Branding Innovation

2012 ◽  
pp. 238-248
Author(s):  
Neslihan Aydogan-Duda
Keyword(s):  
Process Improvement ◽  
Knowledge Economy ◽  
Competitive Ability ◽  
Patent Infringement ◽  
Branding Strategy ◽  
Patent Rights ◽  
The Impact ◽  
Innovative Output

The impact of innovation on the competitive ability of firms is obvious. R&D activities are expensive, time consuming, and risky. Hence, protecting the rights to any innovative output is extremely important. Given this context, the author delves into understanding how branding works to help companies to benefit from the fruits of their innovation. Patent rights are important; however, as it is discussed in the literature, owning patent rights might not suffice. Business and process improvement without branding could face problems in the 21st knowledge economy. Companies should see brand as a “patent” through which customers emotionally connect and choose their products and services over competitors. Just as patents are designed to provide exclusivity in a market, brand offers that, tacitly, if properly executed. Branding can establish a self-sustaining relationship between customers and the producers thereby helping companies to be protected from patent infringement. In this study, the author shows evidence to the lack of any viable branding strategy on innovation by the few Turkish firms that have filed patents. This explains the lagging of the Turkish companies in internationalizing their brands.

On the devaluation of expert opinion or why do we need a law about the basics of expert activity

2020 ◽  
Vol 22 (3) ◽  
pp. 19-24
Author(s):  
MARAT R. BIKTIMIROV ◽  
◽  
OLGA V. PILIPENKO ◽  
MAXIM S. SAFONOV ◽  
◽  
...  
Keyword(s):  
Project Management ◽  
Structural Analysis ◽  
Expert Opinion ◽  
Knowledge Economy ◽  
Rapid Development ◽  
Digital Technologies ◽  
Accurate Assessment ◽  
Industrial Management ◽  
The Impact ◽  
Creative Construction

Taking practical responsible decisions in the field of social and industrial management in the context of rapid development of digital technologies in the era of the knowledge economy is impossible without reliance on expertise. A kind of organization of activities for the production of ‘predictions’ is required, when not only an accurate assessment of the impact of certain factors and their possible interactions with each other is given, but also as a result of creative construction of scenarios for the development of processes and events, an understanding comes which factors need to be taken into account. At the same time, the expertise constantly faces criticism, calling the conclusions of experts arbitrary, unreliable and subjective. Often, expertise is confused with monitoring, evaluation, diagnosis, inspection or counseling. The authors of the article carried out a structural analysis of the content of the expertise processes in the project management vector in the digitalization era and came to the conclusion that the effectiveness of the expertise is significantly increased in case of clear regulation of this type of activity, providing the necessary status.

The Impact of Performance Variables on Industry in K-Economy

2013 ◽  
Vol 64 (2) ◽  
Author(s):  
Muhammad Jawad Iqbal ◽  
Ibn-e- Hassan
Keyword(s):  
Knowledge Economy ◽  
Structural Equation ◽  
Strong Relationship ◽  
Equation Modeling ◽  
Survey Questionnaire ◽  
Performance Variables ◽  
Complementary Resources ◽  
The Impact ◽  
Associated Variables

In the knowledge economy, companies are thought to be the experts who develop innovative product or service as per demand and then market it to generate the revenue. The role of industry in a knowledge economy is to search and to promote inter-organizational collaborations for learning and to search linkages to arrange for complementary resources. These interactions improve the performance of industry in the knowledge economy. This research has been conducted to find out the impact of industry associated variables that significantly influence the performance of knowledge economy. Important attributes have therefore, been identified from the studies conducted in the field of knowledge economy. Influence of identified attributes on industry has been measured using structural equation modeling (SEM) technique. Data has been collected using survey questionnaire. Findings of the study confirm that there exist a strong relationship among the industry and it’s identified variables that collectively influence the performance of industry in the knowledge economy.

scholarly journals Globalization, Knowledge Economy and the implication for Indigenous Knowledge

2007 ◽  
Vol 7 ◽  
pp. 55-62
Author(s):  
Kgomotso H Moahi
Keyword(s):  
Indigenous Knowledge ◽  
Knowledge Economy ◽  
Political Power ◽  
Developed Countries ◽  
Public Domain ◽  
The Public ◽  
The World ◽  
The Developed Countries ◽  
The Impact ◽  
Flow Of Information

