scholarly journals Analisis Kualitas Makanan dan Perceived Value terhadap Kepuasan Konsumen pada Industri Rumah Makan

2019 ◽  
Vol 3 (2) ◽  
pp. 58-64
Author(s):  
Clara Candra Komala ◽  
Nor Norisanti ◽  
Asep M. Ramdan

The purpose of this study was to analysis the effect of food quality and perceived value on consumer satisfaction in the restaurant industry. The sample used in this research was 98 respondents and data collection methods using a questionnaire. The method used in this study is the use the type of probability sampling includes in the simple random sampling. The analysis technique using validity test, reliability test, multiple linear regression analysis, including test coefficient of determination, multiple correlation coefficient, and simultaneous test (F test).The results of the test coefficient of determination seen from value (Adjusted R2) of 0,473 can be interpreted that the effect of Food Quality and Perceived Value on consumer satisfaction is 4,73%. The remaining 52,7% is influenced by other factors not explained in this study. Based on the multiple correlation coefficient test seen from the R value of 0.696, it shows that there is a strong relationship between food quality and perceived value with customer satisfaction. Based on the F test the probability value sig. 0,000 <0,05, which means that together Food Quality (X1) and Perceived Value (X2) significantly influence customer satisfaction (Y).

Author(s):  
Selvi Rahmawati ◽  
Asep M. Ramdan ◽  
Kokom Komariah

The purpose of this study was to determine the emotional determination of brands and brand trust in customer satisfaction at skin care clinic. The research method used by the authors in this study is to use the sampling method included in the sample random sampling, by distributing questionnaires as much as 290 respondents to skin care clinic customers. The analysis technique used by the writer is to use multiple linear regression analysis techniques, multiple correlation coefficient and determination coefficient. And to test the hypothesis the author uses a statistical test partially (t test) and simultaneous test (f test). The results of the test coefficient of determination seen from the value (Adjusted R²) of 0.603 means that the influence of Emotional Brands and Brand Trust on Customer Satisfaction is 60.3% The remaining 39.7% is influenced by other factors not explained in this study. And based on the multiple correlation coefficient test seen from the R value of 0.606 shows that there is a very strong relationship between Emotional Brands and Brand Trust with Customer Satisfaction. Based on the f test the probability value sig. 0.00 <0.05 which means that together Emotional Brands (X1)  and Brand Trust (X2)  have a significant effect on Customer Satisfaction (Y). Based on the t test shows that Emotional Brands (X1)  have a significant effect on Customer Satisfaction (Y), Brand Trust (X2)  has a significant effect on Customer Satisfaction (Y). Keyword : Emotional Brands, Brand Trust, Customer Satisfaction.


2019 ◽  
Vol 1 (1) ◽  
pp. 157-168
Author(s):  
Ayi Muhyidin ◽  
Erry Sunarya ◽  
Asep M. Ramdan

The purpose of this study was to analysis the effect of store environment and positive emotions on impulse buying in the cafe. The method used in this study is the use the type of probability sampling includes in the simple random sampling.  The sample used in this research was 100 respondents and data collection methods using a questionnaire. The analysis technique using validity test, reliability test, multiple linear regression analysis, including test coefficient of determination, multiple correlation coefficient, simultaneous test (F test), and partial test (T test). The results of the test coefficient of determination seen from value (Adjusted R2) of 0,425 can be interpreted that the effect of Store Environment and Positive Emotions on Impulse Buying is 42,5%. The remaining 57,5% is influenced by other factors not explained in this study. Based on the multiple correlation coefficient test seen from the R value of 0.661, it shows that there is a strong relationship between store environment and positive emotions with impulse buying. Based on the F test the probability value sig. 0,000 <0,10, which means that together Store Environment (X1) and Positive Emotions (X2) significantly influence Impulse Buying (Y). Conclusion, based on the t test showing Store Environment (X1) has a significant effect on Impulse Buying (Y), Positive Emotions (X2) has a significant effect on Impulse Buying (Y). Keyword : Store Environment, Positive Emotions, Consumer Satisfactio


