scholarly journals Customer game experience impact on gamification and online purchasing

2019 ◽  
Author(s):  
Fortesa Haziri ◽  
Lulzim Shabani ◽  
Miloslava Chovancova
Keyword(s):  
Consumer Behavior ◽  
Game Design ◽  
Positive Impact ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Board Games ◽  
Purchasing Intention ◽  
Gamified Learning ◽  
Game Elements ◽  
Practical Implications

PPurpose – the purpose of the current research was to investigate the influence of the experience of players and no-players on their purchasing behavior in a gamified purchasing setting. Research methodology – PLS-SEM has been employed to investigate the effect of gaming on consumer behavior and analyze the data gathered via the questionnaire distributed online. Findings – unlike studies in different domains, where the positive impact of game experience in a gamified learning environment and purchasing intention towards gamified products has been highlighted, the results of this research reveal the irrelevance of game experience in online purchasing behavior. Research limitations – firstly, no comparison has been made concerning the differences between board-games and online games. Secondly, the length of time spent playing has not been analyzed. Lastly, the research does not offer any insight regarding the country, nor compare online and offline buying behavior. Practical implications – eventually, game experience needlessly impacts the purchasing process in a gamified setting. Game design, personality, characteristics, cultural background and other attributes of the participants are an important caveat. Originality/Value – the research reveals stimulating results for scholars in the field of gamification, game elements, consumer behavior, and online purchasing

scholarly journals Analysing the Relevance of Serious Game Elements for Effectively Teaching Innovation Processes

2019 ◽  
Vol 1 (1) ◽  
pp. 439-448
Author(s):  
Yiming Ma ◽  
Flore Vallet ◽  
François Cluzel ◽  
Bernard Yannou
Keyword(s):  
Situated Learning ◽  
Game Design ◽  
A Priori ◽  
Serious Game ◽  
Teaching Innovation ◽  
Design Assessment ◽  
Board Games ◽  
World Information ◽  
Game Elements ◽  
Innovation Processes

AbstractSerious games (SGs) as a new educational format have gained interest among many scholars from diverse fields. SGs seem to be useful tools for teaching innovation processes (IP) as they guarantee intrinsic motivation and provide situated learning. So far, there is no guideline on designing IP games and lowering their development time while ensuring their effectiveness. To fill this gap, we should first analyse the existing IP games with evaluation methods and synthesise their commonalities. Numerous methods have been put forward in the literature to assess digital SGs; however, most of the SGs for IP are board games. That is why we explore in this paper the use of Serious Game Design Assessment (SGDA) framework to analyse IP board games. According to the case study on an open innovation board game, we suggest applying this method to examine the a priori relevance of game elements (components that make up a game system). Moreover, we make recommendations to complement the SGDA framework with Game and Learning Mechanics, and real-world information. This contribution should help designers transform traditional educational supports into serious board games for teaching IP.

scholarly journals Blood Diamonds and Ethical Consumerism: An Empirical Investigation

2021 ◽  
Vol 13 (8) ◽  
pp. 4558
Author(s):  
Meike Schulte ◽  
Sreejith Balasubramanian ◽  
Cody Morris Paris
Keyword(s):  
Consumer Behavior ◽  
Willingness To Pay ◽  
Child Labor ◽  
Positive Impact ◽  
Country Of Origin ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Income Levels ◽  
Ethical Concerns ◽  
Ethical Consumerism

Although ethical consumerism has witnessed significant interest in recent years, most studies have focused on low-value, commoditized product categories such as food and beverage and apparel. Despite its significance, the research on ethical consumerism in luxury product segments such as diamonds is relatively scant. This formed the motivation of this study, which examined the ethical buying behavior of consumers and the moderating effects of their income levels in the diamond industry. Four hundred eightteen responses toa structured questionnaire were collected. The framework comprising of four constructs, namely ethically-minded consumer behavior, willingness to pay more, ethical concerns regarding country of origin of diamonds, and ethical buying behavior of diamonds was first validated, and then the hypothesized relationships between the constructs were assessed using structural equation modeling. Overall, ethically minded consumer behavior had a significant positive impact on willingness to pay more, ethical concerns regarding the country of origin of diamonds, and ethical buying of diamonds. Additionally, ethical concerns regarding country of origin positively influenced the ethical buying of diamonds, while the willingness to pay more had no significant impact on ethical diamond purchases. The multi-group moderation test results revealed that the income levels of buyers do affect the relationships between constructs. For instance, for the middle income group, generic ethically-minded consumer behavior did not translate into the ethical buying behavior of diamonds. The findings provide useful insights for practitioners and policy-makers regarding ethical consumerism in the diamond industry and help to highlight the issues facing the industry, such as its poor supply chain transparency, human rights abuses, child labor, money laundering, bribery and corruption, and environmental degradation from mining activities.

