scholarly journals Influences on Consumer Engagement with Sustainability and the Purchase Intention of Apparel Products

2021 ◽  
Vol 13 (19) ◽  
pp. 10655
Author(s):  
Ana La Rosa ◽  
Jennifer Johnson Jorgensen
Keyword(s):  
Purchase Intention ◽  
Positive Attitude ◽  
Online Survey ◽  
Subjective Norms ◽  
Future Studies ◽  
Sustainable Products ◽  
Intention To Purchase ◽  
Sustainable Behavior ◽  
Typical Consumer ◽  
Textile Products

Apparel and textile products are filling landfills and contributing to extensive waste found across the world. Much of the textile waste is due to the typical consumer not being aware of the care for, disposal of, and sustainable options for textile products. To identify consumers’ intention to engage in sustainable practices and the intention to purchase sustainable apparel options, this study measured consumers’ attitudes, subjective norms, and perceived behavioral controls. Data were collected from a sample of 397 participants through a Qualtrics online survey disseminated on Amazon’s MTurk. Results of the multiple regression analysis yielded three of note: (1) a positive attitude toward recycling and the environment is related to a higher intention to engage in sustainable behavior, (2) a positive attitude toward green apparel products leads to a higher intention to purchase sustainable products, and (3) family and friends and the convenience of finding sustainable apparel products in stores have also influenced the purchase of sustainable apparel. Thus, this study provides significant insights into both intention to engage in sustainable behavior and the intention to purchase sustainable products and serves as a foundation for future studies on the sustainable engagement and purchase intention toward sustainable products.

scholarly journals Effects of Perceived Sustainability Level of Sportswear Product on Purchase Intention: Exploring the Roles of Perceived Skepticism and Perceived Brand Reputation

2020 ◽  
Vol 12 (20) ◽  
pp. 8650
Author(s):  
Yunjeong Kim ◽  
Kyung Wha Oh
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Model ◽  
Purchasing Behavior ◽  
Sustainable Products ◽  
Brand Reputation ◽  
Negative Effect ◽  
Positive Effect

Fashion companies are trying to increase the efficiency of their communication with consumers by providing information on sustainable activities or product levels. This study explored the effects of the perceived sustainability level of products offered by sports brands. An online survey was conducted of consumers in their 20s and 30s, and a total of 316 questionnaires were used for the analysis. The structural equation model analysis using AMOS showed that the perceived sustainability level had a positive effect on purchase intention and a negative effect on perceived skepticism. Furthermore, perceived skepticism was confirmed to have a negative effect on purchase intention. By verifying the moderating effect of the perceived brand reputation, it was confirmed that the effect of the perceived sustainability level on purchase intention and the influence of the perceived skepticism on purchase intention differ between high and low brand reputation groups. When the perceived brand reputation is high, the perceived sustainability level has only a direct effect on purchase intention, whereas when the perceived brand reputation is low, only the indirect effect of perceived skepticism appears. This study contributes to the literature and practice by verifying that perceived skepticism plays an important role in the purchasing behavior of sustainable products in fashion.

scholarly journals Launch of Sustainable Plastic Apparel: Effects of Brand Luxury and Experience on Consumer Behaviour

2020 ◽  
Vol 12 (18) ◽  
pp. 7662
Author(s):  
Ken Kumagai ◽  
Shin’ya Nagasawa
Keyword(s):  
Social Issue ◽  
Purchase Intention ◽  
Online Survey ◽  
Consumer Behaviour ◽  
Brand Attitude ◽  
Product Launch ◽  
Mediation Analyses ◽  
Plastic Recycling ◽  
Sustainable Products ◽  
Sustainable Product

Since plastic waste is a serious social issue, fashion companies are attempting to develop sustainable apparel made from post-consumer plastic bottles. This social issue is relevant to every company regardless of the level of brand luxury. However, previous literature has not examined the effect of this sustainable product type on consumer behaviour, whereas comprehensive sustainable development is widely discussed in luxury branding research. Consequently, this study investigates how the launch of sustainable plastic apparel affects consumer brand attitude and purchase intention. According to the 440 samples collected via an online survey in Japan, moderated mediation analyses reveal that the launch of sustainable plastic apparel positively affects brand attitude contributing to purchase intention indirectly, while it also contributes to purchase intention directly. In addition, brand luxury and brand experience are found to weaken the effect of this sustainable product launch, whereas the influence of sustainable product experience is insignificant. To launch this type of sustainable apparel effectively, luxury companies are advised to redesign their current marketing to promote sustainable products more effectively and adjust their branding tactics to align with sustainability. Otherwise, their brand luxury may lead to a disadvantage, since plastic recycling is increasingly becoming a social requirement.