Author(s):  
Rini Astuti ◽  
Suhendri

This study aims to determine the effect of compensation on the performance of employees of PT. Jaya Jaya Utama. This study aims to determine the effect of motivation on the performance of PT.Tunas Jaya Utama employees. This study has the aim to determine the effect of compensation and motivation on the performance of PT.Tunas Jaya Utama employees. The population of this research is 32 employees of PT. Tunas Jaya Utama. Data collection techniques in this study were interviews, documentary studies and questionnaires, while the data analysis techniques used were the classic assumption test, multiple regression, T test, F test, and the coefficient of determination. There is an effect of compensation and motivation on employee performance at PT. Tunas Jaya Utama where the count is 0.349. The multiple correlation coefficient values ​​together between motivation and workload on performance obtained Rx1x2y = 0.723. This positive value means that if compensation and motivation are increased the performance will increase. From the F test it was obtained 15,853 with sig 0,000 <0,05, indicating that Ho was rejected and Ha was accepted, meaning compensation (X1) and motivation (X2) had a significant effect on performance (Y) at the 0.05 level. The coefficient of determination obtained (R-Square) is 0.522 or 52.20%, indicating that around 52.20% the variable Y can be explained by the compensation variable (X1) and motivation (X2) or practically it can be said that the contribution of compensation (X1) and motivation (X2) on performance (Y) is 52.20%, the rest is influenced by other variables not examined.


2019 ◽  
Vol 1 (2) ◽  
pp. 310-320
Author(s):  
Rayyisa Nurul Haq ◽  
Acep Samsudin ◽  
Faizal Mulia Z

The purpose of this study was to analyze the effect of fashion and lifestyle involvement on impulsive purchases of distro platt mars. The method in this study uses a type of probability sampling, including simple random sampling. The analysis technique used is the validity test, reliability test, multiple linear regression analysis including the coefficient of determination test, multiple correlation coefficients, and testing the hypothesis using the test simultaneously (F test). The results of the test of the coefficient of determination seen from the value (Adjusted R2) of 0.325 can be interpreted that the influence of Fashion Involvement and Shopping Lifestyle on Impulsive Purchases is 32.5%. The remaining 67.5% is influenced by other factors outside this study. Based on the multiple correlation coefficient test seen from the R value of 0.582 shows that there is a strong relationship between fashion involvement and shopping lifestyle with impulsive purchases. Based on the F test the probability value sig. 0,000 <0.05. Conclusions, together with Fashion Involvement (X1) and Shopping Lifestyle (X2) significantly influence Impulsive Purchase (Y). Keywords: Fashion Involvement, Shopping Lifestyle, Impulsive Purchasing


2019 ◽  
Vol 10 (3) ◽  
pp. 324-332
Author(s):  
Kurnia Dewi

This research is on CV. Netral Rengat District, Indragiri Hulu Regency. The purpose of this research is to know the effect of service quality and price simultaneously on customer satisfaction on CV. Neutral Rengat District, Indragiri Hulu Regency; To find out the effect of service quality partially on customer satisfaction on CV. Neutral Rengat District, Indragiri Hulu Regency; To find out the effect of prices partially on customer satisfaction on CV. Neutral Rengat District, Indragiri Hulu Regency. The population in this study are all consumers who use the services of CV. Neutral Rengat Subdistrict, Indragiri Hulu Regency which is infinite in number, where visitors are teenagers to adults, the population used is 24,057 people. While the sample in this study amounted to 100 people with a nonprobability sampling technique. Thisr research used quantitative methods, namely by multiple linear regression, correlation coefficient and determination, and F test and t test. Based on the results of the research and discussion, some conclusions can be drawn as follows: From the quantitative calculations obtained using the multiple linear regression equation Y = a + b1X1 + b2X2 obtained Y = 3.808 + 0.238 X1 + 0.528 X2, namely the constant coefficient value (a) amounting to 3.808 this means that if the value of service quality (X1) and price (X2) equals zero, then the level or amount of customer satisfaction (Y) is equal to 3.808. The coefficient value of X1 = 0.238 means that if the service quality (X1) rises by one unit, while the price variable (X2) remains, customer satisfaction (Y) will increase by 0.238 and vice versa if the service quality (X1) decreases by one unit, while the price variable (X2) remains, consumer satisfaction (Y) will decrease by 0,238. The coefficient value of X2 = 0.528 explains that if the price (X2) rises by one unit, while the service quality variable (X1) remains, the level of customer satisfaction (Y) will increase by 0.528 and if the price (X2) falls by one unit, while the service quality variable (X1) remains that consumer satisfaction (Y) will decrease by 0.528. Multiple linear correlation coefficient (R) that is 0.885 means that the relationship that has a very high correlation between service quality and price to customer satisfaction is 0.885. The coefficient of determination (R2) is 0.783, meaning that customer satisfaction can be explained by variations in changes in the independent variable (service quality and price) of 78.3%, while the remaining 21.7% is explained by other variables outside the research. Based on the results of the F test, the calculated F value is 175,051 with a significant level of 0,000. While Ftable at 100% (0.05) is 3.09. In both calculations, F count> Ftable is 175,051> 3,09. This means that Ho is rejected and Ha is accepted, meaning that simultaneously service quality and price have a significant effect on customer satisfaction. Based on the results of the t test obtained the value of tcount X1> t table = 2.101> 1.98447 so that Ho is rejected and Ha is accepted, which means the independent variable (X1) service quality partially has a significant effect on the variable customer satisfaction (Y). Furthermore, the value of tcount X2> t table = 4.268> 1.98447 so that Ho is rejected and Ha is accepted, which means that the independent variable (X2) price partially has a significant effect on the variable customer satisfaction (Y).