This paper considers the impact that globalization and the knowledge economy have on the protection and promotion of indigenous knowledge. It is asserted that globalization and the knowledge economy have opened up the world and facilitated the flow of information and knowledge. However, the flow of knowledge has been governed by uneven economic and political power between the developed countries and the devel-oping countries. This has a number of ramifications for IK. The dilemma faced is that whichever method is taken to protect IK (IPR regimes, documenting IK etc) exposes IK to some misappropriation. Protecting it through IPR is also fraught with problems. Documenting IK exposes IK to the public domain and makes it that much easier to be misused. However, not protecting IK runs the danger of having it disappear as the custodians holding it die off, or as communities become swamped by the effects of globalization. The conclu-sion therefore is that governments have to take more interest in protecting, promoting and using IK than they have been doing.

A Holistic Assessment of Education City in Doha

2018 ◽  
pp. 228-247
Author(s):  
Ali A. Alraouf
Keyword(s):  
Urban Development ◽  
Knowledge Economy ◽  
Local Economy ◽  
Knowledge Dissemination ◽  
Knowledge Based ◽  
Holistic Assessment ◽  
Education City ◽  
The One ◽  
The Impact ◽  
The City

Qatar, while developing its vision for the future, decided to adopt the knowledge economy as the new pillar for its economy and development. The chapter focuses on examining the impact of the one of the main and iconic national mega project in the capital Doha, the project named Education City (EC). The chapter scrutinizes EC's contribution to a more resilient future for Qatar. The chapter assesses the relative roles of such an influential project in preparing or hindering Qatar's moving towards the post-carbon paradigm. The project is examined using multilayered criteria, which include achieving urban diversity, relevance to knowledge-based urban development, supporting the diversification of the local economy, and accommodating multicultural society. The chapter concludes that education city is the most crucial urban projects in Qatar geared towards sustaining the knowledge economy as it creates ripples of change, knowledge dissemination, and a culture of innovation and creativity within the city.

The impact of organisational culture, organisational structure and technological infrastructure on process improvement through knowledge sharing

2019 ◽  
Vol 26 (6) ◽  
pp. 1443-1472
Author(s):  
Sergio J. Chión ◽  
Vincent Charles ◽  
José Morales
Keyword(s):  
Knowledge Management ◽  
Knowledge Sharing ◽  
Process Improvement ◽  
Textile Industry ◽  
Organisational Culture ◽  
Organisational Structure ◽  
Technology Infrastructure ◽  
Content Type ◽  
General Managers ◽  
The Impact

Purpose The purpose of this paper is to investigate the mediator role that knowledge sharing plays between organisational culture, organisational structure, and technology infrastructure and process improvement in a knowledge management context in manufacturing enterprises operating in the food, beverage and textile industry. Design/methodology/approach An empirical study is conducted with a sample of 200 food, beverage and textile companies. Data are obtained by means of a survey questionnaire applied to general managers in each of the sample firms. The impact of the factors organisational culture, organisational structure and technology infrastructure on process improvement via knowledge sharing is assessed. Structural equation modelling and maximum likelihood estimation are applied to find the direction and strength of the relationships. Findings The main findings indicate the significant relationships between knowledge sharing and process improvement, between organisational culture and knowledge sharing, and between organisational structure and knowledge sharing. The relationship between technology infrastructure and knowledge sharing is found not to be significant. Research limitations/implications The findings of the present study are limited to the food, beverage and textile industry. Future research could incorporate data from other manufacturing sectors or service companies. Practical implications This study provides practical guidance for general managers who wish to implement process improvement programmes. Originality/value Several authors have noted that there are few research studies concerning the interaction between each phase of knowledge management and total quality management practices. This study is interested in knowledge sharing and its impact on process improvement in a knowledge management context.

The impact of statutory broadening of the scope of patent rights

JOM ◽  
2007 ◽  
Vol 59 (5) ◽  
pp. 72-72
Author(s):  
Arnold B. Silverman
Keyword(s):  
Patent Rights ◽  
The Impact
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