scholarly journals Fitnesser’s Intrinsic Motivations of Green Eating: An Integration of Theory of Planned Behavior and Hedonic-Motivation System Adoption Model

2021 ◽  
Vol 12 ◽  
Author(s):  
Yuan Chen ◽  
Bey-Fen Lee ◽  
Yen-Cheng Lu
Keyword(s):  
Environmental Ethics ◽  
Subjective Norm ◽  
Social Recognition ◽  
Perceived Usefulness ◽  
Behavior Control ◽  
Behavior Intention ◽  
Intrinsic Motivations ◽  
Perceived Behavior Control ◽  
And Behavior ◽  
Perceived Behavior

Global climate change arouses people’s attention to environmental protection and, therefore, changes consumption habits. Food overconsumption not only produces extra waste but also pollutes the environment. Therefore, it is important to understand the factors that motivate people to eat green, an eco-friendly way to consume food. To keep the body in good shape, the fitnessers concern more about diet than the general people. This study explored intrinsic motivations, such as social recognition, environmental ethics, curiosity, joy of purchase, perceived usefulness, subjective norm, and perceived behavior control as constructs that affect fitnesser’s green eating intention. All constructs except curiosity have significant impacts on behavior intention. The results demonstrate that social recognition and environmental ethics have significant effects on curiosity, joy of purchase, perceived usefulness, subjective norm, and perceived behavior control. The mediation effects between social recognition and behavior intention are not supported. The mediators between environmental ethics and behavior intention are joy of purchase, perceived usefulness, subjective norm, and perceived behavior control.

scholarly journals A Study of Tourists' Holiday Rush-Hour Avoidance Travel Behavior Considering Psychographic Segmentation

2019 ◽  
Vol 11 (13) ◽  
pp. 3755 ◽  
Author(s):  
Zhu ◽  
Guan ◽  
Han ◽  
Li
Keyword(s):  
Travel Behavior ◽  
Psychological Factors ◽  
Structural Equation ◽  
Latent Class ◽  
Latent Class Model ◽  
Subjective Norm ◽  
Behavior Control ◽  
Perceived Behavior Control ◽  
And Behavior ◽  
Perceived Behavior

Tourists are confronted with congestion caused by concentrated travel during public holidays. In order to guide tourists to make voluntary changes regarding their travel times during holidays, this paper focuses on exploring holiday rush-hour avoidance travel behavior (HRATB) considering psychological factors. First, based on the theory of planned behavior, the effects of psychological factors including attitude, subjective norm, and perceived behavior control on holiday avoidance travel intention and behavior were quantitatively analyzed by the structural equation model. Second, according to those three subjective psychological factors and the three objective factors of age, monthly income, and tourist group, the segmentation method of the latent class model was adopted to explore tourists' preferences with regard to HRATB. Finally, an empirical analysis was carried out through questionnaire data. The results show that attitude, subjective norm, and perceived behavior control have significant impacts on intention and behavior with regard to holiday avoidance travel. There are significant differences in psychological observation variables such as rush-hour avoidance travel intention, attitude and subjective norm among the four segments of tourists, and cost sensitivity. In addition, this paper puts forward some countermeasures and suggestions for the four types of tourists. Conclusions provide a theoretical basis for formulating travel measures to attract different types of tourists.

scholarly journals Faktor-Faktor yang Mempengaruhi Perilaku Nelayan Artisanal dalam Pemanfaatan Sumberdaya Perikanan di Pantai Utara Provinsi Jawa Barat

2015 ◽  
Vol 8 (2) ◽  
Author(s):  
Prihandoko Prihandoko ◽  
Amri Jahi ◽  
I Gusti Putu Purnaba ◽  
Luky Adrianto ◽  
Iwan Tjitradjaja
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Subjective Norm ◽  
Coefficient Of Determination ◽  
Northern Coast ◽  
Behavior Control ◽  
West Java ◽  
Behavior Intention ◽  
Perceived Behavior Control ◽  
Perceived Behavior

<p>This study aims to estimate accurately the behavior using the Theory of Planned Behavior perspective of artisanal fishermen in Indonesi., The population of artisanal fishermen in the northern coast of West Java Province 10,404. Techniques for sampling by cluster random sampling clusters with the number of household sample of 400 artisanal fishermen. Data was collected using a questionnaire interview further processed using the program structural equation model (SEM) and LISREL 8:54. The conclusion of this study were (1) Theory of Planned Behavior perspective can be used to view the behavior intention of artisanal fishermen in the northern coast of West Java province; (2) the coefficient of determination between the attitude variables, subjective norm, perceived behavior control to variable behavior intention at 0,64. Meanwhile the influence of variables on behavior intention to behavior by 0,68 indicates that it is not fully manifested the behavior intention in accordance with the behavior of fishermen in their fishing activities, (3) that explains the study's findings about contribution of the Theory Planned Behavior perspective to the problem of coastal common resource and can contribute to the activities of co-management of fisheries in Indonesia, especially in communities in the study area on the northern coast of West Java Province.</p><p>Keywords: artisanal fishermen behavior, behavior intention, attitude, subjective norm, perceived behavior control</p>

scholarly journals Toward A Model For The Acceptance Of Internet Banking In An Emerging Market

