scholarly journals CLARIFICATION OF SASA GOURMET POWDER ADVERTISEMENT TOWARDS INDONESIAN PERCEPTIONS: A DISCOURSE ANALYSIS

2021 ◽  
Vol 9 (2) ◽  
Author(s):  
Jauhar Helmie ◽  
Arsyi Fadilah Al Khoeri ◽  
Euis Nursifa Laila Nugraha ◽  
Tassya Salsabila Ramadhiani
Keyword(s):  
Discourse Analysis ◽  
Text Analysis ◽  
Three Dimensional ◽  
Social Structures ◽  
Social Conventions ◽  
The Social ◽  
Source Data ◽  
Discourse Practice ◽  
The Relationship ◽  
Language Text

This research describes the advertisement of Sasa Gourmet Powder which clarify issues that develop in Indonesian society about the use of MSG that is harmful for health. The source data used in this research is a “Sasa Gourmet Powder Advertisement #NikmatiHidupSepenuhnya (2021)” which has 29 seconds in long. The advertisement selected is available on Youtube. The aims of this research to reveal the purpose about why this advertisement is made and the social conditions underlying the making of the advertisement. This research applies descriptive qualitative method, which describes and explains the social world phenomenon or events. One of types in qualitative research is text analysis. This research utilizes text analysis in Sasa Gourmet Powder using Discourse analysis approach. The theory that used in this research is about Three-Dimensional Approach by Fairclough (1995). This theory explain about the relationship exists between social structures and discourse, because discourse influences social conventions, while social structures influence discourse. It focuses on analysis of language text, discourse practice (texts production and interpretations of text), and sociocultural practice. This research found that Sasa Gourmet Powder advertisements are designed to bring a new packaging from the company and to clarify its problems about MSG that have spread in society. With this advertisement, Sasa wants to show the fact that the MSG product does not cause stupidity. Sasa explained that its MSG products are safe to consume provided the limits of use are appropriate. Its products were also safely and halalled certified.Keywords: Discourse analysis, Advertising discourse, Fairclough’s Three-Dimensional theory, Sasa Gourmet Powder.

scholarly journals Critical Discourse Analysis: Hegemony of the Social Media Twitter About National Issues in Indonesia and its Implications to the Discourse Analysis Subject in Colleges

2015 ◽  
Vol 2 (2) ◽  
pp. 153-166
Author(s):  
Elvi Susanti
Keyword(s):  
Social Media ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Text Analysis ◽  
Critical Discourse ◽  
The Social ◽  
Media Services ◽  
The World ◽  
Trending Topics ◽  
Discourse Practice

Abstract This research is linked with Twitter, as one of social media services on the Internet that are extremely popular in the world, including in Indonesia. This research is important because Twitter is effective in quickly and accurately delivering messages. In fact, everyone can act as a 'reporter' and form quick opinions through this social media. This research is aimed to investigate the emergence of the roots of hegemony based on text analysis that is linked with representation, relation, identity, and transformation of national issues that become trending topics on Twitter. Moreover, the research is to discuss the social media's discourse practice that influences media workers in producing news, and to see how it implicates the research on the study of discourse analysis. By using the Fairclough theory, especially on text analysis that is linked with representation, relation, and identity, the researcher attempts to explore how the roots of hegemony emerge in the national issues that become trending topics on Twitter. The researcher also offers a new function to complete the approach of Fairclough in text analysis on social media: transformation – which is an attempt to see the change in roles of news participants and amateur readers as 'reporters' and participate in forming opinions. Abstrak Penelitian ini berhubungan dengan twitter, sebagai salah satu media sosial di internet yang sangat populer di dunia, termasuk di indonesia. Penelitian ini penting karena twitter efektif dalam menyampaikan pesan dengan cepat dan akurat. Faktanya, semua orang dapat bertindak sebagai "reporter" dan membuat opini yang cepat melalui sosial media tersebut. Penelitian ini bertujuan untuk menyelidiki kemunculan dari akar hagemoni berdasarkan analisis teks yang berhubungan dengan representasi, hubungan, identitas, dan transformasi isu-isu nasional yang menjadi topik yang sedang tren di twitter. Selain itu, penelitian ini juga untuk mendiskusikan praktik wacana media sosial  yang mempengaruhi pekerja media dalam membuat berita, dan untuk melihat bagaimana hal tersebut melibatkan penelitian dalam studi analisis wacana. Dengan menggunakan teori Fairclough, khususnya pada analisis teks yang berhubungan dengan penafsiran, hubungan, identitas, peneliti berupaya untuk menyelidiki bagaimana akar hegemoni muncul yang menjadi topik tren di twitter. Peneliti juga menawarkan sebuah fungsi baru untuk melengkapi pendekatan Fairlclough dalam analisis teks pada sosial media: transformasi - yang merupakan usaha untuk melihat perubahan peran pembuat berita dan pembaca awam sebagai 'reporter' dan berpartisipasi dalam membentuk opini. How to Cite : Susanti, E. (2015). Hegemony of The Social Media Twitter About National Issues in Indonesia and Its Implications to the Discourse Analysis Subject in Colleges. TARBIYA: Journal Of Education In Muslim Society, 2(2), 153-166. doi:10.15408/tjems.v2i2.3180. Permalink/DOI: http://dx.doi.org/10.15408/tjems.v2i2.3180