scholarly journals CONSUMPTİON, CONSUMER BEHAVİOR AND NEW HABİTS ACQUİRED BY CONSUMERS AS A RESULT OF COVID-19 MEASURES

2021 ◽  
Vol 9 (7) ◽  
pp. 318-328
Author(s):  
Yakup Durmaz ◽  
Kazım Dağ
Keyword(s):  
Consumer Behavior ◽  
Marketing Mix ◽  
Social Aspects ◽  
The Political ◽  
Economic Factors ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
The World ◽  
The Face ◽  
Huge Impact

The aim of this article is to address the changes in consumer behavior due to the political, legal and economic factors caused by the COVID-19 process by reviewing the literature. It was not expected that this epidemic, which first appeared in Wuhan, China, would make such radical changes in the world's living conditions and bring heavy consequences. For this reason, it has been started to investigate what kind of changes this epidemic will create in consumer behavior and whether these changes will be permanent. Consumer behavior knowledge is an important factor in the success of businesses. Knowing how the consumer behaves and what factors affect him enables businesses to manage their marketing mix, branding and communication with customers more effectively. Consumer buying behavior shows a complex trend and can change. The current financial downturn has a huge impact on the economic and social aspects of consumers around the world. Therefore, by emphasizing the fundamental changes in consumer purchasing behavior, this article provides some important information for the immediate decision-making and management of businesses in times of crisis and the transformation of consumers in the face of the epidemic.

scholarly journals Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

2021 ◽  
Vol 16 (6) ◽  
pp. 2263-2281 ◽  
Author(s):  
Shengyu Gu ◽  
Beata Ślusarczyk ◽  
Sevda Hajizada ◽  
Irina Kovalyova ◽  
Amina Sakhbieva
Keyword(s):  
Consumer Behavior ◽  
Methodological Approach ◽  
Influential Factors ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Market Growth ◽  
Online Consumer Behavior ◽  
Online Consumers ◽  
Online Consumer ◽  
The Impact

With the spread of the COVID-19 pandemic and the increasing importance of e-commerce, the study of online consumer behavior is of particular relevance. The purpose of this study was to form a methodological approach to assess the relationships and the level of influence of the factors activating the purchasing behavior of online consumers against the background of the COVID-19 pandemic. The research methodology was based on the transformation of Cattell’s questionnaire and the implementation of correlation analysis. To determine the predisposition of online consumer behavior at the time of making a purchase decision, this study used the questionnaire method. The survey was conducted among online shoppers in the top 10 countries in terms of e-commerce market growth. The scientific contribution is the proposed methodological toolkit to assess the purchasing behavior of online consumers, which identifies the most influential factors in their purchasing behavior and provides an opportunity to assess the dynamics of their activity during the study period, to identify key trends and determine changes in their behavior. The research revealed what changes in online consumer buying behavior are typical in the COVID-19 pandemic. The impact of consumer awareness and experience has increased. Online consumers have become more experienced, which has influenced the activity of their buying behavior. This study proved the shifting influence of online consumer purchasing behavior factors during the pandemic. The increasing importance of the speed of decision making by consumers when purchasing goods and services online was determined.

