scholarly journals Mobile Banking: An Innovative Solution for Increasing Financial Inclusion in Sub-Saharan African Countries: Evidence from Nigeria

2020 ◽  
Vol 12 (23) ◽  
pp. 10130
Author(s):  
Alfonso Siano ◽  
Lukman Raimi ◽  
Maria Palazzo ◽  
Mirela Clementina Panait
Keyword(s):  
Social Influence ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Financial Inclusion ◽  
Sub Saharan Africa ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Emerging Trends ◽  
Innovative Solution ◽  
Sub Saharan

Purpose—This research discusses emerging trends in financial inclusion, barriers and factors influencing mobile banking as an innovative solution for increasing financial inclusion in sub-Saharan Africa (SSA) with a specific focus on Nigeria. Design/methodology/approach—Using a qualitative meta-synthesis (QMS), an interpretivist research paradigm, authors provide an analytical tool for understanding the subject of inquiry by integrating findings from previous studies and relevant data from the reports of the Central Bank of Nigeria on emerging trends in financial inclusion. Findings—Three major factors emerged as drivers of mobile banking in Nigeria: (a) the ease of using mobile devices for personal banking transactions including prompt information about users’ financial transactions (savings and withdrawals) immediately through SMS (short message service) alert (easy management of my account); (b) the security/safety concerns of theft and cyber fraud; (c) social influence of friends, relatives, policy makers and social trends. Implications—In contextualizing mobile banking in SSA and in Nigeria in particular, this paper contributes to exploring the growth in the use of mobile banking by linking it with the “value in use” (VIU) perspective. This approach of the service dominant logic involves three sub-constructs (experience, personalization, and relationship), which all validate and support the proposed assertion that mobile banking is adopted by users because of utility expectancy (perceived usefulness), effort expectancy (perceived ease of use), and social influence expectancy (opinions of friends/relatives). Originality/value—This research, although qualitative in nature, validates information technology (IT) adoption theories/perspectives and enriches the “value in use” approach.

A Study on Behavior Intention to Adopt Mobile Banking Apps

2021 ◽  
Vol 13 (2) ◽  
pp. 60-72
Author(s):  
Phan Dai Thich
Keyword(s):  
Social Influence ◽  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Influential Factor ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Behavior Intention ◽  
Intention To Adopt ◽  
Tam Model

This study aims to examine the factors influencing consumers' behavior intention to adopt mobile banking apps. The research uses the TAM model with additional variables such as social influence and perceived risk to evaluate how these factors impact the behavior intention of young customers toward adopting mobile banking services. PLS-SEM was used as the main research method. The findings from this paper reaffirmed that perceived usefulness and social influence are the most influential factor in behavior intention, but perceived ease of use and perceived risk showed insignificant impacts on young consumers' behavior intention in Vietnam. This paper also found that perceived ease of use had no direct impact on behavior intention but an indirect impact through facilitating perceived usefulness. This subject makes a practical and academic contribution in the context of a developing country where is lacking research in mobile banking apps.

Consumers' Awareness of the Value of E-Government in Zambia

2020 ◽  
pp. 2058-2081
Author(s):  
Bwalya Kelvin Joseph ◽  
Tanya Du Plessis
Keyword(s):  
Technology Acceptance ◽  
Mixed Methods Research ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Sub Saharan Africa ◽  
Current Debate ◽  
Research Approach ◽  
Perceived Ease Of Use ◽  
Sub Saharan ◽  
Acceptance Model

This study investigates whether e-Government consumers (citizens and businesses) in selected towns in Zambia are aware of the anticipated benefits of e-Government. Awareness translates into recognition of the perceived benefits and may influence adoption as posited in Davis' 1989 technology acceptance model. Using the mixed methods research approach, an investigation follows of consumers' awareness, or lack of awareness, of e-Government benefits in three Zambian towns. To date, no significant empirical study has been done investigating e-Government penetration in Zambia evidenced by consumers' awareness. This article contributes to the current debate on e-Government in Sub-Saharan Africa by means of regression modeling which shows that apart from the traditional factors, namely 'perceived ease of use' and 'perceived usefulness' that influence adoption, the Zambian context also presents additional factors that influence adoption such as culture, cost, trust, and other social dimensions or beliefs.

scholarly journals Developing an expanded Technological Acceptance Model for evaluating e-Learning in the Sub-Saharan African environment

