scholarly journals A Combined Approach of Remote Sensing, GIS, and Social Media to Create and Disseminate Bushfire Warning Contents to Rural Australia

Earth ◽  
2021 ◽  
Vol 2 (4) ◽  
pp. 715-730
Author(s):  
Kithsiri Perera ◽  
Ryutaro Tateishi ◽  
Kondho Akihiko ◽  
Srikantha Herath
Keyword(s):  
Social Media ◽  
Low Cost ◽  
Public Information ◽  
Mobile Network ◽  
Mobile App ◽  
Disaster Mitigation ◽  
Public Attention ◽  
Participatory Gis ◽  
Public Information Systems ◽  
The Impact

Bushfires are an integral part of the forest regeneration cycle in Australia. However, from the perspective of a natural disaster, the impact of bushfires on human settlements and the environment is massive. In Australia, bushfires are the most disastrous natural hazards. According to the records of the Parliament of Australia, the recent catastrophic bushfires in NSW and Victoria burnt out over 10 million hectares of land, a figure more significant than any previous bushfire damage on record. After the deadly 2009 Black Saturday bushfires, which killed 173 people in Victoria, public attention to bushfires reached a new peak. Due to the disastrous consequences of bushfires, scientists have explored various methods to mitigate or even avoid bushfire damage, including the use of bushfire alerts. The present study adds satellite imagery and GIS-based semi-real-time bushfire contents to various bushfire warnings issued by government authorities. The new product will disseminate graphical bushfire contents to rural Australians through social media, using Google Maps. This low-cost Media GIS content can be delivered through highly popular smartphone networks in Australia through social media (Facebook and Twitter). We expect its success to encourage people to participate in disaster mitigation efforts as contributors in a participatory GIS network. This paper presents a case study to demonstrate the production process and the quality of media GIS content and further discusses the potential of using social media through the mobile network of Australia while paying attention to mobile blackspots. Media GIS content has the potential to link with the public information systems of local fire management services, disseminate contents through a mobile app, and develop into a fully automated media GIS content system to expand the service beyond bushfires.

scholarly journals Four Dissemination Pathways for a Social Media–Based Breastfeeding Campaign: Evaluation of the Impact on Key Performance Indicators (Preprint)

2019 ◽  
Author(s):  
Kassandra Harding ◽  
Rafael Pérez-Escamilla ◽  
Grace Carroll ◽  
Richmond Aryeetey ◽  
Opeyemi Lasisi
Keyword(s):  
Social Media ◽  
Performance Indicators ◽  
Performance Indicator ◽  
Low Cost ◽  
Social Media Marketing ◽  
Campaign Evaluation ◽  
Indicator Data ◽  
And Performance ◽  
Top 40 ◽  
The Impact

BACKGROUND Social media utilization is on the rise globally, and the potential of social media for health behavior campaigns is widely recognized. However, as the landscape of social media evolves, so do techniques used to optimize campaign dissemination. OBJECTIVE The primary aim of this study was to evaluate the impact of 4 material dissemination paths for a breastfeeding social media marketing campaign in Ghana on exposure and engagement with campaign material. METHODS Campaign materials (n=60) were posted to a Facebook and Twitter campaign page over 12 weeks (ie, baseline). The top 40 performing materials were randomized to 1 of 4 redissemination arms (control simply posted on each platform, key influencers, random influencers, and paid advertisements). Key performance indicator data (ie, exposure and engagement) were extracted from both Facebook and Twitter 2 days after the material was posted. A difference-in-difference model was used to examine the impact of the dissemination paths on performance. RESULTS At baseline, campaign materials received an average (SD) exposure of 1178 (670) on Facebook and 1071 (905) on Twitter (n=60). On Facebook, materials posted with paid advertisements had significantly higher exposure and engagement compared with the control arm (<italic>P</italic>&lt;.001), and performance of materials shared by either type of influencer did not differ significantly from the control arm. No differences in Twitter performance were detected across arms. CONCLUSIONS Paid advertisements are an effective mechanism to increase exposure and engagement of campaign posts on Facebook, which was achieved at a low cost.

