Social Media Intelligence in the Exploration of National Cultural Dimensions for Online Social Communities

2013 ◽  
pp. 70-81
Author(s):  
Sharon F. Dill ◽  
Cynthia Calongne ◽  
Caroline Howard ◽  
Debra Beazley
Keyword(s):  
Social Media ◽  
Online Community ◽  
Cultural Dimensions ◽  
Business Strategies ◽  
Social Communities ◽  
The Social ◽  
Individualism And Collectivism ◽  
Use Of Social Media ◽  
Effective Use ◽  
The Impact

Companies are increasingly embracing the use of social media in global online communities as an important part of their business strategies. Use of social media enables organizations to extend their reach and engage with customers in a shared community. These provide forums for interacting with customers and collecting information so that companies can better make informed decisions that directly relate to customer needs. However, effective use of social media requires matching both organizational and user requirements with the features of the social media. To support the development of successful social communities, this research uses Hofstede’s dimensions to examine the impact of user’s national culture on social media feature preference in a global international scuba diving online community. Specifically, this paper focuses on the Hofstede’s Individualism and Collectivism (IC) dimension which the study found is a significant determinant of feature preferences.

Social Media Intelligence in the Exploration of National Cultural Dimensions for Online Social Communities

2011 ◽  
Vol 2 (1) ◽  
pp. 68-79 ◽  
Author(s):  
Sharon F. Dill ◽  
Cynthia Calongne ◽  
Caroline Howard ◽  
Debra Beazley
Keyword(s):  
Social Media ◽  
Online Community ◽  
Cultural Dimensions ◽  
Business Strategies ◽  
Social Communities ◽  
The Social ◽  
Individualism And Collectivism ◽  
Use Of Social Media ◽  
Effective Use ◽  
The Impact

Companies are increasingly embracing the use of social media in global online communities as an important part of their business strategies. Use of social media enables organizations to extend their reach and engage with customers in a shared community. These provide forums for interacting with customers and collecting information so that companies can better make informed decisions that directly relate to customer needs. However, effective use of social media requires matching both organizational and user requirements with the features of the social media. To support the development of successful social communities, this research uses Hofstede’s dimensions to examine the impact of user’s national culture on social media feature preference in a global international scuba diving online community. Specifically, this paper focuses on the Hofstede’s Individualism and Collectivism (IC) dimension which the study found is a significant determinant of feature preferences.

A Systematic Review of the Use of Social Media as a Recruitment Tool on the Social Ethical and Privacy Context

2020 ◽  
pp. 226-255
Author(s):  
Ghadah Althawwad
Keyword(s):  
Systematic Review ◽  
Social Media ◽  
Ethical Issues ◽  
Daily Lives ◽  
Ethical Concerns ◽  
The Social ◽  
Use Of Social Media ◽  
Impact Of Technology ◽  
Recruitment Tool ◽  
The Impact

The influence of social media such as Facebook, LinkedIn, and Twitter plays an increasingly influential role in the daily lives of people. Despite the rise of interest in this topic, the research discussing the ethical concerns of using social media for recruitment purposes remains in exploratory stages. This chapter provides a systematic review of recent research that was published from 2012 to 2018 and focused on ethical issues related to the use of social media for recruitment purposes. The techno-ethical lens, which studies the impact of technology on ethics, was used to explore the social and ethical aspects of how recruiters use social media for recruitment purposes.

DEMOCRATIC CHALLENGES OF INDONESIA IN THE SOCIAL MEDIA ERA

2017 ◽  
Vol 2 (2) ◽  
pp. 349
Author(s):  
Nunik Nurhayati ◽  
Rohmad Suryadi
Keyword(s):  
Social Media ◽  
Critical Discourse Analysis ◽  
Public Space ◽  
Political Influence ◽  
Political Support ◽  
The Social ◽  
The Government ◽  
Use Of Social Media ◽  
Democratic Life ◽  
The Impact

The era of social media today bring significant change to democracy in Indonesia. Social media can to bring the expansion of the public space in cyberspace, citizens can directly deliver aspirations regarding the state policy. However, on the other side, social media vulnerable to abuse because of many the anonymous account, which acts as the buzzer political influence public perceptions and to get political support but is not elegant way. This shows, social media provides a challenge to democracy, including Indonesia as a third largest country that has access to the social media in the world's. Based on it’s the problems, this research aims to identify the impact of the social media on democratic life, and how the challenges of democracy in Indonesia ahead in the social media today.This Research using qualitative methods. Data collection through the study of literature. Then analyzed with a critical discourse analysis. The results of the study showed that the impact of social media in Indonesia has brought problems such as hoax, which is currently a serious concern of the government. Attempts were made through the campaign against hoax and make regulation, Information and Electronic Transactions Law (ITE Law), which aims to regulate the use of social media and to prevent hoaxes. The life of democracy in Indonesia receive significant challenges,but of the repressive laws against users of social media may actually weaken the democratic life in Indonesia.

