Batman Rides Again! The Influence of a Superhero Branded Attraction on Visitation to a Casino-integrated Resort in Macao

2020 ◽  
Vol 24 (4) ◽  
pp. 515-526
Author(s):  
Glenn McCartney ◽  
Karen Cheong Su Man

The global popularity and rise of superhero movies from companies such as Marvel, DC Comics, and Dream Works has led to these superhero icons being increasingly integrated into the event and entertainment industry, through brand alliances at movie theme parks and integrated resort complexes, or individual attractions such as the Batman Dark Flight (BDF) ride studied in this research. Given the significant costs to license, stage, and maintain superhero branded entertainment zones and rides at integrated resorts (IR), this preliminary study importantly examined the rationale behind visiting the ride and ultimately the ride's overall influence in IR visitation. Respondents were questioned while queuing for the BDF ride collecting 304 valid responses specifically asked on their level of interest in Batman including the motives for choosing the ride. Notably the study revealed that the BDF was essentially a peripheral attraction. In the absence of the ride, most respondents would still have visited the IR. Although a preliminary analysis, the findings suggest greater assessment is required on the net economic and competitive worth of event and entertainment hosting at Macao's IRs and in particular to Chinese audiences who make up most of Macao's visitation and this study sample.

2011 ◽  
Vol 1 (1) ◽  
pp. 274
Author(s):  
Izah Mohd Tahir ◽  
Zuliana Zulkifli

Firms especially banks have realized the importance of becoming customer oriented and therefore Customer Relationship Management Practices (CRM) is seen to be very important to these firms. This study reports on the preliminary findings of CRM practices among banks from the customers’ perspectives. Five dimensions comprising of 48 statements are proposed for this study: Customer Acquisition (11 items), Customer Response (10 items), Customer Knowledge (10 items), Customer Information System (9 items), and Customer Value Evaluation (8 items). The results of the internal consistency tests are considered good with Cronbach’s alphas ranging from 0.73 to 0.92. Overall, the results suggest that respondents somewhat agreed and strongly agreed on all the items proposed. The results from this preliminary study are important to us to understand the perceptions of the customers so as to adjust and modify items that are important and not.


2013 ◽  
Vol 2 (1) ◽  
pp. 46-77
Author(s):  
Francesco Chiabotti

Abstract This article discusses discoveries made concerning the teachings of ʿAbd al-Karīm al-Qushayrī based on a preliminary analysis of the manuscript Kitāb al-Shawāhid wa l-amthāl recorded by Abū Naṣr al-Qushayrī (d. 514/1120), one of Qushayrī’s six sons. This text is the most significant attestation to the transmission of Qushayrī’s influence as it was passed down directly by his progeny. The first part of this study will briefly examine the careers of Qushayrī’s sons and their intellectual and spiritual legacy. The primary questions here are: what did the sons receive from their father and how did they transmit it? What role did familial bonds play in the transmission of religious knowledge and the mystical path? How should we understand the term Qushayriyya that the biographical sources used to describe the Qushayrī family? The second part will concentrate on the above mentioned manuscript and its transmission. After summing up the life and the career of Abū Naṣr and discussing issues of this manuscript’s authorship, the significance of the term shawāhid will be analyzed according to the role of poetry in Sufi literature. Then three important aspects of the Kitāb will be also examined.


Author(s):  
Patrick Blaise ◽  
Philippe Fougeras ◽  
Herve´ Philibert ◽  
Vale´rie Laval ◽  
Gre´gory Perret

This paper is focused on the preliminary analysis of results obtained on the first cores of the first phase of the BASALA (Boiling water reactor Advanced core physics Study Aimed at mox fuel LAttice) programme, aimed at studying the neutronic parameters in ABWR core in hot conditions, currently under investigation in the French EOLE critical facility, within the framework of a cooperation between NUPEC, CEA and COGEMA. The first “on-line” analysis of the results has been made, using a new preliminary design and safety scheme based on the French APOLLO-2 code in its 2.4 qualified version and associated CEA-93 V4 (JEF-2.2) Library, that will enable the Experimental Physics Division (SPEx) to perform future core designs. It describes the scheme adopted and the results obtained in various cases, going to the critical size determination to the reactivity worth of the perturbed configurations (voided, overmoderated, and poisoned with Gd2O3-UO2 pins). A preliminary study on the experimental results on the MISTRAL-4 is resumed, and the comparison of APOLLO-2 versus MCNP-4C calculations on these cores is made. The results obtained show very good agreements between the two codes, and versus the experiment. This work opens the way to the future full analysis of the experimental results of the qualifying teams with completely validated schemes, based on the new 2.5 version of the APOLLO-2 code.