“Game on!” Pushing consumer buttons to change sustainable behavior: a gamification field study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rory Francis Mulcahy ◽  
Ryan McAndrew ◽  
Rebekah Russell-Bennett ◽  
Dawn Iacobucci
Keyword(s):  
Consumer Behavior ◽  
Field Study ◽  
Game Design ◽  
Large Field ◽  
Equation Modeling ◽  
Content Type ◽  
Design Elements ◽  
Sustainable Behavior ◽  
The Impact ◽  
Practical Implications

Purpose Marketers have begun to investigate the potential of gamification for influencing consumer behavior by using game design elements in realms varying from branding, retail, sales and health services. Marketers have also begun to explore consumer behavior in sustainability. This paper aims to provide contributions to build on both literatures. Design/methodology/approach This research tests gamification principles in a large field study on real consumers that includes data from pre-post surveys, gamified app analytics and household energy meters. The data are analyzed using ANOVA’s and structural equation modeling. Findings The findings demonstrate: gamification significantly enhanced consumers’ knowledge, attitudes, behavioral intentions and realized bill savings compared to a control group; reward-based game design elements including points, badges and other rewards contribute to enhancing sustainable behavior outcomes. Research limitations/implications Future research in settings outside of sustainability may extend upon the findings of the current research to further understanding the impact of reward-based game design elements in marketing. Practical implications The findings have important practical implications for how organizations might use serious games to promote sustainable and other desirable behavior. In particular, how reward-based game design elements, points, trophies and badges, can be used to create a chain of relationships that leads to reduced electricity consumption. Originality/value This paper fulfills the need to understand if the impact of gamification extends outside of controlled environments and into the field. Further, it demonstrates how reward-based game design elements contribute to consumers changing their behavior, a relationship that is not yet thoroughly understood in the marketing literature.

Managing the digital consumer: insights from Brazil and Spain

2019 ◽  
Vol 30 (8) ◽  
pp. 1196-1215 ◽  
Author(s):  
Thel Augusto Monteiro ◽  
Antonio Carlos Giuliani ◽  
Nadia Kassouff Pizzinatto ◽  
Emigdio Larios-Gomez
Keyword(s):  
Consumer Behavior ◽  
Theory And Practice ◽  
Buying Behavior ◽  
Consumer Market ◽  
Content Type ◽  
Digital World ◽  
Use Of Technology ◽  
Strategic Review ◽  
Availability Index ◽  
Practical Implications

Purpose The purpose of this paper is to analyze the concepts attributed to the use of technology in the digital environment and its relations with consumer behavior in Brazil and Spain. Design/methodology/approach This paper discusses the concepts that cover the use of technology in the relations between technological changes in e-commerce and consumer buying behavior in a digital world, using the Technical Availability Index (Techqual), by Parasuraman (2000), applied to Brazilian and Spanish consumers. Findings Correlations between the concepts attributed to the use of technology by consumers have been identified which, in turn, may allow small- and medium-sized companies to develop strategies to improve engagement with their target audiences. Research limitations/implications This study explains how the understanding of these concepts can be continuously improved, proposing a continuous strategic review by the digital companies. The proposed approach to identify and measure assigned concepts can be tested in different performance sectors. Practical implications This study is unique in presenting concepts that can allow digital companies new ways of approaching their target audience, relationship with customers and positioning strategies. Social implications This research promotes a different look at how consumer behavior is understood, not only by companies, but also by individuals themselves, which may provide a better understanding of their behavior. Originality/value This study presents a comparative study among countries that are references in the digital consumer market, and links theory and practice in studies of consumer behavior.

scholarly journals IMPACT OF CONSUMER PERSONALITY ON CONSUMPTION BEHAVIOR

2014 ◽  
Vol 10 (2) ◽  
Author(s):  
Zahid Ali Channar ◽  
Keyword(s):  
Consumer Behavior ◽  
Primary Data ◽  
Satisfaction Level ◽  
Purchasing Behavior ◽  
Sales Managers ◽  
Sampling Frame ◽  
Social Affiliation ◽  
Consumption Behavior ◽  
The Impact ◽  
Practical Implications

Purpose: This study is conducted to find the impact of consumer personality on their satisfaction and loyalty and eventually on their repeated purchases which will automatically enhance the profits of the organizations. In this study consumer personality is a parameter of consumer behavior. Constructs of consumer personality are social affiliation and consumer relationship proneness. No any previous study is conducted to find the relation between different parameters of consumer personality on their Purchasing behavior. Methodology/Sampling: Primary data was collected from public & private universities of the Hyderabad & Jamshoro districts. Questionnaire was administered in 200 randomly selected samples; sampling frame was students from different classes i.e. MBBS, BDS & Nursing. Already established scales were used for measuring consumer personality, satisfaction, commitment and repeated purchases. Data was analyzed through correlation. Findings: It showed that if the product is aligned with the consumer personality then that has increased not only their satisfaction level but also loyalty with the organization, which ultimately led them to purchase repeatedly. Practical Implications: This research is useful for the top management & sales managers of the organizations in aligning their products with the personality of consumers.