2020 ◽  
Author(s):  
◽  
Mabeifam Martin Ujakpa
Keyword(s):  
Ease Of Use ◽  
External Factors ◽  
Perceived Usefulness ◽  
Sub Saharan Africa ◽  
Perceived Ease Of Use ◽  
Perceived Performance ◽  
Perceived Benefit ◽  
Sub Saharan ◽  
Technological Acceptance Model ◽  
Acceptance Model

The Technological Acceptance Model was originally developed in the United States of America, which is culturally different, from Sub-Saharan Africa. Applying the existing Technological Acceptance Model to evaluate technological applications intended for the SubSaharan African environment, is likely to give inaccurate results because of the cultural dissimilarities and the diverse socio-cultural composition of Sub-Saharan Africa. As a way to improve accuracy of results, this research reviewed relevant literature and applied a mixed methodology to gather data from 308 students from five public universities in five countries across the five Sub-Saharan African regions (North, South, East, West and Central) on the use of e-learning in universities. Upon analyses of the data through Cronbach‘s α measure, Kaiser-Meyer-Olkin‘s measure, Bartlett‘s test of Sphericity, confirmatory factor analysis and descriptive statistics, an extension of the original technology acceptance model was developed. The extended model has seven constructs: Perceived Ease of Use, Perceived Usefulness, Perceived Performance, Perceived Benefits, External Factors, Behavioural Intention, and Technological Acceptance. Four of these constructs (Perceived Ease of Use, Perceived Usefulness, Perceived Performance and Perceived Benefits) directly influence Behaviour Intention. In consonance with previous findings in literature findings, Perceived Usefulness rated higher than Perceived Ease of Use. Perceived Benefit rated the lowest among the four constructs. The research further confirms previous findings that Perceived Ease of Use influences Perceived Usefulness. Additionally, this study found that External Factors directly influence Perceived Usefulness, Perceived Ease of Use, Perceived Performance and Perceived Benefit. Amongst these, External Factors influence Perceived Benefit most, followed by Perceived Ease of Use, Perceived Performance, and lastly Perceived Usefulness. Last, but not least, the research further found that Behaviour Intention influences Technological Acceptance positively. Considering that this research collected data from only five countries in Sub-Saharan Africa to develop and test the model, caution needs to be taken when generalising the research findings beyond the said population and technology considered in the research. Future research on technological acceptance may refine the suggested expanded model to explain further, the variance in students‘ Behaviour Intention, Perceived Ease of Use, Perceived Benefit, Perceived Usefulness and Perceived Performance and also to examine the performance of the suggested expanded model to explain the different technology acceptance behaviours in the information technology field

Consumers' Awareness of the Value of e-Government in Zambia

2015 ◽  
Vol 11 (3) ◽  
pp. 1-23 ◽  
Author(s):  
Bwalya Kelvin Joseph ◽  
Tanya du Plessis
Keyword(s):  
Technology Acceptance ◽  
Mixed Methods Research ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Sub Saharan Africa ◽  
Current Debate ◽  
Research Approach ◽  
Perceived Ease Of Use ◽  
Sub Saharan ◽  
Acceptance Model

This study investigates whether e-Government consumers (citizens and businesses) in selected towns in Zambia are aware of the anticipated benefits of e-Government. Awareness translates into recognition of the perceived benefits and may influence adoption as posited in Davis' 1989 technology acceptance model. Using the mixed methods research approach, an investigation follows of consumers' awareness, or lack of awareness, of e-Government benefits in three Zambian towns. To date, no significant empirical study has been done investigating e-Government penetration in Zambia evidenced by consumers' awareness. This article contributes to the current debate on e-Government in Sub-Saharan Africa by means of regression modeling which shows that apart from the traditional factors, namely 'perceived ease of use' and 'perceived usefulness' that influence adoption, the Zambian context also presents additional factors that influence adoption such as culture, cost, trust, and other social dimensions or beliefs.