scholarly journals ‘Sontoloyo' and 'Genderuwo'; Critical Discourse Analysis on Jokowi’s Utterance

2019 ◽  
Vol 5 (1) ◽  
pp. 55
Author(s):  
Nanan Abdul Manan
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Presidential Election ◽  
Text Analysis ◽  
Qualitative Method ◽  
Public Perceptions ◽  
Social Condition ◽  
Critical Discourse ◽  
The Social ◽  
The Relationship

This study discusses Joko Widodo’s utterance in several moments. Jokowi is the president of the Indonesian Republic. He would like to participate in the reelection of the presidential election in April 2019. Many statements of him make public perceptions appear different. In this case, there is two big points of research that can be famous dictions in this era. ‘sontoloyo’ and ‘genderuwo’ are two interesting dictions to discuss. As a popular person, Jokowi’s utterances occur as public discourses. Many perspectives are produced by many analysts in multidiscipline views. Critical Discourse Analysis (CDA) is used as a framework to analyze the utterances related to many perspectives of language. Fairclough model is a choice for analyzing in depth of the research. It states in three big points; text analysis (description), processing analysis (interpretation) andsocial analysis (explanation). The researcher uses a qualitative method. The data related with the sontoloyo and genderuwo utterance comes from news online the Jakarta Post. By using Fairclough theory, the researcher explains the text in the relationship with the situation of political moment, the speaker as government and candidate of the presidential election. The text gives many interpretation and relationship with the social condition.

“Confucius Institutes”

2012 ◽  
Vol 22 (1) ◽  
pp. 22-40 ◽  
Author(s):  
Zeshun You
Keyword(s):  
Discourse Analysis ◽  
Three Dimensional ◽  
Cultural Exchange ◽  
Three Dimensional Model ◽  
Educational Identity ◽  
Global Context ◽  
Confucius Institutes ◽  
Discourse Practice ◽  
The Relationship ◽  
Educational Field

Confucius Institutes (kongzi xueyuan) are prescribed by Confucius Headquarters in Beijing a cultural educational identity and the prescription implies that the identity construction may resort mainly to the culture- and education-related discourse, avoiding any use of the economy-relevant discourse. This paper uses Fairclough’s interactive perspective toward the relationship between discourse and society, his three-dimensional conception of discourse and the correspondent three-dimensional method of discourse analysis to carry out a detailed analysis of the discourse relevant to Confucius Institutes. The results show that the discourse is overloaded with the marketized languages; it is the final product of the struggle between Confucius Headquarters’ initial drive to build up a cultural educational identity for the new institutes and the prevalent marketization trend in the global context. Further discussion reveals that the discourse seduces people to discuss the organization not from the perspective of cultural exchange or educational cooperation but from the perspective of commodification and, more seriously, ruins the initial drive of the Headquarters to construct it a cultural educational identity and betrays the underlying political motive of the construction; the research instantiates again Fairclough’s observation that any discourse (practice) in the educational field nowadays can not be fully immune from the invasion of the marketized discourse; it also proves that Fairclough’s three-dimensional model of discourse analysis is effective in uncovering the commodified languages embedded in the discourse of various kinds.