scholarly journals Advertising Media Impact in Consumer Buying Behavior

2019 ◽  
Vol 8 ◽  
pp. 54-56
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Consumer Behavior ◽  
Young Male ◽  
Electronic Media ◽  
Buying Behavior ◽  
Media Impact ◽  
High Degree ◽  
The Impact ◽  
Buying Behaviors ◽  
The Relationship ◽  
Better Than

Advertisements have been used for many years to influence the buying behaviors of the consumers. Advertisements are helpful in creating the awareness and perception among the customers of a product. This particular research was conducted on the 100 young male and female who use different brands of product to check the influence of advertisement on their buying behavior while creating the awareness and building the perceptions. Correlation, regression and other statistical tools were used to identify the relationship between these variables. The results revealed that the relationship between media and consumer behavior is positive. The adve1tising impact on sales and there is positive and high degree relationship between advertising and consumer behavior. The impact on advertising of a product of electronic media is better than non-electronic media.

scholarly journals Between Level Up and Game Over: A Systematic Literature Review of Gamification in Education

2021 ◽  
Vol 13 (4) ◽  
pp. 2247 ◽  
Author(s):  
Ana Manzano-León ◽  
Pablo Camacho-Lazarraga ◽  
Miguel A. Guerrero ◽  
Laura Guerrero-Puerta ◽  
José M. Aguilar-Parra ◽  
...  
Keyword(s):  
Systematic Review ◽  
Academic Performance ◽  
Game Design ◽  
Learning Strategy ◽  
Experimental Studies ◽  
Quasi Experimental ◽  
Current Lines ◽  
Meta Analyses ◽  
Game Elements ◽  
The Impact

Educational gamification consists of the use of game elements and game design techniques in the educational context. The objective of this study is to examine the existing evidence on the impact of educational gamification on student motivation and academic performance in the last five years in order to analyze its distribution over time, educational level, variables, and most used game elements, and know the advantages of its implementation in the classroom. For this, a systematic review is proposed through the Preferred Reporting Items for Systematic Review and Meta-Analyses (PRISMA) methodology in three multidisciplinary databases, through an exhaustive search with inclusion and exclusion criteria on quantitative experimental studies that explore gamification in educational centers, which provide information about the most current lines of research. Fourteen studies were included in this review. These used experimental or quasi-experimental designs. Most of them report gamification as a valid learning strategy. The results support the conclusion that educational gamification has a potential impact on the academic performance, commitment, and motivation of students. Therefore, this study implies the need to expand research on the needs and challenges of students when learning with gamified techniques.

scholarly journals Rethinking and Co-Design of Beloved Board Games for People With Mild Cognitive Impairment and Their Care Partners

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 558-558
Author(s):  
Chantal Kerssens ◽  
Maribeth Gandy ◽  
Kara Cohen ◽  
Laura Levy ◽  
Cecile Janssens ◽  
...  
Keyword(s):  
Cognitive Impairment ◽  
Mild Cognitive Impairment ◽  
Social Engagement ◽  
Game Design ◽  
Social Activity ◽  
Positive Interactions ◽  
Older Americans ◽  
Board Games ◽  
Care Partners ◽  
Progression Of Disease

Abstract Mild cognitive impairment (MCI) affects millions of older Americans and progression to dementia is common. Although people with MCI may experience impairments, they are often highly verbal, able, and eager to uphold beloved routines. Moreover, many seek opportunities to stay active, physically and mentally, to support their brain health. Some forms of cognitive training and social engagement potentially delay the onset and progression of disease, including dementia. This 12-month project used mixed methods to co-design and test an accessible version of well-known board games for people with MCI and a care partner without MCI. The overall goal was to foster a meaningful, joyous, social activity for players with differing capabilities using adapted game mechanics to create a compelling experience for both players. Coping strategies of care partners were studied to learn ways to foster positive interactions. Findings inform recommendations for game design and clinical interventions. Part of a symposium sponsored by Technology and Aging Interest Group.

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