scholarly journals Analyzing the Factors Affecting Purchase Intention of Drugstore Beauty Products

2021 ◽  
Vol 1 (1) ◽  
pp. 1-7
Author(s):  
Regita Maharani ◽  
Christian Haposan Pangaribuan
Keyword(s):  
Significant Influence ◽  
Purchase Intention ◽  
Online Survey ◽  
Factors Affecting ◽  
Intention To Purchase ◽  
Competitive Price ◽  
Main Effect ◽  
Shopping Enjoyment ◽  
The Relationship ◽  
Beauty Products

Objective – The objective of this study is to identify the key elements of buying beauty products in drugstore chains, discuss the reasons and factors behind why these drugstore chains had become the customers’ preference to visit and purchase beauty products, and to find out the relation of store convenience of drugstore chains to purchase intention of their beauty products. Methodology – The method used in this research is quantitative using an online survey started in November 2020. From 132 distributed questionnaires using Google Form link, only 106 responses are valid. Findings – The results reveal that shopping enjoyment and competitive price to have a significant influence on intention to purchase. However, the relationship between convenience and purchase intention was not supported. Novelty – Previous studies have predominantly examined the main effect of shopping convenience on purchase intention. This study extends our understanding of this relationship by highlighting the non-significant result in the convenience–intention linkage.

scholarly journals Purchase intention towards dietary supplements during COVID-19 pandemic: consumers’ perspective

Food Research ◽  
2021 ◽  
Vol 5 (5) ◽  
pp. 294-299
Author(s):  
Y.Q. Wong ◽  
B.C. Tan ◽  
T.C. Lau ◽  
N. Khan
Keyword(s):  
Dietary Supplements ◽  
Purchase Intention ◽  
Online Survey ◽  
Theory Of Planned Behaviour ◽  
Consumer Attitudes ◽  
Subjective Norms ◽  
Planned Behaviour ◽  
Health Consciousness ◽  
Perceived Price ◽  
Consumer Purchase Intention

The consumption of dietary supplements (DSs) has been steadily increasing in the wake of the COVID-19 outbreak in most countries. Consumer purchase intention towards DSs is expected to be of concern to many companies in the pharmaceutical industry. This study extends the Theory of Planned Behaviour by adding health consciousness and perceived price in the model to investigate its effect on consumer purchase intention towards DSs during the COVID-19 outbreak. A questionnaire-based survey was distributed via an online survey to 207 respondents. Results from multiple regression analysis revealed that consumer attitudes, subjective norms, perceived behavioural control, and health consciousness contributed significantly to purchase intention towards DSs. Perceived price did not have an impact on intention. Further investigation revealed that favourable attitudes towards DSs were the most important contributor towards purchasing DSs during the COVID-19 pandemic.

Rational or Irrational Decision? Examination on Gamers’ Intention to Purchase Probability-Type Items

2019 ◽  
Vol 31 (6) ◽  
pp. 603-641
Author(s):  
Young-nam Seo ◽  
Younbo Jung ◽  
Jeremy Sng ◽  
Jongmin Park
Keyword(s):  
Perceived Control ◽  
Purchase Intention ◽  
Online Survey ◽  
Self Control ◽  
Control Individual ◽  
Hierarchical Regression ◽  
Related Factors ◽  
Mobile Game ◽  
Intention To Purchase ◽  
Tpb Model

Abstract Expanding the theory of planned behavior (TPB) model with non-volitional factors, this study investigated determinants of purchase intention (PI) for probability-type items (PTI) in a popular mobile game. An online survey was conducted with 534 players of Summoners War. The overall results show that the PI of PTI is associated with both rational and impulsive factors. Specifically, the results of hierarchical regression analysis demonstrate that along with two TPB elements (attitude and perceived control), individual factors of self-control and general stress, as well as game-related factors of advancement, competition, purchase frequency and spending amount were all significant predictors of PTI PI. These non-volitional factors account for additional 18% of variance out of 48% total variance (R2 = .48) in PI.