scholarly journals FREE JOURNALISTS COLLECTIVE:
independence affirmed in everyday life

2020 ◽  
Vol 6 (6) ◽  
pp. a7en
Author(s):  
Adilson Cabral ◽  
Jaqueline Suarez Bastos
Keyword(s):  
Discourse Analysis ◽  
Everyday Life ◽  
Social Structures ◽  
Daily Lives ◽  
The Social ◽  
Dialectical Perspective ◽  
Methodological Procedures ◽  
Independent Media

This article addresses the independent media after the 2013 demonstrations in Brazil, taking as object of analysis the notion of independence built by the collective Jornalistas Livres (Free Journalists) in their daily lives, understood here as central to the social structures (re) production and change, in order to to understand how communication is inscribed in the conquest, maintenance and dispute of hegemony. It is understood here that an independent media is not unique, assuming, on the contrary, different meanings in several contexts. Our objective give focus to the idea of independence, discussing potentialities and limitations to the initiatives that operate under this logic. Anchored in a critical and dialectical perspective, we established as methodological procedures the bibliographic review, documentary survey and discourse analysis.

scholarly journals Written Text on Pakistani Vehicles: A Critical Discourse Analysis

2021 ◽  
Vol 1 (1) ◽  
pp. 40-57
Author(s):  
Sidra Mahmood
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Issues ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Motor Vehicles ◽  
Three Dimensional Model ◽  
Written Text ◽  
The People ◽  
The Social

Linguistically, the word ‘language’ has shifted into ‘discourse’ which is a social phenomenon not only to express the thoughts but also to reflect the mindset and contexts of a specific community. The purpose of this study is to examine the slogans written on Pakistani automobiles and to understand the logic behind the social and cultural affiliations of these slogans. Pakistani culture of the art of making pictures and written phrases, poetic verses and imperative sentences on vehicles is famous all over the world. The study has analysed the writings found on vehicles, and although these writings might look trivial on the automobiles, they address various social issues. The Three-Dimensional Model of Critical Discourse Analysis (CDA) by Fairclough (2001) is used as a theoretical framework that explains the study at three levels: lexical, syntactic patterns, interpretations, and social practices. The discourses written on the vehicles are characterised into different categories, which are life’s mission statements, loud messages, mind baffling messages, everyday life annoyances, provoking statements, and religious looms. Twenty images and pictures have been captured from vehicles as a random sample of this study. The results reveal the mindset behind these discourses. They are used to highlight social issues which Pakistan faces, being a developing country. In short, the study discloses the strong link between the vehicles and the people using them to convey messages to the society which can bring harmony among the public. The current study is limited to only Pakistani motor vehicles.

Organizational Social Context

2017 ◽  
pp. 76-126
Author(s):  
Albert J. Simard
Keyword(s):  
Knowledge Management ◽  
Social Context ◽  
Social Science ◽  
Tacit Knowledge ◽  
Three Dimensional ◽  
Social Structures ◽  
Science Literature ◽  
Organizational Social Context ◽  
The Social ◽  
Tacit Knowledge Management

Understanding the social context of an organization is a precursor to managing tacit knowledge. This chapter describes a three-dimensional social-context framework comprising factors, trust, and manageability. Factors are underlying characteristics - situation, interaction, and scale - that affect all aspects of the social structure. Trust classifies criteria that affect trust at individual, group, and organizational levels. Manageability lists methods of enhancing indicators for each social context criteria. The framework is based on patterns and clusters of 1200 terms found in a survey of the social-science literature related to social structures. The framework is presented in a format that facilitates prioritizing the most important criteria for an organization to focus on. Understanding how social context affects organizations will greatly facilitate tacit knowledge management.

scholarly journals ANALISIS WACANA KRITIS PADA KONTEN “MASJID UNTUK SEMUA” DI MEDIA YOUTUBE CISFORM UIN SUNAN KALIJAGA, YOGYAKARTA

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Muhammad Irpan Nur
Keyword(s):  
Qualitative Research ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Research Methods ◽  
Text Analysis ◽  
Educational Background ◽  
Three Dimensions ◽  
Critical Discourse ◽  
Mutual Respect ◽  
Discourse Practice

