scholarly journals Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth

2021 ◽  
Vol 13 (22) ◽  
pp. 12738
Author(s):  
María Eugenia Ruiz-Molina ◽  
Irene Gil-Saura ◽  
Gloria Berenguer-Contrí

The COVID-19 pandemic has generated an incredible change in the global economy that will likely have long-term consequences on consumer behavior, markets, business models, market regulation, and public policies, among others [...]

2015 ◽  
Vol 20 (4) ◽  
pp. 415-426 ◽  
Author(s):  
Sharon Erickson Nepstad

To introduce this special issue, I provide a brief overview of nonviolence or civil resistance research. I explain the origins and development of the field starting with its Gandhian roots, through the pragmatic Sharpian period, to the current state of empirical testing and development of nonviolence theories. I also summarize the field's main findings to date, particularly in the areas of campaign outcomes, long-term consequences of nonviolent revolutionary movements, and tactical shifts from nonviolence to violence and vice versa. Pointing out the civil resistance research questions and findings that complement social movement studies, I call for greater dialogue between these two fields that have largely developed in parallel with few points of crossover. I conclude by overviewing the articles in this special issue, noting how they extend our knowledge, make new contributions, and offer a timely reflection on this burgeoning field—particularly its theoretical blind spots and omissions.


1970 ◽  
Vol 11 (4) ◽  
pp. 102-113 ◽  
Author(s):  
Gerard De Valence ◽  
Göran Runeson

There has been an intense debate in the media and among academics on how the great financial crisis has affected the global economy, and how the effects have differed in different regions of the world. This survey was designed to establish to what extent the building industry has been affected by the GFC and the Euro crisis. Over the last months we have asked senior academics and executives in construction businesses what has happened up to now in their region, what will most likely happen in the near future and in the long term. The answer is that in developed economies the effect has been a substantial downturn as finances have dried up while in developing economies in most regions, demand has been sustained due to population growth with ever increasing needs for residential building and infrastructure. While there is some apprehension about the potential effects of the Euro crisis deepening, no-one seems really worried. In the long term there is an agreement, in developed and developing countries alike, that current business models do not work and that the industry has to reinvent itself to be sustainable.


2021 ◽  
Vol 7 (3) ◽  
pp. 16
Author(s):  
Samir A. Abdelaziz

Family businesses have continued to draw researchers' attention due to their strategies while making sustainable decisions. Notably, these business models deserve more recognition in this discourse, considering that they contribute up to 70% of the global Domestic Product. This article focuses on some drivers to sustainable decisions revolving around three pillars: environmental, social, and economic. The author's aim in this context is to provide a statistical model that could be used to forecast revenue trends to establish if family businesses are poised for sustainability or not. The models essentially allow for an analysis of the relationship between family businesses' internal drivers with corresponding financial objectives.However, these business models may fail to achieve their objectives if they do not embrace good governance, allowing them to react to challenges. Corporate governance is an essential framework that companies use to reconcile individual, community, business owners, and shareholders' interests in a dynamic global economy. Companies that align with the principles of good governance are more likely to remain sustainable, stable, and profitable. In retrospect, business enterprises that ignore the provisions of corporate governance risk facing uncertainties, most notably, dissolution and bankruptcy. The second, third, and subsequent generations fail to internalize and advance the founder's long-term organizational goals.This study adds to the existing literature on economic sustainability of family businesses characterized by market value and higher revenue generation.


2021 ◽  
Vol 110 ◽  
pp. 01038
Author(s):  
Fedor Buraev ◽  
Marina Danilina ◽  
Elena Kostromina ◽  
Anna Silaeva

The coronavirus pandemic has negatively impacted the global economy. The banking sector is no exception. The authors analyze the impact of the coronavirus on the functioning and subsequent development of the banking sector in Russia. If we consider this pandemic as a one-time event, then the banking system will recover quickly enough, and there will be no tragic long-term consequences. However, if we talk about the coronavirus pandemic as a recurring event that will occur at intervals of two or even three times a year, then the real consequences are still difficult to assess.


Author(s):  
Sonika Kanojia

The current market is going through lot of changes. The companies in all the industries are making lot of exciting strategies to compete with each other and secure a big portion in the overall market share. The two primary strategies used by the companies to acquire the market share are buying the market share and earning the market share. To observe the consumer behavior that which one of the aforementioned strategies affect the customers the most, we conducted an analysis by way of this research paper. An intensive literature review was done apart from going through the audited records of many companies to know about their marketing strategies. Best possible research methodology was used to accomplish the desired objectives. The study was conducted in Chandigarh University, Mohali (Punjab), which happens to be more like a Cosmopolitan. The required data was collected using a structured questionnaire; presented to the respondents post pretesting. The results showed that customer finds the steps used in the buying of market share to be very fascinating and attractive. Though, these strategies works well in short term but in the long term, it’s the Earning the market share strategy (that includes quality of the product and creation of Brand equity) which decides the customer’s tastes.


2021 ◽  
Vol 13 (6) ◽  
pp. 3329
Author(s):  
Mrdjan Milićev Mladjan ◽  
Dušan Zvonkov Marković

The rise of Asian and the stagnation of Western middle classes over the last thirty years have resulted in gradual convergence of income of large parts of the world’s population. Recent global crises—the Great Recession and the COVID-19 pandemic—have led to a decline in income and increase in income uncertainty. Rise in consumption of lower quality goods of shorter durability and an overall decline in demand and economic activity resulted as challenges to the global economy. In this paper, we argue that generational responsibility in consumption can be an environmentally sustainable response to crises which enables the economies to overcome the crisis of confidence and reaffirms community ties. As an element of long-term orientation in consumption, generational responsibility is a cultural phenomenon dependent on solidarity within family and the wider community. It is characterized by consideration of consequences of consumption choices on the environment, and the abundance of savings and the usability of goods to be inherited by future generations. For companies, willing to revisit their traditional business models and incorporate principles of sustainability in their competitive strategies, promotion of generational responsibility can become a new source of competitive advantage and a driver of economic recovery.


2015 ◽  
Vol 23 (2) ◽  
pp. 47-59 ◽  
Author(s):  
Nadine Langguth ◽  
Tanja Könen ◽  
Simone Matulis ◽  
Regina Steil ◽  
Caterina Gawrilow ◽  
...  

During adolescence, physical activity (PA) decreases with potentially serious, long-term consequences for physical and mental health. Although barriers have been identified as an important PA correlate in adults, research on adolescents’ PA barriers is lacking. Thus reliable, valid scales to measure adolescents’ PA barriers are needed. We present two studies describing a broad range of PA barriers relevant to adolescents with a multidimensional approach. In Study 1, 124 adolescents (age range = 12 – 24 years) reported their most important PA barriers. Two independent coders categorized those barriers. The most frequent PA barriers were incorporated in a multidimensional questionnaire. In Study 2, 598 adolescents (age range = 13 – 21 years) completed this questionnaire and reported their current PA, intention, self-efficacy, and negative outcome expectations. Seven PA barrier dimensions (leisure activities, lack of motivation, screen-based sedentary behavior, depressed mood, physical health, school workload, and preconditions) were confirmed in factor analyses. A multidimensional approach to measuring PA barriers in adolescents is reliable and valid. The current studies provide the basis for developing individually tailored interventions to increase PA in adolescents.


2008 ◽  
Author(s):  
Mary Fabri ◽  
Amber Gray ◽  
Jeannette Uwineza

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