2014 ◽  
Vol 659 ◽  
pp. 475-480
Author(s):  
Bernadette Emöke Teleky ◽  
Mugur Ciprian Balan

The manuscript presents an objective and rigorous references selection procedure for a literature review concerning the state of the art in the field of bio-hydrogen production by anaerobic digestion of biomass with high lignocellulose content. The references selection procedure is presented in detail, with stages and different including and excluding criteria. The scientific databases and the key words used for their interrogation are also presented. The methodology of references selection consists of the following steps: automatic scientific databases interrogation, manual selection of references from the automatic interrogations results based on titles and abstracts, addition of new references based on study of references list from the previously selected papers, addition of references representing Romanian contributions and selection of papers based on preliminary study of their content. The main obtained results based on preliminary analysis of the selected references consist in presentation of the first published references, of the newest references and of the most cited references. It was highlighted that the trend of publication in anaerobic digestion of biomass with high lignocellulose content with the scope of hydrogen production, is in continuous increasing interest worldwide.


Asian Studies ◽  
2015 ◽  
Vol 3 (2) ◽  
pp. 75-86
Author(s):  
Xiangyan JIANG

This article aims to sketch a preliminary analysis of eight poems from The Book of Poetry, translated into French by the French Jesuit Joseph de Premare (1660–1736) in the early 18th century. Premare implanted the doctrines of Christianity in his translation of the eight poems that were selected from the Greater Odes of the Kingdom (大雅), Minor Odes of the Kingdom (小雅) and the Sacrificial Odes of Zhou (周頌), which were analysed from three aspects: firstly, the theme of the eight odes, king and kingship, allude to the Lord; and the first ode Jing Zhi (敬之), meaning to reverence Tian (敬天) by title, refers virtually to reverence God. Secondly, the Christianized translation is especially obvious in the translation of the words Tian (天), Haotian (昊天), and Shangdi (上帝): these were translated as the God in Christianity. Thirdly, even the story of Paradise Lost in the Bible is implanted in the translation of the ode Zhan Yang (瞻卬). This article also clarifies that because of Premare’s translation the image of the wise king Wen (文王) was shaped and became known in Europe.


Author(s):  
Robert Costello

With this current Covid-19 pandemic, colleges and Higher Education Institutes (HEIs) must focus on applying educational experiences that are enriching, joyful, rewarding, and engaging. With such dynamic changes to the education systems due to the Covid-19 pandemic, gaming technologies have played an essential part in improving retention, engagement, motivation, and wellbeing. The needs of students are ever-changing within the pandemic, and institutions need to focus on wellbeing, anxiety, and depression. Current evidence does support that institutions have seen an increase of students seeking support from specialist teams for anxiety, depression, and wellbeing issues. The preliminary study used within this research is used to discover if gaming approaches can assist individuals/students who are experiencing distress within the Covid-19 pandemic. The research finding within the preliminary analysis studies does show that the use of a Game Jam provided students a chance to interact with others, assist with aspects of engaging in activities outside the everyday routines.


Author(s):  
Sam Hepenstal ◽  
B.L. William Wong ◽  
Leishi Zhang ◽  
Neesha Kodogoda

For conversational agents to provide benefit to intelligence analysis they need to be able to recognise and respond to the analysts intentions. Furthermore, they must provide transparency to their algorithms and be able to adapt to new situations and lines of inquiry. We present a preliminary analysis as a first step towards developing conversational agents for intelligence analysis: that of understanding and modeling analyst intentions so they can be recognised by conversational agents. We describe in-depth interviews conducted with experienced intelligence analysts and implications for designing conversational agent intentions.


2008 ◽  
Vol 29 (3) ◽  
pp. 131-140 ◽  
Author(s):  
Jill Champley ◽  
Julie W. Scherz ◽  
Kenn Apel ◽  
Angela N. Burda

The purpose of this preliminary study was to gather information related to reading abilities of typically aging older adults, the strategies that older adults use to improve reading comprehension, and the types and frequency of reading materials older adults use. Ninety-six adults, mostly college-educated volunteers between the ages of 65 and 79 years participated. The data collected indicated that this group of adults used a wide variety of materials and strategies for reading and generally were successful readers. Implications for rehabilitation professions who work with older adults are considered.


2013 ◽  
Vol 734-737 ◽  
pp. 3158-3162 ◽  
Author(s):  
Le Hui Huang ◽  
Xiang Qing Zhang

With the rapid development of network technology and software technology,the application of digital signature technology is increasingly widespread. The paper first introduced some basic concepts of digital signature,then made a detailed description of the application of digital signature,and finally made a preliminary analysis of some of the problems faced by the current digital signature technology.


2021 ◽  
Vol 29 (1) ◽  
Author(s):  
Liana Saif

The pseudo-Aristotelian Hermetica are an understudied yet influential group of texts surviving in Arabic that claim to record conversations between Aristotle and Alexander the Great. I propose a ninth-century dating for these texts on the basis of textual and contextual evidence. In them, Aristotle instructs Alexander on two major subjects to aid his royal pupil’s military career and personal life: the cosmos, the genesis of everything in it, and astral magic. This study provides a preliminary analysis of the texts’ manuscripts and content, discussing what makes them Aristotelian and Hermetic and highlighting the resonances of Zoroastrian astro-cosmogenic doctrines.


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