2021 ◽  
Vol 17 ◽  
pp. 332-341
Author(s):  
Toan Le Duc ◽  
Phu Nguyen Huu ◽  
Loan Pham Thi Be ◽  
Hung Phan Tran Minh
Keyword(s):  
Customer Satisfaction ◽  
Customer Service ◽  
Emerging Market ◽  
Explanatory Power ◽  
Subjective Norm ◽  
Internet Banking ◽  
Perceived Usefulness ◽  
Behavior Control ◽  
Perceived Behavior Control ◽  
Perceived Behavior

Vietnam has the concrete socio – eco characteristics as low General Domestic Product (GDP) per capita, not high people’s education level, undeveloped information infrastructure and long – standing consumers’ habit of cash, etc…However, given its enormous market opportunities and intensified competition, Vietnam is mentioned as a fast – growing emerging market offering great chances to advance practices in accepting developed services. The study’s aim is to find factors affecting to customer’s intention in using internet banking of Vietnamese, which results propose recommendations to managers of motivating customer intension as well as improving internet banking services. The study integrates the technology acceptance model and theory of planned behavior with an additional construct called customer service to be suitable with conditions of Vietnam. The findings support that the intention to adopt internet banking in Vietnam emerging economy are predicted by 6 factors, namely perceived ease to use, perceived usefulness, customer service, customer satisfaction, subjective norm and perceived behavior control, wherein subjective norm, perceived behavior control and customer satisfaction were the strong – influencing indicators of adopting internet banking. The study’s results show that the proposed model has a good explanatory power and confirms its robustness in predicting customers' intentions to adopt Internet banking. The study broadens and deepens understandings of factors contributing to the development of internet banking, especially for an emerging country such as Vietnam.

scholarly journals Fashion Consumers’ Channel Switching Behavior During the COVID-19: Protection Motivation Theory in the Extended Planned Behavior Framework

2021 ◽  
pp. 0887302X2098652
Author(s):  
Song-yi Youn ◽  
Jung Eun Lee ◽  
Jung Ha-Brookshire
Keyword(s):  
Planned Behavior ◽  
Subjective Norm ◽  
Protection Motivation Theory ◽  
Switching Behavior ◽  
Behavior Control ◽  
Channel Switching ◽  
Perceived Severity ◽  
Response Efficacy ◽  
Perceived Behavior Control ◽  
Perceived Behavior

The purpose of this study is to understand fashion consumers’ channel switching to online stores during the COVID-19. We proposed an extended theory of planned behavior by incorporating protection motivation theory. The results showed that consumer assessments of perceived severity and altruistic fear of COVID-19 and response efficacy and self-efficacy of channel switching increased their beliefs (i.e., attitude, perceived behavior control, subjective norm) and intentions to switch shopping channels to online. We also found that the age (young vs. old) moderated the effects of response efficacy and self-efficacy on perceived behavior control, perceived severity on subjective norm, perceived behavior control on channel switching intentions, and channel switching intention on actual switching behavior. The findings provide fashion retailers and the society with a better understanding about fashion consumers’ shopping channel switching under the pandemic.

Factors Influencing Younger Users’ Continued Adoption of e-Health: A Study on Hospital Public Platform in a Large Public Hospital in China (Preprint)

2021 ◽  
Author(s):  
Ruan Yuan ◽  
Xie Qian ◽  
Wu Caibo
Keyword(s):  
Significant Influence ◽  
Perceived Usefulness ◽  
Public Hospitals ◽  
Equation Modeling ◽  
Behavior Control ◽  
Continuance Intention ◽  
Perceived Trust ◽  
Perceived Behavior Control ◽  
Expectation Confirmation ◽  
Perceived Behavior

