The Effects of Mortality Salience on Consumer Evaluations of Anthropomorphic Brands: Focusing on the Moderating Roles of Sociality Motivation, Types of Brand Anthropomorphism and Evoked Death

2021 ◽  
Vol 32 (6) ◽  
pp. 1-25
Author(s):  
Yong-Mun Lee ◽  
Sung-Youl Jun
Keyword(s):  
Mortality Salience ◽  
Consumer Evaluations

When Death Is Compelling

2015 ◽  
Vol 46 (6) ◽  
pp. 352-360 ◽  
Author(s):  
Simon Schindler ◽  
Marc-André Reinhard
Keyword(s):  
Terror Management Theory ◽  
Mortality Salience ◽  
Terror Management ◽  
Management Theory ◽  
Control Group ◽  
Norms And Values ◽  
Hypothetical Scenario ◽  
The Face ◽  
Scenario Study ◽  
Norm Of Reciprocity

Abstract. Research on terror management theory has found evidence that people under mortality salience strive to live up to activated social norms and values. Recently, research has shown that mortality salience also increases adherence to the norm of reciprocity. Based on this, in the current paper we investigated the idea that mortality salience influences persuasion strategies that are based on the norm of reciprocity. We therefore assume that mortality salience should enhance compliance for a request when using the door-in-the-face technique – a persuasion strategy grounded in the norm of reciprocity. In a hypothetical scenario (Study 1), and in a field experiment (Study 2), applying the door-in-the-face technique enhanced compliance in the mortality salience condition compared to a control group.

Effects of Mortality Salience on Anxiety Disorder Related Symptomatology

2006 ◽  
Author(s):  
Florette Cohen ◽  
Marco Debonaventura ◽  
Kimberly Alberg ◽  
Richard Contrada
Keyword(s):  
Anxiety Disorder ◽  
Mortality Salience
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