Examining consumers' perceptions of a 3D printing integrated apparel: a functional, expressive and aesthetic (FEA) perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tianyu Cui ◽  
Veena Chattaraman ◽  
Lushan Sun
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
Three Dimensional ◽  
Positive Influence ◽  
Future Research ◽  
Perceived Fit ◽  
Content Type ◽  
Future Studies ◽  
Fea Model ◽  
3D Printed

PurposeThis study adopted the functional, expressive and aesthetic (FEA) consumer needs model, aimed to examine the influence of consumers' FEA perceptions of three-dimensional printing (3DP) integrated apparel products on their product satisfaction and purchase intention.Design/methodology/approachAn online survey was employed with a sample of 332 participants (165 female and 167 male) aged 19 to 76, mean age of 35 years. A gender-neutral, 3DP integrated hooded sweatshirt was developed for this study featuring flexible, white 3D printed insets fabricated with an FDM 3D printer and white TPU filament sewn with traditional gray knit fleece.FindingsThe findings of this study suggest that the FEA model is appropriate in predicting consumers' satisfaction with 3DP integrated apparel products. Specifically, aesthetic (perceived beauty) and expressive (perceived coolness) dimensions are more influential than functional factors, except for the positive influence of perceived fit, in predicting consumers' satisfaction and purchase intentions for 3DP integrated apparel products.Research limitations/implicationsFuture studies could consider data collection from participants' physical fit testing or try on evaluation to determine the importance of the functional dimension in consumer response to 3DP integrated apparel product. Future studies could also examine full 3D printed apparel, or other 3DP integrated wearable products to expand the understanding of consumer perception of the application of 3DP technology.Originality/valueDespite the increasing exploration of 3DP integrated apparel products and industry attempts to make this innovation in apparel more mainstream, research on how mainstream consumers perceive such 3DP integrated apparel products is limited. This study addresses this gap, providing critical implications for future research and design.

Understanding contextual factors affecting the adoption of energy-efficient household products in Jordan

2019 ◽  
Vol 10 (2) ◽  
pp. 314-332 ◽  
Author(s):  
Amjad A. Abu-Elsamen ◽  
Mamoun N. Akroush ◽  
Nermeen A. Asfour ◽  
Hana Al Jabali
Keyword(s):  
Marketing Strategy ◽  
Purchase Intention ◽  
Environmental Awareness ◽  
Subjective Norms ◽  
Financial Risks ◽  
Research Model ◽  
Content Type ◽  
Factors Affecting ◽  
Perceived Performance ◽  
Intention To Purchase

Purpose This paper aims to examine contextual factors affecting intention to purchase energy-saving products (ESPs), via a research model integrating environmental awareness, perceived performance risk and perceived financial risk with the theory of reasoned action (TRA). Design/methodology/approach In total, 474 targeted Jordanian householders completed a structured survey, providing data for exploratory and confirmatory factor analyses and for structural path analysis to test the research model and hypotheses. Findings Attitude most strongly predicts purchase intention. Environmental awareness positively influences subjective norms and reduces perceived performance and financial risks, which are related to purchase intention. Research limitations/implications This research examines perceived performance and financial risks. Others including social and physical risks have research potential. Future research on international marketing strategy and cross-cultural consumer behavior could compare Jordan with its oil-producing neighbors. Practical implications Environmental awareness affects ESP purchase intention. Marketing strategy should focus on reducing perceived functional and financial risks while enhancing subjective norms by encouraging positive word of mouth. Social implications The findings enhance environmental sustainability by indicating ways of reducing energy consumption and increasing the usage of environmentally friendly products. The study addresses behavioral and social aspects of green products, whereas most ESP suppliers focus on technology. Originality/value The study’s major theoretical contribution is incorporating perceived risk and environmental awareness into the TRA to better understand intention to purchase ESPs. Empirically, it conceptualizes and tests an integrated model of determinants of attitudes and intentions with new insights from an emerging market.

scholarly journals Customers' Attitude Towards Green Packaging: A Case of Sapphire, Pakistan

2021 ◽  
Vol 3 (1) ◽  
pp. 1-28
Author(s):  
Muhammad Kashif ◽  
Tayyaba Rani
Keyword(s):  
Willingness To Pay ◽  
Purchase Intention ◽  
Online Survey ◽  
Environmental Concern ◽  
Questionnaire Development ◽  
Strong Relationship ◽  
Clothing Industry ◽  
Sustainable Products ◽  
Sustainable Packaging ◽  
Green Packaging