2018 ◽  
Vol 11 (1) ◽  
pp. 15
Author(s):  
Popo Suryana ◽  
Intan Muliasari

The study aims to determine the influence of price and process on customer satisfaction at Instamie Cafe in Bandung either simultaneously or partially. The research method used is descriptive and verificative with sample size of 100 respondents. Data collection techniques used were observation, interview and questionnaire distribution. Data analysis method used is multiple linear regression, multiple correlation and coefficient of determination. The result shows that price of Instamie Cafe was too expensive and less service process and customer did not satisfy. Price and service process contribute to consumer satisfaction at Instamie Cafe. Based on the coefficient of partial determination, this study shows that the process gives greater influence on customer satisfaction than price.


2019 ◽  
Vol 1 (1) ◽  
pp. 99-108
Author(s):  
Hana Diawati ◽  
Kokom Komariah ◽  
Nor Norisanti

The purpose of this study was to measure the effect of work motivation and self-efficacy on employee performance at PT. Latanza Sinar Abadi, Sukabumi Regency. The population in this study were employees at PT. Latanza Sinar Abadi, Sukabumi Regency. The research method used is descriptive and associative methods. The sample used in this study is using Simple Random Sampling which is included in probability sampling by distributing 100 questionnaires to employees of PT. Latanza Sinar Abadi, Sukabumi Regency. The analysis technique used is the validity test, reliability test, multiple linear regression analysis, including the coefficient of determination test, multiple correlation coefficients and hypothesis testing using a stimulating test (F test). The results of the study, the test coefficient of determination (R2) of 0.822 can be interpreted that the influence of Work Motivation and Self-Efficacy on Employee Performance is 82.2%. The remaining 17.8% is influenced by other factors not explained in this study. Based on the multiple correlation coefficient test seen from the R value of 0.909, it shows that there is a very strong relationship between work motivation and self-efficacy with employee performance. Based on the F test, get the probability value sig. 0,00 <0,05 which means that together the Work Motivation (X1) and Self-Efficacy (X2) have a significant effect on employee performance (Y). Conclusions, work motivation and self-efficacy have a positive and significant effect on employee performance Keywords: Work Motivation, Self-Efficacy, Employee Performance.


AdBispreneur ◽  
2019 ◽  
Vol 3 (3) ◽  
pp. 241
Author(s):  
Sadana Devica

 The aim of this study was to determine the effect of food quality, quality of physical environment, and service quality on customer perceived value and customer satisfaction. This research was conducted in five KFC restaurant outlets located in Surabaya. A total of 200 customers were examined, but only 165 questionnaires were processed because 35 questionnaires were identified as outliers so that they were excluded from the research data. The results of this study indicate that the food qualtiy has significantly effects on the customer perceived value, however the quality of the physical environment has no significant effect on the customer perceived value. Furthermore, service quality has significant effect on the customer perceived value and the customer perceived value has significant effect on customer satisfaction.Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh kualitas makanan, kualitas lingkungan fisik, dan kualitas pelayanan terhadap nilai yang dipersepsikan pelanggan serta kepuasan pelanggan. Penelitian ini dilakukan di lima outlet restoran KFC yang berada di Surabaya. Sebanyak 200 pelanggan yang diteliti, namun hanya 165 kuesioner yang dapat diolah karena 35 kuesioner teridentifikasi sebagai outlier sehingga dikeluarkan dari data penelitian. Hasil penelitian ini menunjukkan bahwa kualitas makanan berpengaruh secara signifikan terhadap nilai yang dipersepsikan pelanggan. Sedangkan kualitas lingkungan fisik menunjukkan tidak berpengaruh secara signifikan terhadap nilai yang dipersepsikan pelanggan. Selanjutnya, kualitas pelayanan menunjukkan pengaruh yang signifikan terhadap nilai yang dipersepsikan pelanggan dan yang terakhir adalah nilai yang dipersepsikan pelanggan menunjukkan pengaruh yang signifikan terhadap kepuasan pelanggan. 