User Motivation and Acceptance of Mobile Services in Nigeria

2018 ◽  
Vol 10 (2) ◽  
pp. 70-81 ◽  
Author(s):  
Okocha Olabisi Foluke
Keyword(s):  
Social Influence ◽  
Mobile Services ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Service ◽  
Intention To Use ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Banking Services ◽  
Economic Issues

This study was designed to investigate the factors that influence the motivation and acceptance of mobile services in Nigeria. This understanding is valuable for improved commercialization of telecommunication services, and in the customer relationship management process as the success of mobile service adoption is dependent on user needs. Three separate questionnaires were designed and used as the major instrument of data collection. A purposive sampling method was adopted for the study; three hundred and ten questionnaires were administered on three different categories of respondents. Data analysis was carried out using principal component analysis, regression and logistic regression. The results showed that for entertainment services (caller tunes), informational services (internet modem) and mobile banking services, the major motivating factor for its use was the preference of the song, convenience in browsing and convenience in banking respectively whereas the major preventing factor was high cost for entertainment services and internet modem service and insufficient information for mobile banking. Results also showed that for entertainment services perceived usefulness, perceived ease of use, social influence and economic issues where important in determining a user's intention to use but for the internet modem service perceived ease of use is the only significant factor in determining a user's intention to use. For mobile banking services, social influence and economic issues are significant in determining use. It is therefore imperative for telecommunication firms to study and consider the unique characteristics of each mobile category and use these findings in the design of their services.

scholarly journals Youths’ Perception towards Mobile Driven Financial Inclusion in Gwalior City

2019 ◽  
Vol 8 (4) ◽  
pp. 3033-3039
Keyword(s):  
Mobile Phones ◽  
Financial Services ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Financial Inclusion ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Actual Usage ◽  
Tam Model ◽  
The Status

The need for mobile phones has become inevitable in current world scenario. Mobile phones not only add to the convenience and security but also signify the status symbol. Mobile phones are considered as an opportunity for most of the organization to deliver their services. Banking industry is also facilitating various services via mobile phones. Mobile phones are playing an important role in financial inclusion since large numbers are still unbanked or financially excluded. Mobile banking is center of attraction to the youths. This study attempts to study the perception of the youths towards mobile driven financial inclusion in Gwalior city and to access the factors influencing the use of mobile in financial services in Gwalior City. The study covers the respondents of age group 18-40 years. The study framed the TAM model using the four factor i) Perceived Ease of Use, ii) Perceived Usage, iii) Perceived Usefulness and iv) Actual Usage. The study derived the TAM model sequencing influence perceived ease of use to perceived usage, perceived usage to perceived usefulness and perceived usefulness to actual usage. Although study contains certain limitation still has some implications providing recommendation for the improvement and modification of the mobile banking services and make them more friendly and secure.

Factors Influencing Attitude and Intention Towards Adoption of Mobile Banking in Myanmar

2020 ◽  
Vol 12 (3) ◽  
pp. 1-27
Author(s):  
Tun Tun Aung
Keyword(s):  
Social Influence ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Mobile Banking ◽  
Direct Effects ◽  
Personal Factors ◽  
Perceived Ease Of Use ◽  
Moderating Effects ◽  
New Findings

Constructs related to an individual's mobile banking (MB) adoption were identified from previous studies as the commonly used factors: perceived usefulness, perceived ease of use, trust, and social influence. A theoretical model was proposed with these factors directly affecting an individual's attitude and intention to use MB. Personal factors (gender, age, education, and income) were included in the model as moderators of those direct effects. As reported in previous studies perceived usefulness, perceived ease of use, trust, and social influence were found to have important effects on attitude and intention. The new findings related to the investigation of moderating effects due to personal factors have not been mentioned in the earlier MB research. The findings identified groups of individuals where personal motivations have significant effects on attitude and intention to use MB, and importantly, groups where the effects are not significant but may be increased by recommended practical actions.

Customer Adoption of Mobile Banking: An Integration of TAM with Trust and Social Influnce

2014 ◽  
Vol 701-702 ◽  
pp. 1323-1327 ◽  
Author(s):  
Hong Lei Song
Keyword(s):  
Social Influence ◽  
Mobile Internet ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
User Intention ◽  
User Adoption ◽  
Customer Acceptance ◽  
Banking Service

The customers of mobile banking have increased rapidly with the development of mobile internet. So there is a need to identify the factors that influence customer acceptance of mobile banking service, and need to research how the factors influence. This research proposed a mobile banking user adoption model based on the TAM, integrating social influence, and trust perception to predict the user intention. The comprehensive research model was empirically examined. We found that perceived usefulness, perceived ease of use, social influence, and trust perception have significantly effects on user adoption. In addition, we also tested that perceived ease of use has significant effects on perceived usefulness. All hypotheses were supported in this research.

Sign in / Sign up

Export Citation Format

Share Document