scholarly journals The Impact of Digital Text

2020 ◽  
pp. 209-217
Author(s):  
Hye K. Pae
Keyword(s):  
Social Media ◽  
Information Processing ◽  
Digital Media ◽  
Significant Influence ◽  
Low Cost ◽  
Visual Aids ◽  
Digital Text ◽  
Advantages And Disadvantages ◽  
Brain Functions ◽  
The Impact

Abstract This chapter discusses reading on screen and in print, as the emergence of digital age has transformed our reading and attention. Digital reading reshapes the concept of reading with the use of various forms of social media that are full of acronyms and emoticons or emoji. Advantages and disadvantages of reading on screen and in print are reviewed. The effects of digitally-mediated text on information processing and reading comprehension are also discussed. Although reading online has merits, such as convenience, low cost, and easy accessibility, readers are likely to scan through an F-shaped gaze pattern. The use of digital media may have a significant influence on brain networks due to the brain’s adaptability and accommodating abilities. Digital text that includes more images and visual aids than hardcopy text may lead to more balanced brain functions. This may have implications for reduced script relativity in the future.

scholarly journals The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps

2020 ◽  
Vol 12 (17) ◽  
pp. 6753
Author(s):  
Miluska Murillo-Zegarra ◽  
Carla Ruiz-Mafe ◽  
Silvia Sanz-Blas
Keyword(s):  
Social Media ◽  
Mobile Apps ◽  
Perceived Value ◽  
Mobile App ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Data Driven ◽  
Continuance Intention ◽  
Mobile Advertising ◽  
The Impact

This paper examines consumers’ behaviours towards mobile advertising alerts offered by branded mobile apps in the fashion industry. While consumer-driven factors have attracted much attention, little research has examined the impact of data-driven mobile advertising alerts on consumer continuance intention for branded mobile apps. This paper analyses the combined influence of consumer beliefs, data-driven mobile advertising alerts, and perceived value on mobile advertising acceptance, intention to repurchase, and recommendation behaviour towards branded mobile apps on social media. In total, 340 valid responses from Spanish customers of an online fashion outlet, all social media users, who make their purchases from the company exclusively through its branded mobile application, were analysed to test the hypotheses, using structural equation modelling. The results showed that mobile advertising acceptance, intention to repurchase, and recommendation behaviour are driven by the perceived value of the branded mobile app. Perceived value is determined by the usefulness of the branded mobile app, attitudes towards mobile advertising alerts, and irritation. Mobile advertising content (informativeness and credibility) improves attitudes towards mobile advertising alerts. Ease of use increases perceived usefulness, while perceived control decreases irritation. Managerial implications are provided.

COVID-19 and the impact of virtual social networks: knowledge transfer or public panic (Preprint)

2020 ◽  
Author(s):  
Kimia Pourmohammadi ◽  
Seyyed Hakimzadeh ◽  
Pivand Bastani
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Research Question ◽  
Public Information ◽  
Islamic Republic ◽  
Outbreak Response ◽  
The Public ◽  
Islamic Republic Of Iran ◽  
Effective Role ◽  
The Impact

BACKGROUND Under these circumstances, social media is constantly covering the news and the related information via films, voices, clips, and texts; however, these reports are sometimes challenging outbreak response efforts. For instance, the misinformation and conspiracy theories spread via social media have generated panic and mistrust among the general public, diverted attention away from the outbreak response, and impeded the activities of health-care workers (6). Another evidence shows that many public safety agencies and organizations face the challenge of reducing the spread of false information distributed via social media (9). Accordingly, the aim of this study was to analyze the contents of information shared via virtual social media over the three weeks since the formal confirmation of COVID-19 outbreak in the Islamic Republic of Iran. OBJECTIVE According to the effective role of social media in communicating risk information to the public, the aim of this study was to analyze the contents of information shared via virtual social media over the three weeks since the formal confirmation of COVID-19 outbreak in the Islamic Republic of Iran. METHODS This qualitative discourse analysis was conducted on the contents of three more common virtual social networks (Instagram, WhatsApp, and Telegram) from Feb20 to March 11, 2020 in Iran. Four steps of defining the research question and selecting the content of analysis, gathering information and theory on the context, analyzing the content for themes and patterns and reviewing the results and drawing conclusions were conducted. RESULTS Based on the results, the contents of social media in the analysis duration were allocated four main categories related to the COVID-19 outbreak including political, social, health, and economic issues CONCLUSIONS It seems that all three social Medias have an effective role to share public information, especially those that are related to the public health and health education but at the same time, the analyzed social media have created the sense of panic and fear, particularly in the scopes of social, economic, and political issues.