2020 ◽  
Vol 11 (01) ◽  
pp. 32-45
Author(s):  
Diana Diana ◽  
Nanda Harry Mardika

The development of business today is characterized by increasingly intense competition,to be able compete with other culinary businesses, companies must pay attention to promotions, service quality and customer satisfaction. Attractive promotions and good service quality can increase customer satisfaction. The purpose of this study was to determine the existence of a positive and significant effect between promotion variables and service quality on consumer satisfaction at the Restoran Bakso Lapangan Tembak Senayan with a purposive sampling technique, the number of samples in this study amounted to 100 respondents. Data collection method is questionnaire. Data quality in this study uses validity and reliability test, the classic assumption and the influence test in this study using multiple linear regression analysis and coefficient of determination analysis (R2), while the hypothesis testing in this study uses t test and F test using SPSS version 23 software program. The results of the t test and F test, it can be concluded promotion is partially positive and significant effect on customer satisfaction, service quality is partially positive and significant effect on customer satisfaction, as well promotion and service quality as a whole. simultaneous positive and significant effect on consumer satisfaction in the Restoran Bakso Lapangan Tembak Senayan. Keywords: promotion, service quality, customer satisfaction


Author(s):  
Regina Dewi Hanifah

<p align="center"><strong><em>ABSTRACT</em></strong><strong><em></em></strong></p><p>The increase in culinary business in the last few years has become a reinforcement for entrepreneurs in the food and beverage sector. It also forces culinary entrepreneurs to be more creative in offering their main products to compete with other culinary businesses. One of them is the increasing number of restaurants that offer a buffet style concept or commonly known by our society as "All You Can Eat" Restaurant. To be able to differentiate itself from competitors, Gaembull Restaurant chose the Korean and Japanese Barbeque themes to be served to its customers at quite affordable prices with quite a large number of types of food. Of course, with this offer many consumers are interested in this, sometimes consumers must be willing to wait to eat at this restaurant. The purpose of this study is to be able to see The Influence of Food Quality and Price towards Consumer Satisfaction. By using multiple regression analysis methods, f test, t test and looking for the coefficient of determination, the respondents used were 100 consumers of Gaembull Bintaro Branch Restaurant. The results found from this study are the absence of the influence of Food Quality and Price Conformity both simultaneously and partially on Consumer Satisfaction in Gaembull Restaurant.</p><p><strong>Keywords</strong>: Food Quality, Price Match, Consumer Satisfaction, All You Can Eat Restaurants</p><p><strong> </strong></p><p align="center"><strong>ABSTRAK</strong><strong></strong></p><p><strong> </strong></p><p>Peningkatan dalam bisnis kuliner beberapa tahun terakhir menjadi penguat bagi para pengusaha di bidang makanan dan minuman. Hal ini juga memaksa para pengusaha kuliner untuk semakin kreatif dalam menawarkan produk andalannya agar bisa terus bersaing dengan bisnis kuliner lainnya. Salah satunya adalah meningkatnya jumlah restoran yang menawarkan konsep buffet style atau biasa dikenal oleh masyarakat kita sebagai “All You Can Eat” Restaurant. Untuk dapat membedakan dirinya dengan pesaing, Gaembull Restoran memilih tema Korean dan Japanese Barbeque untuk disajikan kepada para pelanggannya dengan harga yang cukup terjangkau dengan jumlah tipe makanan yang cukup banyak. Tentunya dengan penawaran ini banyak konsumen yang tertarik akan hal ini, sehingga seringkali konsumen harus rela menunggu untuk makan di restoran ini. Tujuan dari penelitian ini adalah untuk dapat melihat pengaruh dari <em>Food Quality</em> dan Kesesuaian Harga Terhadap Kepuasan Konsumen. Dengan menggunakan metode analisis regresi berganda, uji f, uji t dan mencari koefisien determinasi, responden yang digunakan adalah 100 orang konsumen Gaembull Restoran Cabang Bintaro. Hasil yang ditemukan dari penelitian ini adalah tidak adanya pengaruh <em>Food Quality</em> dan Kesesuaian Harga baik secara simultan maupun partial terhadap Kepuasan Konsumen di Gaembull Restoran.</p><p><strong>Keywords</strong>: Kualitas Makanan, Kesesuaian Harga, Kepuasan Konsumen, Restoran All You Can Eat</p>


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