scholarly journals Effective Communication at Different Phases of COVID-19 Prevention: Roles, Enablers and Barriers

Viruses ◽  
2021 ◽  
Vol 13 (6) ◽  
pp. 1058
Author(s):  
Khayriyyah Mohd Hanafiah ◽  
Celine Ng ◽  
Abdul Matiin Wan

In an age of globalisation and hyperconnectivity, the COVID-19 pandemic has caused unprecedented and sustained impact worldwide. This article discusses issues related to (science) communication at different phases of the COVID-19 epidemic timeline. We consider the role of communication for prevention from the ecological perspective, taking into consideration that many emerging pathogens, including COVID-19, likely arise in part due to anthropogenic changes to natural environments. Communication forms part of the early response setting the scene for public buy-in of public health interventions at the start of an outbreak, as well as to maintain precautions over time. Finally, communication is a key element in increasing acceptance for new tools that require mass uptake to be effective, as seen with roll-out challenges for the COVID-19 vaccines, which faced heightened concerns of efficacy and safety while mired with rampant misinformation. Ultimately, strategies for prevention of viral epidemics such as COVID-19 must include communication strategies at the forefront to reduce the risk of the emergence of new diseases and enhance efforts to control their spread and burden. Despite key themes emerging, what constitutes effective communication strategies for different people and contexts needs to be investigated further.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Monica Rossolini ◽  
Alessia Pedrazzoli ◽  
Alessandro Ronconi

PurposeRecognising the growing importance of environmental and sustainable activities and the role of communication strategies in soliciting their financing, this work investigates the influence of message framing, green emphasis and quantitative information on the probability of green crowdfunding campaigns' success.Design/methodology/approachThis analysis is based on crowdfunding campaigns published between 2015 and 2020 on the Indiegogo platform in the category “Community projects – Environment”. The study develops an in-depth qualitative content analysis of the projects before performing an empirical examination to determine funding causes.FindingsCommunication strategies (message framing, green emphasis and quantitative goals) affect funding success. However, project category moderates the impact of message framing and green emphasis on campaign success. While positive framing increases agri-food campaign success, negative framing is more effective for clean energy and climate preservation projects. Moreover, indication of a quantitative goal and a marked green emphasis in a project's presentation increase campaign success, but a too marked green emphasis is only effective for agri-food projects.Practical implicationsGreen entrepreneurs and campaign managers must work carefully on their projects' communication, accounting for the type of product proposed, emphasising green components in its description and utilising quantitative information to present future goals. These strategies maximise backers' responses and enable entrepreneurs to obtain funding. The authors’ findings may be extended to other contexts, including the banking sector, to craft effective communication strategies for green financial products.Originality/valueBy applying framing theory in a new context (i.e. the online financing of green entrepreneurs), this study identifies new campaign success determinants and provides evidence for the moderating role of project category. Furthermore, the study highlights the need to develop different communication strategies for social and environmental-oriented projects.


2018 ◽  
Vol 34 (6) ◽  
pp. 25-27

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Putting strategy into action in manufacturing benefits from detailed planning but also needs effective communication strategies. The role of middle management is crucial. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


Author(s):  
Mitchell Green

We first correct some errors in Lepore and Stone’s discussion of speaker meaning and its relation to linguistic meaning. With a proper understanding of those notions and their relation, we may then motivate a liberalization of speaker meaning that includes overtly showing one’s psychological state. I then distinguish this notion from that of expression, which, although communicative, is less cognitively demanding than speaker meaning since it need not be overt. This perspective in turn enables us to address Lepore and Stone’s broadly Davidsonian view of figurative language, which rightly emphasizes the role of imagination and perspective-taking associated with such language, but mistakenly suggests it is sui generis relative to other types of pragmatic process, and beyond the realm of communication. Figurative utterances may influence conversational common ground, and may be assessed for their aptness; they also have a characteristically expressive role that a Davidsonian view lacks the resources to explain.


2021 ◽  
Author(s):  
Mi Tian ◽  
Tianrui Luo ◽  
Jinxia Ding ◽  
Xin Wang ◽  
Him Cheung

Sign in / Sign up

Export Citation Format

Share Document