Sustainable packaging has become very important nowadays. Technology has changed our life, but nature has a bad effect due to this change. Companies are now focusing on producing green/sustainable products. The motive of this research was to investigate the attitude of customers towards green packaging. This research is conducted within the clothing industry in the context of Sapphire. For this research, we selected three variables to include Environmental Concern, Green Packaging Attitude, and Willingness to Pay More which influence the customers towards purchase intention for green packaging. Questions were adapted from different articles for questionnaire development, data is collected from 167 respondents who are the buyers of the clothing industry through an online survey and in-person from the branches of Sapphire that include Dolmen Mall Tariq Road & Clifton, lucky one Mall. Data gathered from the respondents was analyzed by SPSS and PLS-SEM. The findings demonstrate that all independent variables Environmental Concern, Green Packaging Attitude, and Willingness to Pay More are in a strong relationship with the dependent variable Green Purchase Intention. This study is going to benefit business organizations for CSR activities for introducing sustainable packaging. Secondly, current research is important for Sapphire clothing especially, to know about their customers and introducing more ways to sustain the environment.

An exploration of online brand community (OBC) engagement and customer’s intention to purchase

2016 ◽  
Vol 8 (4) ◽  
pp. 295-314 ◽  
Author(s):  
Anurag Tiruwa ◽  
Rajan Yadav ◽  
P.K. Suri
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Communication Strategy ◽  
Content Type ◽  
Brand Communities ◽  
Intention To Purchase ◽  
Online Brand Communities

Purpose The purpose of this paper is to understand the influence of online brand communities on customers’ attitude, who engage with such communities, and their further influence on purchase intention (PI). Design/methodology/approach A conceptual framework was developed by reviewing literature and then validating it in the context of customers, engaged with Facebook brand pages. The framework empirically examined the influence of perceived usefulness, perceived ease of use, social influence and attachment with brand (AWB) on attitude towards brand and PI; alongside the influence of AWB on PI, from 206 responses gathered from an online survey administered to Facebook users. The framework was validated by using structural equation modelling. Findings The results demonstrate that the proposed framework was found to have a good fit, and seven of eight relationships hypothesized were found to be significant. The study establishes that the online brand communities have an impact on the customers’ attitude, which in turn has an influence on customers’ intention to purchase. Originality/value This study is first of its kind to analyse the engagement on Facebook online brand communities and the influence they have on the customers’ attitude towards a brand which further develops the PI of the customer. The paper suggests and supports the adoption and usage of online brand communities as a part marketing and communication strategy.

How information affects consumers’ purchase intention and willingness to pay for poultry farmed with insect-based meal and live insects

2021 ◽  
pp. 1-10
Author(s):  
G. Sogari ◽  
D. Menozzi ◽  
C. Mora ◽  
M. Gariglio ◽  
L. Gasco ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Animal Welfare ◽  
Purchase Intention ◽  
Online Survey ◽  
Meat Products ◽  
Control Group ◽  
Positive Effects ◽  
Natural Behaviour ◽  
Intention To Purchase ◽  
Information Treatment

The opportunity to use insects as protein sources for poultry has many environmental advantages. Moreover, the administration of insects to poultry can provide animal welfare and health benefits, allowing the expression of their natural behaviour, reducing aggression, and supplying nutrients. However, there is limited research on consumer’s acceptance of farmed animals fed with insects. Our study aims to understand consumers’ attitude towards, intention to purchase, and willingness to pay (WTP) for meat obtained from a farmed duck fed on: (1) an insect-based meal; and (2) live insect diet. We conduct an online survey of 565 Italian meat consumers, including an information treatment regarding the sustainability and nutrition benefits of using insects as feed. Our results demonstrate that providing more information about the positive effects of using insects in feed production may motivate those more interested in environmental issues to purchase insect-fed duck meat products. Compared to the control group, the purchase intention of consumers in the treatment group is also affected by their attitude towards animal welfare. Their WTP for such products is directly affected by their previous entomophagy experience. Attitude and intention to purchase an insect-fed duck are the main predictors of consumers’ WTP for a duck fed with both insect-meal and live insects. This study provides insights for policymakers and the private sector. We suggest that increasing consumers’ awareness by communicating the positive environmental impact of the use of insect as feed can potentially differentiate meat products for consumers and influence their purchase preferences.

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