scholarly journals Social Media’s Impact on the Global Mergers and Acquisitions Market

2021 ◽  
Vol 14 (4) ◽  
pp. 157
Author(s):  
Dulani Jayasuriya ◽  
Ben O’Neill
Keyword(s):  
Social Media ◽  
Mergers And Acquisitions ◽  
Financial Markets ◽  
Public Information ◽  
The Internet ◽  
Media Influence ◽  
Sample Period ◽  
Cross Country ◽  
The Impact

This study analyses the impact of social media popularity on the global mergers and acquisitions (M&A) market using a sample of 66,905 M&A transactions across 50 countries for the sample period from 2011 to 2017. Social media influence on M&A transactions is tested using competing bids and proportion of cash paid in the transaction deal characteristics. We find that social media popularity has increased the probability of competing bids by 7.7% across countries and the proportion of cash paid in transactions decreased by 2.5% across countries. The results of additional analyses using the introduction of the internet are consistent with the conclusion that technologies that enhance the transmission of public information have an effect on the M&A variables tested. We test the robustness of our results using subsample analysis and placebo tests. This study is distinct from existing literature due to its globally diverse M&A dataset, unique social media and internet data, and cross-country approach to social media’s influence on financial markets.

scholarly journals Exploring HIV-AIDS interests in the MENA region using Internet based searches

First Monday ◽  
2017 ◽  
Author(s):  
Ahmed Al-Rawi
Keyword(s):  
Social Media ◽  
Media Coverage ◽  
Public Information ◽  
Google Trends ◽  
Online Information ◽  
Public Attention ◽  
Mena Region ◽  
Sexually Transmitted ◽  
Internet Searches ◽  
Hiv Aids

Due to the scarcity of official data on sexually transmitted diseases in the Middle East and North Africa region (MENA), it becomes important to seek alternative indications on the online information interests and possible spread of such diseases. This paper uses news stories from 10 Arabic media outlets, Wikipedia views, and data from Google Trends as well as social media on the HIV-AIDS epidemic. In order to investigate whether Internet searches are driven or influenced by media coverage, the correlation between media coverage and Internet searches is examined. The results indicate that there are very weak to moderate correlations between the two as media coverage of HIV-AIDS is not a good indicator of public attention. Data sources that are more accessible, like Google and Wikipedia searches and social media, can provide a better understanding of public information interests. Also, data retrieved from Google Trends in relation to the search terms “AIDS treatment” and “AIDS symptoms” provide important indicators on the top cities from which searches often originate. The findings of the study can aid health practitioners in identifying interest in and awareness of HIV-AIDS in the MENA region.

scholarly journals The Role of Social Media as a Measures of Information Delivery to Reduce the Risk of Flood Disasters in Kecamatan Pasar Kliwon, Surakarta City in 2020

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Mikael Dafit Adi Prasetyo ◽  
Chatarina Muryani ◽  
Gentur Adi Tjahjono
Keyword(s):  
Social Media ◽  
Disaster Risk Reduction ◽  
Disaster Risk ◽  
Flood Disaster ◽  
Disaster Mitigation ◽  
The Public ◽  
Flood Disasters ◽  
Use Of Social Media ◽  
The Impact