CISForm (Center for the Study of Islam and Sosial Transformation) is an institution that takes a role in the production of content on Youtube. By seeing how much content has been uploaded, this research examines the value contained in the content of CISForm. In this case, this research focusses on one content; namely "Masjid untuk Semua." This study uses qualitative research methods and is dissected with critical discourse analysis by Norman Fairclough. Analysis is reviewed in three dimensions, namely text analysis, discourse practice, and sociocultural practice. The results of this study indicate the existence of discourse construction games in the video. Text analysis shows the number of a clause and phrase games in each conversation. Text discourse wants to eliminate Islam that is labeled as cruel, intolerant, ill-tempered, scornful, disrespectful and does not respect different beliefs. The level of discourse practice shows that CISForm tends to produce content related to sosial phenomena. Educational background and the organization and thoughts of the figures in the CISForm institution are part of the birth of the discourse construction factor in the video. Sociocultural practice, answers the problem of the noise that carries the name of religion. The concept of rahmatan lil ‘alamin is a concept that colours the content of the video "Masjid untuk Semua," this concept emphasizes mutual respect even though different in belief. Muslim relations with tolerant non-muslims is constructed in the "Masjid untuk Semua" content.Keywords:  Discourse, Masjid untuk Semua, non-muslim, YouTube, CISForm UIN SUKA.

scholarly journals Mengulik Akar Kritis dalam Analisis Wacana Kritis dan Implementasinya Terhadap Teks Berita (Exploring Critical Roots in Critical Discourse Analysis and Its Implementation on News Text)

2020 ◽  
Vol 8 (2) ◽  
pp. 176
Author(s):  
Aswadi Aswadi
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Practices ◽  
Critical Discourse ◽  
Social Forces ◽  
Critical View ◽  
The Social ◽  
Social Praxis ◽  
Language Meaning ◽  
Language Text

Paradigma atau pemikiran kritis memandang bahwa individu tidaklah dianggap sebagai subjek yang netral yang bisa menafsirkan secara bebas sesuai dengan pikirannya karena dipengaruhi oleh kekuatan sosial yang ada di masyarakat. Bahasa/teks merupakan representasi yang berperan dalam membentuk subjek tertentu, tema wacana tertentu, maupun strategi di dalamnya. Reproduksi realitas dalam suatu teks pada dasarnya sangat dipengaruhi oleh bahasa, simbolisasi pemaknaan dan politik penandaan. Praksis sosial memerlukan makna dan makna tidak bisa lepas dari bahasa. Makna mempertajam serta memengaruhi segala sesuatu yang dilakukan seseorang, maka semua praktik sosial tidak bisa lepas dari dimensi wacana.Analisis wacana termasuk dalam kategori paradigma kritis.Oleh karenanya, istilah analisis wacana kritis hadir untuk membedah kuasa-kuasa dalam teks. Analisis wacana kritis digunakan untuk membongkar kuasa yang ada dalam setiap proses bahasa, batasan yang diperkenankan menjadi wacana, perspektif yang digunakan, dan topik yang dibicarakan, yang dalam berupa teks berita. Analisis wacana kritis yang digunakan mengacu pada model Van Dijk. Kata kunci: kritis, analisis wacana kritis, teks beritaABSTRACTParadigm or critical view considers that an individual is not considered a neutral subject who can interpret freely according to his mind because it is influenced by the social forces that exist in society. Language/text is a representation that plays a role in shaping a particular subject, a particular theme of discourse, as well as a strategy in it. Reproduction of reality in a text is basically strongly influenced by language, meaning symbolization, and political tagging. Social praxis requires meaning and meaning cannot be separated from language. Meaning can strengthen and influence everything that a person does, all social practices cannot be separated from the dimensions of discourse. Discourse analysis belongs to the category of critical paradigms. Therefore, the term critical discourse analysis is present to analyze the powers in the text. Critical discourse analysis is used to uncover the power that exists in each language process, the boundaries that are allowed to become discourse, the perspectives used, and the topics discussed, which in this study are news texts. Critical discourse analysis used refers to the Van Dijk model.

scholarly journals Analisis Wacana Kritis Pemberitaan Kasus Suap Soemarmo RAPBD 2012 Kota Semarang di Surat Kabar Harian Suara Merdeka