scholarly journals Impact of social media on children´s relationship with brands

2021 ◽  
Vol 115 ◽  
pp. 01003
Author(s):  
Nikoleta Hutmanová ◽  
Peter Dorčák
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Qualitative Approach ◽  
Brand Awareness ◽  
Age Group ◽  
Media Usage ◽  
The Social ◽  
Use Of Social Media ◽  
The Impact ◽  
Depth Interviews

The paper focuses on how social media usage by children determines their interactions with consumer brands. First it describes how and when young children develop brand awareness and which are the most important predictors of this development. Those findings are then put in connection with the impact of social media. We elaborate on a deeper level how children approach online communications with brands in the social media context. Our assumptions are supported by a research conducted on a group of New Zealand children, both boys and girls in the age group of 11-14 years. This qualitative approach was implemented using in-depth interviews and identifies three key modes of brand interaction behaviour when young consumers use social media. According to these findings we assume that there is a connection between the use of social media and children´s relationship with consumer brands.

How do Saudi youth engage with social media?

First Monday ◽  
2017 ◽  
Vol 22 (5) ◽  
Author(s):  
Nigel Stanger ◽  
Noorah Alnaghaimshi ◽  
Erika Pearson
Keyword(s):  
Social Media ◽  
Cultural Dimensions ◽  
Online Social Media ◽  
The Social ◽  
Social Media Platforms ◽  
Religious Factors ◽  
Use Of Social Media ◽  
Individual Profiles ◽  
Global Growth ◽  
Social Collective

With the global growth of social media platforms, there are questions as to how regional cultural factors shape online engagement. Focusing on young Saudi Arabian users of some of the more popular platforms such as Instagram, Facebook, and Snapchat, this article uses Hofstede’s cultural dimensions to assess how cultural and religious factors are shaping and constraining online social media engagements. Using interviews, questionnaires, and analysis of individual profiles, this paper discusses some of the intertwined cultural and religious factors that influence how Saudi youth negotiate their use of social media platforms that are developed in completely different cultural contexts. In particular, this article highlights gendered concerns and the strong influence of the social collective on how these sites are used and how users manage the information they share. Through the development of “personas” as representative young Saudi users, this article concludes with some recommendations for platform developers as to how to meet the needs of this growing market.

The impact of social media on the B2B CMO

2016 ◽  
Vol 31 (8) ◽  
pp. 955-960 ◽  
Author(s):  
Mike Bernard
Keyword(s):  
Social Media ◽  
Content Type ◽  
Chief Marketing Officers ◽  
Use Of Social Media ◽  
Effective Use ◽  
The Impact ◽  
Business To Business ◽  
The Voice ◽  
Key Questions

Purpose The commentary paper aims to delve into how social media are being used by chief marketing officers (CMOs) and shows that while many in business-to-customer have understood how to use social media already, their CMO counterparts in business-to-business (B2B) have not made up their minds. So some key questions are raised about B2B CMOs’ readiness to use social media, what this accomplishes and resulting effects upon the role of the CMO within an organisation. Design/methodology/approach The research paper involves use of case studies drawn from IBM experience with social media. Findings B2B CMOs are not ready to make use of social media. Even those who are actively engaging are expressing concern that they are pioneering and have not yet put in place a strategy that they are satisfied with. In addition, social media can be used for after-sales service, getting sales leads, engaging with key influencers, building the company’s reputation and enhancing the industry status of key individuals. B2B firms need to exploit the capabilities of processing massive amounts of data to get the most from social media. Originality/value The paper brings insights to the challenges facing CMOs of B2B firms when using social media. It provides a better understanding of what should be the role of CMOs in the use of social media. The CMO must be the voice of the customer as well as the custodian of the values that enable effective use of social media. Effective collaboration within the boardroom is essential and if the CMO is not a board member, then the company should consider making that change.

scholarly journals Effective Classroom Experience via Social Media: An Experience in UNITEN

2018 ◽  
Vol 7 (4.36) ◽  
pp. 484
Author(s):  
Md. Nabil Ahmad Zawawi ◽  
. .
Keyword(s):  
Social Media ◽  
Teaching And Learning ◽  
Classroom Experience ◽  
Participation Level ◽  
The Social ◽  
Use Of Social Media ◽  
The Masses ◽  
New Generation ◽  
The Impact ◽  
Social Media Tool

The impact of social media towards many industries mainly business and entertainment is very notable due to the availability of affordable smartphones to the masses. However, in contrast to that, this technology is not utilized extensively to extend the classroom experience for teaching and learning at a university level. While we have tools such as Moodle or other similar Learning Management System (LMS), it does not really provide the sense of presence that the social media tool is providing to its socially active new generation of learners. This paper identifies features in the social media tool (i.e, Facebook) and how it can be used to provide a better after class experience. These features are identified after implementation on different groups of students. The effectiveness is measured based on the students’ grades, their participation level in the class and the lecturer’s performance evaluation at the end of each semester. The paper also suggested proper guidelines for optimizing the use of social media as a tool to assist in teaching and managing classes with large group of students. 