BACKGROUND With the rapid development of the internet, hospital public platform (HPP) has been designed for the use in top state-owned public hospitals since 2009 to provide patients with appointment registrations, test result inquiry, online payment, online consultation and other services. This study was conducted to measure continued adoption and to identify factors that influence patients’ continued adoption of HPP. OBJECTIVE This study was conducted to measure continued adoption and to identify factors that influence patients’ continued adoption of HPP. METHODS Expectancy Confirmation Theory (ECM-ISC) and Theory of Planned Behavior (TPB) was used to assess the users’ continued adoption of HPP. A questionnaire was distributed to patients in Beijing Friendship Hospital, which measured constructs, including perceived usefulness, expectation confirmation, satisfaction, continuance intention, subject norm, perceived behavior control and adoption behavior. Structural equation modeling (SEM) was performed to test the theoretical model. RESULTS The expectation confirmation significantly affected perceived usefulness, and satisfaction significantly affected continuance intention, while perceived usefulness had no significant effect on satisfaction and continuance intention. The subjective norm and perceived behavior control had significant influence on continuance intention. Perceived trust significantly affected satisfaction and continuance intention. The expectation confirmation had no significant impact on satisfaction, but it could affect satisfaction indirectly through perceived trust. Habit had a significant influence on adoption behavior and had a significant moderate effect between continuance intention and adoption behavior. CONCLUSIONS The findings of this study provide an applied guideline for the successful application of e-health systems in public hospitals in cities. It also creates an opportunity for e-health service providers to have a better understanding of their patients, which may have far-reaching and positive implications for China’s ongoing reforms.

scholarly journals Green Buying Behavior Using Theory of TPB in Online Shop in Medan City

2021 ◽  
Vol 2 (3) ◽  
pp. 604-607
Author(s):  
Eka Dewi Setia Tarigan ◽  
Yuni Syah Putri ◽  
Hesti Sabrina
Keyword(s):  
Consumer Behavior ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Subjective Norm ◽  
Behavior Control ◽  
Sustainable Business ◽  
New Normal ◽  
Planned Behavior Theory ◽  
Perceived Behavior Control ◽  
Perceived Behavior

Awareness of environmental responsibility in order to build a sustainable business makes marketers realize the importance of nurturing green consumers. The community now realizes the importance of green purchasing behavior in order to realize responsible behavior to preserve the environment. In this new normal era, people also purchase green products online. The research uses the TPB (Theory of Planned Behavior) theory proposed by Ajzen. This study discusses how the behavior of green online shop consumers in Medan city. The variables in this study are green consumer behavior. variable attitude, subjective norm and perceived behavior control. In the new normal era, the questionnaire was distributed and answered via google form to 100 respondents. From the processing of multiple linear regression analysis, it was found that the variable attitude and subjective norm had a positive and significant effect on green consumer behavior, and the variable perceived behavior control had no effect on green consumer behavior on online shops in Medan.

scholarly journals Analisis Faktor-Faktor yang Mempengaruhi Intensitas Menabung di Bank Syariah pada Masyarakat Banda Aceh

2020 ◽  
Vol 2 (2) ◽  
pp. 274-290
Author(s):  
Nurfathanah Nurfathanah
Keyword(s):  
Subjective Norm ◽  
Control Factor ◽  
Islamic Banking ◽  
Perceived Behavioral Control ◽  
Behavior Control ◽  
Control Factors ◽  
Perceived Behavior Control ◽  
Positive Effect ◽  
Banda Aceh ◽  
Perceived Behavior

The growth of Islamic banking is very significant, but it is not followed by the growth of customers. The lack of customers joining Islamic banking is a problem that links to the intention of saving who visits of several factors. The aim of this study is to answer the influence of attitude factors, religiosity factors, subjective norms factor, and perceived behavioral control factors affect the intention of saving money in Islamic banks in the Banda Aceh Community, partially and simultaneously. This quantitative research, which was conducted in Banda Aceh by involving 272 samples taken using a purposive sampling technique. While the technique of collecting data was collected through questionnaires and documentation. The data analysis technique is done through SPSS statistics version 21 for windows. The results of the research indicate that: (1) Attitude factor has a positive effect on saving intention, t-count 13,200> t-table 3,327. (2). The religiosity factor has a positive effect on saving intention, t-count of 6,514> t-table 3,327. (3) The subjective factor does not affect the saving intention, t-count is 1.833 <t-table 3.327. (4) Perceived behavior control factor has an effect on saving intention, t-count is 10.324> t-table 3.327. (5) Attitude, religiosity, subjective norm, and perceived behavior control factors influence saving intention, F-count (F-statistic) 74.52> F table 1.26. (X3) the subjective norm and (X4) perceived behavior control are able to explain the variable (Y) the saving intention is 99.1%, the remaining 0.09% is explained by another variable, which is not included in this research model.