2014 ◽  
Vol 6 (1) ◽  
pp. 51
Author(s):  
Ratna Riadhini Darmawan
Keyword(s):  
Discourse Analysis ◽  
Mass Media ◽  
Critical Discourse Analysis ◽  
Agenda Setting ◽  
Text Analysis ◽  
Research Method ◽  
Critical Discourse ◽  
Practice Analysis ◽  
Stuart Hall ◽  
Discourse Practice

<p><em>This research aim to understand the text, the discourse practice, and the sociocultural practice which Suara Merdeka showed in their publications about bribery case of Semarang’s RAPBD 2012 which claims Soemarmo.</em></p><p><em>The theoritical of this study required critical paradigm. Stuart Hall in Eriyanto (2008) wrote that mass media is not produce a news, but they determine reality through words.</em></p><p><em>The research method used critical discourse analysis by Norman Fairclough. Three steps analysis by Faircough are text analysis, discourse practice analysis, and sociocultural analysis. The texts have been analyzed by linguistic, grammar and vocabulary. Discourse practice analysis related to production and consumtion process. Sociocultural analysis related to outside elements of the texts. The researcher collected data by text analyzed and interviewed a journalist and the editor in chief of Suara Merdeka. The study has been done in Semarang.</em></p><p><em>This research found that Suara Merdeka wrote the text about this case very carefully. There was a special agenda setting to write about it. The socioculture practice analysis showed that the capitalist has intervented the editorial.</em></p>

scholarly journals VIOLÊNCIA CONTRA O IDOSO: O TERCEIRO COMO REGULADOR PSÍQUICO

2016 ◽  
Vol 2 (1) ◽  
pp. 135
Author(s):  
Olga Perazzolo ◽  
Siloe Pereira ◽  
Marcia María Cappellano dos Santos
Keyword(s):  
Social Learning ◽  
The Elderly ◽  
Contemporary Society ◽  
Social Conventions ◽  
The Third ◽  
Moral Space ◽  
The Social ◽  
The Family ◽  
Systemic Model ◽  
The Relationship

Abstract:VIOLENCE AGAINST THE ELDERLY: THE THIRD PART AS A PSYCHIC REGULATORThe paper proposes reflections on the idea that the ingress of a third part in the relationship marked by violence, especially against the elderly, contributes to alter the dysfunctional model and to stabilize the guiding moral behaviors boundaries. It is not to consider that the aggressor hesitates in front of a third part to avoid the social disapproval or the punishment, but it is to observe that the psyche loosens the bounds with the social conventions in the absence of an element which sustains the constitutive triangulation of the moral space especially in stressful situations. The theoretical readings related to the proposition are made from the psychoanalysis contributions mainly in which it refers to the updating of the paternal role; the systemic model, particularly due the changes that occur in the system when there are alterations in its composition; and the social learning regarding the exposure to models to be adopted as source of vicarious schooling. It still proposes reflections over the aging context in the contemporary society, considering the increase on the number of elderly people, the demands of work which take to the deflation of the inner space in the family and thelongevity as a collective reality that the mankind is not aware of and which requires to be signified, invented and appraised.Keywords: Violence. Elderly. Family. Society.Resumo:O trabalho propõe reflexões sobre a ideia de que o ingresso de um terceiro na relação marcada pela violência, em especial contra o idoso, contribui para alterar o modelo disfuncional, estabilizar os marcos morais norteadores do comportamento. Não se trata de considerar que o agressor contenha-se frente a um terceiro para evitar o rechaço social ou a punição, mas de observar que o psiquismo afrouxa os laços com as regras sociais na ausência de um elemento que sustente a triangulação constitutiva do espaço moral, especialmente, em situações de estresse. As leituras teóricas acerca da proposição são feiras a partir de contributos da psicanálise, sobretudo no que se refere à atualização da função paterna; do modelo sistêmico, particularmente no que tange à mudança do sistema quando de alterações em sua composição; e da aprendizagem social, relativamente à exposição à modelos a serem adotados como fonte de aprendizagem vicária. Propõe, ainda, reflexões sobre o contexto do envelhecimento na sociedade contemporânea, considerando o aumento do numero de pessoas idosas, as demandas de trabalho, esvaziando o interior do espaço familiar, e a longevidade como realidade coletiva que a humanidade não conhece e que precisa ser significada, inventada, valorada.Palavras-chave: Violência. Idoso. Família. Sociedade

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