scholarly journals Exploring Users’ Self-Disclosure Intention on Social Networking Applying Novel Soft Computing Theories

2018 ◽  
Vol 10 (11) ◽  
pp. 3928 ◽  
Author(s):  
Yang-Chieh Chin ◽  
Wen-Zhong Su ◽  
Shih-Chih Chen ◽  
Jianing Hou ◽  
Yu-Chuan Huang

In recent years, users have increasingly focused on the privacy of social networking sites (SNS); users have reduced their self-disclosure intention. To attract users, SNS rely on active platforms that collect accurate user information, even though that information is supposed to be private. SNS marketers must understand the key elements for sustainable operation. This study aims to understand the influence of motivation (extrinsic and intrinsic) and self-disclosure on SNS through soft computing theories. First, based on a survey of 1108 users of SNS, this study used a dominance-based rough set approach to determine decision rules for self-disclosure intention on SNS. In addition, based on 11 social networking industry experts’ perspectives, this study validated the influence between the motivation attributes by using Decision-Making Trial and Evaluation Laboratory (DEMATEL). In this paper, the decision rules of users’ self-disclosure preference are presented, and the influences between motivation attributes are graphically depicted as a flow network graph. These findings can assist in addressing real-world decision problems, and can aid SNS marketers in anticipating, evaluating, and acting in accord with the self-disclosure motivations of SNS users. In this paper, practical and research implications are offered.




Mathematics ◽  
2022 ◽  
Vol 10 (1) ◽  
pp. 146
Author(s):  
Lili Nemec Zlatolas ◽  
Luka Hrgarek ◽  
Tatjana Welzer ◽  
Marko Hölbl

Social networking sites (SNSs) are used widely, raising new issues in terms of privacy and disclosure. Although users are often concerned about their privacy, they often publish information on social networking sites willingly. Due to the growing number of users of social networking sites, substantial research has been conducted in recent years. In this paper, we conducted a systematic review of papers that included structural equations models (SEM), or other statistical models with privacy and disclosure constructs. A total of 98 such papers were found and included in the analysis. In this paper, we evaluated the presentation of results of the models containing privacy and disclosure constructs. We carried out an analysis of which background theories are used in such studies and have also found that the studies have not been carried out worldwide. Extending the research to other countries could help with better user awareness of the privacy and self-disclosure of users on SNSs.



SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402091953
Author(s):  
Sven Stollfuß

This article discusses fitness content on Instagram as a form of social media entertainment (SME). A conceptual article that presents a literature review of studies on fitness postings on social media, it examines the research on communitainment values in online fitness content. While online entertainment on social media differs from traditional mass media such as television and movies, new concepts of social media–related entertainment have been described in the field of communication and media studies. Based on a literature review of online entertainment research on media effects and content-oriented approaches of so-called “social media entertainment” (SME), this article intends to discuss fitness postings and their corresponding community-driven communication as “communitainment.” Aspects of fitness content will be further explained in terms of (a) self-representation and self-disclosure, (b) community building, and (c) media use and well-being, thereby highlighting the new dynamics of fitness communitainment on social networking sites (SNSs).



2017 ◽  
Vol 42 (1) ◽  
pp. 23-46
Author(s):  
Nevfel Boz ◽  
Shu-Sha Angie Guan

Abstract Social networking sites like Facebook are popular and ever-expanding, especially among adolescents in Turkey. The study of 406 adolescents aged 14 to 18 (Mage = 15.61, SD = 1.16) provides novel insights into how adolescents from Turkey within a specific cultural framework, display certain kinds of self-presentation strategies. Using the Revised Self-Presentation Scale (RSPS; Lee et al., 1999) when coding adolescents’ profiles for strategies and information, we found that exemplification is the most utilized strategy followed by the ingratiation strategy. Self-report results differed from coded behavioral strategy use for intimidation and self-promotion, where there were higher levels of intimidation strategy than self-reported; for the self-promotion strategy, self-reported levels were higher than coded behavioral use. Particular strategy usage also predicted the sharing of types of information and the number of network friends.



2015 ◽  
Vol 25 (2) ◽  
pp. 279-299 ◽  
Author(s):  
Christy Cheung ◽  
Zach W. Y. Lee ◽  
Tommy K. H. Chan

Purpose – The purpose of this paper is to examine the relative impacts of perceived cost, perceived benefits, and social influence on self-disclosure behaviors in social networking sites under an integrated theoretical framework. Design/methodology/approach – Building upon social exchange theory and privacy calculus theory, an integrated model was developed. The model was tested empirically using a sample of 405 social networking site’s users. Users were required to complete a survey regarding self-disclosure behaviors in Facebook. Findings – The results indicate that social influence is the factor which exhibits the strongest effect on self-disclosure in social networking sites, followed by perceived benefits. Surprisingly, perceived privacy risk does not have any significant impact on self-disclosure. Research limitations/implications – The results inform researchers about the importance to incorporate social influence factors and cultural factors into future online self-disclosure study. Practical implications – The results suggest that users focus on the benefits as well as social influence when they decide to reveal personal information in social networking sites, but pay less attention to the potential privacy risks. Educators are advised to launch educational programs to raise students’ awareness to the potential risks of self-disclosure in social networking sites. Service providers of social networking sites are encouraged to provide intuitive privacy indices showing users the levels of privacy protection. Originality/value – This paper is one of the first to develop and empirically tests an integrated model of self-disclosure in social networking sites.



2015 ◽  
Vol 43 (1) ◽  
pp. 1-13 ◽  
Author(s):  
Kaan Varnali ◽  
Aysegul Toker

Our aim was to contribute to the understanding of self-disclosure behavior on social networking sites (SNS). Participants (N = 1,294) completed online surveys comprising measures of willingness to disclose personal information on SNS, self-esteem, SNS affinity, self-disclosure, honesty of self-disclosure, subjective norm, self-monitoring skills, and public self-consciousness. Our findings suggest that self-disclosure mediates the impact of communication-based personality characteristics on the use of SNS, and that subjective norm and SNS affinity also have significant independent effects.



First Monday ◽  
2011 ◽  
Author(s):  
Chris Fullwood ◽  
Mike Thelwall ◽  
Sam O'Neill

With the increasing popularity of social networking sites, it has become relatively common for Internet users to develop an online presence via a personal profile page. Moreover, some chat rooms allow members to develop profile pages too. As a potential first point of contact, effective profile construction may play a pivotal role in the management of first impressions. Identity construction in profiles seems to be particularly important for chat room users, because they are often likely to interact with strangers. Since chat rooms can be used for anti-social purposes, the type and extent of the information posted in chat room profiles seems likely to be different from that in online profiles for social networking sites, which may be more closely tied to offline identities. This investigation of information in 324 profiles from two Lycos chat rooms for adults found that most users include a picture of themselves on their profile, hence apparently tying themselves to their offline identity. Nevertheless, the majority remain anonymous, probably many more than for social networking sites and blog authors. There are sex differences in the types of information posted on chat room profiles, with women tending to include more personal information. Furthermore, older users are more likely to post information about relationship status and location than younger users. These sex and age differences in profile content may be a consequence of the different motivations for using the service as well as disparities in self-disclosure norms.



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