, using a combination of primary and secondary data. Using the technique of population samples or saturated samples. Partial Least Square (PLS) is a data analysis technique used. The results of the analysis show that 1) the health of rural banks to the strategy of lending has a significant positive effect, 2) the health of rural banks to lending has a significant positive effect, 3) the strategy of lending to lending has a significant positive effect, 4) the health of rural banks indirectly affects lending through lending strategies as a significant mediator for rural banks in Bali province.

scholarly journals ANALYSIS OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER SATISFACTION THROUGH PURCHASE DECISIONS AS INTERVENING VARIABLE (CASE STUDY E-COMMERCE SHOPEE AT VILLA GALAXY HOUSING RT 002)

2020 ◽  
Vol 1 (6) ◽  
pp. 802-815
Author(s):  
Deviana Vierdwiyani ◽  
Afriapollo Syafarudin
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Analysis Tool ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Improve Service Quality ◽  
Positive Effect

This study aims to determine the effect of service quality and brand image on purchasing decisions and customer satisfaction in Shopee. This study also examines the indirect effect of service quality and brand image on customer satisfaction with purchasing decisions as a mediating or intervening variable. The study was conducted at RT 002 Villa Galaxy. The sample in this study was Shopee customers with a purposive sampling method. The number of respondents who participated in this study were 100 respondents. Data collection was carried out through a questionnaire with a Likert scale of 1-5. The method and analysis tool is Partial Least Square (PLS) with Smart PLS Software 3. The results of the study show that service quality has a significant positive effect on purchasing decisions, brand image has a significant positive effect on purchasing decisions, service quality has a significant positive effect on customer satisfaction, brand image significant positive effect on customer satisfaction, purchasing decisions significantly positive effect on customer satisfaction, and purchasing decisions mediate the effect of service quality and brand image on customer satisfaction. Shopee can improve service quality and brand image so that purchasing decisions and customer satisfaction can be improved, through improved features and application services.

scholarly journals City Branding in Jember: Perspective Analysis of Visitors

2021 ◽  
Vol 1 ◽  
Author(s):  
Ardian Jaya Prasetya ◽  
Yunanto Tri Laksono
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Brand Equity ◽  
Brand Image ◽  
Positive Impact ◽  
Data Retrieval ◽  
Significant Positive Effect ◽  
City Branding ◽  
Positive Effect ◽  
Perspective Analysis

This research was conducted to find out how attitudes affect brand and brand equity towards brand image. In conducting data retrieval, the technique used is a survey by giving questionnaires to respondents. The population in this study are people who have visited Jember. The number of samples in this study was 130 people. In conducting data analysis, the technique used is Multiple Regression Analysis through the SPSS program. The results of this research are partially the attitude towards the brand has a significant positive effect on brand equity. Still, the brand image does not have a significant positive impact on brand equity. However, a simultaneous attitude towards brand and brand image has a significant positiveeffect

Analysis of Role of Digital Marketing to Improve Brand Image through Brand Equity at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, Medan

2021 ◽  
Vol 8 (8) ◽  
pp. 696-703
Author(s):  
Yandri Rezziansyah Sitompul ◽  
Nisrul Irawati ◽  
Rulianda Purnomo Wibowo
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Digital Marketing ◽  
Primary Data ◽  
Original Sample ◽  
The Public ◽  
Good System

Digital marketing is a marketing process that utilizes online channels (internet) to introduce, educate, branding and also establish communication with customers and the form of online channels can be in the form of websites or applications on mobile phones. The formulation of the problem in this study are: (1) Does Digital Marketing affect the formation of Brand Image at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, Medan; (2) Does Digital Marketing affect the establishment of Brand Equity at PT Pegadaian (Persero) Sub Branch Labuhan Deli, Medan; (3) Does brand equity affect the formation of brand image in PT Pegadaian (Persero) Sub Branch Labuhan Deli, Medan; (4) Does Digital Marketing affect the formation of Brand Image through Brand Equity at PT Pegadaian (Persero) Sub Branch Labuhan Deli, Medan. The type of research used in this study is a descriptive method with a correlational type using a quantitative approach, using two types of data collection, namely secondary data and primary data by taking a sample of 130 respondents, which is carried out by testing the validity and. reliability test, and using data analysis methods, namely descriptive analysis and Structural Equation Model - Partial Least Square. The results show that (1) Digital Marketing has a positive and significant effect on Brand Image, in the sense that Digital Marketing at PT Pegadaian (Persero) Labuhan Deli Sub-Branch has a good system so that the company's brand image can be understood and remembered by the public or customers who transact using pawn services; (2) Digital Marketing has a positive and significant effect on Brand Equity, in the sense that Digital Marketing at PT Pegadaian (Persero) Labuhan Deli Sub-Branch has a good system so that the company's brand equity can be accepted and easily remembered by the public or customers who transact using pawn services based on marketing and financial activities; (3) partially the Brand Equity variable has a positive and significant influence on Brand Image, in the sense that if customers are interested in the digital Pegadaian brand at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, the brand image of the product will also increase; (4) the digital marketing variable (X) has a simultaneous effect on brand image (Y) through brand equity (Z), where the original sample value (Original Sample) is 0.244, the t-statistic value is 4.955 and the p-values is 0.000, then the brand equity variable (Z) is able to mediate the relationship of digital marketing variable (X) to brand image (Y). Keywords: Digital Marketing, Brand Image, Brand Equity.

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