scholarly journals Strategic Use of Social Media in Tourism Marketing: A Comparative Analysis of Official Tourism Boards

2018 ◽  
Vol 13 (2) ◽  
pp. 41-56
Author(s):  
Rashmiranjan Choudhury ◽  
Priyakrushna Mohanty
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Service Industry ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Tourism Marketing ◽  
The Social ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Effective Use

Marketing has reached new heights with social media platforms. In the changing scenario of the service industry, tourism is seen to receive the most attention from customers, stakeholders and other sectors through social media. The development of communication technology has enriched social media marketing. In India, Facebook has taken a lead role because of its market outreach and user count. Different tourism associates use this medium to showcase their products and services. In this context, Kerala is way ahead in social media marketing strategies while Odisha is in the niece states. This paper aims to analyse the social media marketing strategies adopted by the Odisha tourism board and other tourism boards through a comparative analysis. The study suggests some strategic measures for Odisha tourism board to ensure the effective use of social media in tourism.

scholarly journals Fenomena Phubbing: Suatu Degradasi Relasi Sosial Sebagai Dampak Media Sosial

2021 ◽  
Vol 2 (1) ◽  
pp. 8-14
Author(s):  
Rafinita Aditia
Keyword(s):  
Social Media ◽  
Social Relations ◽  
Qualitative Data ◽  
Social Relation ◽  
Qualitative Approach ◽  
Primary Data ◽  
The Social ◽  
Use Of Social Media ◽  
And Control ◽  
The Impact

Abstract—This study aims to find out about the phubbing phenomenon as a degradation of social relations as a result of social media. The term phubbing is an abbreviation of the words phone and snubbing, which are used to show the attitude of hurting the other person by using an excessive smartphone. This type of research used a qualitative approach with descriptive methods. The data needed in this study are qualitative data as primary data in the form of images, words and not numbers in a discourse regarding the phubbing phenomenon as a degradation of social relations as a result of social media. Based on the results of the research, it is found that phubbing behavior can threaten the disruption of ongoing communication relationships, causing social degradation. The social degradation that occurs is due to the impact of phubbing perpetrators' indifference to their environment because they are too busy using smartphones, especially in the use of social media. Therefore it is necessary to limit and control the use of social media properly so that the phubbing phenomenon can be resolved immediately and the degradation of social relations does not occur. Keywords: phubbing, degradation, social relation, social media   Abstrak—Penelitian ini bertujuan untuk mengetahui tentang tentang fenomena phubbing sebagai suatu degradasi relasi sosial sebagai dampak dari media sosial. Jenis penelitian yang digunakan menggunakan pendekatan kualitatif dengan metode deskriptif. Data yang dibutuhkan dalam penelitian ini merupakan data kualitatif sebagai data primer berupa gambar, kata-kata dan bukan angka-angka dalam sebuah wacana mengenai fenomena phubbing sebagai suatu degradasi relasi sosial sebagai dampak dari media sosial. Berdasarkan hasil penelitian diperoleh hasil bahwa perilaku phubbing mampu mengancam terganggunya hubungan komunikasi yang sedang berlangsung, sehingga menyebabkan degradasi sosial. Degradasi sosial yang terjadi ialah karena dampak dari keacuhan pelaku phubbing terhadap lingkungannya karena terlalu sibuk menggunakan smartphone, terlebih dalam penggunaan media sosial. Oleh karena itu penggunaan media sosial perlu dibatasi dan dikontrol dengan baik agar fenomena phubbing dapat segera teratasi dan degradasi relasi sosial tidak terjadi. Kata kunci : phubbing, degradasi, hubungan sosial, sosial media

scholarly journals IMPRESSION OF SOCIAL MEDIA ON ACADEMIC PERFORMANCE AND MORAL VALUES OF STUDENTS: A CASE OF THE COLLEGES LOCATED IN AREA OF OMERGA, SUB-DISTRICT

2020 ◽  
pp. 59-65
Author(s):  
Sushil R. Mathapati ◽  
Nitin R. Hulsure ◽  
Ankush V. Takale ◽  
Sachin S. Rajmane
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Rural Areas ◽  
Social Life ◽  
Moral Values ◽  
Present Generation ◽  
The Social ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Impact

In this technical world, young youth of India enjoyed to spend their foremost time on social media. Not only in cities but also in rural areas, it found that the present generation has attraction towards social media. In today’s world, life cannot be imagined without social media like WhatsApp, Facebook, YouTube, TikTok, Instagram, LinkedIn and Twitter accounts etc. In the present work, we have study the impact of use of social media on academic performance and moral values of students located in omerga sub-district. This expressive, investigative study surveyed the types of social media platforms students commonly use, the amount of time students spend on social media, the purposes for which students use the social media and the influence of social media use on students’ academic as well as social life. The study also found that majority of students agreed that their educational performance is influenced due to the massive use of social media. Additionally, near about 50% students from these colleges think them self as they are addicted to use of social media. Keywords: Social media, Students life, Academic performance, Molar values.

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