scholarly journals FACTORS THAT AFFECT THE AUDITORS’ INTENTION TO DO WHISTLEBLOWING IN SUPREME AUDIT INSTITUTION

2020 ◽  
Vol 3 (2) ◽  
pp. 90
Author(s):  
Hendry Tanuwijaya
Keyword(s):  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Behavior Control ◽  
Multiple Regressions ◽  
Personal Cost ◽  
Central Java ◽  
Perceived Behavior Control ◽  
Positive Effect ◽  
Perceived Behavior

The high number of fraud that occurs makes many people doubt the performance of an auditor. Whistleblowing or the disclosure of fraud is believed more effective to overcome this phenomenon.  This study aims to determine the effect of attitude toward behavior, subjective norm, perceived behavioral control, and personal cost of the auditor's intention to do the whistleblowing. The method of analysis used is multiple regressions analysis with the object of Supreme Audit Institution of Central Java.  About 60 samples obtained from filling out the questionnaires, the result shows that attitude toward behavior and subjective has a positive effect on auditor’s intention to do the whistleblowing. However, perceived behavior control and personal cost have no effects auditors’ intention to do whistleblowing.  

scholarly journals The Impact of Entrepreneurial Environment on Entrepreneurial Will of The Youth in Guangdong-Hong Kong-Macao Greater Bay Area ——Mediating Effects of Entrepreneurial Attitude, Subjective Norm and Perceived Behavior Control

2021 ◽  
Vol 3 (2) ◽  
pp. 27-46
Author(s):  
Yuxuan HUANG ◽  
Xinyu ZHANG ◽  
Yaxuan FENG
Keyword(s):  
Hong Kong ◽  
Subjective Norm ◽  
Mediating Effect ◽  
Mediating Effects ◽  
Behavior Control ◽  
Bay Area ◽  
Entrepreneurial Attitude ◽  
Perceived Behavior Control ◽  
The Impact ◽  
Perceived Behavior

The youth from Guangdong-Hong Kong-Macao Greater Bay Area, as the main body of science and technology innovation, is the core driving force for Guangdong-Hong Kong-Macao Greater Bay Area to become an international innovation and entrepreneurship base. Based on the TPB, this paper analyzes the mediating effects of entrepreneurial attitude, subjective norm and perceived behavior control, and establishes a structural equation model, to explore the mechanism and path of the impact of the entrepreneurial environment on the entrepreneurial will of the youth in the bay area. This paper finds that these three dimensions of the TPB play multiple mediating roles in the path of the impact of the entrepreneurial environment on the entrepreneurial will, and it has a completely mediating effect, that is, the entrepreneurial environment influences the entrepreneurial will by influencing personal attitude, perceptual behavior control and subjective norm. Therefore, in the future, the Guangdong-Hong Kong-Macao Greater Bay Area government should enhance the entrepreneurship willingness of the young people in the three places through preferential policies for starting businesses, open channels for innovation and business start-up information, and deepening the openness and innovation of the institutional mechanism of Guangdong, Hong Kong and Macao.

scholarly journals The Psychological Decision-Making Process Model of Giving up Driving under Parking Constraints from the Perspective of Sustainable Traffic

2020 ◽  
Vol 12 (17) ◽  
pp. 7152
Author(s):  
Pan Shuangli ◽  
Zheng Guijun ◽  
Chen Qun
Keyword(s):  
Empirical Data ◽  
Latent Variables ◽  
Public Transit ◽  
Subjective Norms ◽  
Behavior Control ◽  
Travel Mode ◽  
Behavior Intention ◽  
Positive Effects ◽  
Perceived Behavior Control ◽  
Perceived Behavior

Parking restrictions can affect the use of cars and become an effective means to promote the sustainable development of urban traffic. To understand the influencing factors of car owners giving up driving due to parking constraints, the research constructs a theoretical model of psychological decision process about giving up driving under parking constraints, based on the Theory of Planned Behavior (TPB), and taking the public transit perception as a mediating variable, considering psychological factors. The empirical data were used to verify and modify the model by the Structural Equation Model (SEM) method, and finally the model was determined. The result shows that the choice of travel mode under the constraint of parking berth is not only affected by individual social and economic attributes and travel mode characteristics, but also by psychological latent variables such as behavioral attitude, subjective norms, perceived behavior control, public transportation perception and behavior intention. The subjective norms of car owners about giving up driving have a positive effect on perceived behavioral control and behavioral attitude; perceived behavior control also has an effect on behavior attitude; the behavior attitudes, subjective norms and perceived behavior control all have positive effects on the behavior intention of giving up driving due to parking constraints, among which public transit perception plays a positive adjustable intermediary role. The Integration of Choice and Latent Variable (ICLV) model considering psychological latent variables has a higher fitting degree to empirical data than the traditional Multinomial Logit (MNL) model. Based on the analysis results, some suggestions for auxiliary measures to implement the optimization strategy of parking supply are put forward.

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