<em>This study aims to perceptions and responses to flood disaster risk reduction social media in Pasar Kliwon District, Surakarta City, 2020. Utilization of whatsapp social media as a means of delivering information to the public in an effort to reduce disaster risk flooding in Pasar Kliwon Subdistrict, Surakarta City, 2020. the impact of the use of whatsapp social media as a means of delivering information on community efforts to reduce the risk of flood disasters in Pasar Kliwon District, Surakarta.The results of the study are as follows: Perception of flood disaster in Pasar Kliwon Subdistrict, if viewed from the potential of the disaster, it can be categorized as very large. For flood disaster vulnerability is also categorized as flood disaster prone. And disaster mitigation is carried out in the form of responsiveness and preparedness from stakeholders. Here the use of social media as a means of delivering flood disaster information.</em>

The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry

2016 ◽  
Vol 21 (9) ◽  
pp. 1014-1032 ◽  
Author(s):  
Enrique Bigne ◽  
Luisa Andreu ◽  
Blanca Hernandez ◽  
Carla Ruiz
Keyword(s):  
Social Media ◽  
Airline Industry ◽  
Consumer Behaviour ◽  
Low Cost ◽  
The Impact

scholarly journals Impact of Social Media on Current Medical Conferences

2019 ◽  
Vol 35 (06) ◽  
pp. 452-461 ◽  
Author(s):  
Jennifer An-Jou Lin ◽  
Angela Ting-Wei Hsu ◽  
Jung-Ju Huang ◽  
Bassem W. Daniel ◽  
Che-Hsiung Lee ◽  
...  
Keyword(s):  
Social Media ◽  
Low Cost ◽  
Training And Education ◽  
The Social ◽  
Instant Messenger ◽  
Media Platform ◽  
Live Surgery ◽  
The Impact ◽  
Main Attraction ◽  
Conference System

Background Medical conferences are forums for research, continuing medical education, and networking. Social media is increasingly used for communication and networking due to its low cost and ability to overcome large distances. This study investigates the impact that social media brings to the current conference system. Methods There are three parts of this study: (1) comparing two similar brachial plexus injuries (BPIs) courses without (2009) and with (2017) social media support, and the participants' feedback; (2) sharing our experiences in the management of the 2018 International Course on SuperMicrosurgery (ICSM) conference; and (3) evaluating the studies from the social media platform International Microsurgery Club (IMC), for the consensus pertaining to social media and conference system. Results With the help of social media, international attendance increased during the 2017 BPI conference compared with the 2009 BPI course (25 nationalities in 2009 vs. 35 in 2017). At least 23% obtained their meeting information through social media. Live surgery was the overall main attraction (79%). The 2018 ICSM meeting revealed that video posts increased attendance; videos that were the most effective in attracting (viewership) were either short or pertained to surgical procedures. Facebook, Messenger, and WeChat smartphone applications were effective for immediate communication and troubleshooting among the participants. From the IMC polls, 78% believe that the social media and the conference complemented each other. 97% attended the conference to update their skills and knowledge. Conclusion Social media is a quick and economic tool in promoting medical conferences and instant messenger systems offer immediate communication amongst associates. Despite the popularity of social media, the conference still has its irreplaceable role. The combination of the conference and the social media enhances the training and education of microsurgeons.

scholarly journals Guest Editorial: Technologies and Relationship Marketing

2021 ◽  
pp. 183933492199438
Author(s):  
Park Thaichon ◽  
Geoff Soutar ◽  
Scott Weaven
Keyword(s):  
Social Media ◽  
Relationship Marketing ◽  
Mobile App ◽  
Customer Relationships ◽  
Special Issue ◽  
Intention To Purchase ◽  
Future Technologies ◽  
The Impact ◽  
Content Marketing

In the special issue “The Impact of the Current and Future Technologies on Relationship Marketing,” the Australasian Marketing Journal presents a series of papers covering topics to gain a better understanding of the current and future technologies that may play a role or have a robust impact on relationship marketing and contribute to theories associated with relationship marketing. The topics for the special issue include, but are not limited to, (a) the role of social media–enabled technology; (b) social media marketing on value co-creation and engagement; (c) mobile app technology and intention to purchase; (d) digital content marketing and content marketing strategies; and (e) building and maintaining customer relationships via online relationship marketing.

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